{"id":10772,"date":"2015-07-27T11:01:31","date_gmt":"2015-07-27T09:01:31","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=10772"},"modified":"2015-07-30T12:00:46","modified_gmt":"2015-07-30T10:00:46","slug":"kitorni-az-arversenybol","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/07-27\/kitorni-az-arversenybol\/","title":{"rendered":"Kit\u00f6rni az \u00e1rversenyb\u0151l"},"content":{"rendered":"

A MiniCRM workshopj\u00e1nak tan\u00e1csad\u00f3i-kerekasztal r\u00e9sz\u00e9n t\u00f6bbsz\u00f6r sz\u00f3ba ker\u00fclt, hogy m\u00e9gis, hogyan lehetne kit\u00f6rni az \u00e1rakat az egyre lejjebb nyom\u00f3 \u00e1rversenyb\u0151l? Juh\u00e1sz Attila, a MiniCRM strat\u00e9giai tan\u00e1csad\u00f3ja szerint a megold\u00e1s a term\u00e9kes\u00edt\u00e9s<\/b>ben rejlik.<\/p>\n

Ahogy azt m\u00e1r W. Chan Kim \u00e9s Ren\u00e9e Mauborgne, az INSEAD francia \u00fczleti iskola tan\u00e1rai is meg\u00edrt\u00e1k a nagyhat\u00e1s\u00fa K\u00e9k \u00d3ce\u00e1n Strat\u00e9gia<\/a> c\u00edm\u0171 k\u00f6nyv\u00fckben, az egyetlen m\u00f3dja annak, hogy a konkurenci\u00e1n fel\u00fcl tudj kerekedni, az, ha abbahagyod a verseng\u00e9st. A k\u00f6nyvben a v\u00f6r\u00f6s \u00f3ce\u00e1nok a \u201cv\u00e9rrel\u201d \u00e9s versenyt\u00e1rs-c\u00e1p\u00e1kkal vannak tele, m\u00edg a k\u00e9k \u00f3ce\u00e1nok jelzik mindazokat az ipar\u00e1gakat, amik ma m\u00e9g nem l\u00e9teznek.<\/p>\n

Attila hasonl\u00f3 strat\u00e9gi\u00e1t javasolt a r\u00e9sztvev\u0151knek: ha a c\u00e9ged babakocsikat \u00e1rul, add el azt is, amiben k\u00fcl\u00f6nlegesebb lehetsz a konkurenci\u00e1n\u00e1l – legyen az szerviz, kismama-\u00f3r\u00e1k, vagy \u00e9ppen a lehet\u0151s\u00e9g arra, hogy visszav\u00e1s\u00e1rolod a haszn\u00e1lt kocsikat, \u00e9s \u00fajra eladod \u0151ket. Ha k\u00f6nyvel\u00e9ssel foglalkozol, mi\u00e9rt ne vehetn\u00e9d fel a munkak\u00f6r\u00f6dbe a tan\u00e1csad\u00e1st is? Azok a tapasztalatok, amiket karriered alatt \u00f6sszegy\u0171jt\u00f6tt\u00e9l, hasznosnak lesznek m\u00e1soknak is \u2013 m\u00e1rpedig ha hasznos tud\u00e1sod van, az\u00e9rt m\u00e1s hajland\u00f3 lesz fizetni.<\/p>\n

A K\u00e9k \u00f3ce\u00e1n strat\u00e9gi\u00e1ban a szerz\u0151k ezt a hozz\u00e1\u00e1ll\u00e1st nevezik \u00e9rt\u00e9k-innov\u00e1ci\u00f3nak. A strat\u00e9gia szerint ez az a l\u00e9p\u00e9s, amivel a versenyt\u00e1rsaidat irrelev\u00e1nss\u00e1 teheted, \u00e9s \u00edgy friss, m\u00e9g meg nem h\u00f3d\u00edtott piacra l\u00e9phetsz. Ezt \u00e9rdemes megk\u00fcl\u00f6nb\u00f6ztetni mind az \u00e9rt\u00e9kteremt\u00e9st\u0151l \u2013 ami \u00f6nmag\u00e1ban nem el\u00e9g ahhoz, hogy a piac t\u00f6bbi r\u00e9sztvev\u0151j\u00e9t\u0151l megk\u00fcl\u00f6nb\u00f6ztesd magad, b\u00e1r rengeteg el\u0151nnyel j\u00e1rhat \u2013 mind a \u201eszimpla\u201d innov\u00e1ci\u00f3t\u00f3l, amely ink\u00e1bb a technol\u00f3giai \u00faj\u00edt\u00e1sokra vonatkozik. Az \u00e9rt\u00e9k-innov\u00e1ci\u00f3 ugyanis csak akkor k\u00f6vetkezhet be, ha az innov\u00e1ci\u00f3 haszn\u00e1lhat\u00f3 \u00e9s egyben k\u00f6lts\u00e9ghat\u00e9kony is. Az \u00e9rt\u00e9k-innov\u00e1ci\u00f3 k\u00e9pes megk\u00fcl\u00f6nb\u00f6ztetni a c\u00e9get kor\u00e1bbi versenyt\u00e1rsait\u00f3l, ugyanakkor alacsony k\u00f6lts\u00e9gvet\u00e9ssel is megoldhat\u00f3 v\u00e1ltoz\u00e1s egy c\u00e9g \u00e9let\u00e9ben. A strat\u00e9gia l\u00e9nyege, hogy a k\u00f6lts\u00e9geket cs\u00f6kkentse, mik\u00f6zben a vev\u0151k sz\u00e1m\u00e1ra ny\u00fajtott \u00e9rt\u00e9ket n\u00f6veli.<\/p>\n

Ahhoz, hogy ez megval\u00f3suljon, egy olyan hozz\u00e1\u00e1ll\u00e1s sz\u00fcks\u00e9ges, ami az eg\u00e9sz c\u00e9get mag\u00e1val ragadja, \u00e9s minden munkat\u00e1rs szem el\u0151tt tartja mint c\u00e9lt, \u00e9s k\u00e9pes motiv\u00e1ci\u00f3t nyerni bel\u0151le. Fontos, hogy mindenki tudat\u00e1ban legyen annak, hogy az \u00e9rt\u00e9k, amit teremt, nem csak a v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra lesz \u00e9rt\u00e9k, hanem a c\u00e9get is el\u0151bbre tudja lend\u00edteni. Ehhez elengedhetetlen, hogy az irod\u00e1ban t\u00f6lt\u00f6tt napok ne a fejsze\u00e9lez\u00e9sr\u0151l, <\/a>a napi t\u0171zolt\u00e1sr\u00f3l sz\u00f3ljanak, hanem az \u00faj \u00f6tletekr\u0151l is, amik v\u00e1ltozatosabb\u00e1 teszik a koll\u00e9g\u00e1ink munk\u00e1j\u00e1t is.<\/p>\n

Amennyiben szeretn\u00e9d, hogy Attila a Te c\u00e9gedben is megl\u00e1ssa, mit \u00faj\u00edthatsz, keresd a 06-30-728-8776-os telefonsz\u00e1mon, illetve a juhasz.attila@minicrm.hu email c\u00edmen!<\/p>\n","protected":false},"excerpt":{"rendered":"

A MiniCRM workshopj\u00e1nak tan\u00e1csad\u00f3i-kerekasztal r\u00e9sz\u00e9n t\u00f6bbsz\u00f6r sz\u00f3ba ker\u00fclt, hogy m\u00e9gis, hogyan lehetne kit\u00f6rni az \u00e1rakat az egyre lejjebb nyom\u00f3 \u00e1rversenyb\u0151l? Juh\u00e1sz Attila, a MiniCRM strat\u00e9giai tan\u00e1csad\u00f3ja szerint a megold\u00e1s a term\u00e9kes\u00edt\u00e9sben rejlik. Ahogy azt m\u00e1r W. Chan Kim \u00e9s Ren\u00e9e Mauborgne, az INSEAD francia \u00fczleti iskola tan\u00e1rai is meg\u00edrt\u00e1k a nagyhat\u00e1s\u00fa K\u00e9k \u00d3ce\u00e1n Strat\u00e9gia c\u00edm\u0171 […]<\/p>\n","protected":false},"author":66,"featured_media":10838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-10772","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"\nKit\u00f6rni az \u00e1rversenyb\u0151l<\/title>\n<meta name=\"description\" content=\"A MiniCRM workshopj\u00e1nak tan\u00e1csad\u00f3i-kerekasztal r\u00e9sz\u00e9n t\u00f6bbsz\u00f6r sz\u00f3ba ker\u00fclt, hogy m\u00e9gis, hogyan lehetne kit\u00f6rni az \u00e1rakat az egyre lejjebb nyom\u00f3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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