{"id":10181,"date":"2015-02-10T13:16:18","date_gmt":"2015-02-10T12:16:18","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10181"},"modified":"2015-02-10T18:01:13","modified_gmt":"2015-02-10T17:01:13","slug":"a-minicrm-a-ii-magyar-marketing-fesztivalon","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/02-10\/a-minicrm-a-ii-magyar-marketing-fesztivalon\/","title":{"rendered":"MiniCRM tippek a hat\u00e9kony vev\u0151szerz\u00e9shez"},"content":{"rendered":"

Lesk\u00f3 Norbert, a MiniCRM alap\u00edt\u00f3ja a II. Magyar Marketing\u00a0fesztiv\u00e1lon osztotta meg tapasztalatait, 2015 v\u00e1rhat\u00f3 \u00fczleti trendjeit\u00a0a r\u00e9sztvev\u0151kkel. \u00d6sszegy\u0171jt\u00f6tt\u00fck egy bejegyz\u00e9sbe az elhangzott tippeket, hogy azokat ne csak a konferencia r\u00e9sztvev\u0151i tudj\u00e1k kipr\u00f3b\u00e1lni.<\/span><\/p>\n

1. C\u00e9loldal rendbet\u00e9tele<\/span><\/strong><\/p>\n

Ahogy azt m\u00e1r mi is meg\u00edrtuk\u00a0kor\u00e1bban<\/a>, fontos, hogy b\u00e1rmilyen hirdet\u00e9sre kattintva az \u00e9rdekl\u0151d\u0151k egy dedik\u00e1lt c\u00e9loldalra jussanak el. Az \u00e1tlagember nem hajland\u00f3 azzal t\u00f6lteni az idej\u00e9t, hogy kibogar\u00e1ssza\u00a0az \u0151t \u00e9rdekl\u0151 inform\u00e1ci\u00f3t a honlapodr\u00f3l – teh\u00e1t mindenk\u00e9ppen meg kell k\u00f6nny\u00edtened a dolg\u00e1t, \u00e9s egyb\u0151l el\u00e9 rakni az \u0151t \u00e9rdekl\u0151 tartalmat. <\/span><\/p>\n

K\u00e9tf\u00e9lek\u00e9ppen foghatsz neki a c\u00e9loldal fel\u00e9p\u00edt\u00e9s\u00e9nek. Ha a\u00a0marketingesekre hallgatsz, egy cselekv\u00e9sre buzd\u00edt\u00f3 gombot (call to action, CTA) teszel ki, ha a sales-esekre, akkor kett\u0151t. De nem k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 k\u00e9rd\u00e9st teszel fel, hanem egy k\u00e9rd\u00e9snek k\u00e9t v\u00e1ltozat\u00e1t. P\u00e9ld\u00e1ul: ne azt k\u00e9rdezd, hogy \u201cHozhatok k\u00e1v\u00e9t?\u201d, hanem azt, hogy \u201cTejjel, vagy tej n\u00e9lk\u00fcl szereti a k\u00e1v\u00e9t?\u201d <\/span><\/p>\n

A\/B tesztelt\u00fck a tan\u00e1csokat, \u00e9s arra jutottunk, hogy a marketinges megold\u00e1s 12.17%-os konverzi\u00f3val j\u00e1rt, a sales-es pedig 15.99%-ossal.<\/span><\/p>\n

2. \u0170rlap optimaliz\u00e1l\u00e1sa<\/span><\/strong><\/p>\n

2014-ben a val\u00f3ban fontos inform\u00e1ci\u00f3k bek\u00e9r\u00e9s\u00e9re koncentr\u00e1ltunk, e<\/span>zzel szemben 2015 meghat\u00e1roz\u00f3 trendje a kifog\u00e1skezel\u00e9s lesz.<\/p>\n

Kipr\u00f3b\u00e1ltuk a MiniCRM-mel, hogy mi t\u00f6rt\u00e9nik akkor, ha a feliratkoz\u00f3 \u0171rlap mellett lekezelj\u00fck a leggyakrabban visszat\u00e9r\u0151 probl\u00e9m\u00e1kat \u00e9s k\u00e9rd\u00e9seket egy mini GYIK form\u00e1j\u00e1ban. Hogyan alakul a konverzi\u00f3nk, ha megv\u00e1laszoljuk a k\u00e9rd\u00e9st, amit m\u00e9g fel sem tett az \u00e9rdekl\u0151d\u0151? \u00c9s az eredm\u00e9ny:<\/p>\n

36%-os konverzi\u00f3 n\u00f6veked\u00e9st m\u00e9rt\u00fcnk.<\/strong><\/p>\n

\"Screen3. V\u00e1laszid\u0151<\/span><\/strong><\/p>\n

Egy felm\u00e9r\u00e9sb\u0151l kider\u00fclt, hogy a v\u00e1llalkoz\u00e1sok t\u00falnyom\u00f3 t\u00f6bbs\u00e9ge vagy 5 percen bel\u00fcl h\u00edvja vissza az \u00e9rdekl\u0151d\u0151it, vagy t\u00f6bb mint egy nap ut\u00e1n, vagy soha. Szint\u00e9n \u00e9rdekes, b\u00e1r nem t\u00fal meglep\u0151 statisztika, hogy a vev\u0151k fele att\u00f3l v\u00e1s\u00e1rol, aki el\u0151sz\u00f6r felveszi vele a kapcsolatot.<\/p>\n

\"Screen<\/span><\/p>\n

Ezt az \u00f6tletet is letesztelt\u00fck a MiniCRM-n\u00e9l, \u00e9s arra jutottunk, hogy amikor 5 percen bel\u00fcl visszah\u00edvtuk az \u00e9rdekl\u0151d\u0151t, azzal minimum dupl\u00e1zni tudtuk a lez\u00e1r\u00e1si ar\u00e1nyunkat.<\/span><\/p>\n

4. Piacfejleszt\u00e9s<\/span><\/strong><\/p>\n

Magyarorsz\u00e1gra jellemz\u0151, hogy a v\u00e1llalkoz\u00f3k belemennek egy \u00e1rversenybe a konkurenci\u00e1val, \u00e9s hajlamosak az akci\u00f3kat, kedvezm\u00e9nyeket kommunik\u00e1lni a v\u00e1s\u00e1rl\u00f3k fel\u00e9. <\/span><\/p>\n

Az \u00faj \u00e9v nyer\u0151 strat\u00e9gi\u00e1ja viszont az, ha nem a legolcs\u00f3bb term\u00e9ket pr\u00f3b\u00e1lod eladni, hanem ink\u00e1bb valami olyan pluszt k\u00edn\u00e1lsz mell\u00e9, amit a konkurencia nem tud, vagy nem akar megadni. \u00cdgy re\u00e1lis \u00e1ron j\u00f3 min\u0151s\u00e9g\u0171 term\u00e9ket \u00e1rulhatsz, \u00e9s a vev\u0151id sz\u00e1m\u00e1ra sem a p\u00e1r forint \u00e1rk\u00fcl\u00f6nbs\u00e9g lesz a d\u00f6nt\u0151 a v\u00e1s\u00e1rl\u00e1skor.<\/span><\/p>\n

Lesk\u00f3 Norbert a k\u00f6vetkez\u0151 j\u00f3tan\u00e1ccsal z\u00e1rta el\u0151ad\u00e1s\u00e1t: A csodaszer az, ha tudod, hogy nincs csodaszer.<\/span><\/p>\n

A rendezv\u00e9nyen d\u00edjazt\u00e1k azokat a szakmai szak\u00e9rt\u0151ket, d\u00f6nt\u00e9shoz\u00f3kat, vagy t\u00e1rsas\u00e1gokat, akik az elm\u00falt \u00e9vben sokat tettek a kkv-piac fejl\u0151d\u00e9s\u00e9\u00e9rt, illetve hat\u00e1ssal voltak annak alakul\u00e1s\u00e1ra.<\/p>\n

A Magyar Marketing Fesztiv\u00e1l d\u00edjat 2015-ben t\u00e1rsas kateg\u00f3ri\u00e1ban a MiniCRM nyerte el.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lesk\u00f3 Norbert, a MiniCRM alap\u00edt\u00f3ja a II. Magyar Marketing\u00a0fesztiv\u00e1lon osztotta meg tapasztalatait, 2015 v\u00e1rhat\u00f3 \u00fczleti trendjeit\u00a0a r\u00e9sztvev\u0151kkel. \u00d6sszegy\u0171jt\u00f6tt\u00fck egy bejegyz\u00e9sbe az elhangzott tippeket, hogy azokat ne csak a konferencia r\u00e9sztvev\u0151i tudj\u00e1k kipr\u00f3b\u00e1lni. 1. C\u00e9loldal rendbet\u00e9tele Ahogy azt m\u00e1r mi is meg\u00edrtuk\u00a0kor\u00e1bban, fontos, hogy b\u00e1rmilyen hirdet\u00e9sre kattintva az \u00e9rdekl\u0151d\u0151k egy dedik\u00e1lt c\u00e9loldalra jussanak el. Az \u00e1tlagember […]<\/p>\n","protected":false},"author":21,"featured_media":10182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-10181","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"\nMiniCRM tippek a hat\u00e9kony vev\u0151szerz\u00e9shez<\/title>\n<meta name=\"description\" content=\"Lesk\u00f3 Norbert, a MiniCRM alap\u00edt\u00f3ja a II. 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