{"id":10243,"date":"2015-02-09T19:21:30","date_gmt":"2015-02-09T18:21:30","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10243"},"modified":"2015-03-03T18:09:13","modified_gmt":"2015-03-03T17:09:13","slug":"az-tavalyi-ev-botranya-schwarzenegger-sikeres-valsagkommunikacio-4-titka","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/02-09\/az-tavalyi-ev-botranya-schwarzenegger-sikeres-valsagkommunikacio-4-titka\/","title":{"rendered":"A tavalyi \u00e9v botr\u00e1nya: Schwarzenegger. A sikeres v\u00e1ls\u00e1gkommunik\u00e1ci\u00f3 4 titka"},"content":{"rendered":"

A k\u00f6vetkez\u0151 posztot a 2015-\u00f6s MVM Siker-nap szervez\u0151i \u00edrt\u00e1k, akik tanulva az el\u0151z\u0151 szervez\u0151 csapat hib\u00e1j\u00e1b\u00f3l megosztj\u00e1k, hogy hogyan lehet rosszul kezelni egy v\u00e1ls\u00e1g kommunik\u00e1ci\u00f3t, illetve hogyan lehet j\u00f3l csin\u00e1lni azt.<\/strong><\/p>\n

Tavaly okt\u00f3ber\u00e9ben nagy port kavart Arnold Schwarzenegger budapesti l\u00e1togat\u00e1s\u00e1nak elmarad\u00e1sa, amit szervez\u00e9si probl\u00e9m\u00e1k miatt 2015 febru\u00e1r 22-\u00e9re halasztottak. A csal\u00f3dott jegyv\u00e1s\u00e1rl\u00f3k a megfelel\u0151 t\u00e1j\u00e9koztat\u00e1s hi\u00e1ny\u00e1ban \u00f6n\u00e1ll\u00f3an kezdtek csoportokat szervezni k\u00e1rp\u00f3tl\u00e1suk\u00e9rt. Ez azonban mind elker\u00fclhet\u0151 lett volna. Most megmutatjuk, hogyan kezeld a v\u00e1ls\u00e1got!<\/p>\n

Miben hib\u00e1ztak az okt\u00f3beri szervez\u0151k?<\/p>\n

    \n
  1. A jegyv\u00e1s\u00e1rl\u00f3kat nem t\u00e1j\u00e9koztatt\u00e1k az esem\u00e9ny elmarad\u00e1s\u00e1nak pontos okair\u00f3l.<\/li>\n
  2. Az esem\u00e9ny hivatalos Facebook oldal\u00e1n nem v\u00e1laszoltak a jegyv\u00e1s\u00e1rl\u00f3k k\u00e9rd\u00e9seire, a bizonytalans\u00e1g p\u00e1nikhangulatot id\u00e9zett el\u0151.<\/li>\n
  3. Nem volt megfelel\u0151 platform, ahol a panaszosok k\u00e9rd\u00e9seivel foglalkoztak, \u00edgy \u00f6nszervez\u0151d\u0151 Facebook-oldalak j\u00f6ttek l\u00e9tre, amelyekkel a szervez\u0151k nem voltak kapcsolatban, \u00edgy nem tudtak megfelel\u0151en reag\u00e1lni.<\/li>\n
  4. A szervez\u0151k t\u00f6r\u00f6ltetni akart\u00e1k a v\u00e1s\u00e1rl\u00f3k \u00e1ltal l\u00e9trehozott Facebook csoportokat, amik felh\u00e1borod\u00e1shoz \u00e9s el\u00e9gedetlens\u00e9ghez vezettek.<\/li>\n<\/ol>\n

    Mit\u0151l lesz eredm\u00e9nyes a v\u00e1ls\u00e1gkommunik\u00e1ci\u00f3?<\/p>\n

      \n
    1. T\u00e1j\u00e9koztat\u00e1s
      \nA bizalom megtart\u00e1sa az els\u0151dleges szempont. Mindig adjuk \u00e1t a kell\u0151 mennyis\u00e9g\u0171 inform\u00e1ci\u00f3t a v\u00e1s\u00e1rl\u00f3knak, hiszen az inform\u00e1ci\u00f3hi\u00e1ny bizonytalans\u00e1got okoz, ami miatt elvesz\u00edthetj\u00fck a v\u00e1s\u00e1rl\u00f3kat.<\/li>\n
    2. El\u00e9rhet\u0151s\u00e9g
      \nBiztos\u00edtsuk a megfelel\u0151 platformot, ahol a v\u00e1s\u00e1rl\u00f3k kapcsolatba l\u00e9phetnek a szervez\u0151kkel. N\u00f6velj\u00fck az \u00fcgyf\u00e9l-kapcsolattart\u00f3k sz\u00e1m\u00e1t, mert a gyors v\u00e1laszad\u00e1s elengedhetetlen a bizalom megtart\u00e1sa \u00e9rdek\u00e9ben.<\/li>\n
    3. \u00c1lland\u00f3 jelenl\u00e9t
      \nA k\u00f6z\u00f6ss\u00e9gi oldalakon a h\u00edrek vill\u00e1mgyorsan terjednek. Ne hagyjunk megv\u00e1laszolatlanul egyetlen k\u00e9rd\u00e9st sem, reag\u00e1ljunk min\u00e9l gyorsabban a bejegyz\u00e9sekre, levelekre, \u00edgy elker\u00fclhetj\u00fck a p\u00e1nikot.<\/li>\n
    4. Ne g\u00e1toljuk az \u00f6n\u00e1ll\u00f3 csoportokat!
      \nHa m\u00e1r l\u00e9trej\u00f6ttek a v\u00e1s\u00e1rl\u00f3kb\u00f3l \u00e1ll\u00f3 csoportok, ne pr\u00f3b\u00e1ljuk meg t\u00f6r\u00f6lni az oldalukat. Kommunik\u00e1ljunk vel\u00fck, \u00e9s vezess\u00fck \u0151ket a megfelel\u0151 platformra, ahol t\u00e9nyleges seg\u00edts\u00e9get kaphatnak a szervez\u0151kt\u0151l.<\/li>\n<\/ol>\n

      \"ArnoldFB\"<\/a><\/p>\n

      Miben m\u00e1s az idei Siker-nap szervez\u00e9se?<\/p>\n

        \n
      1. Schwarzenegger t\u00e9nyleg itt lesz!
        \nA kor\u00e1bbi rossz kommunik\u00e1ci\u00f3 hagyat\u00e9kak\u00e9nt az embereknek megrend\u00fclt a bizalma a rendezv\u00e9nyben. Hogy bizony\u00edtsuk szavahihet\u0151s\u00e9g\u00fcnket, szem\u00e9lyesen Arnold Schwarzenegger menedzsmentj\u00e9t\u0151l k\u00e9rt\u00fcnk \u00edr\u00e1sos         nyilatkozatot<\/a> arr\u00f3l, hogy az amerikai szt\u00e1r garant\u00e1ltan r\u00e9szt vesz a Siker-napon, valamint maga Schwarzenegger is izgatottan \u00edrt budapesti l\u00e1togat\u00e1s\u00e1r\u00f3l saj\u00e1t Facebook oldal\u00e1n<\/a>.<\/li>\n
      2. A legsikeresebb v\u00e1llalkoz\u00f3k fogtak \u00f6ssze a rendezv\u00e9ny\u00e9rt.
        \nAz Siker-nap f\u0151v\u00e9den\u00f6kei Balog Zolt\u00e1n, az emberi er\u0151forr\u00e1sok minisztere, Benk\u0151 Vilmos, k\u00f6zgazd\u00e1sz, \u00fczletfejleszt\u0151, a Magyar Tehets\u00e9g nagyk\u00f6vete valamint Balogh G\u00e1bor, kilencszeres vil\u00e1g- \u00e9s eur\u00f3pabajnok, olimpiai ez\u00fcst\u00e9rmes sportol\u00f3.<\/li>\n
      3. P\u00e9ldak\u00e9pek, olimpikonok, sportol\u00f3k, ikonok
        \nMagyarorsz\u00e1g legelismertebb sportol\u00f3i \u00e9s \u00fczletemberei ott lesznek. A v\u00e1s\u00e1rl\u00f3knak fontos az ismert emberek v\u00e9lem\u00e9nye. P\u00e9ldak\u00e9peik, akiket a Siker-napon is hallhatnak, rendszeresen osztanak meg tartalmakat a rendezv\u00e9nyre vonatkoz\u00f3an, ami hitelt k\u00f6lcs\u00f6n\u00f6z az esem\u00e9nynek.<\/li>\n<\/ol>\n

        Itt \u00e9l\u0151ben megn\u00e9zheted, hogy a c\u00e9loldalon, hogyan lehet kezelni a kifog\u00e1sokat: siker-nap.hu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

        A k\u00f6vetkez\u0151 posztot a 2015-\u00f6s MVM Siker-nap szervez\u0151i \u00edrt\u00e1k, akik tanulva az el\u0151z\u0151 szervez\u0151 csapat hib\u00e1j\u00e1b\u00f3l megosztj\u00e1k, hogy hogyan lehet rosszul kezelni egy v\u00e1ls\u00e1g kommunik\u00e1ci\u00f3t, illetve hogyan lehet j\u00f3l csin\u00e1lni azt. Tavaly okt\u00f3ber\u00e9ben nagy port kavart Arnold Schwarzenegger budapesti l\u00e1togat\u00e1s\u00e1nak elmarad\u00e1sa, amit szervez\u00e9si probl\u00e9m\u00e1k miatt 2015 febru\u00e1r 22-\u00e9re halasztottak. A csal\u00f3dott jegyv\u00e1s\u00e1rl\u00f3k a megfelel\u0151 t\u00e1j\u00e9koztat\u00e1s […]<\/p>\n","protected":false},"author":66,"featured_media":10369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-10243","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"\nA tavalyi \u00e9v botr\u00e1nya: Schwarzenegger. 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