{"id":11444,"date":"2015-11-24T13:02:04","date_gmt":"2015-11-24T12:02:04","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=11444"},"modified":"2021-07-16T00:44:57","modified_gmt":"2021-07-15T22:44:57","slug":"ertekesits-okosan-i","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/11-24\/ertekesits-okosan-i\/","title":{"rendered":"\u00c9rt\u00e9kes\u00edts okosan I."},"content":{"rendered":"<p>A legt\u00f6bb c\u00e9g sz\u00e1m\u00e1ra k\u00e9rd\u00e9s, hogy a vev\u0151i k\u00f6z\u00fcl kire kell a legt\u00f6bb figyelmet ford\u00edtani. Ah\u00e1ny \u00fczleti tan\u00e1csad\u00f3, annyi v\u00e9lem\u00e9ny. Lesk\u00f3 Norbert, a MiniCRM vez\u00e9rigazgat\u00f3ja megosztotta tapasztalatait azzal kapcsolatban, hogy szerinte melyik leadeknek \u00e9rdemes a legt\u00f6bb id\u0151tt szentelni, hogy a c\u00e9g\u00fcnk a lehet\u0151 legt\u00f6bb profitot termelje.<\/p>\n<p>Norbert elmond\u00e1sa szerint a legt\u00f6bb c\u00e9g azokra ford\u00edtja a legt\u00f6bb figyelmet, akik nem tartoznak a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fckh\u00f6z. A vev\u0151k ilyen t\u00edpus\u00fa nevel\u00e9se azonban rendk\u00edv\u00fcl k\u00f6lts\u00e9ges. A legnagyobb megt\u00e9r\u00fcl\u00e9st eredm\u00e9nyez\u0151 vev\u0151k m\u00e1r r\u00e9g\u00f3ta k\u00f6r\u00fcl\u00f6tted vannak: \u0151k azok, akik m\u00e1r v\u00e1s\u00e1roltak a c\u00e9gedt\u0151l.<\/p>\n<p>\u0150k azok a lead-ek, akik val\u00f3ban min\u0151s\u00edtettek: beleesnek abba a kateg\u00f3ri\u00e1ba, akik k\u00e9pesek az \u00e1raidat megfizetni; val\u00f3ban sz\u00fcks\u00e9g\u00fck van az \u00e1ltalad k\u00edn\u00e1lt szolg\u00e1ltat\u00e1sra, \u00e9s el\u00e9g t\u00e1j\u00e9kozottak ahhoz, \u00e9s van felhatalmaz\u00e1suk arra, hogy d\u00f6nt\u00e9st hozzanak. Ez az a vev\u0151kateg\u00f3ria, amelyre a legt\u00f6bb figyelmet kell ford\u00edtanod. A c\u00e9l nemcsak az, hogy \u00fajra t\u0151led v\u00e1s\u00e1rolj\u00e1k meg az adott term\u00e9ket, hanem az, hogy t\u00f6bbet v\u00e1s\u00e1roljanak, \u00e9s m\u00e1s term\u00e9keket is.<\/p>\n<p>A fel\u00fcl\u00e9rt\u00e9kes\u00edt\u00e9sr\u0151l \u00e9s a kereszt\u00e9rt\u00e9kes\u00edt\u00e9sr\u0151l m\u00e1r volt sz\u00f3 a blogon, de a hat\u00e9konys\u00e1g\u00e1t nem lehet elegg\u00e9 hangs\u00falyozni. A c\u00e9g egyik legfontosabb m\u00e9r\u0151sz\u00e1ma a visszat\u00e9r\u0151 vev\u0151k ar\u00e1nya kell, hogy legyen. Ez az az \u00e9rt\u00e9k, aminek a fejl\u0151d\u00e9s\u00e9t, v\u00e1ltoz\u00e1sait \u00e9rdemes nyomon k\u00f6vetni.<\/p>\n<p>A fel\u00fcl\u00e9rt\u00e9kes\u00edt\u00e9s (<i>upsell<\/i>) a kos\u00e1r\u00e9rt\u00e9k n\u00f6vel\u00e9s\u00e9t jelenti. A klasszikus p\u00e9lda a McDonald\u2019s szok\u00e1sos k\u00e9rd\u00e9se: \u201eAdhatom men\u00fcben?\u201d. \u00c9rdemes magadnak is feltenni a k\u00e9rd\u00e9st: mi az, amit a vev\u0151idnek \u201emen\u00fcben\u201d tudn\u00e1l adni? Valamit, ami extra \u00e9rt\u00e9ket ad a vev\u0151 sz\u00e1m\u00e1ra, \u00e9s magasabb \u00e1rat tudsz \u00e9rte k\u00e9rni? Fontos tiszt\u00e1zni: az upsell a vev\u0151 sz\u00e1m\u00e1ra legal\u00e1bb olyan fontos, mint a c\u00e9ged sz\u00e1m\u00e1ra. Juh\u00e1sz Attila egyik p\u00e9ld\u00e1j\u00e1n\u00e1l maradva: ha esk\u00fcv\u0151szervez\u0151 c\u00e9ged van, \u00e9s a menyasszony egy kamer\u00e1s vide\u00f3felv\u00e9telt rendel, Te pedig nem eml\u00edted, hogy k\u00e9t kamer\u00e1s felv\u00e9telre is lehet\u0151s\u00e9g van, a v\u00e9g\u00e9n k\u00f6nnyen \u00e9rezheti mag\u00e1t a megrendel\u0151 csal\u00f3dottan.<\/p>\n<p>Az \u00e9rt\u00e9kes\u00edt\u00e9sb\u0151v\u00edt\u00e9s teh\u00e1t val\u00f3j\u00e1ban a vev\u0151 lehet\u0151 legteljesebb k\u00f6r\u0171 t\u00e1j\u00e9koztat\u00e1sa, hogy tiszt\u00e1ban legyen az \u00f6sszes v\u00e1laszt\u00e1si lehet\u0151s\u00e9g\u00e9vel. Amennyiben olyan <a href=\"https:\/\/www.minicrm.hu\/tour\/account-management\/\">\u00fcgyf\u00e9lkezel\u0151 rendszerrel<\/a> rendelkez\u00fcnk, mint a MiniCRM, ami k\u00e9pes minden \u00fcgyf\u00e9lhez egyedi adatlapot l\u00e9trehozni, \u00e1ltalunk megadott mez\u0151kkel is, \u00e9rdemes be\u00e1ll\u00edtani, hogy a rendszerben bejel\u00f6lhess\u00e9k az \u00e9rt\u00e9kes\u00edt\u0151k, hogy mi volt az upsell aj\u00e1nlatuk, \u00e9s hogyan reag\u00e1lt r\u00e1 a lead. Ez dupl\u00e1n motiv\u00e1l\u00f3: az \u00e9rt\u00e9kes\u00edt\u0151k sem felejtik el, hogy aj\u00e1nlj\u00e1k a \u201emen\u00fct\u201d, \u00e9s az eredm\u00e9nyek is sokkal gyorsabban l\u00e1that\u00f3ak, hiszen meg lehet n\u00e9zni, h\u00e1ny aj\u00e1nl\u00e1s vezetett \u00fczlethez, \u00e9s t\u00f6bb bev\u00e9telhez.<\/p>\n<p>A kereszt\u00e9rt\u00e9kes\u00edt\u00e9ssel (<em>cross-sell<\/em>) szint\u00e9n nagyon eredm\u00e9nyesen lehet megc\u00e9lozni azokat a vev\u0151ket, akik m\u00e1r v\u00e1s\u00e1roltak t\u0151led. Ha m\u00e1r kialakult a vev\u0151 \u00e9s a c\u00e9g k\u00f6z\u00f6tt egy bizalmi viszony, \u00e9s tudj\u00e1k, hogy a term\u00e9ked bev\u00e1lt, ha m\u00e1r ismernek \u2013 mi\u00e9rt ne forduln\u00e1nak hozz\u00e1d m\u00e1s jelleg\u0171 k\u00e9r\u00e9seikkel, ig\u00e9nyeikkel is?<\/p>\n<p>A kereszt\u00e9rt\u00e9kes\u00edt\u00e9sre a kiskereskedelem sz\u00e9p p\u00e9ld\u00e1kat k\u00edn\u00e1l \u2013 nem v\u00e9letlen, hogy a vir\u00e1gboltok csokol\u00e1d\u00e9t is \u00e1rulnak, vagy, hogy a szupermarketek ugyanakkor k\u00edn\u00e1lnak kedvezm\u00e9nyesen grillh\u00fast \u00e9s grills\u00fct\u0151t. Melyek azok a term\u00e9kek, amik kieg\u00e9sz\u00edten\u00e9k a v\u00e1s\u00e1rl\u00f3 \u00e1ltal m\u00e1r megvett term\u00e9keket? Milyen szolg\u00e1ltat\u00e1sokat tudsz k\u00edn\u00e1lni, amik ellen\u00e1llhatatlann\u00e1 teszik az aj\u00e1nlatodat? Az elektronikus eszk\u00f6z\u00f6ket \u00e1rul\u00f3 \u00fczletek p\u00e9ld\u00e1ul saj\u00e1t szerviz\u00fckkel is szereznek vev\u0151ket \u2013 garanci\u00e1lisan pedig k\u00f6nnyebb term\u00e9keket eladni. Ha szoftvert adsz el, \u00e9rdemes install\u00e1ci\u00f3t, esetleg tr\u00e9ningeket aj\u00e1nlani mint kereszt\u00e9rt\u00e9kes\u00edt\u00e9si opci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A legt\u00f6bb c\u00e9g sz\u00e1m\u00e1ra k\u00e9rd\u00e9s, hogy a vev\u0151i k\u00f6z\u00fcl kire kell a legt\u00f6bb figyelmet ford\u00edtani. Ah\u00e1ny \u00fczleti tan\u00e1csad\u00f3, annyi v\u00e9lem\u00e9ny. Lesk\u00f3 Norbert, a MiniCRM vez\u00e9rigazgat\u00f3ja megosztotta tapasztalatait azzal kapcsolatban, hogy szerinte melyik leadeknek \u00e9rdemes a legt\u00f6bb id\u0151tt szentelni, hogy a c\u00e9g\u00fcnk a lehet\u0151 legt\u00f6bb profitot termelje. Norbert elmond\u00e1sa szerint a legt\u00f6bb c\u00e9g azokra ford\u00edtja a [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":11443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[415],"class_list":["post-11444","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ertekesites","tag-bevetelnovelo-tippek","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9rt\u00e9kes\u00edts okosan I.<\/title>\n<meta name=\"description\" content=\"A legt\u00f6bb c\u00e9g sz\u00e1m\u00e1ra k\u00e9rd\u00e9s, hogy a vev\u0151i k\u00f6z\u00fcl kire kell a legt\u00f6bb figyelmet ford\u00edtani. Ah\u00e1ny \u00fczleti tan\u00e1csad\u00f3, annyi v\u00e9lem\u00e9ny. 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