{"id":10006,"date":"2015-01-10T12:25:03","date_gmt":"2015-01-10T11:25:03","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10006"},"modified":"2015-01-14T09:59:13","modified_gmt":"2015-01-14T08:59:13","slug":"hogyan-tervezd-meg-b2b-tartalommarketinged","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-10\/hogyan-tervezd-meg-b2b-tartalommarketinged\/","title":{"rendered":"Hogyan tervezd meg a B2B tartalommarketinged?"},"content":{"rendered":"<p>A tartalommarketinget t\u00f6bb t\u00e9nyez\u0151 is l\u00e9nyegess\u00e9 teszi: elk\u00e9pzelhet\u0151, hogy a vev\u0151id \u00edgy ismerik meg a term\u00e9keidet ak\u00e1r az\u00e9rt, mert a tartalmadat megosztott\u00e1k az egyik k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1n, ak\u00e1r az\u00e9rt, mert Google-n kereszt\u00fcl a blogodat tal\u00e1lt\u00e1k meg, mikor a term\u00e9keddel kapcsolatos kulcsszavakra kerestek.<\/p>\n<p>Ha nem is a blog alapj\u00e1n tal\u00e1ltak r\u00e1d, ha m\u00e1r az oldaladon j\u00e1rnak, mindenk\u00e9ppen megn\u00e9zik majd a blogodat is, \u00e9s ebb\u0151l \u00edt\u00e9lik meg a c\u00e9gedet is. Mennyire professzion\u00e1lis, amit csin\u00e1ltok? Milyen tippeket adtok, mennyire hasznos, amit \u00edrtok? A blog megjelen\u00e9se \u00e9s tartalma teh\u00e1t kritikus a vev\u0151k megszerz\u00e9s\u00e9hez.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-10023 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-tervezd-meg-a-b2b-tartalommarketinged.jpg\" alt=\"hogyan-tervezd-meg-a-b2b-tartalommarketinged\" width=\"650\" height=\"364\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-tervezd-meg-a-b2b-tartalommarketinged.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-tervezd-meg-a-b2b-tartalommarketinged-300x168.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/hogyan-tervezd-meg-a-b2b-tartalommarketinged-500x280.jpg 500w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Ahhoz, hogy val\u00f3di tartalommarketing-strat\u00e9gi\u00e1t hozhass l\u00e9tre, tiszt\u00e1ban kell lenned azzal, hogy milyen c\u00e9ljaid vannak a tartalommarketinggel, \u00e9s kiket c\u00e9lzol vele. A piac egy-egy szegmens\u00e9t megc\u00e9lozni nem el\u00e9g: az \u00e9rt\u00e9kes\u00edt\u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 szakaszaiban l\u00e9v\u0151 (potenci\u00e1lis) vev\u0151nek megfelel\u0151 tartalmat kell ny\u00fajtanod, legyen az olyan szem\u00e9ly, aki m\u00e9g csak \u00e9rdekl\u0151dik, vagy visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00f3.<\/p>\n<p>Mik lehetnek a c\u00e9ljaid?<\/p>\n<ul>\n<li>Kereszt\u00e9rt\u00e9kes\u00edt\u00e9s, \u00e9rt\u00e9kes\u00edt\u00e9sb\u0151v\u00edt\u00e9s<\/li>\n<li>A m\u00e1r megl\u00e9v\u0151 v\u00e1s\u00e1rl\u00f3id kiszolg\u00e1l\u00e1sa olyan tartalommal, aminek hat\u00e1s\u00e1ra jobban fogj\u00e1k tudni haszn\u00e1lni a term\u00e9ked<\/li>\n<li>A v\u00e1s\u00e1rl\u00f3k inform\u00e1l\u00e1sa<\/li>\n<li>Figyelemfelkelt\u00e9s<\/li>\n<\/ul>\n<p>Ha megvan, hogy mik a c\u00e9ljaid, akkor k\u00e9pzeld el azokat a vev\u0151ket, akiket meg akarsz c\u00e9lozni a c\u00e9loknak megfelel\u0151 tartalommal. Kik \u0151k? Mi a probl\u00e9m\u00e1juk? Hogyan veheted \u0151ket r\u00e1 arra, hogy p\u00e9nzt adjanak ki a term\u00e9ked\u00e9rt?<\/p>\n<p>Ezeket a k\u00e9rd\u00e9seket \u00fagy is megv\u00e1laszolhatod, ha kialak\u00edtasz egy er\u0151s networkot, ahol el\u00e9g inform\u00e1ci\u00f3t kapsz arr\u00f3l, hogy ki kapott az \u00fczlet\u00e1gadban befektet\u00e9st, ki vett fel esetleg \u00faj embert, akit el tudn\u00e1l \u00e9rni a tartalmaddal? Seg\u00edthet m\u00e9g az is, ha figyelemmel k\u00eds\u00e9red az \u00fczlet\u00e1gaddal kapcsolatos h\u00edreket online is, de egy er\u0151s marketing strat\u00e9gia, amely letiszt\u00e1zza azt, hogy ki a c\u00e9lk\u00f6z\u00f6ns\u00e9getek, mindk\u00e9t esetben alapvet\u0151.<\/p>\n<p>Nagy seg\u00edts\u00e9g lehet az is, ha r\u00f6gz\u00edted az adataidat: mi a legjobb vev\u0151id k\u00f6z\u00f6s jellemz\u0151je? Mi az, amivel a koll\u00e9g\u00e1id az \u00e9rt\u00e9kes\u00edt\u00e9s sor\u00e1n megfogt\u00e1k \u0151ket? Ha rendszerbe szervezed ezeket az adatokat, sokkal k\u00f6nnyebb lesz t\u00e9m\u00e1kat tal\u00e1lnod.<\/p>\n<p>Tippek a j\u00f3 tartalomhoz:<\/p>\n<ul>\n<li>Ne legyen t\u00fal hossz\u00fa. A megoszthat\u00f3 tartalom a k\u00f6nnyen befogadhat\u00f3 \u00e9s \u00e1tl\u00e1that\u00f3 tartalom.<\/li>\n<li>Oszd meg a tartalmadat minden k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1n, ahol jelen vagy.<\/li>\n<li>Mutasd meg a vev\u0151idnek, hogy j\u00f3 d\u00f6nt\u00e9st hoznak. Mivel a B2B v\u00e1s\u00e1rl\u00f3k az eg\u00e9sz v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra hoznak d\u00f6nt\u00e9st, sokkal nehezebb dolgod lesz, mintha csak egy szem\u00e9lyt c\u00e9lozn\u00e1l meg. Bizony\u00edtsd be, hogy az eg\u00e9sz c\u00e9g sz\u00e1m\u00e1ra el\u0151ny\u00f6s d\u00f6nt\u00e9st fog hozni \u2013 ha lehet, sz\u00e1madatokkal.<\/li>\n<li>A r\u00f6vid vide\u00f3k csod\u00e1kra k\u00e9pesek. Egy m\u00e1sf\u00e9l perces vide\u00f3t sokkal t\u00f6bben fognak v\u00e9gign\u00e9zni, mint egy 500 szavas cikket elolvasni. Ha ez a vide\u00f3 pedig m\u00e9g vicces is, nagyon hasznos, vagy hat az \u00e9rzelmekre, megosztani is t\u00f6bben fogj\u00e1k.<\/li>\n<li>Hozz l\u00e9tre egy szerkeszt\u0151i napt\u00e1rat. Ha lesz olyan rendezv\u00e9nyetek, amivel kapcsolatban \u00e9rdemes \u00edrni\/esetleg ut\u00e1na \u00f6sszefoglalni, akkor nagyon hasznos lehet, de a mindennapokban is hozz\u00e1j\u00e1rul a strat\u00e9giai tervez\u00e9shez. \u00cdrd bele, hogy a h\u00e9t bizonyos napjain melyik c\u00e9llal kapcsolatban akarsz posztolni, kit akarsz megc\u00e9lozni aznap. \u00cdgy biztosan nem marad ki olyan tartalom, ami a c\u00e9lk\u00f6z\u00f6ns\u00e9ged minden szegmens\u00e9nek hasznos lesz.<\/li>\n<li>Gondolkodj t\u00f6bb m\u00e9diumban. A blogposzton \u00e9s vide\u00f3n t\u00fal is van \u00e9let: aj\u00e1nlhatsz ingyenes ebook-ot, webin\u00e1riumot, interj\u00fat, let\u00f6lthet\u0151 esettanulm\u00e1nyt is.<\/li>\n<li>Vend\u00e9gposztok \u2013 mindk\u00e9t ir\u00e1nyba. K\u00e9rj meg olyanokat, akik a szakm\u00e1dban tekint\u00e9lynek sz\u00e1m\u00edtanak, hogy \u00edrjanak a blogodra, \u00e9s a rajong\u00f3ik k\u00f6vetni fogj\u00e1k. \u00cdrj Te vend\u00e9gposztot, hogy egy \u00faj k\u00f6z\u00f6ns\u00e9g ismerhesse meg a munk\u00e1dat.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tartalommarketinget t\u00f6bb t\u00e9nyez\u0151 is l\u00e9nyegess\u00e9 teszi: elk\u00e9pzelhet\u0151, hogy a vev\u0151id \u00edgy ismerik meg a term\u00e9keidet ak\u00e1r az\u00e9rt, mert a tartalmadat megosztott\u00e1k az egyik k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1n, ak\u00e1r az\u00e9rt, mert Google-n kereszt\u00fcl a blogodat tal\u00e1lt\u00e1k meg, mikor a term\u00e9keddel kapcsolatos kulcsszavakra kerestek. Ha nem is a blog alapj\u00e1n tal\u00e1ltak r\u00e1d, ha m\u00e1r az oldaladon j\u00e1rnak, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-10006","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan tervezd meg a B2B tartalommarketinged?<\/title>\n<meta name=\"description\" content=\"A tartalommarketinget t\u00f6bb t\u00e9nyez\u0151 is l\u00e9nyegess\u00e9 teszi: elk\u00e9pzelhet\u0151, hogy a vev\u0151id \u00edgy ismerik meg a term\u00e9keidet ak\u00e1r az\u00e9rt, mert a tartalmadat\" \/>\n<meta name=\"robots\" content=\"index, follow, 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