{"id":10310,"date":"2015-02-26T13:32:41","date_gmt":"2015-02-26T12:32:41","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=10310"},"modified":"2015-02-14T13:34:44","modified_gmt":"2015-02-14T12:34:44","slug":"hogyan-talald-meg-az-iparagad-network-brokereit-es-befolyasoloit","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/02-26\/hogyan-talald-meg-az-iparagad-network-brokereit-es-befolyasoloit\/","title":{"rendered":"Hogyan tal\u00e1ld meg az ipar\u00e1gad network br\u00f3kereit \u00e9s befoly\u00e1sol\u00f3it?"},"content":{"rendered":"<p>Minden \u00fczletnek megvannak ezek a szerepl\u0151i: akik mindenkit ismernek, mindenr\u0151l tudnak, \u00e9s akikre mindenki hallgat. Aj\u00e1nl\u00e1saikkal n\u00f6velni tudj\u00e1k a c\u00e9ged h\u00edrnev\u00e9t \u00e9s m\u00e1rka\u00e9rt\u00e9k\u00e9t, seg\u00edthetnek jelent\u0151s\u00e9gteljes online jelenl\u00e9tet ki\u00e9p\u00edteni, s\u0151t, fontos kritik\u00e1t is kaphatsz t\u0151l\u00fck.<\/p>\n<p>Olyan emberekre lesz sz\u00fcks\u00e9ged, akiknek a c\u00e9lk\u00f6z\u00f6ns\u00e9geden bel\u00fcl m\u00e1r szil\u00e1rd nev\u00fck van, akiknek a tan\u00e1cs\u00e1ban b\u00edznak. De hogyan tal\u00e1lhatod \u0151ket meg, \u00e9s hogyan gy\u0151zd meg \u0151ket arr\u00f3l, hogy a Te term\u00e9kedet is aj\u00e1nlj\u00e1k m\u00e1soknak?<\/p>\n<ul>\n<li><strong>K\u00f6z\u00f6ss\u00e9gi m\u00e9dia<\/strong><br \/>\nKik azok, akiknek a posztjai a v\u00e1llalkoz\u00f3i\/B2B\/startup\/ipar\u00e1gadhoz kapcsol\u00f3d\u00f3 Facebook csoportokon a legt\u00f6bb l\u00e1jkot begy\u0171jtik? Figyelem: nem arra van sz\u00fcks\u00e9ged, aki a legt\u00f6bbet posztolja, hanem aki a legt\u00f6bbsz\u00f6r v\u00e1laszol k\u00e9rd\u00e9sekre, \u00e9s aki, amikor posztol, sokan l\u00e1jkolj\u00e1k.<br \/>\nN\u00e9zd meg m\u00e9g, hogy kinek van a legt\u00f6bb kontaktja LinkedIn-en, \u00e9s Quor\u00e1n ki v\u00e1laszol a legt\u00f6bb k\u00e9rd\u00e9sre. Ezekkel az emberekkel kell kapcsolatba l\u00e9pned.<\/li>\n<li><strong>Rendezv\u00e9nyek<\/strong><br \/>\nKik azok, akik a legt\u00f6bb embert mozg\u00f3s\u00edtanak a meetup-csoportjaikkal? Ki k\u00f6r\u00e9 gy\u0171lnek a legt\u00f6bben egy-egy rendezv\u00e9ny vagy ki\u00e1ll\u00edt\u00e1s alatt, ki mutatja be egym\u00e1snak a legt\u00f6bb embert?<\/li>\n<li><strong>Ha cselesebb az ipar\u00e1gad\u2026<\/strong><br \/>\nNem minden \u00fczleti csoportnak van Facebook oldala, \u00e9s a rendezv\u00e9nyek sem mindenhol jellemz\u0151ek. Kihez tudsz fordulni, aki val\u00f3ban sokakat ismerhet a vev\u0151id k\u00f6z\u00fcl?<\/p>\n<ol>\n<li><strong>\u00dajs\u00e1gok<\/strong><br \/>\nNem minden c\u00e9g engedheti meg mag\u00e1nak a PR-t, de ha van olyan heti\/havi\/online kiadv\u00e1ny, ami jellemz\u0151en azoknak sz\u00f3l, akiket Te is megc\u00e9lozn\u00e1l, aj\u00e1nld fel, hogy \u00edrsz vend\u00e9gposztot!<\/li>\n<li><strong>\u00dcgyv\u00e9dek<\/strong><br \/>\nHa el\u00e9g specifikus az \u00fczleted, akkor el\u0151fordulhat, hogy az orsz\u00e1gban alig p\u00e1r ember foglalkozik az azt \u00e9rint\u0151 jogokkal. Keresd fel \u0151ket!<\/li>\n<li><strong>K\u00f6nyvel\u0151k<\/strong><br \/>\nUgyan\u00fagy \u00e9rv\u00e9nyes az ipar\u00e1gi specifik\u00e1ci\u00f3, mint az \u00fcgyv\u00e9dekn\u00e9l. B2B eset\u00e9ben val\u00f3sz\u00edn\u0171, hogy egy iroda t\u00f6bb potenci\u00e1lis vev\u0151d anyagi \u00fcgyeit is kezelheti.<\/li>\n<\/ol>\n<\/li>\n<li><strong>Az eredeti rajong\u00f3id<\/strong><br \/>\nSokkal k\u00f6nnyebb valaki olyat meggy\u0151zni arr\u00f3l, hogy rekl\u00e1mozza a term\u00e9ked, aki m\u00e1r rajong \u00e9rte. N\u00e9zz k\u00f6r\u00fcl a v\u00e1s\u00e1rl\u00f3id k\u00f6z\u00f6tt: ki az, aki a legt\u00f6bb embert ismeri? (LinkedIn-r\u0151l hamar kider\u00fclhet.) Ki az, akinek blogja van, vagy akt\u00edv valamelyik k\u00f6z\u00f6ss\u00e9gi platformon?<\/li>\n<li><strong>Emelkedj ki Te az ipar\u00e1gadb\u00f3l<\/strong><br \/>\nSemmi akad\u00e1lya annak, hogy Te szervezz rendezv\u00e9nyeket, Te ind\u00edts blogot, vagy Te v\u00e1laszolj k\u00e9rd\u00e9sekre Facebook-on\/Quor\u00e1n.<\/li>\n<\/ul>\n<p>Ha siker\u00fclt beazonos\u00edtani, hogy kire van sz\u00fcks\u00e9ged, h\u00e1travan a k\u00e9rd\u00e9s: hogyan bizony\u00edtsd be nekik, hogy a Te term\u00e9ked a legjobb dolog, ami valaha t\u00f6rt\u00e9nt?<\/p>\n<p>Ha valaki val\u00f3ban befoly\u00e1sol\u00f3 er\u0151, vagy network br\u00f3ker, nem lesz k\u00f6nny\u0171 dolgod, hiszen a j\u00f3 h\u00edrnev\u00fcket fogj\u00e1k kock\u00e1ra tenni azzal, hogy t\u00e9ged aj\u00e1nlanak. Menj biztosra, \u00e9s legyen a term\u00e9ked m\u00e1r olyan \u00e1llapotban, hogy azt val\u00f3ban j\u00f3 sz\u00edvvel aj\u00e1nlhass\u00e1k m\u00e1soknak is, mire el\u00e9rsz hozz\u00e1juk! Ha pedig kritik\u00e1val illetik azt, fogadd meg, hiszen sok mindent l\u00e1ttak m\u00e1r.<\/p>\n<p>Az els\u0151 l\u00e9p\u00e9s teh\u00e1t, hogy kiv\u00e1l\u00f3 term\u00e9kkel rendelkezz, amit, ha aj\u00e1nlanak, j\u00f3 sz\u00ednben t\u0171nnek fel. De \u00e9rdemes aj\u00e1nlani sz\u00e1mukra valami extr\u00e1t, hogy l\u00e1ss\u00e1k, megbecs\u00fcl\u00f6d \u0151ket. Ez legt\u00f6bbsz\u00f6r azt jelenti, hogy ingyen a rendelkez\u00e9s\u00fckre bocs\u00e1tod a term\u00e9kedet vagy szolg\u00e1ltat\u00e1sod, ha lehet \u2013 egy\u00e9bk\u00e9nt is sz\u00fcks\u00e9g\u00fck lesz erre, hogy letesztelhess\u00e9k azt. Ha erre nincs lehet\u0151s\u00e9ged (ha g\u00e9palkatr\u00e9szeket \u00e1rulsz, kicsit nehezebb ezt megval\u00f3s\u00edtani), \u00e9rdemes v\u00e9giggondolni, hogy m\u00e9g mit aj\u00e1nlhatsz cser\u00e9be.<\/p>\n<p>Ha van blogod, platformot aj\u00e1nlhatsz nekik, ahova vend\u00e9gposztot \u00edrhatnak (ha lehet, ne a term\u00e9kedr\u0151l). \u00cdgy az \u0150 h\u00edr\u00fck is eljuthat olyanokhoz, akik m\u00e9g nem ismerik, \u00e9s \u0150 is linkelheti a Te oldalad. Ugyan\u00edgy megh\u00edvhatod a rendezv\u00e9nyeidre is vend\u00e9gel\u0151ad\u00f3nak.<\/p>\n<p>A m\u00e1sik megold\u00e1s, ha referenci\u00e1t tudsz adni sz\u00e1m\u00e1ra \u2013 be tudod mutatni valakinek, akit m\u00e1r r\u00e9g\u00f3ta szeretne megismerni, vagy v\u00e9lem\u00e9nyezni tudod az \u0150 szolg\u00e1ltat\u00e1s\u00e1t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minden \u00fczletnek megvannak ezek a szerepl\u0151i: akik mindenkit ismernek, mindenr\u0151l tudnak, \u00e9s akikre mindenki hallgat. Aj\u00e1nl\u00e1saikkal n\u00f6velni tudj\u00e1k a c\u00e9ged h\u00edrnev\u00e9t \u00e9s m\u00e1rka\u00e9rt\u00e9k\u00e9t, seg\u00edthetnek jelent\u0151s\u00e9gteljes online jelenl\u00e9tet ki\u00e9p\u00edteni, s\u0151t, fontos kritik\u00e1t is kaphatsz t\u0151l\u00fck. Olyan emberekre lesz sz\u00fcks\u00e9ged, akiknek a c\u00e9lk\u00f6z\u00f6ns\u00e9geden bel\u00fcl m\u00e1r szil\u00e1rd nev\u00fck van, akiknek a tan\u00e1cs\u00e1ban b\u00edznak. De hogyan tal\u00e1lhatod \u0151ket meg, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10310","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan tal\u00e1ld meg az ipar\u00e1gad network br\u00f3kereit \u00e9s befoly\u00e1sol\u00f3it?<\/title>\n<meta name=\"description\" content=\"Minden \u00fczletnek megvannak ezek a szerepl\u0151i: akik mindenkit ismernek, mindenr\u0151l tudnak, \u00e9s akikre mindenki hallgat. 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