{"id":10081,"date":"2015-01-31T14:12:39","date_gmt":"2015-01-31T13:12:39","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10081"},"modified":"2022-11-17T13:39:00","modified_gmt":"2022-11-17T12:39:00","slug":"ki-legalkamasabb-jelolt-marketinged-vezetesere","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-31\/ki-legalkamasabb-jelolt-marketinged-vezetesere\/","title":{"rendered":"Ki a legalkamasabb jel\u00f6lt a marketinged vezet\u00e9s\u00e9re?"},"content":{"rendered":"<p>Rengeteg kezd\u0151 c\u00e9g \u00e9s KKV sz\u00e1m\u00e1ra gondot jelent, hogy ki vezesse a marketingj\u00fcket. B\u00e1r sokszor mondj\u00e1k, hogy a marketing \u00e9s a zene az a k\u00e9t szakma, amihez mindenki \u00e9rt, a marketinged t\u00fal fontos ahhoz, hogy egy hozz\u00e1 nem \u00e9rt\u0151 kez\u00e9be helyezd.<\/p>\n<p>Cikk\u00fcnkben kit\u00e9r\u00fcnk arra, hogyan d\u00f6ntsd el, hogy a marketinget h\u00e1zon bel\u00fcl, vagy \u00fcgyn\u00f6ks\u00e9g seg\u00edts\u00e9g\u00e9vel oldj\u00e1tok meg, illetve arra, hogyan d\u00f6ntsd el, kire \u00e9rdemes r\u00e1b\u00edznod a c\u00e9ged marketingj\u00e9t.<\/p>\n<p>Ha \u00fagy d\u00f6ntesz, <a href=\"https:\/\/www.minicrm.hu\/blog\/2022\/11-17\/marketing-ugynokseg-crm\/\" target=\"_blank\" rel=\"noopener\">\u00fcgyn\u00f6ks\u00e9ggel szeretn\u00e9l egy\u00fctt dolgozni<\/a>, rengeteg el\u0151nnyel tal\u00e1lod szembe magad. Az \u00fcgyn\u00f6ks\u00e9gi munka ugyan dr\u00e1g\u00e1bb lesz, de a p\u00e9nzed\u00e9rt remek szakemberekkel fogsz egy\u00fctt dolgozni. Az \u00fcgyn\u00f6ks\u00e9gek lehet\u0151s\u00e9get adnak arra, hogy t\u00f6bb ember is foglalkozzon a c\u00e9geddel, akiknek v\u00e1ltozatos k\u00e9pess\u00e9geik vannak. Olyan tervvel fognak el\u0151\u00e1llni, amik adatokon alapulnak. Nem mellesleg az irodai munk\u00e1tokb\u00f3l sem vesz el annyi id\u0151t az \u00fcgyn\u00f6ks\u00e9ggel k\u00f6z\u00f6s munka, mintha h\u00e1zon bel\u00fcl lenne marketingesetek.<\/p>\n<p>Ha marketingest szeretn\u00e9l\u00a0alkalmazni, az \u0151 munk\u00e1j\u00e1t sokkal ink\u00e1bb az ellen\u0151rz\u00e9sed alatt tudod tartani: figyelni tudod, \u00e9ppen min dolgozik, \u00e9s az eredm\u00e9nyeit is azonnal l\u00e1tod \u2013 ami\u00e9rt felel\u0151s is. Mivel koncentr\u00e1ltan, csak a te c\u00e9geddel fog foglalkozni, sokkal t\u00f6bb ideje van szem\u00e9lyre szabott megold\u00e1sok kital\u00e1l\u00e1s\u00e1ban, mint egy \u00fcgyn\u00f6ks\u00e9gnek, ahol egy account manager \u00e1ltal\u00e1ban legal\u00e1bb 2-3 \u00fcgyf\u00e9llel dolgozik egy\u00fctt.<\/p>\n<p>B\u00e1r sok startupban a marketinget az IT\/\u00e9rt\u00e9kes\u00edt\u00e9s\/CEO v\u00e9gzi, \u00e9rdemes szakembert felvenni, amint lehet\u0151s\u00e9g ny\u00edlik r\u00e1. \u00cdgy a csapatod k\u00e9pes lesz a val\u00f3di munk\u00e1jukra, \u00e9s a priorit\u00e1sokra koncentr\u00e1lni, valamint a marketing-folyamataidat egy profi kez\u00e9ben tudhatod majd. A h\u00e1tr\u00e1nya, hogy egy ember felv\u00e9tel\u00e9vel a k\u00e9szs\u00e9gek nagyon sz\u0171k keresztmetszet\u00e9t kapod. Neh\u00e9z egy koll\u00e9g\u00e1ra b\u00edzni, hogy egyszerre legyen a kutat\u00f3d, diz\u00e1jnered, \u00edr\u00f3d, stb. Ez t\u00fal sok szerep egy szem\u00e9lynek, ez\u00e9rt \u00e9rdemes m\u00e9g az elej\u00e9n min\u00e9l r\u00e9szletesebben kidolgozni, hogy kinek mi a feladata.<\/p>\n<p>A marketing szakember \u00e9s az \u00fcgyn\u00f6ks\u00e9g k\u00f6z\u00f6tt teh\u00e1t h\u00e1rom k\u00e9rd\u00e9s seg\u00edthet d\u00f6nteni:<\/p>\n<ul>\n<li>Mennyi p\u00e9nzt tudsz r\u00e1sz\u00e1nni a marketingre? Ha egy havi fizet\u00e9sn\u00e9l t\u00f6bbet, \u00e9rdemes \u00fcgyn\u00f6ks\u00e9ghez fordulni.<\/li>\n<li>Mennyire tudod elfogadni, hogy a marketingedet \u00fagy dolgozz\u00e1k ki, hogy neked nincs azonnali r\u00e1l\u00e1t\u00e1sod? B\u00e1r az \u00fcgyn\u00f6ks\u00e9g el fogja veled fogadtatni a terveit, nem lesz olyan r\u00e1l\u00e1t\u00e1sod a mindennapi tev\u00e9kenys\u00e9g\u00fckre, mintha valakivel egy irod\u00e1ban dolgozn\u00e1l.<\/li>\n<li>Tudsz el\u00e9g embert foglalkoztatni ahhoz, hogy a marketingesednek t\u00e9nyleg csak a marketinggel kelljen foglalkoznia, \u00e9s ne kelljen Photoshoppal vagy php-val t\u00f6lteni az idej\u00e9t?<\/li>\n<\/ul>\n<p>Ha \u00fagy d\u00f6ntesz, szeretn\u00e9d, ha a marketing az \u00e9rt\u00e9kes\u00edt\u00e9ssel \u00e9s fejleszt\u00e9ssel szorosan egy\u00fcttm\u0171k\u00f6dve, h\u00e1zon bel\u00fcl t\u00f6rt\u00e9njen, akkor meg kell tal\u00e1lnod a megfelel\u0151 marketinges koll\u00e9g\u00e1t.<\/p>\n<p>Ez k\u00fcl\u00f6n\u00f6sen fontos feladat. Olyan emberre lesz sz\u00fcks\u00e9ged, aki k\u00e9pes \u00e1tl\u00e1tni a c\u00e9ged m\u0171k\u00f6d\u00e9s\u00e9t, megl\u00e1tja a term\u00e9kedben azokat a lehet\u0151s\u00e9geket, amelyek a k\u00f6z\u00f6ns\u00e9gedet megragadhatj\u00e1k. K\u00e9pesnek kell lennie arra is, hogy el\u00e9rje a vev\u0151idet, ismerje a piacodat, \u00e9s, hogy \u00fagy tudjon prezent\u00e1lni, hogy a (potenci\u00e1lis) vev\u0151id n\u00e9lk\u00fcl\u00f6zhetetlennek \u00e9rezz\u00e9k a term\u00e9ked.<\/p>\n<p>A j\u00f3 marketinges legf\u0151bb tulajdons\u00e1gai: legyen <strong>c\u00e9lja, bele\u00e9rz\u0151 k\u00e9pess\u00e9ge, <\/strong>\u00e9s <strong>j\u00f3 elemz\u0151k\u00e9pess\u00e9ge. <\/strong><\/p>\n<ul>\n<li>Mennyire hat\u00e9konyan tudja kiel\u00e9g\u00edteni a vev\u0151k ig\u00e9nyeit? A marketing szakemberek nem csak az \u00e9rt\u00e9kes\u00edt\u00e9s lez\u00e1r\u00e1s\u00e1t kell, hogy szem el\u0151tt tarts\u00e1k, hanem azok el\u00e9gedetts\u00e9g\u00e9re is oda kell figyelni\u00fck.<\/li>\n<li>Mennyire tudja meghallgatni, \u00e9s mag\u00e1\u00e9v\u00e1 tenni a vev\u0151k probl\u00e9m\u00e1it? Alapvet\u0151, hogy a marketinges ismerje a legt\u00f6bbsz\u00f6r el\u0151fordul\u00f3 probl\u00e9m\u00e1kat, k\u00e9rd\u00e9seket, \u00e9s tudja, pontosan mi az a helyzet, ahol a term\u00e9ked a legjobb megold\u00e1s.<\/li>\n<li>Mit tud kezdeni a rendelkez\u00e9s\u00e9re \u00e1ll\u00f3 adatokkal? Ha a marketinges\u00a0csak az Analytics els\u0151 oldal\u00e1t n\u00e9zi, az nem el\u00e9g, de ugyanakkor tudnia kell kiv\u00e1logatni az\u00a0adathalmazb\u00f3l a relev\u00e1ns inform\u00e1ci\u00f3t, \u00e9s kontextusba helyezni azt.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rengeteg kezd\u0151 c\u00e9g \u00e9s KKV sz\u00e1m\u00e1ra gondot jelent, hogy ki vezesse a marketingj\u00fcket. B\u00e1r sokszor mondj\u00e1k, hogy a marketing \u00e9s a zene az a k\u00e9t szakma, amihez mindenki \u00e9rt, a marketinged t\u00fal fontos ahhoz, hogy egy hozz\u00e1 nem \u00e9rt\u0151 kez\u00e9be helyezd. Cikk\u00fcnkben kit\u00e9r\u00fcnk arra, hogyan d\u00f6ntsd el, hogy a marketinget h\u00e1zon bel\u00fcl, vagy \u00fcgyn\u00f6ks\u00e9g seg\u00edts\u00e9g\u00e9vel [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-10081","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ki a legalkamasabb jel\u00f6lt a marketinged vezet\u00e9s\u00e9re?<\/title>\n<meta name=\"description\" content=\"Rengeteg kezd\u0151 c\u00e9g \u00e9s KKV sz\u00e1m\u00e1ra gondot jelent, hogy ki vezesse a marketingj\u00fcket. 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