{"id":10089,"date":"2015-02-02T16:32:58","date_gmt":"2015-02-02T15:32:58","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10089"},"modified":"2015-02-10T12:43:20","modified_gmt":"2015-02-10T11:43:20","slug":"hogyan-valts-ki-pozitiv-erzelmeket-vasarloidbol","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/02-02\/hogyan-valts-ki-pozitiv-erzelmeket-vasarloidbol\/","title":{"rendered":"Hogyan v\u00e1lts ki pozit\u00edv \u00e9rzelmeket a v\u00e1s\u00e1rl\u00f3idb\u00f3l?"},"content":{"rendered":"<p>Ahhoz, hogy a vev\u0151id visszat\u00e9rjenek, \u00e9s a Te term\u00e9kedet prefer\u00e1lj\u00e1k a versenyt\u00e1rsaid term\u00e9keivel szemben, \u00e9rzelmi k\u00f6t\u0151d\u00e9st kell kialak\u00edtanod benn\u00fck. Ha a term\u00e9kedhez pozit\u00edv eml\u00e9keket k\u00f6tnek, ha a haszn\u00e1lathoz, megv\u00e9telhez kellemes \u00e9rz\u00e9sek kapcsol\u00f3dnak, akkor sokkal val\u00f3sz\u00edn\u0171bb, hogy a k\u00e9s\u0151bbiekben is T\u00e9ged fognak v\u00e1lasztani.<\/p>\n<p>Az \u00e9rzelmi k\u00f6t\u0151d\u00e9s kialak\u00edt\u00e1sa azt is jelenti, hogy a vev\u0151id hajland\u00f3ak lesznek t\u00f6bbet fizetni az\u00e9rt, hogy \u00fajra\u00e9lhess\u00e9k ezeket az \u00e9rz\u00e9seket. Az \u00e9rzelmi k\u00f6t\u0151d\u00e9s teh\u00e1t d\u00f6nt\u0151 lehet ott, ahol a term\u00e9kek min\u0151s\u00e9ge \u00e9s az \u00e1raz\u00e1s is hasonl\u00f3. Hogyan alak\u00edthatod ki ezt az \u00e9rzelmi \u00f6sszekapcsol\u00f3d\u00e1st a term\u00e9ked \u00e9s a vev\u0151id k\u00f6z\u00f6tt?<\/p>\n<ul>\n<li><strong>Tudatos\u00edtsd a vev\u0151idben, hogy sz\u00e1modra \u0151k a legfontosabbak.<\/strong><br \/>\nHa napokba telik, m\u00edg egy v\u00e1s\u00e1rl\u00f3i lev\u00e9lre v\u00e1laszolsz, azt az \u00fczenetet fogod k\u00fcldeni, hogy a vev\u0151id sz\u00e1modra m\u00e1sodlagosak. Ne ker\u00fclj olyan helyzetbe, hogy a v\u00e1s\u00e1rl\u00f3idnak okuk legyen megk\u00e9rd\u0151jelezni, hogy odafigyelsz-e r\u00e1juk. Aj\u00e1nlj fel min\u00e9l t\u00f6bbf\u00e9le kapcsol\u00f3d\u00e1si pontot, hogy b\u00e1rhogyan el tudjanak \u00e9rni, ahol nekik a legk\u00e9nyelmesebb.<br \/>\nAzok a vev\u0151i emailek, Facebook \u00fczenetek, amikre nem reag\u00e1lsz azonnal, azt az \u00e9rz\u00e9st fogj\u00e1k kelteni a vev\u0151ben, hogy hi\u00e1ba fizet neked, rosszul b\u00e1nsz vele \u2013 \u00e9s mindig ezzel fog azonos\u00edtani.<\/li>\n<li><strong>Figyelj oda, mire k\u00f6ltesz.<\/strong><br \/>\nHa olyan remarketinged van, ami napokig \u00fcld\u00f6zi a vev\u0151t, vagy olyan, h\u00edresebb \u201esz\u00f3viv\u0151je\u201d van a term\u00e9kednek, akir\u0151l ny\u00edlt titok, hogy p\u00e9nzt fogad el, esetleg netes \u00fajs\u00e1gokban v\u00e1s\u00e1rolsz megjelen\u00e9st, el fogj\u00e1k gondolkodtatni a vev\u0151t, hogy pontosan mi\u00e9rt is ker\u00fcl annyiba a term\u00e9ked.<br \/>\nHa egy\u00e9bk\u00e9nt is sok panaszt hallasz a term\u00e9ked \u00e1r\u00e1val kapcsolatban, figyelj oda arra, hogy a marketinged min\u00e9l kev\u00e9sb\u00e9 legyen \u201emarketing\u00edz\u0171\u201d \u2013 k\u00fcl\u00f6nben a vev\u0151k sz\u00e1m\u00e1ra az lesz az \u00fczenet, hogy ink\u00e1bb erre k\u00f6ltesz, mint arra, hogy nekik min\u00e9l jobb legyen.<\/li>\n<li><strong>Szem\u00e9lyre szabott \u00fcgyint\u00e9z\u00e9s.<\/strong><br \/>\nFigyelj arra, hogy kit v\u00e1lasztasz ki az \u00fcgyf\u00e9lszolg\u00e1latra. Ez a koll\u00e9ga lesz az, akit a vev\u0151id akkor h\u00edvnak, mikor valami olyan t\u00f6rt\u00e9nt vel\u00fck, ami megrengette a c\u00e9gedbe vetett hit\u00fcket \u2013 \u00e9s ezen a h\u00edv\u00e1son fog m\u00falni, hogy a j\u00f6v\u0151ben visszat\u00e9rnek-e majd.<br \/>\nIsmeri-e a term\u00e9ked a koll\u00e9g\u00e1d? Nyugodt tud-e maradni akkor is, ha a vonal m\u00e1sik oldal\u00e1n valaki zaklatott? A h\u00edv\u00f3 napj\u00e1t elronthatja vagy j\u00f3kedv\u0171v\u00e9 teheti egy \u00fcgyf\u00e9lszolg\u00e1lati besz\u00e9lget\u00e9s.<\/li>\n<li><strong>Szem\u00e9lyre szabott marketing.<\/strong><br \/>\nA mai CRM-rendszerek mellett m\u00e1r nem lehet kifog\u00e1s arra, hogy valakinek emailt k\u00fcldesz, pedig leiratkozott.<br \/>\nHaszn\u00e1lj fel minden olyan inform\u00e1ci\u00f3t a marketingedben, amit a vev\u0151idr\u0151l tudhatsz! Szegment\u00e1ld a h\u00edrleveleket \u00e9rdekl\u0151d\u00e9s, vagy ipar\u00e1g szerint, \u00e9s k\u00fcldj val\u00f3ban hasznos, sz\u00e1mukra relev\u00e1ns tartalmat. \u00dcnnepeld meg a legjobb vev\u0151id v\u00e1s\u00e1rl\u00e1si \u00e9vfordul\u00f3it aj\u00e1nd\u00e9k term\u00e9kkel, esetleg online k\u00e9peslappal, \u00e9s k\u00f6sz\u00f6nd meg a kit\u00fcntet\u0151 bizalmukat!<br \/>\nAhogy egyre t\u00f6bb marketing-strat\u00e9gi\u00e1nak \u201eelszenved\u0151i\u201d a vev\u0151k, ann\u00e1l jobban fogj\u00e1k \u00e9rt\u00e9kelni azt, ami val\u00f3ban csak nekik sz\u00f3l.<\/li>\n<li><strong>Alkalmi marketing.<\/strong><br \/>\nHa tudod, hogy a v\u00e1s\u00e1rl\u00f3id nagy l\u00e9p\u00e9s el\u0151tt \u00e1llnak, v\u00e1ltoz\u00e1s t\u00f6rt\u00e9nik az \u00e9let\u00fckben, akkor cselekedj \u00fagy, hogy a term\u00e9ked, mint \u00e1lland\u00f3, v\u00e9gigk\u00eds\u00e9rje a v\u00e1ltoz\u00e1st.<br \/>\nHa p\u00e9ld\u00e1ul nyelv\u00f3r\u00e1kat adsz el, mindig legyen olyan Facebook hirdet\u00e9sed, ami az \u00e9ppen utazni k\u00e9sz\u00fcl\u0151ket c\u00e9lozza. Ha kozmetikumokat, akkor azokat is c\u00e9lozd, akik esk\u00fcv\u0151re k\u00e9sz\u00fclnek, ha h\u00e1ztart\u00e1si g\u00e9peket, azokat, akik gyermeket v\u00e1rnak, stb. N\u00e9zd v\u00e9gig, hogy milyen v\u00e1ltoz\u00e1sokat k\u00f6nny\u00edthet meg a term\u00e9ked, hogyan tudod v\u00e9gigk\u00eds\u00e9rni az \u00e9let\u00fcket. \u00cdgy az \u00e1lland\u00f3s\u00e1g \u00e9rz\u00e9s\u00e9t fogj\u00e1k hozz\u00e1d k\u00f6tni \u2013 egy term\u00e9k, ami mindig vel\u00fck volt, \u00e9s haszn\u00e1lt\u00e1k.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahhoz, hogy a vev\u0151id visszat\u00e9rjenek, \u00e9s a Te term\u00e9kedet prefer\u00e1lj\u00e1k a versenyt\u00e1rsaid term\u00e9keivel szemben, \u00e9rzelmi k\u00f6t\u0151d\u00e9st kell kialak\u00edtanod benn\u00fck. Ha a term\u00e9kedhez pozit\u00edv eml\u00e9keket k\u00f6tnek, ha a haszn\u00e1lathoz, megv\u00e9telhez kellemes \u00e9rz\u00e9sek kapcsol\u00f3dnak, akkor sokkal val\u00f3sz\u00edn\u0171bb, hogy a k\u00e9s\u0151bbiekben is T\u00e9ged fognak v\u00e1lasztani. Az \u00e9rzelmi k\u00f6t\u0151d\u00e9s kialak\u00edt\u00e1sa azt is jelenti, hogy a vev\u0151id hajland\u00f3ak lesznek t\u00f6bbet [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-10089","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan v\u00e1lts ki pozit\u00edv \u00e9rzelmeket a v\u00e1s\u00e1rl\u00f3idb\u00f3l?<\/title>\n<meta name=\"description\" content=\"Ahhoz, hogy a vev\u0151id visszat\u00e9rjenek, \u00e9s a Te term\u00e9kedet prefer\u00e1lj\u00e1k a versenyt\u00e1rsaid term\u00e9keivel szemben, \u00e9rzelmi k\u00f6t\u0151d\u00e9st kell kialak\u00edtanod benn\u00fck. 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