{"id":10004,"date":"2015-01-09T22:24:57","date_gmt":"2015-01-09T21:24:57","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10004"},"modified":"2015-01-14T09:58:43","modified_gmt":"2015-01-14T08:58:43","slug":"hogyan-epits-ki-husegprogramot","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-09\/hogyan-epits-ki-husegprogramot\/","title":{"rendered":"Hogyan \u00e9p\u00edts ki h\u0171s\u00e9gprogramot?"},"content":{"rendered":"<p>Azok, akik t\u00f6bbsz\u00f6r is v\u00e1s\u00e1rolnak N\u00e1lad, meg\u00e9rdemlik az elismer\u00e9sed. Jutalmazd meg azokat, akik t\u00e1mogatnak \u2013 \u00e9s adj nekik okot a visszat\u00e9r\u00e9sre.<\/p>\n<p>Az els\u0151 \u00e9s legfontosabb l\u00e9p\u00e9s annak meg\u00e1llap\u00edt\u00e1sa, hogy kik a legjobb vev\u0151id, \u00e9s mi az, amit n\u00e1lad v\u00e1s\u00e1rolnak. Vigy\u00e1zz, mert nem felt\u00e9tlen\u00fcl azokt\u00f3l fog sz\u00e1rmazni a legt\u00f6bb bev\u00e9teled, akik a legt\u00f6bbet, vagy a legnagyobb mennyis\u00e9gben v\u00e1s\u00e1rolnak! A <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-13\/hogyan-arazd-a-termeked\/\">nett\u00f3 vev\u0151i \u00e9lettartam-\u00e9rt\u00e9k<\/a>, amely figyelembe veszi, milyen gyakran, mennyit v\u00e1s\u00e1rolnak a vev\u0151id, mennyi az el\u00e9r\u00e9si k\u00f6lts\u00e9g\u00fck, illetve h\u00e1ny szem\u00e9lynek aj\u00e1nlanak, sokkal fontosabb m\u00e9r\u0151sz\u00e1m.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-epits-ki-husegprogramot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-10020 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-epits-ki-husegprogramot.jpg\" alt=\"hogyan-epits-ki-husegprogramot\" width=\"650\" height=\"488\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-epits-ki-husegprogramot.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-epits-ki-husegprogramot-300x225.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-epits-ki-husegprogramot-535x402.jpg 535w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-epits-ki-husegprogramot-400x300.jpg 400w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>K\u00e9rdezd meg ezeket a vev\u0151idet, hogy mi az, amit kedvelnek a term\u00e9keidben, \u00e9s milyen akci\u00f3kat szeretn\u00e9nek l\u00e1tni. Ha ezek az inform\u00e1ci\u00f3k a rendelkez\u00e9sedre \u00e1llnak (e-mailes vagy sz\u00f3beli visszajelz\u00e9sekb\u0151l), m\u00e1r l\u00e1thatod a h\u0171s\u00e9gprogramod k\u00f6rvonalait.<\/p>\n<p>Oszd ki a feladatokat: ki lesz a felel\u0151s a h\u0171s\u00e9gprogram\u00e9rt? Ki fogja kezelni a diz\u00e1jnt, a rendezv\u00e9nyeket, a k\u00e1rtyamegrendel\u00e9seket, a v\u00e1s\u00e1rl\u00f3i probl\u00e9m\u00e1kat? Ki fogja \u00f6sszegy\u0171jteni \u00e9s elemezni az adatokat? Ki fogja meghirdetni a programot a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1kon?<\/p>\n<p>Ha kiosztottad a feladatokat, j\u00f6het a h\u0171s\u00e9gprogram tervez\u00e9s\u00e9nek effekt\u00edv r\u00e9sze. Milyen t\u00edpus\u00fa lesz a h\u0171s\u00e9gprogramod?<\/p>\n<ul>\n<li>Tags\u00e1gi program<\/li>\n<\/ul>\n<p>Tal\u00e1n a legismertebb p\u00e9ld\u00e1ja az edz\u0151termek rendszere: a havi b\u00e9rlet olcs\u00f3bb napokra lebontva, mint az egyszer haszn\u00e1latos napijegy. Ugyanez a strat\u00e9gia m\u0171k\u00f6dhet b\u00e1rmilyen olyan \u00fczleti modellben, ahol a rendszeresen bet\u00e9r\u0151 vev\u0151kre sz\u00e1m\u00edtunk \u2013 \u00e9tterem, fodr\u00e1szat, kozmetikus.<\/p>\n<ul>\n<li>Jutalom program<\/li>\n<\/ul>\n<p>X \u00f6sszeg elk\u00f6lt\u00e9se felett X\/10 Ft lev\u00e1s\u00e1rolhat\u00f3, kedvezm\u00e9nyes \u00e1raz\u00e1s t\u00f6rzsk\u00e1rty\u00e1val rendelkez\u0151 vev\u0151knek, esetleg k\u00fcl\u00f6nleges term\u00e9keket csak a h\u0171s\u00e9gprogram r\u00e9szvev\u0151i \u00e9rhetnek el \u2013 mi az, ami a vev\u0151idnek, a c\u00e9lcsoportodnak legjobban megfelel? Esetleg mindh\u00e1rom akci\u00f3 egyszerre?<\/p>\n<ul>\n<li>K\u00f6z\u00f6ss\u00e9g\u00e9p\u00edt\u00e9s<\/li>\n<\/ul>\n<p>A h\u0171s\u00e9gprogram r\u00e9sztvev\u0151i sz\u00e1m\u00e1ra olyan rendezv\u00e9nyeket is tarthatsz, amin m\u00e1sok nem vehetnek r\u00e9szt. H\u0171s\u00e9gprogram r\u00e9szek\u00e9nt rendezv\u00e9nyeket szervezni az\u00e9rt is lehet el\u0151ny\u00f6s, mert a j\u00f3 \u00e9lm\u00e9nyekre az emberek sokkal k\u00f6nnyebben eml\u00e9keznek vissza, mint egy-egy v\u00e1s\u00e1rolt \u00e1rucikkre, arr\u00f3l nem is besz\u00e9lve, hogy \u00edgy a vev\u0151id egym\u00e1ssal is megismerkedhetnek, szorosabb\u00e1 f\u0171zve a c\u00e9gedhez kapcsol\u00f3d\u00f3 \u00e9rzelmi k\u00f6tel\u00e9ket.<\/p>\n<p>Ha nem az ecommerce-szf\u00e9r\u00e1ban tev\u00e9kenykedsz, nincs neh\u00e9z dolgod: el\u00e9g, ha egy sz\u00f3r\u00f3lapodat vagy k\u00e1rty\u00e1dat minden v\u00e1s\u00e1rl\u00e1skor lepecs\u00e9teled, majd 5\/10 v\u00e1s\u00e1rl\u00e1s ut\u00e1n kedvezm\u00e9nyt, vagy aj\u00e1nd\u00e9kot adsz.<\/p>\n<p>Ha szimpl\u00e1n ecommerce v\u00e1llalkoz\u00e1sod van, a webfejleszt\u0151k viszonylag egyszer\u0171en, k\u00f3d be\u00e9p\u00edt\u00e9s\u00e9vel meg tudj\u00e1k oldani, hogy minden v\u00e1s\u00e1rl\u00e1s ut\u00e1n pontot\/kedvezm\u00e9nyt kapjanak a vev\u0151k. A legt\u00f6bb e-commerce rendszer arra is k\u00e9pes, hogy bizonyos term\u00e9keket csak kiv\u00e1lasztott v\u00e1s\u00e1rl\u00f3knak jelen\u00edtsen meg.<\/p>\n<p>Nehezebb, ha ecommerce \u00e9s fizikai \u00fczleted is van. Ebben az esetben ugyanis a p\u00e9nzt\u00e1rg\u00e9pnek a t\u00f6rzsv\u00e1s\u00e1rl\u00f3i vev\u0151sz\u00e1mhoz rendelt adatokat kell k\u00fcldenie az ecommerce-rendszerednek, ami j\u00f3val bonyolultabb, de nem megoldhatatlan feladat. M\u00e1r itthon is nagyon sok c\u00e9g foglalkozik ennek a p\u00e9nzt\u00e1rg\u00e9p \u2013 \u00e9s online oldali megold\u00e1s\u00e1val.<\/p>\n<p>Miel\u0151tt belefogsz a h\u0171s\u00e9gprogramba, kezdd a tesztel\u00e9st egy sz\u0171kebb k\u00f6r\u00f6n! \u00cdgy, ha esetleges technikai probl\u00e9m\u00e1k is l\u00e9pnek fel, id\u0151ben tudod kezelni \u0151ket, an\u00e9lk\u00fcl, hogy t\u00fals\u00e1gosan kellemetlen helyzetbe ker\u00fcln\u00e9l.<\/p>\n<p>A h\u0171s\u00e9gprogram kezdetekor nagyon fontos, hogy megfelel\u0151en t\u00e1j\u00e9koztasd az \u00e9rt\u00e9kes\u00edt\u0151idet arr\u00f3l, mir\u0151l sz\u00f3l a h\u0171s\u00e9gprogramod, hogyan aj\u00e1nlj\u00e1k, \u00e9s hogy milyen el\u0151ny\u00fck sz\u00e1rmazik nekik is abb\u00f3l, ha min\u00e9l t\u00f6bben feliratkoznak.<\/p>\n<p>A program sikeres elind\u00edt\u00e1sa ut\u00e1n mindenk\u00e9pp figyelj arra, hogy legyen valaki, aki figyelemmel k\u00eds\u00e9ri a program fejl\u0151d\u00e9s\u00e9t, adatokat nyer ki a t\u00f6rzsv\u00e1s\u00e1rl\u00f3kr\u00f3l, \u00e9s, ha sz\u00fcks\u00e9ges, tov\u00e1bb form\u00e1lja a programot a visszajelz\u00e9sek f\u00fcggv\u00e9ny\u00e9ben.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azok, akik t\u00f6bbsz\u00f6r is v\u00e1s\u00e1rolnak N\u00e1lad, meg\u00e9rdemlik az elismer\u00e9sed. Jutalmazd meg azokat, akik t\u00e1mogatnak \u2013 \u00e9s adj nekik okot a visszat\u00e9r\u00e9sre. Az els\u0151 \u00e9s legfontosabb l\u00e9p\u00e9s annak meg\u00e1llap\u00edt\u00e1sa, hogy kik a legjobb vev\u0151id, \u00e9s mi az, amit n\u00e1lad v\u00e1s\u00e1rolnak. Vigy\u00e1zz, mert nem felt\u00e9tlen\u00fcl azokt\u00f3l fog sz\u00e1rmazni a legt\u00f6bb bev\u00e9teled, akik a legt\u00f6bbet, vagy a legnagyobb [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-10004","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan \u00e9p\u00edts ki h\u0171s\u00e9gprogramot?<\/title>\n<meta name=\"description\" content=\"Azok, akik t\u00f6bbsz\u00f6r is v\u00e1s\u00e1rolnak N\u00e1lad, meg\u00e9rdemlik az elismer\u00e9sed. Jutalmazd meg azokat, akik t\u00e1mogatnak \u2013 \u00e9s adj nekik okot a visszat\u00e9r\u00e9sre. Az els\u0151 \u00e9s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2015\/01-09\/hogyan-epits-ki-husegprogramot\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogyan \u00e9p\u00edts ki h\u0171s\u00e9gprogramot?\" \/>\n<meta property=\"og:description\" content=\"Azok, akik t\u00f6bbsz\u00f6r is v\u00e1s\u00e1rolnak N\u00e1lad, meg\u00e9rdemlik az elismer\u00e9sed. Jutalmazd meg azokat, akik t\u00e1mogatnak \u2013 \u00e9s adj nekik okot a visszat\u00e9r\u00e9sre. 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