{"id":10566,"date":"2015-05-26T13:18:28","date_gmt":"2015-05-26T11:18:28","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=10566"},"modified":"2015-05-26T15:40:41","modified_gmt":"2015-05-26T13:40:41","slug":"garantalt-tippek-iii","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/05-26\/garantalt-tippek-iii\/","title":{"rendered":"Garant\u00e1lt tippek III."},"content":{"rendered":"<p>Garant\u00e1lt tippek III \u2013 kos\u00e1r\u00e9rt\u00e9k n\u00f6vel\u00e9se<\/p>\n<p>Az el\u0151z\u0151, garant\u00e1ltan t\u00f6bb bev\u00e9telt eredm\u00e9nyez\u0151 tippek kapcs\u00e1n m\u00e1r besz\u00e9lt\u00fcnk arr\u00f3l, hogy a visszat\u00e9r\u0151 vev\u0151k megt\u00f6bbsz\u00f6r\u00f6zhetik a bev\u00e9telt, valamint hogy az \u00e1raj\u00e1nlatok hat\u00e9konyabb kezel\u00e9se d\u00f6nt\u0151 fontoss\u00e1g\u00fa lehet profitn\u00f6vel\u00e9s szempontj\u00e1b\u00f3l.<\/p>\n<p>Azonban az \u00e9ppen v\u00e1s\u00e1rl\u00f3 vev\u0151knek sz\u00f3l\u00f3 hat\u00e9konyabb elad\u00e1s legal\u00e1bb ennyire fontos: ha vev\u0151 m\u00e1r az \u201e\u00fczletedben\u201d van (legyen az online vagy offline), vagy egy \u00e9rt\u00e9kes\u00edt\u0151i t\u00e1rgyal\u00e1son, sokkal k\u00f6nnyebben meggy\u0151zhet\u0151 arr\u00f3l, hogy t\u00f6bbet v\u00e1s\u00e1roljon, illetve valamib\u0151l a dr\u00e1g\u00e1bb verzi\u00f3t v\u00e1lassza. Ezt mindennapi tapasztalatok is k\u00f6nnyen bizony\u00edtj\u00e1k: h\u00e1nyszor fordul el\u0151, hogy toj\u00e1s\u00e9rt szaladunk le a boltba, de \u201eha m\u00e1r ott vagyunk\u201d vesz\u00fcnk aluf\u00f3li\u00e1t \u00e9s kenyeret is, mert \u00e9ppen esz\u00fcnkbe jutott. J\u00f3 p\u00e9lda lehet a McDonalds is: h\u00e1nyunknak jutna esz\u00e9be men\u00fcben rendelni, vagy nagyobb men\u00fct k\u00e9rni, ha nem k\u00e9rdezn\u00e9k meg az elad\u00f3k minden alkalommal, hogy szeretn\u00e9nk-e \u00e9lni a lehet\u0151s\u00e9ggel?<\/p>\n<p>A kos\u00e1r\u00e9rt\u00e9k n\u00f6vel\u00e9s\u00e9nek els\u0151 \u00e9s legfontosabb tippje, hogy ismerd a vev\u0151id v\u00e1s\u00e1rl\u00e1si szok\u00e1sait. Nyilv\u00e1n vannak egy\u00e9rtelm\u0171 strat\u00e9gi\u00e1k \u2013 p\u00e9ld\u00e1ul az \u00fczletekben \u00e9rdemes a sampont \u00e9s a balzsamot egym\u00e1s mell\u00e9 tenni, &#8211; de igaz\u00e1n j\u00f3 elad\u00e1si strat\u00e9gi\u00e1t az eredm\u00e9nyez, ha megn\u00e9zed, mik voltak azok a term\u00e9kek, amiket a vev\u0151id t\u00f6bbsz\u00f6r egy\u00fctt v\u00e1s\u00e1roltak. Ehhez \u00e9rdemes v\u00e9gigmenni az elad\u00e1si list\u00e1kon, \u00e9s kisz\u0171rni a leggyakrabban egy\u00fctt v\u00e1s\u00e1rolt term\u00e9kt\u00edpusokat.<\/p>\n<p>Ha ezek az adatok megvannak, r\u00f6gt\u00f6n egyszer\u0171bb\u00e9 v\u00e1lik t\u00f6bb term\u00e9ket, vagy szolg\u00e1ltat\u00e1st eladni. P\u00e9ld\u00e1ul, ha a c\u00e9ged webdesign-nal foglalkozik, milyen eredm\u00e9nyek sz\u00fclethetnek akkor, ha azoknak, akik az oldaluk teljes designj\u00e1t k\u00e9rik, adn\u00e1l m\u00e9g 25% kedvezm\u00e9nyt arra, hogy a Shopify boltjukat is be\u00fczemeld? B\u00e1r sokszor \u00fagy t\u0171nhet, ezek olyan dolgok, amikre a vev\u0151 mag\u00e1t\u00f3l is gondolni fog, ha nem k\u00e9rdezel r\u00e1, t\u00fal sokat b\u00edzol a szerencs\u00e9re. Ha felaj\u00e1nlod, hogy milyen egy\u00e9b lehet\u0151s\u00e9geik vannak vev\u0151k\u00e9nt, sokkal nagyobb sz\u00e1zal\u00e9kban fognak \u00e9lni azokkal, mintha v\u00e1rn\u00e1d, hogy nekik jusson esz\u00fckbe.<\/p>\n<p>Ecommerce-ben rengeteg apr\u00f3s\u00e1ggal lehet seg\u00edteni, hogy t\u00f6bbet v\u00e1s\u00e1roljanak a vev\u0151id. Egy p\u00e1r \u00f6tlet:<\/p>\n<ul>\n<li>Aj\u00e1nlott term\u00e9kek\/ezt v\u00e1s\u00e1rolt\u00e1k m\u00e9g: az Amazon \u00e1ltal t\u00f6k\u00e9lyre fejlesztett aj\u00e1nl\u00e1si m\u00f3dszer, ami egy-egy term\u00e9k megtekint\u00e9se eset\u00e9n megmutatja, mit szoktak m\u00e1sok egy\u00fctt v\u00e1s\u00e1rolni vele. B2C eset\u00e9ben a megl\u00e9v\u0151 adatok seg\u00edts\u00e9g\u00e9vel finomra hangolhat\u00f3, mit \u00e9rdemes aj\u00e1nlani a v\u00e1s\u00e1rl\u00f3knak, de B2B eset\u00e9ben is \u00e9rdemes kihaszn\u00e1lni a lehet\u0151s\u00e9get \u2013 p\u00e9ld\u00e1ul nagyobb mennyis\u00e9g\u0171 sz\u00e1m\u00edt\u00f3g\u00e9p v\u00e1s\u00e1rl\u00e1sa eset\u00e9n jelezni, hogy a c\u00e9g lehet\u0151s\u00e9get ad a g\u00e9pek be\u00fczemel\u00e9s\u00e9re is.<\/li>\n<li>Az ingyenes sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9get tesztelni \u2013 \u00f3ri\u00e1si eredm\u00e9nyeket lehet el\u00e9rni, ha megn\u00e9zed, mekkora az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9k, \u00e9s mi egy term\u00e9k \u00e1ra \u00e1ltal\u00e1 Ha ezt a k\u00e9t \u00f6sszeget \u00f6sszeadod, \u00e9s megteszed annak az \u00f6sszegnek, amely f\u00f6l\u00f6tt a sz\u00e1ll\u00edt\u00e1s ingyenes, r\u00f6vid id\u0151n bel\u00fcl nagy v\u00e1ltoz\u00e1sokat tapasztalhatsz.<\/li>\n<li>Kos\u00e1r\u00e9p\u00edt\u0151k haszn\u00e1lata &#8211;\u00a0 Nem v\u00e9letlen\u00fcl vannak \u201eapr\u00f3s\u00e1gok\u201d a boltokban a p\u00e9nzt\u00e1r mellett \u2013 ha m\u00e1r \u00fagyis k\u00f6ltesz, az a p\u00e1r sz\u00e1z forint r\u00e1g\u00f3ra m\u00e1r nem sz\u00e1m\u00edt, nem? Ugyanez k\u00f6nnyen megval\u00f3s\u00edthat\u00f3 online is \u2013 el\u00e9g felh\u00edvni a figyelmet: \u201enem felejtett\u00e9l el valamit?\u201d \u00e9s kirakni p\u00e1r strategikusan \u00e1razott term\u00e9ket a fizet\u0151 oldalra. Ha a rendszered k\u00e9pes r\u00e1, \u00e9rdemes be\u00e1ll\u00edtani, hogy olyan term\u00e9keket jelen\u00edtsen meg, aminek a megv\u00e9tel\u00e9vel pontosan meghaladn\u00e1 a v\u00e1s\u00e1rl\u00e1s az ingyenes sz\u00e1ll\u00edt\u00e1si k\u00fcsz\u00f6b\u00f6t.<\/li>\n<li>T\u00f6bbet \u2013 olcs\u00f3 B2C \u00e9s B2B eset\u00e9ben ugyan\u00fagy megval\u00f3s\u00edthat\u00f3, csak az ar\u00e1nyok k\u00fcl\u00f6nb\u00f6znek: h\u00e1rom tusf\u00fcrd\u0151 600 Ft-tal olcs\u00f3bban, vagy 60 liter fest\u00e9k felett 10% engedm\u00e9ny.<\/li>\n<\/ul>\n<p>\u00c9rt\u00e9kes\u00edt\u00e9s sor\u00e1n teh\u00e1t \u00e9rdemes a m\u00e1r megl\u00e9v\u0151 vev\u0151adatokb\u00f3l \u00e9p\u00edtkezni, amik vezethetik a strat\u00e9gi\u00e1kat. A h\u00e1rom tipp k\u00f6z\u00fcl b\u00e1rmelyik val\u00f3s, fegyelmezett haszn\u00e1lat\u00e1val eredm\u00e9nyeket lehet el\u00e9rni, mindh\u00e1rom alkalmaz\u00e1sa azonban drasztikus v\u00e1ltoz\u00e1sokat hozhat a c\u00e9g \u00e9let\u00e9be.<\/p>\n<p><em>A cikk meg\u00edr\u00e1s\u00e1ban ny\u00fajtott seg\u00edts\u00e9<\/em><em>get k\u00f6sz\u00f6n\u00f6m Szabadi \u00c1gnesnek. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garant\u00e1lt tippek III \u2013 kos\u00e1r\u00e9rt\u00e9k n\u00f6vel\u00e9se Az el\u0151z\u0151, garant\u00e1ltan t\u00f6bb bev\u00e9telt eredm\u00e9nyez\u0151 tippek kapcs\u00e1n m\u00e1r besz\u00e9lt\u00fcnk arr\u00f3l, hogy a visszat\u00e9r\u0151 vev\u0151k megt\u00f6bbsz\u00f6r\u00f6zhetik a bev\u00e9telt, valamint hogy az \u00e1raj\u00e1nlatok hat\u00e9konyabb kezel\u00e9se d\u00f6nt\u0151 fontoss\u00e1g\u00fa lehet profitn\u00f6vel\u00e9s szempontj\u00e1b\u00f3l. Azonban az \u00e9ppen v\u00e1s\u00e1rl\u00f3 vev\u0151knek sz\u00f3l\u00f3 hat\u00e9konyabb elad\u00e1s legal\u00e1bb ennyire fontos: ha vev\u0151 m\u00e1r az \u201e\u00fczletedben\u201d van (legyen az online [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10566","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Garant\u00e1lt tippek III.<\/title>\n<meta name=\"description\" content=\"Garant\u00e1lt tippek III \u2013 kos\u00e1r\u00e9rt\u00e9k n\u00f6vel\u00e9se Az el\u0151z\u0151, garant\u00e1ltan t\u00f6bb bev\u00e9telt eredm\u00e9nyez\u0151 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