{"id":10471,"date":"2015-03-17T16:07:04","date_gmt":"2015-03-17T15:07:04","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=10471"},"modified":"2015-03-20T18:55:02","modified_gmt":"2015-03-20T17:55:02","slug":"sikeres-arculatvaltas-4-lepesben","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/03-17\/sikeres-arculatvaltas-4-lepesben\/","title":{"rendered":"\u00cdgy \u00e9p\u00edtsd \u00fajj\u00e1 a branded! Arculatv\u00e1lt\u00e1s 4 l\u00e9p\u00e9sben"},"content":{"rendered":"

\u00a0\u00cdgy \u00e9p\u00edtsd \u00fajj\u00e1 a branded! Arculatv\u00e1lt\u00e1s 4 l\u00e9p\u00e9sben<\/strong><\/p>\n

Egy v\u00e1llalkoz\u00e1s \u00e9lete sor\u00e1n folyamatosan fejl\u0151dik, \u00e9s ehhez a fejl\u0151d\u00e9shez alkalmazkodnia kell. A fogyaszt\u00f3i ig\u00e9nyek vagy a c\u00e9gstrat\u00e9gia v\u00e1ltoz\u00e1sa miatt gyakran elj\u00f6n az a pont, amikor rebrandingre, vagyis arculatv\u00e1lt\u00e1sra van sz\u00fcks\u00e9g. De mi kell ahhoz, hogy az arculatv\u00e1lt\u00e1s sikeres legyen, \u00e9s a v\u00e1s\u00e1rl\u00f3k ne forduljanak el a m\u00e1rk\u00e1t\u00f3l? Hogyan \u00e9rt el a Fesh.hu, Magyarorsz\u00e1g legdinamikusabban fejl\u0151d\u0151 sz\u00e9ps\u00e9gipari szolg\u00e1ltat\u00e1sokat \u00f6sszes\u00edt\u0151 port\u00e1lja 3 h\u00f3nap alatt 217% n\u00f6veked\u00e9st? Megk\u00e9rdezt\u00fck a Fesh.hu csapat\u00e1t, akik els\u0151 k\u00e9zb\u0151l osztj\u00e1k meg, mire \u00e9rdemes odafigyeln\u00fcnk.<\/p>\n

Ismerj\u00fck meg a piacot!<\/p>\n

Az arculatv\u00e1lt\u00e1s el\u0151tt fontos a piac teljesk\u00f6r\u0171 ismerete, hogy re\u00e1lisan tudjuk meghat\u00e1rozni \u00fczleti c\u00e9ljainkat. A Fesh.hu eset\u00e9ben olyan ter\u00fcletr\u0151l besz\u00e9l\u00fcnk, ahol a bizalom kulcsk\u00e9rd\u00e9s, rengeteg c\u00e9gadatb\u00e1zis \u00e9s kuponos oldal verte \u00e1t a piacot, \u00e1tlagosan t\u00edz bejelentkez\u0151b\u0151l h\u00e1rom nem jelenik meg a szalonban. Ez\u00e9rt a Fesh.hu, amikor vend\u00e9geinek seg\u00edt internetes szalonokba id\u0151pontot foglalni, mindk\u00e9t f\u00e9lnek k\u00fcl\u00f6n \u00e9rtes\u00edt\u00e9st \u00e9s eml\u00e9keztet\u0151t k\u00fcld, hogy cs\u00f6kkentse a nem megjelent vend\u00e9gek sz\u00e1m\u00e1t. Ezenk\u00edv\u00fcl addig nem sz\u00e1m\u00edt fel jutal\u00e9kot, am\u00edg legal\u00e1bb 15 000 Ft \u00e9rt\u00e9kben \u00faj vend\u00e9get nem vitt.<\/p>\n

1. Fektess\u00fck le az \u00fczleti c\u00e9lokat! <\/strong><\/p>\n

A sikeres rebrandinghez egy\u00e9rtelm\u0171en tudnunk kell, hogy mit akarunk el\u00e9rni, mert ehhez kell igaz\u00edtani a tov\u00e1bbi l\u00e9p\u00e9seket. Hat\u00e1rozzuk meg a c\u00e9lcsoportokat, hogy miben fogunk m\u00e1st ny\u00fajtani sz\u00e1mukra, \u00e9s, hogy ez milyen befoly\u00e1ssal van r\u00e1juk. A Szalonlista.hu n\u00e9ven indult oldal kezdetekben csup\u00e1n a Magyarorsz\u00e1gi internetes szalonokat list\u00e1zta, a rohamosan n\u00f6vekv\u0151 l\u00e1togat\u00f3sz\u00e1m miatt azonban \u00faj szolg\u00e1ltat\u00e1sokkal akart\u00e1k b\u0151v\u00edteni az oldalt. Az \u00faj funkci\u00f3knak k\u00f6sz\u00f6nhet\u0151en a t\u00f6bb mint 50 000 vend\u00e9g\u00e9nek ingyenesen seg\u00edt interneten fenn l\u00e9v\u0151 szalonokba id\u0151pontot foglalni, a szalonok sz\u00e1m\u00e1ra pedig \u00faj hirdet\u00e9si lehet\u0151s\u00e9geket hoztak l\u00e9tre.<\/p>\n

2. Tal\u00e1ljuk meg a megfelel\u0151 nevet! <\/strong><\/p>\n

A brand image egyik legfontosabb r\u00e9sze a m\u00e1rkan\u00e9v. A Szalonlista.hu az arculatv\u00e1lt\u00e1s sor\u00e1n \u00faj nevet kapott. A Fesh.hu n\u00e9v a v\u00e1llalat nemzetk\u00f6zi terjeszked\u00e9s\u00e9nek megalapoz\u00f3ja. Ha c\u00e9g\u00fcnket a nemzetk\u00f6zi piacon is sikeres brandd\u00e9 akarjuk tenni, \u00e9rdemes megfontolni a n\u00e9vv\u00e1laszt\u00e1st, hogy b\u00e1rmely nemzet sz\u00e1m\u00e1ra \u00e9rtelmezhet\u0151 \u00e9s k\u00f6nnyen megjegyezhet\u0151 legyen.<\/p>\n

3. Friss\u00edts\u00fck fel a diz\u00e1jnt! <\/strong><\/p>\n

A v\u00e1ltoz\u00e1st a vizu\u00e1lis megjelen\u00e9s\u00fcnknek is t\u00fckr\u00f6znie kell. A Fesh.hu vadonat\u00faj megjelen\u00e9st kapott, amely igazodik a nemzetk\u00f6zi trendekhez, letisztult, ugyanakkor a fejleszt\u00e9s sor\u00e1n nagy hangs\u00falyt fektettek az oldal k\u00f6nny\u0171 haszn\u00e1lhat\u00f3s\u00e1g\u00e1ra \u00e9s a l\u00e1togat\u00f3k elv\u00e1r\u00e1saira. Ha online szolg\u00e1ltat\u00e1st tervez\u00fcnk, elengedhetetlen a folyamatos tesztel\u00e9s, \u00e9s a felhaszn\u00e1l\u00f3i szok\u00e1sokhoz alkalmazkod\u00f3 tervez\u00e9s. A Fesh.hu\u00adt a l\u00e1togat\u00f3k visszajelz\u00e9sei alapj\u00e1n folyamatosan fejlesztik, hiszen a c\u00e9ljuk, hogy itt lehessen a leggyorsabban szolg\u00e1ltat\u00e1st keresni \u00e9s id\u0151pontot foglalni. Itt fontos megjegyezni, hogy a Google \u00e1prilist\u00f3l jelent\u0151s el\u0151nyben fogja r\u00e9szes\u00edteni a mobil eszk\u00f6zr\u0151l is k\u00e9nyelmesen megtekinthet\u0151 weboldalakat. Ez\u00e9rt fektess\u00fcnk energi\u00e1t a mobil bar\u00e1t weboldal kialak\u00edt\u00e1s\u00e1ba.<\/p>\n

4. T\u00e1j\u00e9koztassuk \u00fcgyfeleinket! <\/strong><\/p>\n

Az arculatv\u00e1lt\u00e1s ne egy nap alatt menjen v\u00e9gbe. K\u00e9sz\u00edts\u00fck fel felhaszn\u00e1l\u00f3inkat a v\u00e1ltoz\u00e1sra, kezdj\u00fck el hozz\u00e1szoktatni \u0151ket az \u00faj diz\u00e1jnhoz. K\u00fcldj\u00fcnk nekik h\u00edrlevelet, rekl\u00e1mozzuk az \u00faj arculatot a relev\u00e1ns csatorn\u00e1kon. A Fesh.hu eset\u00e9ben k\u00fcl\u00f6n\u00f6sen nagy szerepet j\u00e1tszott a felhaszn\u00e1l\u00f3k t\u00e1j\u00e9koztat\u00e1sa, hiszen \u00faj szolg\u00e1ltat\u00e1sokat vezettek be. Az online id\u0151pontfoglal\u00e1sok megk\u00f6nny\u00edt\u00e9s\u00e9nek \u00e9s a szalonokkal val\u00f3 kapcsolattart\u00e1s \u00e9rdek\u00e9ben telefonos \u00fcgyf\u00e9lszolg\u00e1latot hoztak l\u00e9tre.<\/p>\n

 <\/p>\n

\"\"
\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00cdgy \u00e9p\u00edtsd \u00fajj\u00e1 a branded! Arculatv\u00e1lt\u00e1s 4 l\u00e9p\u00e9sben Egy v\u00e1llalkoz\u00e1s \u00e9lete sor\u00e1n folyamatosan fejl\u0151dik, \u00e9s ehhez a fejl\u0151d\u00e9shez alkalmazkodnia kell. A fogyaszt\u00f3i ig\u00e9nyek vagy a c\u00e9gstrat\u00e9gia v\u00e1ltoz\u00e1sa miatt gyakran elj\u00f6n az a pont, amikor rebrandingre, vagyis arculatv\u00e1lt\u00e1sra van sz\u00fcks\u00e9g. De mi kell ahhoz, hogy az arculatv\u00e1lt\u00e1s sikeres legyen, \u00e9s a v\u00e1s\u00e1rl\u00f3k ne forduljanak el a […]<\/p>\n","protected":false},"author":66,"featured_media":10472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10471","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"\n\u00cdgy \u00e9p\u00edtsd \u00fajj\u00e1 a branded! Arculatv\u00e1lt\u00e1s 4 l\u00e9p\u00e9sben<\/title>\n<meta name=\"description\" content=\"\u00a0\u00cdgy \u00e9p\u00edtsd \u00fajj\u00e1 a branded! Arculatv\u00e1lt\u00e1s 4 l\u00e9p\u00e9sben Egy v\u00e1llalkoz\u00e1s \u00e9lete sor\u00e1n folyamatosan fejl\u0151dik, \u00e9s ehhez a fejl\u0151d\u00e9shez alkalmazkodnia kell. 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