{"id":10563,"date":"2015-04-29T13:12:36","date_gmt":"2015-04-29T11:12:36","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=10563"},"modified":"2015-05-18T09:25:11","modified_gmt":"2015-05-18T07:25:11","slug":"garantalt-tippek-i","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/04-29\/garantalt-tippek-i\/","title":{"rendered":"Garant\u00e1lt bev\u00e9teln\u00f6vel\u0151 tippek I."},"content":{"rendered":"<p><strong>Garant\u00e1lt tippek, amivel t\u00f6bb bev\u00e9telt \u00e9rhetsz el I.: \u00c9rd el azokat, akik kor\u00e1bban m\u00e1r v\u00e1s\u00e1roltak!<\/strong><\/p>\n<p>Ha valaki m\u00e1r v\u00e1s\u00e1rolt a c\u00e9gedt\u0151l, a marketinged egyszer m\u00e1r meggy\u0151zte. Tapasztalatb\u00f3l tudja, hogy milyen szuper a c\u00e9ged \u00e9s a term\u00e9ked, hogy megb\u00edzhat\u00f3an \u00e9s kiv\u00e1l\u00f3an dolgozol, \u00e9s hogy \u00e9rdemes veled \u00fczletelni.<\/p>\n<p>Ha mindezeket m\u00e1r tudja r\u00f3lad, egy\u00e9rtelm\u0171, hogy sokkal k\u00f6zelebb \u00e1ll ahhoz, hogy ism\u00e9t veled k\u00f6ss\u00f6n \u00fczletet, mint hogy egy m\u00e1sik c\u00e9ged keressen (ami \u00f6nmag\u00e1ban is id\u0151 \u00e9s energia, \u00e9s m\u00e9g az sem biztos, hogy bev\u00e1lnak).<\/p>\n<p>A <a href=\"http:\/\/blog.sumall.com\/journal\/the-importance-of-repeat-customers-2.html\">SumAll<\/a> c\u00e9g elemz\u00e9se szerint a vizsg\u00e1lt c\u00e9gek bev\u00e9tel\u00e9nek 25-40 sz\u00e1zal\u00e9ka \u00e9rkezik visszat\u00e9r\u0151 vev\u0151kt\u0151l. K\u00e9pzeld el, mekkora n\u00f6veked\u00e9st lenne k\u00e9pes a c\u00e9ged el\u00e9rni, ha minden 10 vev\u0151db\u0151l 4 visszat\u00e9rne v\u00e1s\u00e1rolni. Gondolj bele, hogy most mekkora bev\u00e9teled esik ki azzal, ha a r\u00e9gi vev\u0151id nem t\u00e9rnek vissza.<\/p>\n<p>A visszat\u00e9r\u0151 vev\u0151k el\u00e9r\u00e9s\u00e9re rengeteg m\u00f3dszer l\u00e9tezik. (El\u0151nyb\u0151l indulsz, ha a v\u00e1s\u00e1rl\u00e1s sor\u00e1n m\u00e1r megadt\u00e1k az el\u00e9rhet\u0151s\u00e9g\u00fcket, hiszen tudod, hogy hol tal\u00e1lod meg \u0151ket.)<\/p>\n<ul>\n<li>Az els\u0151 v\u00e1s\u00e1rl\u00e1shoz <strong>kupon <\/strong>j\u00e1 Ez e-commerce \u00e9s \u00fczletek eset\u00e9ben is m\u0171k\u00f6dik. \u00c9rdemes azokat megc\u00e9lozni, akiknek magas a <strong>kos\u00e1r\u00e9rt\u00e9k\u00fck<\/strong>, azaz nagyobb \u00e9rt\u00e9kben v\u00e1s\u00e1roltak a term\u00e9keid k\u00f6z\u00fcl.<br \/>\nAtt\u00f3l f\u00fcgg\u0151en, hogy mit engedhetsz meg magadnak, egy 10-20%-os kedvezm\u00e9nykupon a legk\u00f6zelebbi v\u00e1s\u00e1rl\u00e1sra csod\u00e1kra lehet k\u00e9pes.<br \/>\nHa van r\u00e1 lehet\u0151s\u00e9ged, teszteld le azt is, milyen hat\u00e1rid\u0151 vezet a legjobb eredm\u00e9nyekhez a kuponokn\u00e1l. Egy h\u00e9t, 30 nap, 60 nap \u2013 melyikb\u0151l v\u00e1ltj\u00e1k be a legt\u00f6bbet? (Seg\u00edthet, ha arra gondolsz, meddig j\u00f3 a term\u00e9ked, mikor fogy el, mikor kell \u00fajra v\u00e1s\u00e1rolnia. Ha 30 napon bel\u00fcl, akkor \u00e9rdemes a kupont is \u00fagy id\u0151z\u00edteni, stb.)<\/li>\n<li><strong>Ut\u00e1nk\u00f6vet\u00e9s. <\/strong>Ha a v\u00e1s\u00e1rl\u00e1s sor\u00e1n a vev\u0151 megadta az email-c\u00edm\u00e9t, fontos, hogy ne hagyjuk mag\u00e1 \u00c9rezze azt, hogy a c\u00e9g sz\u00e1m\u00e1ra fontos a v\u00e9lem\u00e9nye, \u00e9rdekl\u0151dj\u00fcnk, hogy bev\u00e1lt-e neki a term\u00e9k, k\u00f6nny\u0171 volt-e a haszn\u00e1lata, aj\u00e1nlan\u00e1-e m\u00e1soknak is.<br \/>\nEz a fajta \u00e9rdekl\u0151d\u00e9s tipikus p\u00e9ld\u00e1ja egy olyan strat\u00e9gi\u00e1nak, amit kev\u00e9s c\u00e9g csin\u00e1l, de rendk\u00edv\u00fcl hat\u00e1sos. Egy ilyen email ut\u00e1n a vev\u0151 egy pillanatra meg\u00e1ll, \u00e9s \u00f6r\u00fcl majd annak, hogy egy olyan c\u00e9gn\u00e9l v\u00e1s\u00e1rolt, ami \u00e9rdekl\u0151dik a j\u00f3l\u00e9te ut\u00e1n \u2013 \u00e9s sokkal val\u00f3sz\u00edn\u0171bb, hogyha legk\u00f6zelebb hasonl\u00f3 term\u00e9kre lesz sz\u00fcks\u00e9ge, ism\u00e9t ugyanezt a c\u00e9get keresi fel.<\/li>\n<li><strong>H\u00edrlev\u00e9l-feliratkoz\u00e1s.<\/strong> Ha a vev\u0151 a v\u00e1s\u00e1rl\u00e1ssal h\u00edrlev\u00e9lre is feliratkozott, sokkal nagyobb es\u00e9llyel tudsz majd neki ism\u00e9telten eladni.<br \/>\nMi\u00e9rt iratkozik fel b\u00e1rki egy c\u00e9g h\u00edrlevel\u00e9re? Mert \u00fagy gondolja, hasznos lesz sz\u00e1m\u00e1ra, \u00e9s \u00e9rtes\u00fclni akar a leg\u00fajabb h\u00edrekr\u0151l \u00e9s akci\u00f3kr\u00f3 Ez \u00f6nmag\u00e1ban m\u00e9ly \u00e9rdekl\u0151d\u00e9st jelent a c\u00e9g ir\u00e1nt.<br \/>\nA c\u00e9g marketingj\u00e9nek feladata, hogy pontosan ezt adja meg a h\u00edrleveleiben: olyan inform\u00e1ci\u00f3t, amit a vev\u0151i hasznosnak fognak tal\u00e1lni \u2013 ezek lehetnek a term\u00e9k felhaszn\u00e1l\u00e1s\u00e1val kapcsolatos tippek, a szektorral kapcsolatos h\u00edrek, \u00e9s persze az akci\u00f3kr\u00f3l sz\u00f3l\u00f3 inform\u00e1ci\u00f3.<br \/>\nHogy m\u00e9g pontosabb legyen a vev\u0151k el\u00e9r\u00e9se, \u00e9rdemes a h\u00edrleveleket \u00fagy <strong>szegment\u00e1lni<\/strong>, hogy azok c\u00e9lzottan a vev\u0151 \u00e9rdekl\u0151d\u00e9s\u00e9nek feleljenek meg. Az a v\u00e1s\u00e1rl\u00f3, aki nemr\u00e9g fektetett be egy laptopba, lehet, hogy nem fog \u00e9rdekl\u0151dni a leg\u00fajabb laptop-akci\u00f3nk ir\u00e1nt \u2013 de ha tudjuk, hogy laptop t\u00e1sk\u00e1t nem vett, \u00e9rdemes lehet c\u00e9lzottan felh\u00edvni arra a figyelm\u00e9t, mi\u00e9rt \u00e9rdemes laptop-t\u00e1sk\u00e1t haszn\u00e1lni, \u00e9s \u00e9ppen milyen akci\u00f3ink vannak.<\/li>\n<\/ul>\n<p>A visszat\u00e9r\u0151 vev\u0151k sz\u00e1ma teh\u00e1t kis er\u0151befektet\u00e9ssel megsokszorozhat\u00f3 \u2013 amire val\u00f3ban sz\u00fcks\u00e9g van ehhez, az odafigyel\u00e9s, \u00e9s egy olyan rendszer haszn\u00e1lata, ami k\u00e9pes minden vev\u0151adatot t\u00e1rolni, \u00e9s seg\u00edteni a kuponbev\u00e1lt\u00e1st\u00f3l kezdve automatikus k\u00f6vet\u0151 emailek kik\u00fcld\u00e9s\u00e9n \u00e1t a h\u00edrlevelek egyszer\u0171 szegment\u00e1ci\u00f3j\u00e1ig az \u00f6sszes munkafolyamatot.<\/p>\n<p>A MiniCRM rendszer seg\u00edti azt, hogy az \u00f6sszes vev\u0151adat egy helyen legyen, k\u00e9pes szem\u00e9lyre szabott, id\u0151z\u00edtett <a href=\"https:\/\/www.minicrm.hu\/help\/emailek\/\">emaileket<\/a> k\u00fcldeni, \u00e9s az emailek szegment\u00e1ci\u00f3ja p\u00e1r kattint\u00e1ssal lehet\u0151v\u00e9 v\u00e1lik \u2013 bonyolult SQL-k\u00f3dok \u00e9s k\u00f6vethetetlen Excel-list\u00e1k helyett.<\/p>\n<p><em>A cikk meg\u00edr\u00e1s\u00e1ban ny\u00fajtott seg\u00edts\u00e9get k\u00f6sz\u00f6n\u00f6m Szabadi \u00c1gnesnek.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garant\u00e1lt tippek, amivel t\u00f6bb bev\u00e9telt \u00e9rhetsz el I.: \u00c9rd el azokat, akik kor\u00e1bban m\u00e1r v\u00e1s\u00e1roltak! Ha valaki m\u00e1r v\u00e1s\u00e1rolt a c\u00e9gedt\u0151l, a marketinged egyszer m\u00e1r meggy\u0151zte. Tapasztalatb\u00f3l tudja, hogy milyen szuper a c\u00e9ged \u00e9s a term\u00e9ked, hogy megb\u00edzhat\u00f3an \u00e9s kiv\u00e1l\u00f3an dolgozol, \u00e9s hogy \u00e9rdemes veled \u00fczletelni. Ha mindezeket m\u00e1r tudja r\u00f3lad, egy\u00e9rtelm\u0171, hogy sokkal k\u00f6zelebb [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[415],"class_list":["post-10563","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ertekesites","tag-bevetelnovelo-tippek","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Garant\u00e1lt bev\u00e9teln\u00f6vel\u0151 tippek I.<\/title>\n<meta name=\"description\" content=\"Garant\u00e1lt tippek, amivel t\u00f6bb bev\u00e9telt \u00e9rhetsz el I.: \u00c9rd el azokat, akik kor\u00e1bban m\u00e1r v\u00e1s\u00e1roltak! 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