{"id":10635,"date":"2015-05-08T19:48:54","date_gmt":"2015-05-08T17:48:54","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=10635"},"modified":"2022-09-16T10:18:53","modified_gmt":"2022-09-16T08:18:53","slug":"bevetelnovelo-workshop-a-minicrm-mel","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/05-08\/bevetelnovelo-workshop-a-minicrm-mel\/","title":{"rendered":"Bev\u00e9teln\u00f6vel\u0151 workshop a MiniCRM-mel"},"content":{"rendered":"

\u00c1prilis 28-\u00e1n 45-en vettek r\u00e9szt a MiniCRM tesztel\u0151knek<\/a> sz\u00f3l\u00f3 workshopunkon. A workshopot Juh\u00e1sz Attila MiniCRM-tan\u00e1csad\u00f3, a 2009-\u00e9s \u00c9v Marketingese (Marketingcommando) tartotta.<\/p>\n

A d\u00e9lel\u0151tt folyam\u00e1n Attila h\u00e1rom olyan strat\u00e9gi\u00e1t mutatott be, amik garant\u00e1ltan n\u00f6velik a bev\u00e9telt<\/a>, d\u00e9lut\u00e1n pedig a r\u00e9sztvev\u0151 c\u00e9gvezet\u0151kkel k\u00f6z\u00f6s meetingen adott tan\u00e1csot a felmer\u00fcl\u0151, c\u00e9gspecifikus probl\u00e9m\u00e1kkal kapcsolatban (hogyan szerezz\u00fck vissza az elveszett \u00fcgyfeleket, hogyan c\u00e9lozzuk az \u00e9rdekl\u0151d\u0151ket pontosabban, hogyan hozzuk ki a legt\u00f6bbet az \u00e9rt\u00e9kes\u00edt\u0151ink idej\u00e9b\u0151l. Az \u00f6sszes c\u00e9g profilj\u00e1hoz \u00e9s lehet\u0151s\u00e9geihez szabott tan\u00e1csokat kapott).<\/p>\n

A d\u00e9lel\u0151tti profitn\u00f6vel\u0151 workshop h\u00e1rom strat\u00e9gi\u00e1ja a MiniCRM tesztrendszer\u00e9ben is kipr\u00f3b\u00e1lhat\u00f3 \u2013 \u00edgy ingyen, k\u00f6lts\u00e9g \u00e9s kock\u00e1zat n\u00e9lk\u00fcl megval\u00f3s\u00edthat\u00f3k.<\/p>\n

1) \u00a0<\/b>\u00a0\u00a0\u00a0 <\/b>\u00c1raj\u00e1nlat hat\u00e9kony lez\u00e1r\u00e1sa<\/b><\/p>\n

A workshop r\u00e9sztvev\u0151i a k\u00f6vetkez\u0151 feladatot kapt\u00e1k: \u00edrjanak egy ut\u00e1nk\u00f6vet\u0151 emailt annak az 5 embernek, aki az elm\u00falt egy h\u00e9tben \u00e1raj\u00e1nlatot k\u00e9rt t\u0151l\u00fck.<\/p>\n

Ha m\u00e1r eltelt egy h\u00e9t, \u00e9s az \u00e9rdekl\u0151d\u0151 nem v\u00e1laszolt a szem\u00e9lyre szabott aj\u00e1nlatra, akkor mi lehet a probl\u00e9ma? Elk\u00e9pzelhet\u0151, hogy maga az \u00e1raj\u00e1nlat k\u00e9r\u0151je is egyszer\u0171en megfeledkezett arr\u00f3l, hogy aj\u00e1nlatot k\u00e9rt. Ez\u00e9rt fontos eml\u00e9keztetni arra, hogy ez az \u00fcgy m\u00e9g f\u00fcgg\u0151ben van, \u00e9s cselekednie kell.<\/p>\n

Abban az esetben teh\u00e1t, ha egy h\u00e9t eltelt\u00e9vel sem v\u00e1laszolt az \u00e1raj\u00e1nlatra az \u00e9rdekl\u0151d\u0151, \u00e9rdemes egy emailt \u00edrni neki. P\u00e9ld\u00e1ul valami hasonl\u00f3t:<\/p>\n

\u201eKedves XY!<\/p>\n

Egy h\u00e9ttel ezel\u0151tt k\u00fcldt\u00fcnk \u00d6nnek egy szem\u00e9lyre szabott \u00e1raj\u00e1nlatot term\u00e9k\u00fcnkkel kapcsolatban. Rem\u00e9lj\u00fck, megel\u00e9ged\u00e9s\u00e9re szolg\u00e1lt az email, \u00e9s nemsok\u00e1ra vev\u0151ink k\u00f6r\u00e9ben \u00fcdv\u00f6z\u00f6lhetj\u00fck. A term\u00e9k\u00fcnk magas min\u0151s\u00e9ge\/hossz\u00fa garanciaideje\/stb. m\u00e1r sok c\u00e9g \u00e9let\u00e9be v\u00e1ltoz\u00e1st hozott.<\/p>\n

\u00dcdv\u00f6zlettel,<\/p>\n

\u2026.\u201d<\/p>\n

Az emailnek az eml\u00e9keztet\u00e9sen k\u00edv\u00fcl m\u00e9g sz\u00e1mos szerepe van:<\/p>\n

– ellen\u0151rz\u0151 funkci\u00f3: megkapta az emailt, minden rendben az \u00e1raj\u00e1nlattal, nem t\u00f6rt\u00e9nt f\u00e9lre\u00e9rt\u00e9s?<\/p>\n

– figyelemfelh\u00edv\u00e1s: tudja, hogy k\u00fcl\u00f6n\u00f6sen hossz\u00fa ideig v\u00e1llalunk garanci\u00e1t\/d\u00edjnyertes a term\u00e9k\/szolg\u00e1ltat\u00e1s min\u0151s\u00e9ge? Referenci\u00e1t is be lehet illeszteni, hogy felh\u00edvjuk a vev\u0151 figyelm\u00e9t arra az egyed\u00fcl\u00e1ll\u00f3 t\u00e9nyre, ami csak a mi term\u00e9k\u00fcnkre jellemz\u0151, arra, hogy eddig mennyi, hozz\u00e1 hasonl\u00f3 c\u00e9g volt el\u00e9gedett a term\u00e9k\u00fcnkkel, stb.<\/p>\n

– id\u0151hat\u00e1r: az \u00e1raj\u00e1nlat hat\u00e1rideje nemsok\u00e1ra lej\u00e1r, hogyan d\u00f6nt\u00f6tt a c\u00e9g?<\/p>\n

Az email min\u00e9l r\u00f6videbb, ann\u00e1l hat\u00e9konyabb. A f\u0151 szerepe az eml\u00e9keztet\u00e9s.<\/p>\n

Term\u00e9szetesen nem v\u00e1rhat\u00f3 el egy \u00e9rt\u00e9kes\u00edt\u0151t\u0151l sem, hogy eml\u00e9kezzen az \u00f6sszes kiadott \u00e1raj\u00e1nlat\u00e1ra, \u00e9s pontosan egy h\u00e9t eltelt\u00e9vel r\u00e1k\u00e9rdezzen az \u00f6sszes \u00e9rdekl\u0151d\u0151n\u00e9l, d\u00f6nt\u00f6tt-e. A MiniCRM azonban megold\u00e1st ny\u00fajt erre is \u2013 jel\u00f6lje be az \u00e9rdekl\u0151d\u0151 adatlapj\u00e1n, hogy \u00e1raj\u00e1nlatot kapott (ez egy kattint\u00e1s), \u00edgy az el\u0151re elk\u00e9sz\u00edtett email sablon<\/a>t (amit n\u00e9vvel szem\u00e9lyre szabhatunk) a rendszer az \u00e1ltalunk meghat\u00e1rozott id\u0151 eltelt\u00e9vel kik\u00fcldi az \u00e9rdekl\u0151d\u0151nek.<\/p>\n

Ha erre az emailre sem \u00e9rkezik v\u00e1lasz, teend\u0151k\u00e9nt be\u00e1ll\u00edthat\u00f3 az \u00e9rt\u00e9kes\u00edt\u0151 koll\u00e9ga sz\u00e1m\u00e1ra, hogy p\u00e9ld\u00e1ul 20 nap eltelt\u00e9vel telefon\u00e1ljon r\u00e1 az \u00e9rdekl\u0151d\u0151re. A teend\u0151 a megadott id\u0151pontban, a rendszerbe t\u00f6rt\u00e9n\u0151 bel\u00e9p\u00e9skor els\u0151 helyen fog megjelenni az \u00e9rt\u00e9kes\u00edt\u0151nek, \u00edgy biztosan nem felejtik el. A teend\u0151k alapj\u00e1n pedig a h\u00f3nap v\u00e9g\u00e9n meg lehet n\u00e9zni, h\u00e1nyszor telefon\u00e1lt, h\u00e1ny \u00e1raj\u00e1nlatot k\u00fcld\u00f6tt ki az \u00e9rt\u00e9kes\u00edt\u0151.<\/p>\n

Ha a megrendel\u00e9s ezut\u00e1n sem \u00e9rkezik be, akkor \u00e9rdemes p\u00e1r h\u00e9t m\u00falva ism\u00e9telten megk\u00e9rdezni a c\u00e9get: mi t\u00f6rt\u00e9nt, miben hib\u00e1ztunk az \u00e1raj\u00e1nlatban?<\/p>\n

2) \u00a0\u00a0\u00a0\u00a0\u00a0A v\u00e1s\u00e1rl\u00e1si (kos\u00e1r) \u00e9rt\u00e9k n\u00f6vel\u00e9se<\/p>\n

\u201eMen\u00fcben adhatom?\u201d McDonald\u2019s-os rendel\u00e9skor kiv\u00e9tel n\u00e9lk\u00fcl mindig elhangzik a k\u00e9rd\u00e9s. Ha csak minden harmadik megk\u00e9rdezett k\u00e9ri men\u00fcben, vagy nagyobb men\u00fcben a megrendel\u00e9s\u00e9t, vajon mennyivel n\u0151 a c\u00e9g bev\u00e9tele?<\/p>\n

Ez a strat\u00e9gia minden c\u00e9gre lek\u00e9pezhet\u0151, ami t\u00f6bb, mint egy term\u00e9kkel\/szolg\u00e1ltat\u00e1ssal rendelkezik. Ez\u00e9rt minden v\u00e1s\u00e1rl\u00f3t\u00f3l \u00e9rdemes megk\u00e9rdezni, hogy nem k\u00e9r-e a v\u00e1s\u00e1rl\u00e1s\u00e1hoz m\u00e9g X term\u00e9ket. Nemcsak bev\u00e9tel szempontj\u00e1b\u00f3l fontos: k\u00f6teless\u00e9ged a lehet\u0151 legb\u0151vebb felvil\u00e1gos\u00edt\u00e1st adni a term\u00e9keidr\u0151l, hogy a v\u00e1s\u00e1rl\u00f3 val\u00f3ban t\u00e1j\u00e9kozottan tudjon d\u00f6nt\u00e9st hozni. Rossz sz\u00e1j\u00edzt hagyhat, ha a vev\u0151 p\u00e9ld\u00e1ul megrendel egy esk\u00fcv\u0151i vide\u00f3z\u00e1st, \u00e9s csak az esk\u00fcv\u0151 ut\u00e1n tudja meg, hogy plusz X ezer forint\u00e9rt k\u00e9t kamera is vehette volna a nagy napon. Az ilyen lehet\u0151s\u00e9gekkel elk\u00e9pzelhet\u0151, hogy sz\u00edvesen \u00e9lne a vev\u0151 – ha tudna r\u00f3luk. A \u201eNem k\u00e9rsz hozz\u00e1 \u2026 -t?\u201d az a k\u00e9rd\u00e9s, ami nagyon hamar a legl\u00e1tv\u00e1nyosabb profitn\u00f6veked\u00e9st hozhatja.<\/p>\n

A kos\u00e1r\u00e9rt\u00e9k n\u00f6vel\u00e9sekor \u00e9rdemes \u00e9szben tartani:<\/p>\n

– Ne aj\u00e1nljunk olyan term\u00e9ket, ami teljesen m\u00e1s. Legyen logikus az extra term\u00e9k \u2013 s\u00fcltkrumpli mell\u00e9 k\u00e9rdezz\u00fck meg, hogy szeretne-e ketchupot is, ne pedig radi\u00e1tort aj\u00e1nljunk.<\/p>\n

– T\u00fals\u00e1gosan hasonl\u00f3 term\u00e9ket se aj\u00e1nljunk. Ha m\u00e1r v\u00e1s\u00e1rol a vev\u0151 egy z\u00f6ld sz\u00edn\u0171 term\u00e9ket, ne aj\u00e1nljunk pirosat is, csak \u00f6sszezavarjuk.<\/p>\n

A MiniCRM nemcsak azt seg\u00edti, hogy az \u00e9rt\u00e9kes\u00edt\u0151k biztosan eml\u00e9kezzenek extra term\u00e9k aj\u00e1nl\u00e1s\u00e1ra, hanem m\u00e9rhet\u0151v\u00e9 is teszi, milyen hat\u00e1sa volt az aj\u00e1nlatnak. Adatlapi mez\u0151ben l\u00e9tre lehet hozni a k\u00e9rd\u00e9st: \u201eMilyen term\u00e9ket aj\u00e1nlott\u00e1l?\u201d. Ez eml\u00e9kezteti az \u00e9rt\u00e9kes\u00edt\u0151t arra, hogy k\u00edn\u00e1ljon m\u00e1s term\u00e9ket is.<\/p>\n

3) \u00a0\u00a0\u00a0\u00a0\u00a0A r\u00e9gi vev\u0151knek \u00fajra elad\u00e1s<\/p>\n

Ha egy adott vev\u0151nkr\u0151l m\u00e1r hetek-h\u00f3napok \u00f3ta nincs h\u00edr, \u00e9rdemes felkeresni \u00e9s esz\u00e9be juttatni a c\u00e9g\u00fcnket. Ezt megtehetj\u00fck t\u00f6meges h\u00edrlev\u00e9l k\u00fcld\u00e9ssel<\/a> (ami az ingyenes tesztrendszernek nem r\u00e9sze), \u00a0vagy egyszer\u0171en erre is eml\u00e9keztethet\u0151t \u00e1ll\u00edthatunk be a koll\u00e9g\u00e1inknak: ha valaki v\u00e1s\u00e1rolt t\u0151l\u00fcnk, de nem hallottunk r\u00f3luk X ideje, akkor a koll\u00e9g\u00e1t eml\u00e9keztesse a rendszer, hogy h\u00edvja fel telefonon az elvesztett vev\u0151t. Elk\u00e9pzelhet\u0151, hogy a m\u00e1sik c\u00e9gt\u0151l elment az az ember, aki a c\u00e9g\u00fcnkkel kapcsolatban \u00e1llt, vagy valaki m\u00e1st v\u00e1lasztottak, de mindenk\u00e9pp \u00e9rdemes meg\u00e9rdekl\u0151dn\u00fcnk, mi a v\u00e1ltoz\u00e1s oka.<\/p>\n

Legjobb esetben pedig azzal, hogy \u201eut\u00e1nany\u00falunk\u201d a r\u00e9gi vev\u0151inknek, \u00faj megrendel\u00e9ssel gyarapszik a c\u00e9g.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c1prilis 28-\u00e1n 45-en vettek r\u00e9szt a MiniCRM tesztel\u0151knek sz\u00f3l\u00f3 workshopunkon. A workshopot Juh\u00e1sz Attila MiniCRM-tan\u00e1csad\u00f3, a 2009-\u00e9s \u00c9v Marketingese (Marketingcommando) tartotta. A d\u00e9lel\u0151tt folyam\u00e1n Attila h\u00e1rom olyan strat\u00e9gi\u00e1t mutatott be, amik garant\u00e1ltan n\u00f6velik a bev\u00e9telt, d\u00e9lut\u00e1n pedig a r\u00e9sztvev\u0151 c\u00e9gvezet\u0151kkel k\u00f6z\u00f6s meetingen adott tan\u00e1csot a felmer\u00fcl\u0151, c\u00e9gspecifikus probl\u00e9m\u00e1kkal kapcsolatban (hogyan szerezz\u00fck vissza az elveszett \u00fcgyfeleket, […]<\/p>\n","protected":false},"author":66,"featured_media":10639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10635","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"\nBev\u00e9teln\u00f6vel\u0151 workshop a MiniCRM-mel<\/title>\n<meta name=\"description\" content=\"\u00c1prilis 28-\u00e1n 45-en vettek r\u00e9szt a MiniCRM tesztel\u0151knek sz\u00f3l\u00f3 workshopunkon. 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