{"id":10074,"date":"2015-01-28T14:09:48","date_gmt":"2015-01-28T13:09:48","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10074"},"modified":"2015-01-28T23:56:30","modified_gmt":"2015-01-28T22:56:30","slug":"mik-legjobb-saas-ertekesitesi-strategiak","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-28\/mik-legjobb-saas-ertekesitesi-strategiak\/","title":{"rendered":"Mik a legjobb SaaS \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gi\u00e1k?"},"content":{"rendered":"<p>Hogyan juttasd el a szoftveredr\u0151l az inform\u00e1ci\u00f3kat a k\u00f6z\u00f6ns\u00e9gednek: hidegh\u00edv\u00e1sokkal, k\u00f6zvetlen \u00e9rt\u00e9kes\u00edt\u00e9ssel, partnerekkel?<\/p>\n<p>\u00c9rdemes lehet els\u0151sorban freemium \u00e9rt\u00e9kes\u00edt\u00e9ssel kezdeni \u2013 a felhaszn\u00e1l\u00e1s\u00e9rt cser\u00e9be pedig k\u00e9rj visszajelz\u00e9st. Innen m\u00e1r tudni fogod, hogyan teheted min\u00e9l jobb\u00e1 a term\u00e9kedet, valamint megk\u00f6nny\u00edti a k\u00f6z\u00f6ns\u00e9ged szegment\u00e1l\u00e1s\u00e1t is: pontosabb inform\u00e1ci\u00f3id lesznek arr\u00f3l, kik, hogyan \u00e9s mire haszn\u00e1lj\u00e1k a term\u00e9kedet. Ha pedig m\u00e1r tudod, kiket kell megkeresned, sokkal k\u00f6nnyebb dolgod lesz.<\/p>\n<p>Jelenjen meg a neved min\u00e9l t\u00f6bb helyen \u2013 v\u00e1lj \u201egondolati vezet\u0151v\u00e9\u201d. Ak\u00e1r m\u0171k\u00f6dj egy\u00fctt a BME-vel, vagy m\u00e1s egyetemekkel, a fontos, hogy a c\u00e9ged nev\u00e9t olyan esem\u00e9nyekkel asszoci\u00e1lj\u00e1k, amik sugallj\u00e1k a j\u00e1rtass\u00e1god \u00e9s profizmusod. Az\u00e9rt is fontos ez, mert a vev\u0151k \u00e1ltal\u00e1ban nem SaaS-t vesznek, hanem a c\u00e9g m\u00f6g\u00f6tt \u00e1ll\u00f3 elgondol\u00e1st.<\/p>\n<p>Keresd meg azokat, akik a vev\u0151id \u00fczlet\u00e1g\u00e1nak\/\u00fczlet\u00e1gainak legelismertebb szak\u00e9rt\u0151i. Lehetnek \u00fcgyv\u00e9dek, tan\u00e1rok, m\u00e9rn\u00f6k\u00f6k \u2013 a fontos, hogy \u0151k is ismerj\u00e9k, \u00e9s elismerj\u00e9k a term\u00e9kedet, illetve aj\u00e1nlj\u00e1k azoknak, akikkel kapcsolatba ker\u00fclnek.<\/p>\n<p>Juttasd el a term\u00e9keddel kapcsolatos h\u00edreket min\u00e9l t\u00f6bb bloghoz. Legyenek a c\u00e9gedr\u0151l le\u00edr\u00e1sok online \u2013 egyed\u00fcl a honlapod alapj\u00e1n senki nem fogja elhinni, milyen fantasztikus a term\u00e9ked. Adj lehet\u0151s\u00e9get arra, hogy ezt m\u00e1sok is meg\u00edrhass\u00e1k, a honlapodon k\u00edv\u00fcl is.<\/p>\n<p>Adj a term\u00e9ked haszn\u00e1lata mell\u00e9 egy\u00e9b \u00e9rt\u00e9ket is. Legyenek olyan haszn\u00e1lati \u00fatmutat\u00f3id, amelyek ebook form\u00e1j\u00e1ban let\u00f6lthet\u0151k, \u00e9s amik megtan\u00edtj\u00e1k r\u00e1 a felhaszn\u00e1l\u00f3t, hogyan hozzon ki a term\u00e9kedb\u0151l m\u00e9g t\u00f6bbet. Ha ez a te term\u00e9keddel nem kereszt\u00fclvihet\u0151, akkor is adj valami extr\u00e1t a haszn\u00e1lat mell\u00e9 \u2013 riportot az \u00fczlet\u00e1gr\u00f3l, a vev\u0151 honlapj\u00e1nak elemz\u00e9s\u00e9t, stb.<\/p>\n<p>Ebookok mellett vide\u00f3kkal \u00e9s bloggal is biztos\u00edthatod a vev\u0151id sz\u00e1m\u00e1ra a fejl\u0151d\u00e9s lehet\u0151s\u00e9g\u00e9t. Ezek remek lehet\u0151s\u00e9get biztos\u00edtanak a SEO \u00e9s remarketing szempontj\u00e1b\u00f3l is.<\/p>\n<p>Akkor keresd meg az embereket, amikor \u00e9pp csin\u00e1lnak valamit \u2013 a c\u00e9geddel kapcsolatban. Valaki feliratkozott a h\u00edrlev\u00e9l c\u00edmzett list\u00e1ra, vagy let\u00f6lt\u00f6tte az ingyenes ebookodat? Vedd fel a telefont, \u00e9s h\u00edvd fel \u0151ket. Ezzel \u00e9lm\u00e9nny\u00e9 is teszed a veled t\u00f6rt\u00e9nt interakci\u00f3jukat, amit megosztanak majd m\u00e1sokkal is.<\/p>\n<p>A gyakori interakci\u00f3 a vev\u0151iddel\/leadekkel az\u00e9rt is alapvet\u0151, mert az emberek att\u00f3l v\u00e1s\u00e1rolnak, akiben b\u00edznak. B\u00edzni pedig abban b\u00edznak, akit ismernek: ez\u00e9rt fontos, hogy az \u00e9rt\u00e9kes\u00edt\u0151id azonnal tudjanak reag\u00e1lni a leadjeikre.<\/p>\n<p>Tedd a legels\u0151 haszn\u00e1latot min\u00e9l k\u00e9nyelmesebb\u00e9. Ha a freemium verzi\u00f3 telep\u00edt\u00e9s\u00e9t, vagy a profil l\u00e9trehoz\u00e1s\u00e1t f\u00e9lbehagyja a vev\u0151, elvesztetted. Legyen min\u00e9l r\u00f6videbb, egy\u00e9rtelm\u0171bb, \u00e9s l\u00e1tv\u00e1nyosabb a folyamat.<\/p>\n<p>Az \u00e1raz\u00e1ssal kapcsolatban: a SaaS legegyszer\u0171bb verzi\u00f3j\u00e1nak az \u00e1r\u00e1t pr\u00f3b\u00e1ld min\u00e9l jobban lecs\u00f6kkenteni. Ha lehet, legyen legal\u00e1bb 3 (fizet\u0151s) verzi\u00f3 megv\u00e1s\u00e1rl\u00e1s\u00e1ra lehet\u0151s\u00e9g, \u00e9s legyen nagyon vil\u00e1gos a vev\u0151k sz\u00e1m\u00e1ra, mi az egyes verzi\u00f3k el\u0151nye a m\u00e1sikhoz viszony\u00edtva. Ne legyen t\u00fal sok (el\u0151fizet\u00e9si) verzi\u00f3d \u2013 \u00f6tn\u00e9l t\u00f6bb csak \u00f6sszezavarja a vev\u0151idet.<\/p>\n<p>L\u00e9nyeges m\u00e9g, hogy meg kell teremtened az \u00e9rt\u00e9kes\u00edt\u00e9st legink\u00e1bb el\u0151seg\u00edt\u0151 k\u00f6rnyezetet. Legyen az oldaladon lehet\u0151s\u00e9g \u00e9l\u0151ben seg\u00edts\u00e9get k\u00e9rni\/\u00fcgyint\u00e9z\u0151vel csetelni, legyen egy megfelel\u0151 CRM rendszered, amiben oszt\u00e1lyozni tudod a lead-eket, \u00e9s automatiz\u00e1lni tudsz bizonyos feladatokat, legyen mindenkinek Join.me \u00e9s\/vagy Skype c\u00edme \u2013 hogy b\u00e1rhol el tudj\u00e1k \u0151ket \u00e9rni a vev\u0151id. A SaaS \u00e9rt\u00e9kes\u00edt\u00e9s l\u00e9nyege a k\u00f6lts\u00e9gek minimaliz\u00e1l\u00e1sa, ez\u00e9rt fontos, hogy m\u00e1r kezdetben kialak\u00edtsd ezeknek az eszk\u00f6z\u00f6knek a haszn\u00e1lat\u00e1t.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hogyan juttasd el a szoftveredr\u0151l az inform\u00e1ci\u00f3kat a k\u00f6z\u00f6ns\u00e9gednek: hidegh\u00edv\u00e1sokkal, k\u00f6zvetlen \u00e9rt\u00e9kes\u00edt\u00e9ssel, partnerekkel? \u00c9rdemes lehet els\u0151sorban freemium \u00e9rt\u00e9kes\u00edt\u00e9ssel kezdeni \u2013 a felhaszn\u00e1l\u00e1s\u00e9rt cser\u00e9be pedig k\u00e9rj visszajelz\u00e9st. Innen m\u00e1r tudni fogod, hogyan teheted min\u00e9l jobb\u00e1 a term\u00e9kedet, valamint megk\u00f6nny\u00edti a k\u00f6z\u00f6ns\u00e9ged szegment\u00e1l\u00e1s\u00e1t is: pontosabb inform\u00e1ci\u00f3id lesznek arr\u00f3l, kik, hogyan \u00e9s mire haszn\u00e1lj\u00e1k a term\u00e9kedet. Ha pedig [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10074","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mik a legjobb SaaS \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gi\u00e1k?<\/title>\n<meta name=\"description\" content=\"Hogyan juttasd el a szoftveredr\u0151l az inform\u00e1ci\u00f3kat a k\u00f6z\u00f6ns\u00e9gednek: hidegh\u00edv\u00e1sokkal, k\u00f6zvetlen \u00e9rt\u00e9kes\u00edt\u00e9ssel, partnerekkel? \u00c9rdemes lehet els\u0151sorban\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2015\/01-28\/mik-legjobb-saas-ertekesitesi-strategiak\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mik a legjobb SaaS \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gi\u00e1k?\" \/>\n<meta property=\"og:description\" content=\"Hogyan juttasd el a szoftveredr\u0151l az inform\u00e1ci\u00f3kat a k\u00f6z\u00f6ns\u00e9gednek: hidegh\u00edv\u00e1sokkal, k\u00f6zvetlen \u00e9rt\u00e9kes\u00edt\u00e9ssel, partnerekkel? 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