{"id":11435,"date":"2015-11-19T13:51:20","date_gmt":"2015-11-19T12:51:20","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=11435"},"modified":"2015-11-19T13:57:03","modified_gmt":"2015-11-19T12:57:03","slug":"kkv-kozossegi-media-a-tol-z-ig-zaro-gondolatok","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/11-19\/kkv-kozossegi-media-a-tol-z-ig-zaro-gondolatok\/","title":{"rendered":"KKV k\u00f6z\u00f6ss\u00e9gi m\u00e9dia A-t\u00f3l Z-ig: z\u00e1r\u00f3 gondolatok"},"content":{"rendered":"<p>A k\u00f6z\u00e9p \u00e9s kisv\u00e1llalkoz\u00e1soknak sz\u00f3l\u00f3 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia c\u00e9ges felhaszn\u00e1l\u00e1s\u00e1t elemz\u0151 cikksorozatunk utols\u00f3 r\u00e9sz\u00e9hez \u00e9rt\u00fcnk. Az el\u0151z\u0151 6 r\u00e9szben r\u00e9szletesen bemutattuk azokat a fel\u00fcleteket \u00e9s alapelveket, melyeket haszn\u00e1lva egy kerek, strat\u00e9giai szeml\u00e9let\u0171 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9tet hozhatunk l\u00e9tre c\u00e9g\u00fcnk sz\u00e1m\u00e1ra.<\/p>\n<p>1.) Az els\u0151 r\u00e9szben olyan alapvet\u0151 gondolatokat igyekezt\u00fcnk tiszt\u00e1zni, hogy mi\u00e9rt is van sz\u00fcks\u00e9ge egy KKV m\u00e9ret\u0171 c\u00e9gnek k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ra \u00e9s ott tudatos kommunik\u00e1ci\u00f3s tev\u00e9kenys\u00e9gre. A c\u00e9lk\u00f6z\u00f6ns\u00e9g el\u0151re t\u00f6rt\u00e9n\u0151 meghat\u00e1roz\u00e1s\u00e1nak fontoss\u00e1g\u00e1t kulcsk\u00e9rd\u00e9sk\u00e9nt aposztrof\u00e1ltuk.<br \/>\n<strong>Link<\/strong>: <a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/02-26\/uj-cikksorozat-kkv-kozossegi-media-a-tol-z-ig\/\"><strong>Cikksorozat bevezet\u0151<\/strong><\/a><\/p>\n<p>2.) A m\u00e1sodik r\u00e9szben egy tud\u00e1sk\u00e9szletet \u00e1ll\u00edtottunk fel a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformjainak meg\u00e9rt\u00e9s\u00e9hez. Meg\u00e1llap\u00edtottuk, hogy mik azok a f\u0151 tartalomt\u00edpusok, melyekkel oper\u00e1lhatunk, \u00e9s azt is \u00e1tvett\u00fck, hogy mikor \u00e9rdemes egy\u00e1ltal\u00e1n kommunik\u00e1lni a k\u00f6z\u00f6ss\u00e9gi oldalakon. Mivel a tudatos cselekv\u00e9snek az egyik alapfelt\u00e9tele az \u00f6nellen\u0151rz\u00e9s, \u00edgy fel\u00e1ll\u00edtottuk a c\u00e9lsz\u00e1mokat, melyeket m\u00e9rn\u00fcnk \u00e9s elemezn\u00fcnk kell, hogy a tev\u00e9kenys\u00e9g\u00fcnk sikeress\u00e9g\u00e9t meg tudjuk hat\u00e1rozni.<br \/>\n<strong>Link<\/strong>: <a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/03-03\/kkv-kozossegi-media-tol-z-ig-2-resz-alap-tudaskeszlet\/\"><strong>Alap tud\u00e1sk\u00e9szlet egy k\u00f6z\u00f6ss\u00e9gi oldal \u00fczemeltet\u00e9s\u00e9hez<\/strong><\/a><\/p>\n<p>3.) A harmadik r\u00e9szben m\u00e1r konkr\u00e9t oldalakkal foglalkoztunk. A k\u00e9t legnagyobb \u00e9s legink\u00e1bb k\u00f6zismert k\u00f6z\u00f6ss\u00e9gi oldalt vett\u00fck g\u00f3rcs\u0151 al\u00e1, a Facebookot \u00e9s a Google Plust. Az alapinform\u00e1ci\u00f3kon fel\u00fcl kit\u00e9rt\u00fcnk az id\u0151z\u00edt\u00e9sre, moder\u00e1ci\u00f3val kapcsolatos fontos k\u00e9rd\u00e9sekre. A tuti tippek sem maradhattak el!<br \/>\n<strong>Link:<\/strong> <strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/04-13\/kkv-kozossegi-media-a-tol-z-ig-3-resz-facebook-es-google-plus\/\" target=\"_blank\">A Facebook \u00e9s a Google Plus<\/a><\/strong><\/p>\n<p>4.) A negyedik fejezetben a haz\u00e1nkban m\u00e9g felt\u00f6rekv\u0151 k\u00f6z\u00f6ss\u00e9gi oldalak c\u00e9ges felhaszn\u00e1l\u00e1s\u00e1t vizsg\u00e1ltuk. A Twitter \u00e9s a LinkedIn, egy\u00e9bk\u00e9nt igen k\u00fcl\u00f6nb\u00f6z\u0151 platformjainak alapvet\u00e9seir\u0151l t\u00e1rgyaltunk. A Twitteren az els\u0151 l\u00e9p\u00e9sekr\u0151l \u00e9s t\u00e9zisekr\u0151l besz\u00e9lt\u00fcnk, addig a LinkedIn B2B (Business to business, azaz c\u00e9gek k\u00f6z\u00f6tti) el\u0151nyeit hangs\u00falyoztuk ki.<br \/>\n<strong>Link:<\/strong> <a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/06-11\/kkv-kozossegi-media-4-resz-twitter-es-linkedin\/\" target=\"_blank\"><strong>Kistes\u00f3k: Twitter \u00e9s a LinkedIn<\/strong><\/a><\/p>\n<p>5.) A klasszikus platformok ut\u00e1n elfordultunk a multim\u00e9di\u00e1s tartalmak vil\u00e1ga fel\u00e9. YouTube, Vimeo, Vine \u00e9s Ustream. Ha nem mondanak semmit, mindenk\u00e9ppen olvassa el az 5. cikk\u00fcnket.<br \/>\n<strong>Link:<\/strong> <strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/08-22\/kkv-kozossegi-media-5-resz-multimedia\/\" target=\"_blank\">M\u00e9dia vil\u00e1ga: YouTube, Vimeo \u00e9s Ustream<\/a><\/strong><\/p>\n<p>6.) A hatodik r\u00e9szben pedig meg\u00e1ll\u00edtottuk a vide\u00f3kat \u00e9s a k\u00e9pekre koncentr\u00e1ltunk. A magyar c\u00e9gek sz\u00e1m\u00e1ra kifejezetten c\u00e9lplatformk\u00e9nt felbukkan\u00f3 Instagramot, Pinterestet \u00e9s Flickr-t elemezt\u00fcnk. Olyan c\u00e9lk\u00f6z\u00f6ns\u00e9get \u00e9rhet\u00fcnk el \u00e1ltaluk, mely vizu\u00e1lisan ig\u00e9nyesebb, \u00edgy ezt kiszolg\u00e1lva m\u00e9lyebb hat\u00e1st gyakorolhatunk r\u00e1juk.<br \/>\n<strong>Link:<\/strong> <strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/10-05\/kkv-kozossegi-media-6-resz-kepben-van-a-lenyeg\/\" target=\"_blank\">K\u00e9pben van a l\u00e9nyeg: Instagram, Pinterest, FlickR<\/a><\/strong><\/p>\n<p>J\u00f3l l\u00e1that\u00f3, hogy milyen soksz\u00edn\u0171 az a paletta, melyet haszn\u00e1lva felfesthetj\u00fck magunkat a magyar k\u00f6z\u00f6ss\u00e9gi oldalakon sikeresen kommunik\u00e1l\u00f3 c\u00e9gek t\u00e9rk\u00e9p\u00e9re. Term\u00e9szetesen a v\u00e1llalkoz\u00e1sunk t\u00edpusa, c\u00e9lk\u00f6z\u00f6ns\u00e9ge \u00e9s brand-attit\u0171dje hat\u00e1rozza meg azt, hogy melyik platformot is kell v\u00e1lasztanunk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11441\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_3.jpg\" alt=\"K\u00f6z\u00f6ss\u00e9gi m\u00e9dia c\u00e9ges felhaszn\u00e1l\u00e1s\" width=\"1500\" height=\"1035\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_3.jpg 1500w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_3-300x207.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_3-583x402.jpg 583w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_3-435x300.jpg 435w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Azzal nem hib\u00e1zunk nagyot, ha a Facebookot \u00e9s a YouTube-ot mindenk\u00e9ppen csatarendbe \u00e1ll\u00edtjuk, a v\u00e1llalkoz\u00e1sok 99%-nak be fog v\u00e1lni. Azt term\u00e9szetesen nem szabad elfelejteni, hogy min\u00e9l ink\u00e1bb jobban megismerj\u00fck a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnket, ann\u00e1l ink\u00e1bb tudjuk szofisztik\u00e1lni a fel\u00e9j\u00fck val\u00f3 kommunik\u00e1ci\u00f3s tev\u00e9kenys\u00e9get. Ez \u00fajabb, kisebb k\u00f6z\u00f6ss\u00e9geket el\u00e9r\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformok bevezet\u00e9s\u00e9vel v\u00e1lik val\u00f3s\u00e1gg\u00e1.<\/p>\n<p>Amennyiben sz\u0171kebb k\u00f6z\u00f6ss\u00e9geket c\u00e9lzunk meg, nehezebb dolgunk lesz, \u00e1m cser\u00e9be sokkal direktebb, \u00e9rthet\u0151bb \u00e9s zajtalanabb interakci\u00f3t fogunk tudni fenntartani a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnkkel.<\/p>\n<p><strong>Strat\u00e9gia<\/strong><\/p>\n<p>M\u00e1r abb\u00f3l meggazdagodhatn\u00e1nk, ha minden le\u00edrt \u201estrat\u00e9gia\u201d sz\u00f3 ut\u00e1n 1 forintot kapn\u00e1nk, \u00e1m ez nem v\u00e9letlen. A kommunik\u00e1ci\u00f3s szakm\u00e1ban, a marketingben le\u00edrhatatlanul fontos, hogy \u00f6sszehangolt strat\u00e9gi\u00e1ban gondolkodjunk. A kommunik\u00e1ci\u00f3t tervezz\u00fck meg, hangoljuk \u00f6ssze a c\u00e9lk\u00f6z\u00f6ns\u00e9ggel, a c\u00e9lsz\u00e1mokkal, az \u00fczleti modellel \u00e9s az eg\u00e9szet gy\u00farjuk \u00f6ssze egy online marketing strat\u00e9gi\u00e1ba.<\/p>\n<p><a href=\"K\u00f6z\u00f6ss\u00e9gi m\u00e9dia c\u00e9ges felhaszn\u00e1l\u00e1s\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11440\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_1.jpg\" alt=\"K\u00f6z\u00f6ss\u00e9gi m\u00e9dia c\u00e9ges felhaszn\u00e1l\u00e1s\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_1.jpg 1500w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_1-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_1-603x402.jpg 603w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/11\/social_media_kozossegi_marketing_1-450x300.jpg 450w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n<p>Nem szabad \u00e9s nem lehet megsp\u00f3rolni ezt a munk\u00e1t, ne is akard! Kis befektet\u00e9s most, nagyobb \u00e9s tart\u00f3sabb haszon k\u00e9s\u0151bb.<\/p>\n<p>Rem\u00e9lj\u00fck mind a web strat\u00e9gi\u00e1r\u00f3l, mind a mostani, k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1r\u00f3l sz\u00f3l\u00f3 cikksorozatunkkal hozz\u00e1j\u00e1rultunk ahhoz, hogy v\u00e1llalkoz\u00e1sodat tudatosabban, hat\u00e9konyabban \u00fczemeltesd az online vil\u00e1gban.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/02-26\/uj-cikksorozat-kkv-kozossegi-media-a-tol-z-ig\/\"><strong>Cikksorozat bevezet\u0151<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/03-03\/kkv-kozossegi-media-tol-z-ig-2-resz-alap-tudaskeszlet\/\"><strong>Alap tud\u00e1sk\u00e9szlet egy k\u00f6z\u00f6ss\u00e9gi oldal \u00fczemeltet\u00e9s\u00e9hez<\/strong><\/a><\/li>\n<li><strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/04-13\/kkv-kozossegi-media-a-tol-z-ig-3-resz-facebook-es-google-plus\/\" target=\"_blank\">A Facebook \u00e9s a Google Plus<\/a><\/strong><\/li>\n<li><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/06-11\/kkv-kozossegi-media-4-resz-twitter-es-linkedin\/\" target=\"_blank\"><strong>Kistes\u00f3k: Twitter \u00e9s a LinkedIn<\/strong><\/a><\/li>\n<li><strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/08-22\/kkv-kozossegi-media-5-resz-multimedia\/\" target=\"_blank\">M\u00e9dia vil\u00e1ga: YouTube, Vimeo \u00e9s Ustream<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/10-05\/kkv-kozossegi-media-6-resz-kepben-van-a-lenyeg\/\" target=\"_blank\">K\u00e9pben van a l\u00e9nyeg: Instagram, Pinterest, FlickR<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.minicrm.hu\/blog\/2015\/11-19\/kkv-kozossegi-media-a-tol-z-ig-zaro-gondolatok\/\" target=\"_blank\">\u00d6sszefoglal\u00f3, z\u00e1r\u00f3 gondolatok<\/a><\/strong><\/li>\n<\/ul>\n<p><strong>Cikkaj\u00e1nl\u00f3<\/strong>: <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/09-02\/igy-legyen-jo-kkv-web-strategiaja-hogyan-letezzen-cegunk-weben-cikksorozat\/\">KKV web strat\u00e9gia cikksorozat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A k\u00f6z\u00e9p \u00e9s kisv\u00e1llalkoz\u00e1soknak sz\u00f3l\u00f3 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia c\u00e9ges felhaszn\u00e1l\u00e1s\u00e1t elemz\u0151 cikksorozatunk utols\u00f3 r\u00e9sz\u00e9hez \u00e9rt\u00fcnk. Az el\u0151z\u0151 6 r\u00e9szben r\u00e9szletesen bemutattuk azokat a fel\u00fcleteket \u00e9s alapelveket, melyeket haszn\u00e1lva egy kerek, strat\u00e9giai szeml\u00e9let\u0171 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9tet hozhatunk l\u00e9tre c\u00e9g\u00fcnk sz\u00e1m\u00e1ra. 1.) Az els\u0151 r\u00e9szben olyan alapvet\u0151 gondolatokat igyekezt\u00fcnk tiszt\u00e1zni, hogy mi\u00e9rt is van sz\u00fcks\u00e9ge egy KKV m\u00e9ret\u0171 [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":11439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[427,413,428],"class_list":["post-11435","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-kozossegi-oldalak","tag-social-media","tag-uzleti-social-media","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KKV k\u00f6z\u00f6ss\u00e9gi m\u00e9dia A-t\u00f3l Z-ig: z\u00e1r\u00f3 gondolatok<\/title>\n<meta name=\"description\" content=\"KKV m\u00e9ret\u0171 c\u00e9geknek sz\u00f3l\u00f3, 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