{"id":11702,"date":"2016-09-02T17:20:38","date_gmt":"2016-09-02T15:20:38","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=11702"},"modified":"2016-09-21T11:53:34","modified_gmt":"2016-09-21T09:53:34","slug":"crm-rendszer-bevezetese-3-ok-amiert-erdemes-fontolora-venni","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2016\/09-02\/crm-rendszer-bevezetese-3-ok-amiert-erdemes-fontolora-venni\/","title":{"rendered":"CRM rendszer bevezet\u00e9se: 3 ok ami\u00e9rt \u00e9rdemes fontol\u00f3ra venni"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nyugodtan kijelenthetj\u00fck: minden c\u00e9gvezet\u0151, tulajdonos t\u00f6bbnyire az id\u0151 nyom\u00e1sa alatt van, mik\u00f6zben folyamatosan t\u00f6rekednie kell a k\u00f6lts\u00e9gek cs\u00f6kkent\u00e9s\u00e9re \u00e9s a bev\u00e9telek n\u00f6vel\u00e9s\u00e9re.\u00a0<\/span><span style=\"font-weight: 400;\">Ki akarna egy \u00fajabb k\u00f6lts\u00e9gt\u00e9telt felvenni az am\u00fagy is hossz\u00fa list\u00e1ra.\u00a0<\/span><span style=\"font-weight: 400;\">CRM rendszer? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy\u00e1ltal\u00e1n, kinek van r\u00e1 sz\u00fcks\u00e9ge?<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Nos j\u00f3 es\u00e9llyel Neked, felt\u00e9ve, ha szeretn\u00e9d v\u00e1llalkoz\u00e1sodat n\u00f6veked\u00e9si p\u00e1ly\u00e1n tartani vagy \u00e9pp n\u00f6veked\u00e9si p\u00e1ly\u00e1ra \u00e1lltani.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00edg kor\u00e1bban a CRM rendszerek t\u00fal \u00f6sszetettek \u00e9s k\u00f6lts\u00e9gesek voltak, addig m\u00e1ra olyan k\u00f6nnyen kezelhet\u0151 \u00e9s a kkv szektor sz\u00e1m\u00e1ra is megfizethet\u0151 eszk\u00f6z\u00f6kk\u00e9 v\u00e1ltak, amelyek jelent\u0151s t\u00e1mogat\u00e1st jelentenek a v\u00e1llalkoz\u00e1sok n\u00f6veked\u00e9s\u00e9ben. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lehet, hogy m\u00e9g Te sem vagy megy\u0151z\u0151dve arr\u00f3l, hogy bele k\u00e9ne v\u00e1gnod a CRM bevezet\u00e9s\u00e9be?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El\u0151relend\u00edt\u00fcnk a d\u00f6nt\u00e9sben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e9zz\u00fcnk h\u00e1rom okot, ami\u00e9rt mindenk\u00e9pp \u00e9rdemes megfontolnod egy CRM rendszer bevezet\u00e9s\u00e9t.<\/span><\/p>\n<h1><b>1. Meg\u00e9rted, hogy hogyan \u00e9s merr\u0151l j\u00f6n v\u00e1llalkoz\u00e1sod bev\u00e9tele<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">A CRM alapvet\u0151en az \u00fcgyf\u00e9lkapcsolatok kezel\u00e9s\u00e9r\u0151l sz\u00f3l, \u00edgy egy CRM rendszer \u00e9rtelemszer\u0171en az \u00fcgyfelekkel kapcsolatos tev\u00e9kenys\u00e9gek t\u00e1mogat\u00e1s\u00e1ban er\u0151s. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rendszeres \u00e9s helyes haszn\u00e1lat\u00e1val sok, a v\u00e1llalkoz\u00e1sod szempontj\u00e1b\u00f3l l\u00e9nyeges k\u00e9rd\u00e9sre kapsz majd v\u00e1laszt:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Honnan sz\u00e1rmazik a bev\u00e9teled?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kik az \u00fcgyfeleid?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Milyen k\u00f6z\u00f6s jellemz\u0151i vannak \u00fcgyfeleidnek? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mi\u00e9rt v\u00e1lasztj\u00e1k a Te v\u00e1llalkoz\u00e1sod?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mit tudsz tenni annak \u00e9rdek\u00e9ben, hogy a potenci\u00e1lis \u00fcgyfeleidb\u0151l rendszeres v\u00e1s\u00e1rl\u00f3k legyenek?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A kkv szektor szerepl\u0151inek \u00e1ltal\u00e1ban sz\u0171k\u00f6s keret \u00e1ll rendelkez\u00e9sre marketing c\u00e9lokra, \u00edgy a t\u00f6megeknek sz\u00e1nt hirdet\u00e9si megold\u00e1sok egyszer\u0171en nem is f\u00e9rnek bele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amit a bev\u00e9telek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben a kisv\u00e1llalkoz\u00e1sok is k\u00f6nnyed\u00e9n megtehetnek az az, hogy megl\u00e9v\u0151 \u00e9s leend\u0151 \u00fcgyfeleik el\u00e9r\u00e9s\u00e9hez egy j\u00f3val c\u00e9lzottabb kommunik\u00e1ci\u00f3s \u00e9s marketing strat\u00e9gi\u00e1t alak\u00edtanak ki.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy j\u00f3l m\u0171k\u00f6d\u0151 \u00e9s helyesen haszn\u00e1lt CRM rendszer ennek a strat\u00e9gi\u00e1nak a kialak\u00edt\u00e1s\u00e1ban \u00e9s megval\u00f3s\u00edt\u00e1s\u00e1ban is tud t\u00e1mogatni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hogyan?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A riportol\u00e1si funkci\u00f3knak k\u00f6sz\u00f6nhet\u0151en lehet\u0151s\u00e9ged van az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9red r\u00e9szleteit megismerni, elemezni \u00e9s \u00fcgyfeleid jellemz\u0151it felm\u00e9rni.<\/span><\/p>\n<h1><b>2. G\u00f6rd\u00fcl\u00e9kenyebb \u00e9s eredm\u00e9nyesebb lesz a kommunik\u00e1ci\u00f3d<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Ha m\u00e1r meg\u00e9rtetted, hogy kik is az \u00fcgyfeleid, akkor ideje kommunik\u00e1lni vel\u00fck. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e9g, ha relat\u00edve kev\u00e9s \u00fcgyfeled van, akkor is minimum neh\u00e9zkes, de ink\u00e1bb lehetetlen k\u00fcldet\u00e9s a vel\u00fck t\u00f6rt\u00e9n\u0151 rendszeres, szem\u00e9lyre szabott kapcsolattart\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM rendszerek nem titkolt c\u00e9lja, hogy hat\u00e9konyabb\u00e1 tegye a kommunik\u00e1ci\u00f3t \u00e9s az inform\u00e1ci\u00f3 \u00e1raml\u00e1s\u00e1t. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A vev\u0151idr\u0151l \u00f6sszegy\u0171jt\u00f6tt \u00e9s kinyert inform\u00e1ci\u00f3k seg\u00edts\u00e9g\u00e9vel tudni fogod, hogy kinek, mikor \u00e9s milyen tartalommal kell \u00fczenetet k\u00fcldened.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e9lzottabb kommunik\u00e1ci\u00f3dnak k\u00f6sz\u00f6nhet\u0151en v\u00e9gs\u0151 soron \u00e9rt\u00e9kes\u00edt\u00e9sed fog felp\u00f6r\u00f6gni, aminek k\u00f6sz\u00f6nhet\u0151en bev\u00e9teleid is megn\u00f6vekednek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lehet\u0151s\u00e9ged lesz vev\u0151id \u00e9rt\u00e9kelni abb\u00f3l a szempontb\u00f3l, hogy az adott \u00fcgyf\u00e9l a bev\u00e9tel szempontj\u00e1b\u00f3l mennyire fontos.<\/span><\/p>\n<h1><b>3. Rengeteg dolgot automatiz\u00e1lhatsz<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">V\u00e1llalkoz\u00e1sod rendszeres id\u0151k\u00f6z\u00f6nk\u00e9nt k\u00fcld \u00fcgyfeleidnek h\u00edrleveleket az \u00faj term\u00e9keidr\u0151l, prom\u00f3ci\u00f3kr\u00f3l vagy \u00e9pp akut\u00e1lis inform\u00e1ci\u00f3kr\u00f3l? Esetleg kicsit m\u00e1r ny\u0171g\u00f6s a feladat?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy j\u00f3 CRM rendszer leveszi a v\u00e1lladr\u00f3l a terhet.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Szem\u00e9lyre szabott \u00e9s id\u0151z\u00edtett \u00fczeneteket k\u00fcldhetsz \u00fcgyfeleidnek, r\u00e1ad\u00e1sul m\u00e9g a leiratkoz\u00e1st is kezeli.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Egy automatikus v\u00e1laszk\u00fcld\u0151 funkci\u00f3 megk\u00f6nny\u00edti levelez\u00e9sed kezel\u00e9s\u00e9t.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1llalkoz\u00e1sodr\u00f3l inform\u00e1ci\u00f3kat oszthatsz vev\u0151id ir\u00e1ny\u00e1ba. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Az \u00fcgyf\u00e9l adatok automatikusan is beker\u00fclhetnek rendszeredbe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A c\u00e9l persze mindig ugyanaz cs\u00f6kkenteni a hozz\u00e1adott \u00e9rt\u00e9kkel nem vagy csak alig rendelkez\u0151 tev\u00e9kenys\u00e9gekre ford\u00edtott id\u0151t, \u00edgy t\u00f6bb id\u0151 marad a fontos feladatokra.<\/span><\/p>\n<h1><b>\u00d6sszegz\u00e9sk\u00e9pp<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Ma m\u00e1r l\u00e9tezik olyan megfizethet\u0151 CRM rendszer, amely t\u00e1mogat, hogy eredm\u00e9nyesen kommunik\u00e1lj \u00fcgyfeleiddel, mik\u00f6zben jelent\u0151s terhet vesz le v\u00e1lladr\u00f3l an\u00e9lk\u00fcl, hogy b\u00e1rmit is feladn\u00e1l \u00fczleti c\u00e9ljaidb\u00f3l.<\/span><\/p>\n<p><b>Ismerkedj meg a MiniCRMmel!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mi itt a MinCRMn\u00e9l magyar kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra fejleszt\u00fcnk egy megfizethet\u0151 \u00e9s k\u00f6nnyen haszn\u00e1lhat\u00f3 magyar nyelv\u0171 CRM rendszert.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.minicrm.hu\/signup\/try\/\"><strong>Pr\u00f3b\u00e1ld ki ingyen a MiniCRM-et!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nyugodtan kijelenthetj\u00fck: minden c\u00e9gvezet\u0151, tulajdonos t\u00f6bbnyire az id\u0151 nyom\u00e1sa alatt van, mik\u00f6zben folyamatosan t\u00f6rekednie kell a k\u00f6lts\u00e9gek cs\u00f6kkent\u00e9s\u00e9re \u00e9s a bev\u00e9telek n\u00f6vel\u00e9s\u00e9re.\u00a0Ki akarna egy \u00fajabb k\u00f6lts\u00e9gt\u00e9telt felvenni az am\u00fagy is hossz\u00fa list\u00e1ra.\u00a0CRM rendszer? Egy\u00e1ltal\u00e1n, kinek van r\u00e1 sz\u00fcks\u00e9ge?<\/p>\n","protected":false},"author":66,"featured_media":11723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,24],"tags":[443,440,437,435,441,438,436,442,439],"class_list":["post-11702","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","category-ertekesites","tag-automatizalas","tag-bevetel","tag-crm","tag-crm-rendszer","tag-ertekesites","tag-kommunikacio","tag-magyar","tag-novekedes","tag-ugyfel","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM rendszer bevezet\u00e9se: 3 ok ami\u00e9rt \u00e9rdemes fontol\u00f3ra venni<\/title>\n<meta name=\"description\" content=\"CRM rendszer? 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