{"id":15240,"date":"2021-09-09T18:50:53","date_gmt":"2021-09-09T16:50:53","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=15240"},"modified":"2022-08-04T08:48:19","modified_gmt":"2022-08-04T06:48:19","slug":"one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2021\/09-09\/one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\/","title":{"rendered":"One man showb\u00f3l 40 f\u0151s marketing \u00fcgyn\u00f6ks\u00e9g &#8211; P\u00e1l Zoli \u00e9s az ALH story | C\u00e9g\u00e9p\u00edt\u0151k Podcast"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Az ALH Consulting n\u00e9gy \u00e9ve kezdte meg a m\u0171k\u00f6d\u00e9s\u00e9t. Ez id\u0151 alatt egy f\u0151s v\u00e1llalkoz\u00e1sb\u00f3l egy t\u00f6bb mint negyven f\u0151s szervezett\u00e9 fejl\u0151d\u00f6tt. <strong>Persze nem csak a szervezet, de az \u00e1rbev\u00e9tel is n\u0151tt &#8211; nagyj\u00e1b\u00f3l a nyolcszoros\u00e1ra.<\/strong> M\u00e1ra egy kb. k\u00e9tmilli\u00e1rd forintos piacon rendelkeznek (eddig) kb. 300 milli\u00f3 forintos szerz\u0151d\u00e9s \u00e1llom\u00e1nnyal.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2JIxkfQRP7F1nQZ1wty4Lg?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Mi kellett ehhez? Milyen mindset, rendszerek \u00e9s hozz\u00e1\u00e1ll\u00e1s rep\u00edtette \u0151ket id\u00e1ig? Hol volt ebben szerepe az alap\u00edt\u00f3nak, P\u00e1l Zolt\u00e1n G\u00e1bornak? Milyen evol\u00faci\u00f3n \u00e9s f\u00e1zisokon mentek kereszt\u00fcl? Mi az a n\u00e9gy szint, amiken \u0151k \u00e9s m\u00e1s c\u00e9gek is \u00e1tmennek fejl\u0151d\u00e9s\u00fck sor\u00e1n? <\/span><span style=\"font-weight: 400;\">A C\u00e9g\u00e9p\u00edt\u0151k els\u0151 ad\u00e1sb\u00f3l kider\u00fcl!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ami biztos, hogy rendszerek, folyamatok \u00e9s \u00e1lland\u00f3 fejleszt\u00e9sek n\u00e9lk\u00fcl saj\u00e1t maguk akad\u00e1lyoz\u00f3i lettek volna.<\/strong> Viszont \u0151k a sikeres menedzsmentnek k\u00f6sz\u00f6nhet\u0151en bonyolult, komplex szervezeti \u00e9s \u00fczleti folyamatokat tudtak standardiz\u00e1lni \u00e9s ezzel hat\u00e9konyabb\u00e1 v\u00e1lni. Az ad\u00e1sban annak a t\u00e9nye mellett sem megy\u00fcnk el, hogy az Excel egy id\u0151 ut\u00e1n m\u00e1r nem a legjobb c\u00e9lszersz\u00e1m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA \u00bbm\u00e1r megint\u00ab helyzeteket kezdje el \u00f6sszegy\u0171jteni.\u201d- tan\u00e1csolja Zoli annak, aki m\u00e9g az \u00fat elej\u00e9n j\u00e1r. Az ad\u00e1sban felv\u00e1zoljuk hogyan kezelj\u00fck a \u201cm\u00e1r megint helyzeteket\u201d vagyis oldjuk fel a h\u00e1tr\u00e1ltat\u00f3, negat\u00edv szitu\u00e1ci\u00f3kat, amik a fejl\u0151d\u00e9s g\u00e1tjai lehetnek. Nem el\u00e9g persze csak felismerni \u0151ket, ut\u00e1na foglalkozni is kell vel\u00fck, de hogyan? P\u00e1l Zoli betekint\u00e9st enged, \u0151k hogyan gondolkoznak r\u00f3luk \u00e9s milyen m\u00f3dszer ment\u00e9n oldj\u00e1k \u0151ket fel.\u00a0\u00a0<\/span><\/p>\n<h2>K\u00e9rd\u00e9sek, amelyekre v\u00e1laszt kapsz a mai epiz\u00f3db\u00f3l:<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Milyen eredm\u00e9nyeket hozhat, ha a tudatos tervez\u00e9s \u00e9s a rendszerszeml\u00e9let?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hogyan tudod a saj\u00e1t korl\u00e1taidat lek\u00fczdeni?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mi\u00e9rt fontosak a folyamatok egy c\u00e9g \u00e9let\u00e9ben \u00e9s hogyan \u00e9rdemes \u0151ket fel\u00e9p\u00edteni?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hogyan kell sztenderdiz\u00e1lni olyan kreat\u00edv \u00e9s bonyolult folyamatokat, amik \u201cegyediek\u201d?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mikor kell a m\u0171k\u00f6d\u00e9si m\u00f3don v\u00e1ltani \u00e9s ezzel sk\u00e1l\u00e1z\u00f3dni?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hogyan induljunk el a sk\u00e1l\u00e1z\u00f3d\u00e1s fel\u00e9 vezet\u0151 \u00faton?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mi a kapcsolat a curling \u00e9s a sikeres c\u00e9gek k\u00f6z\u00f6tt?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ha szeretn\u00e9l egy igazi sikersztorin kereszt\u00fcl k\u00f6zelebb ker\u00fclni a sikeres c\u00e9g\u00e9p\u00edt\u00e9s hogyanj\u00e1hoz \u00e9s megtudni mire \u00e9rdemes odafigyelni, akkor tanulj \u00e9s inspir\u00e1l\u00f3dj igazi c\u00e9g\u00e9p\u00edt\u0151kkel!<\/span><\/p>\n<p><strong>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/strong><br \/>\nSpotify: <a href=\"https:\/\/open.spotify.com\/episode\/2JIxkfQRP7F1nQZ1wty4Lg?si=d6ec77548cd84461\">kattints ide<\/a><br \/>\nSoundCloud: <a href=\"https:\/\/soundcloud.com\/cegepitok-podcast-minicrm\/one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\">kattints ide<\/a><br \/>\nApple Podcast: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/one-man-showb%C3%B3l-40-f%C5%91s-marketing-%C3%BCgyn%C3%B6ks%C3%A9g-p%C3%A1l-zoli\/id1585202757?i=1000534824597\">kattints ide<\/a><\/p>\n<p><strong><br \/>\nNe hagyd ki az EXTRA tartalmat sem, ahol olyan tippeket, best-practiceket \u00e9s aj\u00e1nl\u00e1sokat kaphatsz a vend\u00e9gekt\u0151l, amik nekik bev\u00e1lt m\u00f3don seg\u00edteni tudtak a sikeres c\u00e9g\u00e9p\u00edt\u00e9sben.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Az extra tartalomban Zoli elmes\u00e9li, hogy honnan szerzi a tud\u00e1st az eredm\u00e9nyes n\u00f6veked\u00e9shez, valamint hogy hogyan \u00e9lte meg c\u00e9gvezet\u0151k\u00e9nt \u00e9s mag\u00e1nemberk\u00e9nt az elm\u00falt p\u00e1r \u00e9vet. <\/span>?<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1119635026%3Fsecret_token%3Ds-4AmpgQdZGfH&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"350\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"C\u00e9g\u00e9p\u00edt\u0151k\" href=\"https:\/\/soundcloud.com\/cegepitok-podcast-minicrm\" target=\"_blank\" rel=\"noopener\">C\u00e9g\u00e9p\u00edt\u0151k<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Extra tartalom | P\u00e1l Zoli \u00e9s az ALH story | C\u00e9g\u00e9p\u00edt\u0151k Podcast\" href=\"https:\/\/soundcloud.com\/cegepitok-podcast-minicrm\/extra-tartalom-one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\/s-4AmpgQdZGfH\" target=\"_blank\" rel=\"noopener\">Extra tartalom | P\u00e1l Zoli \u00e9s az ALH story | C\u00e9g\u00e9p\u00edt\u0151k Podcast<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l a <a href=\"https:\/\/brocasterz.com\">Brocasterz St\u00fadi\u00f3ban<\/a> t\u00f6rt\u00e9nik, az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az ALH Consulting n\u00e9gy \u00e9ve kezdte meg a m\u0171k\u00f6d\u00e9s\u00e9t. Ez id\u0151 alatt egy f\u0151s v\u00e1llalkoz\u00e1sb\u00f3l egy t\u00f6bb mint negyven f\u0151s szervezett\u00e9 fejl\u0151d\u00f6tt. Persze nem csak a szervezet, de az \u00e1rbev\u00e9tel is n\u0151tt &#8211; nagyj\u00e1b\u00f3l a nyolcszoros\u00e1ra. M\u00e1ra egy kb. k\u00e9tmilli\u00e1rd forintos piacon rendelkeznek (eddig) kb. 300 milli\u00f3 forintos szerz\u0151d\u00e9s \u00e1llom\u00e1nnyal.\u00a0<\/p>\n","protected":false},"author":75,"featured_media":15867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,778],"tags":[732,735,741,738],"class_list":["post-15240","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","category-podcast","tag-cegepitok","tag-podcast","tag-rendszerepites","tag-sikersztori","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>One man showb\u00f3l 40 f\u0151s marketing \u00fcgyn\u00f6ks\u00e9g - P\u00e1l Zoli \u00e9s az ALH story | C\u00e9g\u00e9p\u00edt\u0151k Podcast<\/title>\n<meta name=\"description\" content=\"Az ALH Consulting n\u00e9gy \u00e9v alatt egy f\u0151s v\u00e1llalkoz\u00e1sb\u00f3l egy t\u00f6bb mint negyven f\u0151s szervezett\u00e9 fejl\u0151d\u00f6tt, mik\u00f6zben az \u00e1rbev\u00e9tel a nyolcszoros\u00e1ra n\u0151tt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2021\/09-09\/one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One man showb\u00f3l 40 f\u0151s marketing \u00fcgyn\u00f6ks\u00e9g - P\u00e1l Zoli \u00e9s az ALH story | C\u00e9g\u00e9p\u00edt\u0151k Podcast\" \/>\n<meta property=\"og:description\" content=\"Az ALH Consulting n\u00e9gy \u00e9v alatt egy f\u0151s v\u00e1llalkoz\u00e1sb\u00f3l egy t\u00f6bb mint negyven f\u0151s szervezett\u00e9 fejl\u0151d\u00f6tt, mik\u00f6zben az \u00e1rbev\u00e9tel a nyolcszoros\u00e1ra n\u0151tt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2021\/09-09\/one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T16:50:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-04T06:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/09\/HU_Cegepitok_BLOG_PalZoltan_1190x865-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u00c1kos Szelle\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Egerszegi Kriszti\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2021\/09-09\/one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2021\/09-09\/one-man-showbol-40-fos-marketing-ugynokseg-pal-zoli-es-az-alh-story-cegepitok-podcast\/\"},\"author\":{\"name\":\"\u00c1kos Szelle\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/#\/schema\/person\/f42c3023cd3a47a98325aacebe2f9b0f\"},\"headline\":\"One man showb\u00f3l 40 f\u0151s marketing \u00fcgyn\u00f6ks\u00e9g &#8211; 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