{"id":1132,"date":"2012-07-02T10:50:50","date_gmt":"2012-07-02T08:50:50","guid":{"rendered":"http:\/\/www.turnkeycrm.com\/?p=1132"},"modified":"2014-09-03T22:37:58","modified_gmt":"2014-09-03T20:37:58","slug":"az-ujraertekesitesben-rejlo-lehetosegek","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2012\/07-02\/az-ujraertekesitesben-rejlo-lehetosegek\/","title":{"rendered":"Az \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9sben rejl\u0151 lehet\u0151s\u00e9gek"},"content":{"rendered":"<p>A legt\u00f6bb c\u00e9g nem ismeri fel azt a lehet\u0151s\u00e9get, hogy ha az els\u0151 v\u00e1s\u00e1rl\u00e1s ut\u00e1n kell\u0151 figyelmet ford\u00edt a vev\u0151ire, akkor azok <strong>visszat\u00e9r\u0151 vev\u0151v\u00e9<\/strong> v\u00e1lhatnak, ez\u00e1ltal <strong>\u00fajra\u00e9rt\u00e9kes\u00edt\u00e9sb\u0151l<\/strong> is p\u00e9nzhez juthat a v\u00e1llalkoz\u00e1s.<br \/>\nEbben a blogbejegyz\u00e9s\u00fcnkben <strong>k\u00e9t \u00e9rt\u00e9kes\u00edt\u00e9si technik\u00e1val<\/strong> ismerkedhet\u00fcnk meg (<strong>upsell<\/strong> \u00e9s <strong>cross-sell<\/strong>), mellyel k\u00f6nnyed\u00e9n el\u00e9rhetj\u00fck azt, hogy ha egyszer m\u00e1r v\u00e1s\u00e1rolt n\u00e1lunk a vev\u0151, mi\u00e9rt ne v\u00e1s\u00e1rolhatna m\u00e1st is, vagy valami dr\u00e1g\u00e1bbat, min\u0151s\u00e9gibbet?<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2012\/06\/upsells.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"aligncenter size-full wp-image-1133\" title=\"upsell\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2012\/06\/upsells.jpg\" alt=\"\" width=\"200\" height=\"150\" \/><\/a><strong>Visszajelz\u00e9sek gy\u0171jt\u00e9se<\/strong><\/p>\n<ul>\n<li>Miut\u00e1n egy \u00e9rdekl\u0151d\u0151nk egyszer m\u00e1r sikeresen a vev\u0151nkk\u00e9 v\u00e1lt, az \u00e9rt\u00e9kes\u00edt\u00e9si folyamatunk k\u00f6vetkez\u0151 l\u00e9p\u00e9sek\u00e9nt <strong>k\u00e9rjen visszajelz\u00e9st<\/strong> az \u00fcgyfel\u00e9t\u0151l. V\u00e1s\u00e1rl\u00e1s ut\u00e1n n\u00e9h\u00e1ny h\u00e9ttel <strong>k\u00e9rdezzen r\u00e1<\/strong>, hogy <strong>el\u00e9gedett volt-e<\/strong> term\u00e9kkel, szolg\u00e1ltat\u00e1ssal, illetve, hogy <strong>mi a v\u00e9lem\u00e9nye, tapasztalata<\/strong> a haszn\u00e1lat sor\u00e1n?<\/li>\n<li>A kapott v\u00e1laszok egyfajta visszacsatol\u00e1sk\u00e9nt is m\u0171k\u00f6dnek az \u00e9rt\u00e9kes\u00edt\u00e9si hat\u00e9konys\u00e1gunk m\u00e9r\u00e9s\u00e9ben. Az el\u00e9gedett vev\u0151k \u00f6r\u00f6mmel <strong>megosztj\u00e1k v\u00e9lem\u00e9ny\u00fcket, j\u00f3 h\u00edr\u00fcnket vihetik<\/strong>, ez\u00e1ltal <strong>aj\u00e1nl\u00e1sok \u00fatj\u00e1n<\/strong> is szerezhet\u00fcnk \u00faj \u00e9rdekl\u0151d\u0151ket, vev\u0151ket.<\/li>\n<li>Miut\u00e1n \u00fcgyfel\u00fcnkt\u0151l megkaptuk a visszajelz\u00e9seket az els\u0151 v\u00e1s\u00e1rl\u00e1s ut\u00e1n, \u00e9rdemes azon elgondolkodni, hogyan tudjuk \u0151t <strong>\u00fajrav\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zni<\/strong>.<\/li>\n<li><strong>K\u00fcldj\u00fcnk c\u00e9lzott \u00fczeneteket<\/strong> \u00fcgyfeleinknek a term\u00e9k vagy a szolg\u00e1ltat\u00e1s megfelel\u0151 haszn\u00e1lat\u00e1r\u00f3l, kieg\u00e9sz\u00edt\u0151 term\u00e9kekr\u0151l, melyekkel m\u00e9g praktikusabb\u00e1, eredm\u00e9nyesebb\u00e9 \u00e9s k\u00e9nyelmesebb\u00e9 v\u00e1lik a haszn\u00e1lat \u00e9s melyt\u0151l m\u00e9g <strong>el\u00e9gedettebbek lesznek \u00fcgyfeleink<\/strong>.<\/li>\n<\/ul>\n<p><strong>Upsell<\/strong><\/p>\n<ul>\n<li>Az \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9s sor\u00e1n az egyik ilyen technika lehet, hogy egy m\u00e1r v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9kkal \u00e9rkez\u0151 vev\u0151 <strong>v\u00e1s\u00e1rl\u00e1si \u00e9rt\u00e9k\u00e9t megn\u00f6velj\u00fck<\/strong> az\u00e1ltal, hogy az \u00e9rt\u00e9kes\u00edt\u0151 egy adott term\u00e9k magasabb \u00e1r\u00fa hasonl\u00f3 v\u00e1ltozat\u00e1nak (<strong>jobb min\u0151s\u00e9g\u0171, nagyobb kiszerel\u00e9s\u0171<\/strong> stb.) megv\u00e1s\u00e1rl\u00e1s\u00e1ra pr\u00f3b\u00e1lja r\u00e1venni a vev\u0151t. Ezt az \u00e9rt\u00e9kes\u00edt\u00e9si tev\u00e9kenys\u00e9get nevezz\u00fck \u201c<strong>upsell<\/strong>\u201d-nek.<\/li>\n<li>Az upsell-nek <strong>mindk\u00e9t f\u00e9l sz\u00e1m\u00e1ra el\u0151ny\u00f6snek<\/strong> kell lennie.<\/li>\n<\/ul>\n<p>Biztosan mindenki hallotta m\u00e1r a k\u00f6vetkez\u0151 mondatot:<em> \u201cAdhatom a men\u00fct nagyobb k\u00f3l\u00e1val?\u201d<\/em>. Ez is egy upsell, hiszen a vev\u0151 v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9kkal \u00e9rkezett az \u00e9tterembe, rendelt egy men\u00fct, az elad\u00f3 pedig megpr\u00f3b\u00e1lta a v\u00e1s\u00e1rl\u00e1s \u00e9rt\u00e9k\u00e9t megn\u00f6velni az\u00e1ltal, hogy ugyanannak a term\u00e9knek egy nagyobb kiszerel\u00e9s\u00e9t k\u00edn\u00e1lta fel nek\u00fcnk, kicsit magasabb \u00f6sszeg\u00e9rt.<\/p>\n<p>M\u00e1sik upsell p\u00e9ldak\u00e9nt eml\u00edthetj\u00fck meg az <em>\u201cKett\u0151t fizet h\u00e1rmat kap\u201d<\/em> szlogen\u0171 akci\u00f3kat, hiszen ha p\u00e9ld\u00e1ul h\u00e1rom \u00e9rdekes k\u00f6nyv is szerepel ezen k\u00edn\u00e1latban, k\u00f6nnyebben sz\u00e1nja r\u00e1 mag\u00e1t a vev\u0151 mindh\u00e1rom megv\u00e1s\u00e1rl\u00e1s\u00e1ra egy kedvezm\u00e9nyes, de m\u00e9gis dr\u00e1g\u00e1bb akci\u00f3 keret\u00e9ben, mintha csak egyet venne meg.<\/p>\n<p><strong>Cross-sell<\/strong><\/p>\n<ul>\n<li>Az upsell \u00e9rt\u00e9kes\u00edt\u00e9si technika p\u00e1rja a <strong>cross-sell<\/strong>, mely azt jelenti, hogy a v\u00e1s\u00e1rl\u00e1ssal egyidej\u0171leg a <strong>term\u00e9khez kapcsol\u00f3d\u00f3<\/strong>, azt <strong>kieg\u00e9sz\u00edt\u0151<\/strong>, valamilyen <strong>m\u00e1s term\u00e9kcsoportba tartoz\u00f3<\/strong> term\u00e9ket vagy szolg\u00e1ltat\u00e1st is felaj\u00e1nlunk a vev\u0151 sz\u00e1m\u00e1ra.<\/li>\n<li>Kereszt\u00e9rt\u00e9kes\u00edt\u00e9s sor\u00e1n alapul szolg\u00e1lhatnak azok az inform\u00e1ci\u00f3k, melyeket a vev\u0151r\u0151l a kor\u00e1bbi v\u00e1s\u00e1rl\u00e1sai sor\u00e1n megtudtunk, \u00edgy k\u00f6nnyed\u00e9n tudunk neki<strong> kieg\u00e9sz\u00edt\u0151 term\u00e9keket vagy szolg\u00e1ltat\u00e1sokat aj\u00e1nlani a megrendelt vagy megv\u00e1s\u00e1rolt term\u00e9k\/szolg\u00e1ltat\u00e1s mell\u00e9<\/strong>.<\/li>\n<li>Pr\u00f3b\u00e1ljuk meg bele\u00e9lni magunkat a <strong>vev\u0151 helyzet\u00e9be<\/strong>. Ha \u00d6n v\u00e1s\u00e1rolna egy term\u00e9ket, milyen kieg\u00e9sz\u00edt\u0151ket venne meg mell\u00e9? Ha p\u00e9ld\u00e1ul a vev\u0151 egy f\u00e9nyk\u00e9pez\u0151g\u00e9pet v\u00e1s\u00e1rol, mindenk\u00e9ppen aj\u00e1nljunk hozz\u00e1 extra elemeket, mem\u00f3riak\u00e1rty\u00e1t stb.<\/li>\n<\/ul>\n<p>J\u00f3 p\u00e9lda a cross-sell-re p\u00e9ld\u00e1ul az online k\u00f6nyv\u00e1ruh\u00e1z, ahol a keresett k\u00f6nyv mellett a web\u00e1ruh\u00e1z felaj\u00e1nlja azokat a k\u00f6nyveket is a t\u00e9m\u00e1ban, melyeket a t\u00f6bbi v\u00e1s\u00e1rl\u00f3 kor\u00e1bban m\u00e1r megvett, felt\u00e9telezve azt, hogy a vev\u0151t \u00e9rdekli majd az azonos t\u00e9m\u00e1j\u00fa \u00f6sszes k\u00f6nyv. Ezt egy egyszer\u0171 <em>\u201cakik ezt vett\u00e9k, ezeket v\u00e1s\u00e1rolt\u00e1k m\u00e9g\u201d<\/em> felirattal egyszer\u0171en megoldhatjuk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A legt\u00f6bb c\u00e9g nem ismeri fel azt a lehet\u0151s\u00e9get, hogy ha az els\u0151 v\u00e1s\u00e1rl\u00e1s ut\u00e1n kell\u0151 figyelmet ford\u00edt a vev\u0151ire, akkor azok visszat\u00e9r\u0151 vev\u0151v\u00e9 v\u00e1lhatnak, ez\u00e1ltal \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9sb\u0151l is p\u00e9nzhez juthat a v\u00e1llalkoz\u00e1s. Ebben a blogbejegyz\u00e9s\u00fcnkben k\u00e9t \u00e9rt\u00e9kes\u00edt\u00e9si technik\u00e1val ismerkedhet\u00fcnk meg (upsell \u00e9s cross-sell), mellyel k\u00f6nnyed\u00e9n el\u00e9rhetj\u00fck azt, hogy ha egyszer m\u00e1r v\u00e1s\u00e1rolt n\u00e1lunk a vev\u0151, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-gallery","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Az \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9sben rejl\u0151 lehet\u0151s\u00e9gek<\/title>\n<meta name=\"description\" content=\"A legt\u00f6bb c\u00e9g nem ismeri fel azt a lehet\u0151s\u00e9get, 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