{"id":10064,"date":"2015-01-23T14:04:19","date_gmt":"2015-01-23T13:04:19","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10064"},"modified":"2015-01-23T14:46:23","modified_gmt":"2015-01-23T13:46:23","slug":"b2b-marketing-trendek-2015-re","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-23\/b2b-marketing-trendek-2015-re\/","title":{"rendered":"B2B marketing trendek 2015-re"},"content":{"rendered":"<p>2014-ben l\u00e1thattuk, mennyire gyorsan v\u00e1ltoznak a B2B v\u00e1s\u00e1rl\u00e1si \u00e9s marketing szok\u00e1sok. Mi az, amire a 2014-es fejlem\u00e9nyek alapj\u00e1n 2015-ben sz\u00e1m\u00edthatunk?<\/p>\n<ul>\n<li>A B2B marketing egyre szem\u00e9lyesebb\u00e9 v\u00e1lik.<br \/>\nAhogy \u00e9lesedik a szolg\u00e1ltat\u00f3k k\u00f6z\u00f6tt a verseny, egyre ink\u00e1bb jellemz\u0151 lesz, hogy a d\u00f6nt\u00e9seket m\u00e1r nem csak az egym\u00e1st\u00f3l alig elt\u00e9r\u0151 \u00e1rak ment\u00e9n hozz\u00e1k meg a beszerz\u0151k, hanem a szem\u00e9lyes k\u00f6t\u0151d\u00e9s alapj\u00e1n is: mennyire \u00e9rzik emberk\u00f6zelinek a m\u00e1rk\u00e1t, mennyi figyelmet szentelnek a szolg\u00e1ltat\u00f3k az \u00fcgyf\u00e9lszolg\u00e1latnak, stb.<\/li>\n<\/ul>\n<p>A v\u00e1ltoz\u00e1s f\u0151leg annak k\u00f6sz\u00f6nhet\u0151, hogy a v\u00e1s\u00e1rl\u00f3k b\u00e1rhol, b\u00e1rmikor azok \u2013 online n\u00e9zhetik a term\u00e9ket, v\u00e9lem\u00e9nyezhetik azt, \u00f6sszehasonl\u00edthatj\u00e1k az \u00e1rakat. \u00c9s ha mag\u00e1n\u00e9letben ezt csin\u00e1lj\u00e1k, a munk\u00e1juk sor\u00e1n felmer\u00fcl\u0151 v\u00e1s\u00e1rl\u00e1sokn\u00e1l is ez fog t\u00f6rt\u00e9nni.<br \/>\nA B2B marketing sok\u00e1ig nem vette figyelembe, hogy nem c\u00e9gek v\u00e1s\u00e1rolnak term\u00e9ket, hanem emberek. 2015-ben jellemz\u0151bb lesz, hogy a szolg\u00e1ltat\u00f3k egyre ink\u00e1bb B2C m\u00f3dszerekkel pr\u00f3b\u00e1lnak majd m\u00e1rkah\u0171s\u00e9get ki\u00e9p\u00edteni. A marketingstrat\u00e9gi\u00e1k sokkal szerte\u00e1gaz\u00f3bbak, egy-egy ipar\u00e1gra koncentr\u00e1ltak lesznek.<\/p>\n<ul>\n<li><strong>A marketing nem csak a d\u00f6nt\u00e9shoz\u00f3kra fog koncentr\u00e1lni.<\/strong><br \/>\nA felhaszn\u00e1l\u00f3k egyre nagyobb nyom\u00e1st tudnak gyakorolni a d\u00f6nt\u00e9shoz\u00f3kra a c\u00e9ges beszerz\u00e9sekkel kapcsolatban, ez\u00e9rt egyre fontosabb\u00e1 fog v\u00e1lni a m\u00e1rkaismeret \u2013 a felhaszn\u00e1l\u00f3k sokkal jobban fognak \u00f6r\u00fclni, ha a vezet\u0151s\u00e9g olyan term\u00e9ket szerez be, amir\u0151l m\u00e1r hallottak, vagy aminek online nagyon egyszer\u0171en ut\u00e1na tudnak n\u00e9zni, \u00e9s j\u00f3 v\u00e9lem\u00e9nyeket olvasni r\u00f3la. A felhaszn\u00e1l\u00f3kra val\u00f3 r\u00e1hat\u00e1s v\u00e1ltoztatni fog a c\u00e9ges marketingstrat\u00e9gi\u00e1n is: m\u00e1r nem csak a d\u00f6nt\u00e9shoz\u00f3k el\u00e9r\u00e9se lesz fontos. Ez megv\u00e1ltoztatja a marketing hangv\u00e9tel\u00e9t, \u00e9s kiterjed\u00e9s\u00e9t is.<\/li>\n<li><strong>Kollabor\u00e1ci\u00f3k.<\/strong><br \/>\nAhogy a marketing egyre szem\u00e9lyesebb\u00e9 \u00e9s \u00fczlet\u00e1g-orient\u00e1ltt\u00e1 v\u00e1lik, a B2B szolg\u00e1ltat\u00f3 c\u00e9gek egyre ink\u00e1bb \u201eoszd meg \u00e9s uralkodj\u201d alapon egym\u00e1ssal fognak \u00fczletet k\u00f6tni, hogy a piac egy-egy szegmens\u00e9t min\u00e9l jobban kiszolg\u00e1lj\u00e1k. Ez megnyilv\u00e1nulhat kereszt\u00e9rt\u00e9kes\u00edt\u00e9sben, csomagaj\u00e1nlatban, vagy b\u00e1rmi egy\u00e9bben, ami egy \u00fczlet\u00e1g szerepl\u0151it min\u00e9l jobban kiel\u00e9g\u00edti.<\/li>\n<li><strong>A tartalommarketing elkezd kif\u00fajni.<\/strong><br \/>\nA tartalommarketing rengeteg hasznos tartalommal l\u00e1tta el a piaci szerepl\u0151ket, de elkezdett tel\u00edtett\u00e9 v\u00e1lni. Ma m\u00e1r rendk\u00edv\u00fcl neh\u00e9z az inform\u00e1ci\u00f3rengetegen \u00e1tt\u00f6rni, hogy a sok, m\u00e1r jelenl\u00e9v\u0151 c\u00e9g mellett a hangodat hallasd. Nem lehetetlen bet\u00f6rni m\u00e9g a tartalommarketing piac\u00e1ra, de k\u00e9sz\u00fclj fel, hogy sokkal t\u00f6bb odafigyel\u00e9st \u00e9s szak\u00e9rtelmet, profibb kontentet fog ig\u00e9nyelni, hogy a zajon \u00e1t meghalljanak.<\/li>\n<li><strong>Predikt\u00edv marketing \u2013 kicsit m\u00e1sk\u00e9pp<\/strong><br \/>\nA v\u00e1s\u00e1rl\u00f3k 60%-a ut\u00e1nan\u00e9z a c\u00e9gnek az Interneten \u2013 m\u00e9g azel\u0151tt, hogy kapcsolatba l\u00e9pne a c\u00e9ggel. Hol fogj\u00e1k a c\u00e9get keresni? Minden elk\u00e9pzelhet\u0151 f\u00f3rumon figyelemmel kell k\u00eds\u00e9rned, hogy mi jelenik meg a term\u00e9kedr\u0151l, ez\u00e9rt el\u0151re kell tudni, hol \u00e9s mit fognak keresni.<br \/>\nA f\u0151 inform\u00e1ci\u00f3forr\u00e1s term\u00e9szetesen a honlapod. El\u0151re tudnod kell, mik azok a k\u00e9rd\u00e9sek, amikre a v\u00e1laszt fogj\u00e1k keresni \u2013 ez lehet c\u00e9gt\u00f6rt\u00e9net, \u00f6sszehasonl\u00edt\u00e1s m\u00e1s term\u00e9kekkel, sikert\u00f6rt\u00e9netek, FAQ. K\u00e9rj visszajelz\u00e9st a m\u00e1r megl\u00e9v\u0151 vev\u0151idt\u0151l, hogy mi az, amit szeretn\u00e9nek\/ szerettek volna tudni a term\u00e9kedr\u0151l, \u00e9s hol \u00e9rdekl\u0151dtek r\u00f3lad, miel\u0151tt az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat elkezd\u0151d\u00f6tt volna?<\/li>\n<li><strong>Mobildomin\u00e1ci\u00f3.<\/strong><br \/>\nA mobilos keres\u00e9sek, interakci\u00f3k lassan fel fogj\u00e1k v\u00e1ltani a PC-alap\u00fa munk\u00e1t \u2013 B2B eset\u00e9ben is. Ha m\u00e9g nem alak\u00edtott\u00e1l ki mobilstrat\u00e9gi\u00e1t, vagy, ha m\u00e9g nem ellen\u0151rz\u00f6d rendszeresen, hogy minden, amit kiadsz a kezedb\u0151l \u2013 weboldalt\u00f3l kezdve h\u00edrlevelekig \u2013 reszponz\u00edv, akkor itt az ideje.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2014-ben l\u00e1thattuk, mennyire gyorsan v\u00e1ltoznak a B2B v\u00e1s\u00e1rl\u00e1si \u00e9s marketing szok\u00e1sok. Mi az, amire a 2014-es fejlem\u00e9nyek alapj\u00e1n 2015-ben sz\u00e1m\u00edthatunk? A B2B marketing egyre szem\u00e9lyesebb\u00e9 v\u00e1lik. Ahogy \u00e9lesedik a szolg\u00e1ltat\u00f3k k\u00f6z\u00f6tt a verseny, egyre ink\u00e1bb jellemz\u0151 lesz, hogy a d\u00f6nt\u00e9seket m\u00e1r nem csak az egym\u00e1st\u00f3l alig elt\u00e9r\u0151 \u00e1rak ment\u00e9n hozz\u00e1k meg a beszerz\u0151k, hanem a [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-10064","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B marketing trendek 2015-re<\/title>\n<meta name=\"description\" content=\"2014-ben l\u00e1thattuk, mennyire gyorsan v\u00e1ltoznak a B2B v\u00e1s\u00e1rl\u00e1si \u00e9s marketing szok\u00e1sok. 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