{"id":10070,"date":"2015-01-26T14:07:35","date_gmt":"2015-01-26T13:07:35","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10070"},"modified":"2015-01-26T14:38:37","modified_gmt":"2015-01-26T13:38:37","slug":"hogyan-nevezd-el-startupod","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-26\/hogyan-nevezd-el-startupod\/","title":{"rendered":"Hogyan nevezd el a startupod?"},"content":{"rendered":"<p>Ha megvan az \u00f6tleted, amivel az elk\u00f6vetkez\u0151 1-3-5 \u00e9vben, vagy \u00e9leted v\u00e9g\u00e9ig foglalkozn\u00e1l, ha m\u00e1r tudod, hogy milyen probl\u00e9m\u00e1t oldana meg a term\u00e9ked, hogy milyen <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/12-15\/milyen-tipusu-startup-otleted\/\">lehet\u0151s\u00e9geid<\/a> vannak a startupoddal, hogy hogyan ind\u00edtsd el azt <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/09-08\/lean-startup-epits-merj-tanulj\/\">a lehet\u0151 legkevesebb t\u0151k\u00e9vel<\/a> \u2013 m\u00e1r csak egy feladatod maradt: nevet keresni.<\/p>\n<ul>\n<li>A teszt, amin minden startup-n\u00e9vnek \u00e1t kell mennie: el tudod-e mondani a nevet egy konferenci\u00e1n, k\u00f6r\u00fcl\u00f6tted 200, besz\u00e9l\u0151 emberrel, \u00fagy, hogy akinek mondod, le tudja \u00edrni helyesen, \u00e9s r\u00e1 tud keresni? Ha meg tudj\u00e1k ism\u00e9telni a nevet, m\u00e1r t\u00fal is vagy az els\u0151 kih\u00edv\u00e1son.<\/li>\n<li>Ha a n\u00e9v \u00e1tment ezen a teszten, n\u00e9zd meg Google-on, Facebookon, Twitteren: mennyire eredeti? Meg tudod venni a domain nevet? Ha m\u00e1sk\u00e9pp kell \u00edrnod a domainnevet (ak\u00e1r k\u00f6t\u0151jellel, ak\u00e1r helyes\u00edr\u00e1silag), rengeteg elvesztett tal\u00e1latot jelenthet.<\/li>\n<li>SEO-szempontb\u00f3l mennyire j\u00f3 a n\u00e9v? Tudsz el\u00e9g, \u00e9s olyan min\u0151s\u00e9g\u0171 tartalmat biztos\u00edtani, hogy Te legy\u00e9l az els\u0151 a Google tal\u00e1lati list\u00e1j\u00e1n?<\/li>\n<li>\u00d6ssze tudod k\u00f6tni a nevet a c\u00e9ged t\u00f6rt\u00e9net\u00e9vel? Lesz egy olyan sztori a n\u00e9vvel kapcsolatban, amire az emberek r\u00f6gt\u00f6n asszoci\u00e1lni fognak, amint meghallj\u00e1k\/megl\u00e1tj\u00e1k a nevet? El tudod majd mondani a t\u00f6rt\u00e9netet egy eml\u00e9kezetes form\u00e1ban konferenci\u00e1kon, \u00fajs\u00e1g\u00edr\u00f3knak, az els\u0151 vev\u0151knek?<\/li>\n<li>Szereted a nevet? Az, hogy kedveled, nem el\u00e9g. Szeretned kell, mert k\u00e9s\u0151bb nem fogod tudni megv\u00e1ltoztatni, csak nagy munka \u00e1r\u00e1n.<\/li>\n<\/ul>\n<p>A n\u00e9vv\u00e1laszt\u00e1sban seg\u00edthet, ha a k\u00f6vetkez\u0151kre gondolsz:<\/p>\n<ul>\n<li>A n\u00e9v jelezheti, hogy mi a term\u00e9k,<\/li>\n<li>Utalhat arra, hogy milyen a term\u00e9k haszn\u00e1l\u00f3inak szem\u00e9lyis\u00e9ge<\/li>\n<li>Utal\u00e1s lehet arra, hogy milyen el\u0151ny\u00f6kkel j\u00e1r a haszn\u00e1lata a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra.<\/li>\n<li>Hogy fog kin\u00e9zni URL-k\u00e9nt? J\u00f3 \u00f6tlet v\u00e9giggondolni, hogy fog festeni a c\u00edmsorban \u2013 a Pen Island \u00e9s az Expert\u2019s Exchange klasszikus p\u00e9ld\u00e1k arra, hogy \u00e9rdemes v\u00e9giggondolni egybe\u00edrva is a c\u00e9g nev\u00e9t.<\/li>\n<li>Vedd figyelembe, hogy hogyan fog kin\u00e9zni a n\u00e9v nyomtatva. Van-e valamifajta vizu\u00e1lis egyens\u00faly a karakterek k\u00f6z\u00f6tt, hogy a log\u00f3 \u00f6nmag\u00e1ban nyomtatva is meg\u00e1llja a hely\u00e9t.<\/li>\n<li>Ha k\u00fclf\u00f6ldre is szeretn\u00e9l terjeszkedni, n\u00e9zd v\u00e9gig Google Translate-en a ford\u00edt\u00e1sokat a n\u00e9vre! A k\u00e9s\u0151bbiekben ez nagy seg\u00edts\u00e9g lehet.<\/li>\n<\/ul>\n<p>L\u00e9nyeges a n\u00e9vvel kapcsolatban, hogy legyen eml\u00e9kezetes, r\u00f6vid, \u00e9s k\u00f6nnyen kimondhat\u00f3. Gondolj p\u00e9ld\u00e1ul a Google-re, ami annyira k\u00f6nnyen g\u00f6rd\u00fcl a nyelvr\u0151l, hogy ig\u00e9s\u00edtett\u00fck is. Pedig etimol\u00f3giailag is kapcsol\u00f3dik a szolg\u00e1ltat\u00e1shoz: a Google az ogle, fix\u00edroz\u00e1s ig\u00e9b\u0151l kiindul\u00f3 sz\u00f3j\u00e1t\u00e9k, de ez annyira mell\u00e9kess\u00e9 v\u00e1lt a haszn\u00e1lata sor\u00e1n, hogy ma m\u00e1r nem is gondolunk r\u00e1.<\/p>\n<p>Vannak olyan nevek, amik a term\u00e9k szerep\u00e9re utalnak. A Tinder sz\u00f3 a h\u00edrhedt randi appn\u00e1l az angol gy\u00fajt\u00f3s sz\u00f3t jelen\u00edti \u2013 azaz az app gy\u00fajtja meg a l\u00e1ngot k\u00e9t szem\u00e9ly k\u00f6z\u00f6tt. A BuzzFeed arra az olvas\u00f3list\u00e1ra utal, ami a legt\u00f6bb buzz-t, h\u00edrver\u00e9st gener\u00e1lja. Ilyenkor \u00e9rdemes egy-egy szlogent gener\u00e1lni a n\u00e9v mell\u00e9, hogy mindenki sz\u00e1m\u00e1ra azonnal vil\u00e1gos legyen, mire utal a n\u00e9v (p\u00e9ld\u00e1ul Tinder: How People Meet).<\/p>\n<p>Persze v\u00e1laszthatsz olyan nevet is, ami nagyon le\u00edr\u00f3, \u00e9s nem szorul egy\u00e9b magyar\u00e1zatra \u2013 p\u00e9ld\u00e1ul The Learning Company, vagy Netflix (filmek neten kereszt\u00fcl).<\/p>\n<p>Sok n\u00e9v, ami nagyon tetszeni fog, nem lesz el\u00e9rhet\u0151. Ha csapatban pr\u00f3b\u00e1ltok nevet keresni, seg\u00edthet, ha le\u00edrj\u00e1tok, mit kerestek egy n\u00e9vben (le\u00edr\u00f3 jelleg, r\u00f6vids\u00e9g, konnot\u00e1ci\u00f3), \u00e9s a megadott param\u00e9terek alapj\u00e1n s\u00falyozz\u00e1tok a felmer\u00fcl\u0151 neveket. Ez seg\u00edthet abban, hogy objekt\u00edven tudjatok d\u00f6nteni.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha megvan az \u00f6tleted, amivel az elk\u00f6vetkez\u0151 1-3-5 \u00e9vben, vagy \u00e9leted v\u00e9g\u00e9ig foglalkozn\u00e1l, ha m\u00e1r tudod, hogy milyen probl\u00e9m\u00e1t oldana meg a term\u00e9ked, hogy milyen lehet\u0151s\u00e9geid vannak a startupoddal, hogy hogyan ind\u00edtsd el azt a lehet\u0151 legkevesebb t\u0151k\u00e9vel \u2013 m\u00e1r csak egy feladatod maradt: nevet keresni. A teszt, amin minden startup-n\u00e9vnek \u00e1t kell mennie: el [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-10070","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan nevezd el a startupod?<\/title>\n<meta name=\"description\" content=\"Ha megvan az \u00f6tleted, amivel az elk\u00f6vetkez\u0151 1-3-5 \u00e9vben, vagy \u00e9leted v\u00e9g\u00e9ig foglalkozn\u00e1l, ha m\u00e1r tudod, hogy milyen probl\u00e9m\u00e1t oldana meg a term\u00e9ked, hogy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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