

{"id":11773,"date":"2016-09-20T14:45:04","date_gmt":"2016-09-20T12:45:04","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=11773"},"modified":"2021-07-16T09:53:07","modified_gmt":"2021-07-16T07:53:07","slug":"vondd-be-kollegaid-mar-a-bevezetes-elott","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2016\/09-20\/vondd-be-kollegaid-mar-a-bevezetes-elott\/","title":{"rendered":"Vond be koll\u00e9g\u00e1id m\u00e1r a bevezet\u00e9s el\u0151tt!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Magyarorsz\u00e1gon a <a href=\"http:\/\/www.ksh.hu\/docs\/hun\/xftp\/idoszaki\/ikt\/ikt14.pdf\">KSH 2014-es IKT (Inform\u00e1ci\u00f3 \u00e9s Kommunik\u00e1ci\u00f3s Technol\u00f3gi\u00e1k) elemz\u00e9se<\/a> szerint a kis- (10-49 f\u0151), a k\u00f6z\u00e9p- (50-249 f\u0151) \u00e9s nagyv\u00e1llalatok (250+ f\u0151) k\u00f6z\u00fcl a sz\u00e1m\u00edt\u00f3g\u00e9pet haszn\u00e1l\u00f3k sorrendben 11, 25, 36 sz\u00e1zal\u00e9ka haszn\u00e1l valamilyen CRM szoftvert, \u00e9s az internetet is haszn\u00e1l\u00f3k k\u00f6z\u00fcl 2, 3, 4,5 sz\u00e1zal\u00e9k haszn\u00e1l felh\u0151 alap\u00fa CRM alkalmaz\u00e1st. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sz\u00e1mok alapj\u00e1n CRM tekintet\u00e9ben \u00e9vekkel vagyunk elmaradva a nyugati orsz\u00e1gokt\u00f3l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A technikai megold\u00e1s mellett a szeml\u00e9let is gyakran \u00fajdons\u00e1gk\u00e9nt hat: sokakban m\u00e9g a XX. sz\u00e1zad m\u00e1sodik fel\u00e9ben elterjedt \u00fagynevezett marketing-szeml\u00e9let \u00e9l, aminek egy f\u0151 eleme az, hogy a k\u00f6z\u00e9ppontban &#8211; a CRM-mel ellent\u00e9tben &#8211; nem az \u00fcgyf\u00e9l, hanem a term\u00e9k \u00e1ll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fenti dupla \u00fajdons\u00e1g \u00e1ltal eredm\u00e9nyezett kih\u00edv\u00e1st nemcsak a vezet\u0151knek, hanem a beosztottaknak is teljes\u00edteni\u00fck kell, ellenkez\u0151 esetben a felhaszn\u00e1l\u00f3k ellen\u00e1ll\u00e1sa miatt a legdr\u00e1g\u00e1bb, legjobb CRM rendszer bevezet\u00e9se is csak egy nagy p\u00e9nzkidob\u00e1st eredm\u00e9nyez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sikeres CRM bevezet\u00e9shez \u00e9s haszn\u00e1lathoz elengedhetetlen a felhaszn\u00e1l\u00f3k bevon\u00e1sa, aminek kulcsa, hogy megfelel\u0151en motiv\u00e1ltak legyenek a rendszer haszn\u00e1lat\u00e1val kapcsolatban. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ha Te is \u00e9ppen bevezet\u00e9st tervezel, akkor a k\u00f6vetkez\u0151 n\u00e9h\u00e1ny \u00f6tlet biztosan seg\u00edteni fog abban, hogy sikeres legyen a bevezet\u00e9s \u00e9s munkat\u00e1rsaid haszn\u00e1lj\u00e1k a rendszert.<\/span><\/p>\n<h1>\u00dcgyelj arra, hogy ne legyen meglepet\u00e9s a CRM bevezet\u00e9s!<\/h1>\n<p><span style=\"font-weight: 400;\">Az emberek \u00e1tal\u00e1ban nem kedvelik a v\u00e1ltoz\u00e1st, f\u0151leg ha valamivel kapcsolatban m\u00e1r kialakultak a szok\u00e1saik, napi rutinjaik, \u00e9s ezek hat\u00e9konys\u00e1g\u00e1r\u00f3l meg is vannak gy\u0151z\u00f6dve. Ilyenkor m\u00e9g \u00fagy is ellen\u00e1ll\u00e1sba \u00fctk\u00f6zik az \u00faj\u00edt\u00e1s, ha az \u00faj m\u00f3dszerr\u0151l nyilv\u00e1nval\u00f3, hogy jobb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ez\u00e9rt fontos, hogy a CRM-re val\u00f3 \u00e1t\u00e1ll\u00e1s, \u00e9s benne a CRM rendszer bevezet\u00e9se ne legyen meglepet\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cdgy azt javasoljuk, hogy m\u00e1r h\u00f3napokkal a tervez\u00e9s \u00e9s bevezet\u00e9s megkezd\u00e9se el\u0151tt megfelel\u0151en t\u00e1j\u00e9koztasd a munkat\u00e1rsaidat! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magyar\u00e1zd el nekik, hogyan fog \u00e1talakulni a v\u00e1llalkoz\u00e1s \u00fcgyf\u00e9lkezel\u00e9se, mik\u00e9nt jelent nekik a rendszer haszn\u00e1lata nem pluszmunk\u00e1t, hanem id\u0151 megtakar\u00edt\u00e1st, hogyan profit\u00e1lhatnak egy\u00e9nileg is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e9l, hogy megsz\u0171nj\u00f6n az excel m\u00e1gusok ellen\u00e1ll\u00e1sa, elt\u0171njenek a k\u00fcl\u00f6nb\u00f6z\u0151 k\u00e9telyek, mint p\u00e9ld\u00e1ul \u201cMi\u00e9rt j\u00f3 ez nekem?\u201d, \u201cEz biztos valami k\u00e9mprogram.\u201d, mindenki az \u00faj rendszer tervez\u00e9s\u00e9re \u00e9s bevezet\u00e9s\u00e9re tudjon koncentr\u00e1lni.<\/span><\/p>\n<h1>Legyen strat\u00e9gi\u00e1d!<\/h1>\n<p><span style=\"font-weight: 400;\">A CRM bevezet\u00e9s nem csak egy \u00faj informatikai alkalmaz\u00e1s vagy egy \u00faj \u00e9rt\u00e9kes\u00edt\u00e9si technol\u00f3gia bevezet\u00e9s\u00e9t, hanem az \u00fcgyf\u00e9lkezel\u00e9s reformj\u00e1t jelenti a legt\u00f6bb v\u00e1llalkoz\u00e1s \u00e9let\u00e9ben. Min\u00e9l nagyobb a v\u00e1llalkoz\u00e1s \/ v\u00e1llalat, ann\u00e1l r\u00e9szletesebb tervet, strat\u00e9gi\u00e1t kell alkotni a bevezet\u00e9sre, nagyobb v\u00e1llalatok eset\u00e9ben sz\u00fcks\u00e9g lehet k\u00fcl\u00f6n\u00e1ll\u00f3 CRM strat\u00e9gi\u00e1ra is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ezek a tervek legyenek nyilv\u00e1nosak a leend\u0151 felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, \u00edgy az \u00faj ir\u00e1nyt \u00e9s elv\u00e1r\u00e1sokat nemcsak egy\u00e9ni, hanem \u201ccsapat\u201d szinten is megismerhetik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A munkat\u00e1rsaknak \u00e9rezni\u00fck, l\u00e1tniuk kell, hogy a vezet\u0151 teljes mellsz\u00e9less\u00e9ggel ki\u00e1ll a bevezet\u00e9s mellett.<\/span><\/p>\n<h1>V\u00e1laszd ki a megfelel\u0151 rendszert!<\/h1>\n<p><span style=\"font-weight: 400;\">K\u00fcl\u00f6n <a href=\"https:\/\/www.minicrm.hu\/blog\/2016\/09-15\/lehet-hogy-crm-re-van-szukseged\/\">bejegyz\u00e9sben<\/a> foglalkoztunk azzal, hogy milyen funkci\u00f3kat v\u00e1rj el a \u201cj\u00f3\u201d CRM rendszert\u0151l, \u00edgy m\u00e1r azok ismeret\u00e9ben tudod a megfelel\u0151 rendszer kiv\u00e1lasztani. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahhoz, hogy a munkat\u00e1rsaid megfelel\u0151en motiv\u00e1ltak legyenek a rendszer haszn\u00e1lat\u00e1ban, k\u00f6vesd a \u201cKeep it simple!\u201d elvet: a lehet\u0151 legegyszer\u0171bb olyan rendszer ker\u00fclj\u00f6n bevezet\u00e9sre vagy kialak\u00edt\u00e1sra, amely m\u00e1r kiel\u00e9g\u00edti a v\u00e1llalkoz\u00e1sod \u00fczleti ig\u00e9nyeit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ez ne csak a rendszer f\u0151 funkci\u00f3ira, hanem minden szintj\u00e9re legyen \u00e9rv\u00e9nyes, p\u00e9ld\u00e1ul az indul\u00e1sn\u00e1l az adatmez\u0151k \u00f6sszet\u00e9tele biztos\u00edtson egy k\u00e9s\u0151bb haszn\u00e1lhat\u00f3 adatk\u00f6rt, de a mennyis\u00e9g\u00fck ne riassza el a felhaszn\u00e1l\u00f3kat. A nyilv\u00e1ntartand\u00f3 adatk\u00f6r a bevezet\u00e9s ut\u00e1n b\u00e1rmikor tetsz\u0151legesen b\u0151v\u00edthet\u0151.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nem tekinthet\u0151 sikeresnek a CRM bevezet\u00e9s, ha a m\u00e1r <a href=\"https:\/\/www.minicrm.hu\/tour\/process\/\">CRM-mel megt\u00e1mogatott \u00fczleti folyamatok<\/a> bonyolultabbak, vagy hosszabb \u00e1tfut\u00e1st eredm\u00e9nyeznek, mint kor\u00e1bban. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El\u0151fordulhat, hogy p\u00e9ld\u00e1ul \u00e9rt\u00e9kes\u00edt\u0151k az\u00e9rt nem haszn\u00e1lj\u00e1k az \u00faj CRM rendszert, mert a munk\u00e1juk \u00a0\u00a0kis h\u00e1nyada zajlik irodai k\u00f6r\u00fclm\u00e9nyek k\u00f6z\u00f6tt, ink\u00e1bb terepen \u00e9s \u00faton vannak. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sz\u00e1mukra kulcsfontoss\u00e1g\u00fa, hogy kisebb mobil eszk\u00f6z\u00f6k\u00f6n (okostelefon, tablet) a legl\u00e9nyegesebb funkci\u00f3k gyorsan \u00e9s k\u00e9nyelmesen el\u00e9rhet\u0151k legyenek, ellenkez\u0151 esetben a fizikai korl\u00e1t negat\u00edvan befoly\u00e1solhatja a CRM-be vetett hit\u00fcket.<\/span><\/p>\n<h1>A rendszert k\u00f6z\u00f6sen alak\u00edts\u00e1tok ki!<\/h1>\n<p><span style=\"font-weight: 400;\">Ha a k\u00e9s\u0151bbi felhaszn\u00e1l\u00f3k k\u00f6z\u00fcl n\u00e9h\u00e1nyan m\u00e1r a tervez\u00e9si, kialak\u00edt\u00e1si szakaszban is r\u00e9szt vehetnek, akkor sokkal ink\u00e1bb maguk\u00e9nak fogj\u00e1k \u00e9rezni a CRM rendszert, \u00e9s \u00edgy mint \u00fajdons\u00e1got is k\u00f6nnyebben el fogj\u00e1k azt fogadni. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A k\u00e9s\u0151bbiekben praktikusan az \u00edgy bevont munkat\u00e1rsak k\u00f6z\u00fcl ker\u00fclhetnek ki azok a CRM felel\u0151s\u00f6k, akik m\u00e1r j\u00f3l ismerik a rendszert.<\/span><\/p>\n<h1>\u00d6sszefoglalva<\/h1>\n<p><span style=\"font-weight: 400;\">K\u00f6nnyen bel\u00e1that\u00f3, hogy m\u00e1r j\u00f3val a haszn\u00e1lat el\u0151tt is sok mindent meg tudsz tenni a sikeres bevezet\u00e9s \u00e9rdek\u00e9ben f\u0151leg, ha a leend\u0151 felhaszn\u00e1l\u00f3kr\u00f3l \u00e9s a rendszer haszn\u00e1lat\u00e1r\u00f3l van sz\u00f3. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amikor egy rendszer bevezet\u00e9s\u00e9t tervezed mindenk\u00e9pp vond be az \u00e9rintetteket m\u00e1r a folyamat legelej\u00e9t\u0151l, \u00edgy elmondhatj\u00e1k v\u00e9lem\u00e9ny\u00fcket \u00e9s saj\u00e1t \u00f6tleteiket is megoszthatj\u00e1k, aminek k\u00f6sz\u00f6nhet\u0151en biztosan nagyobb kedvvel fogj\u00e1k majd haszn\u00e1lni az \u00faj rendszert. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magyarorsz\u00e1gon a KSH 2014-es IKT (Inform\u00e1ci\u00f3 \u00e9s Kommunik\u00e1ci\u00f3s Technol\u00f3gi\u00e1k) elemz\u00e9se szerint a kis- (10-49 f\u0151), a k\u00f6z\u00e9p- (50-249 f\u0151) \u00e9s nagyv\u00e1llalatok (250+ f\u0151) k\u00f6z\u00fcl a sz\u00e1m\u00edt\u00f3g\u00e9pet haszn\u00e1l\u00f3k sorrendben 11, 25, 36 sz\u00e1zal\u00e9ka haszn\u00e1l valamilyen CRM szoftvert, \u00e9s az internetet is haszn\u00e1l\u00f3k k\u00f6z\u00fcl 2, 3, 4,5 sz\u00e1zal\u00e9k haszn\u00e1l felh\u0151 alap\u00fa CRM alkalmaz\u00e1st. A sz\u00e1mok alapj\u00e1n CRM [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":11774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[445,437],"class_list":["post-11773","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","tag-bevezetes","tag-crm","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vondd be koll\u00e9g\u00e1id m\u00e1r a bevezet\u00e9s el\u0151tt!<\/title>\n<meta name=\"description\" content=\"Egy CRM bevezet\u00e9s a leend\u0151 felhaszn\u00e1l\u00f3k bevon\u00e1s\u00e1val lehet igaz\u00e1n sikeres. Ezt m\u00e1r a bevezet\u00e9s el\u0151tt is megteheted. Hogyan? 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