{"id":10072,"date":"2015-01-27T14:08:35","date_gmt":"2015-01-27T13:08:35","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10072"},"modified":"2015-01-27T20:04:09","modified_gmt":"2015-01-27T19:04:09","slug":"hogyan-teremthet-ceged-erteket","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-27\/hogyan-teremthet-ceged-erteket\/","title":{"rendered":"Hogyan teremthet a c\u00e9ged \u00e9rt\u00e9ket?"},"content":{"rendered":"<p>A v\u00e1llalkoz\u00e1sok mindennapi m\u0171k\u00f6d\u00e9se sor\u00e1n a cash flow \u00e9s a ROI sz\u00e1mai a legfontosabbak: ez garant\u00e1lja a c\u00e9g t\u00fal\u00e9l\u00e9s\u00e9t. Azonban a hossz\u00fa t\u00e1v\u00fa siker \u00e9s gyarapod\u00e1s z\u00e1loga az, ha emellett a k\u00f6vetkez\u0151kre is tudsz figyelmet ford\u00edtani, azaz \u00e9rt\u00e9ket teremteni:<\/p>\n<ul>\n<li>Innov\u00e1ci\u00f3 \u2013 mi az, amit a c\u00e9ged ny\u00fajt, \u00e9s m\u00e1s v\u00e1llalkoz\u00e1s nem ad meg?<\/li>\n<li>M\u00e1rka\u00e9rt\u00e9k \u2013 min\u00e9l t\u00f6bben ismerik fel a m\u00e1rk\u00e1dat n\u00e9vr\u0151l, ann\u00e1l t\u00f6bb embernek az lesz az els\u0151 gondolata, mikor az ipar\u00e1gad ker\u00fcl sz\u00f3ba. Ett\u0151l v\u00e1lik igaz\u00e1n \u00e9rt\u00e9kess\u00e9 \u00e9s \u00e9letk\u00e9pess\u00e9 egy v\u00e1llalkoz\u00e1s.<\/li>\n<li>Vev\u0151kapcsolatok \u2013 minden v\u00e1llalkoz\u00e1s legfontosabb r\u00e9sze a vev\u0151. Ha nincsen senki, aki hi\u00e1nyolna a piacr\u00f3l, mert \u00fagy \u00e9rzi, hogy bizonyos probl\u00e9m\u00e1j\u00e1t csak ti tudj\u00e1tok megoldani, akkor a c\u00e9g nem \u00e9letk\u00e9pes.<\/li>\n<li>Sz\u00f6vets\u00e9gek\/kollabor\u00e1ci\u00f3 \u2013 a m\u00e1s c\u00e9gekkel val\u00f3 kapcsolattart\u00e1s, k\u00f6z\u00f6s projektek ind\u00edt\u00e1sa el\u0151 tudja mozd\u00edtani, hogy min\u00e9l t\u00f6bben megismerj\u00e9k a term\u00e9ked\/szolg\u00e1ltat\u00e1sod.<\/li>\n<li>A menedzsment k\u00e9pess\u00e9gei \u2013 a c\u00e9g csak annyira k\u00e9pes, amit a menedzsment meg tud \u00e1lmodni. Amennyiben \u0151k nincsenek tiszt\u00e1ban azzal, meddig tudj\u00e1k elvinni a c\u00e9get, nem fogj\u00e1k tudni azt fejleszteni.<\/li>\n<li>Technol\u00f3giai fejleszt\u00e9sek \u2013 ha folyamatosan lehet\u0151s\u00e9get adsz a legmagasabb szint\u0171 munkav\u00e9gz\u00e9sre, azt is fogod kapni.<\/li>\n<li>Alkalmazotti kapcsolatok &#8211; egy c\u00e9g legnagyobb \u00e9rt\u00e9ke a dolgoz\u00f3k: a tud\u00e1suk, \u00e9s a c\u00e9g ir\u00e1nti h\u0171s\u00e9g\u00fck.<\/li>\n<li>K\u00f6rnyezetv\u00e9delmi \u00e9s k\u00f6z\u00f6ss\u00e9gi k\u00e9rd\u00e9sek \u2013 ha visszaadsz annak a k\u00f6z\u00f6ss\u00e9gnek, amib\u0151l j\u00f6ssz, sokkal k\u00f6nnyebben fogsz inform\u00e1ci\u00f3khoz jutni, \u00e9s sokkal k\u00f6nnyebben tal\u00e1lsz majd sz\u00f6vets\u00e9geseket is.<\/li>\n<\/ul>\n<p>Ahhoz, hogy a c\u00e9g \u00e9rt\u00e9ket tudjon teremteni, arra van sz\u00fcks\u00e9g, hogy olyan strat\u00e9gi\u00e1t kommunik\u00e1lj mindenki fel\u00e9, amelyben az \u00e9rt\u00e9kteremt\u00e9s megjelenik. Fontos, hogy ezzel a HR-t\u0151l kezdve a rendszergazd\u00e1ig mindenki tiszt\u00e1ban legyen, \u00e9s hogy tudj\u00e1k, az \u00e9rt\u00e9kteremt\u00e9s a f\u0151 c\u00e9l, \u00e9s ez\u00e9rt minden \u00f6tletet meghallgatsz.<\/p>\n<p>Sz\u00fcks\u00e9g van arra is, hogy folyamatosan ellen\u0151rizd a versenyt\u00e1rsakat. Sokan azt hiszik, akkor j\u00e1rnak j\u00f3 \u00faton, ha ugyanazt csin\u00e1lj\u00e1k, mint a t\u00f6bbi, az ipar\u00e1gban m\u0171k\u00f6d\u0151 c\u00e9g. Ez azonban nem fenntarthat\u00f3, hiszen b\u00e1rmikor j\u00f6het valaki, aki kisebb profitr\u00e1t\u00e1val hajland\u00f3 ugyanazt ny\u00fajtani. Olyan vev\u0151i b\u00e1zist \u00e9s m\u00e1rkaismerts\u00e9get kell ki\u00e9p\u00edtened, ami miatt mindig megk\u00fcl\u00f6nb\u00f6ztet\u0151 er\u0151 leszel.<\/p>\n<p>Ahhoz, hogy ez a kommunik\u00e1ci\u00f3 sikeres legyen, az \u00f6sszes alkalmazottnak azt kell \u00e9reznie, hogy a csapat megbecs\u00fclt tagja. Ez azt jelenti, hogy nem hajthatod \u0151ket a v\u00e9gtelens\u00e9gig, ugyan\u00fagy, mint ahogy nem haszn\u00e1lhatod ki a partnereidet sem. A r\u00f6vid t\u00e1v\u00fa profit-orient\u00e1lts\u00e1g a hossz\u00fa t\u00e1v\u00fa sikerek ellen dolgozhat. Mindig vedd figyelembe, hogy minden tev\u00e9kenys\u00e9ged reakci\u00f3t sz\u00fcl.<\/p>\n<p>Az \u00e9rt\u00e9kteremt\u00e9s elengedhetetlen r\u00e9sze az is, hogy amennyiben panasszal tal\u00e1lod magad szembe, ne csak reag\u00e1lj r\u00e1, hanem fejtsd meg, mi okozza a probl\u00e9m\u00e1t. A c\u00e9l ne csak a panaszok gyors kezel\u00e9se legyen, hanem az is, hogy egy-egy panaszra a v\u00e1laszod sz\u00fcntesse meg a panasz forr\u00e1s\u00e1t is.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A v\u00e1llalkoz\u00e1sok mindennapi m\u0171k\u00f6d\u00e9se sor\u00e1n a cash flow \u00e9s a ROI sz\u00e1mai a legfontosabbak: ez garant\u00e1lja a c\u00e9g t\u00fal\u00e9l\u00e9s\u00e9t. Azonban a hossz\u00fa t\u00e1v\u00fa siker \u00e9s gyarapod\u00e1s z\u00e1loga az, ha emellett a k\u00f6vetkez\u0151kre is tudsz figyelmet ford\u00edtani, azaz \u00e9rt\u00e9ket teremteni: Innov\u00e1ci\u00f3 \u2013 mi az, amit a c\u00e9ged ny\u00fajt, \u00e9s m\u00e1s v\u00e1llalkoz\u00e1s nem ad meg? M\u00e1rka\u00e9rt\u00e9k \u2013 [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10072","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan teremthet a c\u00e9ged \u00e9rt\u00e9ket?<\/title>\n<meta name=\"description\" content=\"A v\u00e1llalkoz\u00e1sok mindennapi m\u0171k\u00f6d\u00e9se sor\u00e1n a cash flow \u00e9s a ROI sz\u00e1mai a legfontosabbak: ez garant\u00e1lja a c\u00e9g t\u00fal\u00e9l\u00e9s\u00e9t. 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