{"id":21082,"date":"2025-02-12T09:21:59","date_gmt":"2025-02-12T08:21:59","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21082"},"modified":"2025-02-12T09:21:59","modified_gmt":"2025-02-12T08:21:59","slug":"cegepitok-egerszegi-krisztian-marketing-fesztival-eloadas","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/02-12\/cegepitok-egerszegi-krisztian-marketing-fesztival-eloadas\/","title":{"rendered":"\u201eAz \u00e9letedet \u00e9p\u00edted vagy a c\u00e9gedet?\u201d \u2013 Hogyan csin\u00e1ld j\u00f3l &#8211; Egerszegi Kriszti\u00e1n, C\u00e9g\u00e9p\u00edt\u0151"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A Marketing Fesztiv\u00e1l sz\u00ednpad\u00e1n Egerszegi Kriszti\u00e1n mes\u00e9li el, <strong>hogyan fejlesztette a MiniCRM-et egy 54 milli\u00f3s \u00e1rbev\u00e9tel\u0171 startupb\u00f3l egy t\u00f6bb mint 2 milli\u00e1rd forintos forgalm\u00fa v\u00e1llalkoz\u00e1ss\u00e1<\/strong>, amely ma m\u00e1r 100 f\u0151s csapattal \u00e9s rom\u00e1niai le\u00e1nyv\u00e1llalattal rendelkezik.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/63oKE2RPyxKP5jCaFKZcVX?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A besz\u00e9lget\u00e9s sor\u00e1n sz\u00f3 esik <strong>a MiniCRM sikert\u00f6rt\u00e9net\u00e9r\u0151l, a c\u00e9g\u00e9p\u00edt\u00e9s kulcsfontoss\u00e1g\u00fa l\u00e9p\u00e9seir\u0151l<\/strong>, a hat\u00e9kony menedzsment kialak\u00edt\u00e1s\u00e1r\u00f3l, valamint azokr\u00f3l a tanuls\u00e1gokr\u00f3l, amelyeket a sikerhez vezet\u0151 \u00fat sor\u00e1n megtanult. Megtudhatjuk, milyen hib\u00e1kat k\u00f6vettek el az elej\u00e9n, hogyan jav\u00edtottak folyamataikon, \u00e9s <strong>mi\u00e9rt fontos a vezet\u0151i szerep folyamatos \u00e1talak\u00edt\u00e1sa.<\/strong><\/span><\/p>\n<ul>\n<li><b>00:56:<\/b><span style=\"font-weight: 400;\"> Egerszegi Kriszti\u00e1n \u00fatja a MiniCRM-ig. Kriszti\u00e1n megosztja saj\u00e1t t\u00f6rt\u00e9net\u00e9t arr\u00f3l, hogyan sodorta az \u00e9let a\u00a0 kinyomtatott Excel t\u00e1bl\u00e1kt\u00f3l eg\u00e9szen a MiniCRM rendszerig. Elmes\u00e9li azt is, hogyan v\u00e1lt a c\u00e9g tulajdonos\u00e1v\u00e1.\u00a0 Sz\u00f3 esik arr\u00f3l, <strong>hogyan alakult \u00e1t a kezdeti CRM-szoftver egy komplex v\u00e1llalatir\u00e1ny\u00edt\u00e1si megold\u00e1ss\u00e1<\/strong>, \u00e9s hogyan n\u00f6vekedett a v\u00e1llalat \u00fcgyf\u00e9lk\u00f6re \u00e9s \u00e1rbev\u00e9tele az \u00e9vek sor\u00e1n. Emellett kider\u00fcl, <strong>milyen m\u00e9rf\u00f6ldk\u00f6vek seg\u00edtett\u00e9k a fejl\u0151d\u00e9st, \u00e9s milyen d\u00edjak, elismer\u00e9sek igazolt\u00e1k vissza a siker\u00fcket.<\/strong><\/span><\/li>\n<li><b>06:08: <\/b><span style=\"font-weight: 400;\">Kezdeti lila k\u00f6d- Hallhatunk arr\u00f3l is, hogy <strong>milyen v\u00edzi\u00f3kkal v\u00e1gott neki Kriszti\u00e1n a c\u00e9gfejleszt\u00e9shez<\/strong>, milyen elk\u00e9pzel\u00e9sei voltak, majd<strong> hogyan \u00e9rintette \u0151ket az a bizonyos \u201cpof\u00e1ra es\u00e9s\u201d<\/strong>, ami ut\u00e1n r\u00e1j\u00f6ttek, hogy \u201csenki m\u00e1s nem adja el helyetted a te term\u00e9kedet\u201d<\/span><\/li>\n<li><b>08:16:<\/b><span style=\"font-weight: 400;\"> \u201c\u00c9n 10 \u00e9v alatt ledolgoztam 20 \u00e9vet\u201d. Kriszti\u00e1n mes\u00e9l arr\u00f3l, hogy <strong>kem\u00e9ny munka n\u00e9lk\u00fcl nem lehet v\u00e1llalkozni<\/strong>, musz\u00e1j bele maxim\u00e1lis energi\u00e1t \u00e9s id\u0151t belefektetni. Mindemellett elengedhetetlen egy j\u00f3 term\u00e9k, ami viszont akkor hozza meg a sikert, ha fizetnek \u00e9rte. <strong>Musz\u00e1j l\u00e1tsz\u00f3dni a piacon, amivel azt\u00e1n min\u00e9l t\u00f6bb emberhez el\u00e9rhet a j\u00f3 term\u00e9k. Ez a MiniCRM egyik fontos misszi\u00f3ja.<\/strong><\/span><\/li>\n<li><b>10:30:<\/b><span style=\"font-weight: 400;\"> Kriszti\u00e1n\u00e9knak van egy nagy l\u00e9p\u00e9sel\u0151nye a t\u00f6bbi c\u00e9ggel szemben: MiniCRM-et haszn\u00e1lnak a MiniCRM \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9re. <strong>Ismerteti vezet\u0151i felfog\u00e1s\u00e1t is, miszerint az automatiz\u00e1l\u00e1s kulcsfontoss\u00e1g\u00fa, s pont ez\u00e9rt sz\u00edvesen fektet id\u0151t a folyamatok tiszt\u00e1z\u00e1s\u00e1ba<\/strong> (szigor\u00faan egyszer!) hogy ut\u00e1na m\u00e1r ki tudja adni a kezei k\u00f6z\u00fcl, vagy \u00e9ppen automatiz\u00e1lni tudja a folyamatokat.<\/span><\/li>\n<li><b>12:21:<\/b><span style=\"font-weight: 400;\"> A nagy felismer\u00e9sek id\u0151szaka. <strong>Az emberi faktor szerepe minden egyes c\u00e9g \u00e9let\u00e9ben megker\u00fclhetetlen<\/strong>, hiszen a c\u00e9g\u00e9p\u00edt\u00e9s csapatj\u00e1t\u00e9k. Egy sikeres v\u00e1llalat m\u00f6g\u00f6tt mindig egy er\u0151s csapat \u00e1ll. Kriszti\u00e1n megosztja tapasztalatait arr\u00f3l, <strong>hogyan lehet egy motiv\u00e1lt, hat\u00e9kony csapatot \u00e9p\u00edteni, \u00e9s milyen buktat\u00f3kat kell elker\u00fclni<\/strong> a vezet\u0151i d\u00f6nt\u00e9sek sor\u00e1n. Megtudhatjuk, milyen hib\u00e1kba esett a MiniCRM a kezdeti \u00e9vekben a munkat\u00e1rsak kiv\u00e1laszt\u00e1s\u00e1n\u00e1l, \u00e9s hogyan fejlesztett\u00e9k tov\u00e1bb a v\u00e1llalati kult\u00far\u00e1t, hogy az \u00f6sszhangban legyen a n\u00f6veked\u00e9si c\u00e9lokkal.<\/span><\/li>\n<li><b>15:33:<\/b><span style=\"font-weight: 400;\"> Az \u00f6t\u00f6dik elem: a sz\u00e1monk\u00e9r\u00e9s. <strong>Fontos, hogy a vezet\u0151k rendelkezzenek a k\u00f6vetkezetess\u00e9g k\u00e9pess\u00e9g\u00e9vel, \u00e9s merj\u00e9k sz\u00e1monk\u00e9rni a dolgoz\u00f3ikat<\/strong>, hiszen az fogja eredm\u00e9nyezni a n\u00f6veked\u00e9st. Mindemellett, ahogy az \u00e9let sz\u00e1mos ter\u00fclet\u00e9n, \u00fagy a c\u00e9g\u00e9p\u00edt\u00e9s sor\u00e1n is <strong>meg kell tanulni elfogadni a v\u00e1ltoz\u00e1st<\/strong>, \u00e9s nem g\u00f6rcs\u00f6sen ragaszkodni az \u00e1lland\u00f3sult t\u00e9nyez\u0151kh\u00f6z \u00e9s emberekhez.<\/span><\/li>\n<li><b>17:37: <\/b><span style=\"font-weight: 400;\">Hogyan lesz sikeres a c\u00e9g? El\u0151sz\u00f6r is meg kell tanulni eladni. Kriszti\u00e1n azt \u00e1ll\u00edtja, hogy <strong>Magyarorsz\u00e1gon a c\u00e9gek nagy r\u00e9sze nem tudja hogyan lehet j\u00f3l \u00e9rt\u00e9kes\u00edteni.<\/strong> Kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151 <strong>az \u00e9lm\u00e9nyad\u00e1s az \u00e9rt\u00e9kes\u00edt\u00e9s sor\u00e1n.<\/strong> T\u00f6bbsz\u00f6r is hangs\u00falyozza, hogy \u201cTanulj meg eladni!\u201d. De nem csak a term\u00e9ket, hanem a v\u00e1ltoz\u00e1st is c\u00e9gen bel\u00fcl. Fontos, tiszt\u00e1ban lenn\u00fcnk azzal, hogy az emberek f\u00e9lnek a v\u00e1ltoz\u00e1st\u00f3l, s ezt megfelel\u0151en kezelj\u00fck, hiszen \u00edgy fog megfelel\u0151 \u00fctemben n\u00f6vekedni a c\u00e9g\u00fcnk.<\/span><\/li>\n<li><b>20:35: <\/b><span style=\"font-weight: 400;\">A bef\u00e1sul\u00e1s pillanata, <strong>amikor \u201ca c\u00e9gvezet\u0151 lesz a korl\u00e1t\u201d.<\/strong> Kriszti\u00e1n megosztja a hallgat\u00f3s\u00e1ggal, hogy a Covid-j\u00e1rv\u00e1ny mennyire fellend\u00edtette a saj\u00e1t \u00fczleti \u00e9let\u00e9t is. Nem csak \u00faj projektmenedzsment tool-t fejlesztettek, hanem ezut\u00e1n<strong> ind\u00edtotta a C\u00e9g\u00e9p\u00edt\u0151k Podcastet is, mely seg\u00edtett neki \u201ckim\u00e1szni a g\u00f6d\u00f6rb\u0151l\u201d.\u00a0<\/strong><\/span><\/li>\n<li><b>23:26:<\/b><span style=\"font-weight: 400;\"> \u201cMiattam n\u0151 lassabban a c\u00e9g.\u201d Ezt minden c\u00e9gvezet\u0151nek neh\u00e9z beismerni, Kriszti\u00e1nnak m\u00e9gis siker\u00fclt fel\u00fclkerekedni az ambivalens \u00e9rzelmein, melynek hat\u00e1s\u00e1ra<strong> \u00e1tadta a c\u00e9gvezet\u0151i poz\u00edci\u00f3t m\u00e1snak.<\/strong> Erre az id\u0151szakra sikersztorik\u00e9nt tekint vissza. Ez azonban nem alakulhatott volna \u00edgy, ha nem kontroll\u00e1lja a folyamatokat, melyet szint\u00e9n nyomat\u00e9kos\u00edt, hiszen ez is elengedhetetlen, ha egy sikeres v\u00e1llalkoz\u00e1s fenntart\u00e1s\u00e1ra t\u00f6reksz\u00fcnk.<\/span><\/li>\n<li><b>27:36: <\/b><span style=\"font-weight: 400;\">\u201cIde\u00e1lis pillanat sose lesz!\u201d <strong>Nem kell t\u00f6k\u00e9letesnek lenni ahhoz, hogy egy j\u00f3l m\u0171k\u00f6d\u0151 c\u00e9get \u00e9letreh\u00edvjunk<\/strong>, el\u00e9g ha gyorsan tudunk alkalmazkodni.<\/span><\/li>\n<li><b>30:23:<\/b><span style=\"font-weight: 400;\"> A tulajdonosi \u00e9let sz\u00e9ps\u00e9gei. <strong>Mi a k\u00fcl\u00f6nbs\u00e9g, ha az ember nem csak tulajdonos, hanem c\u00e9gvezet\u0151 is egyben?<\/strong> Milyen fontos dolgokra sz\u00fcks\u00e9ges odafigyelnie egy tulajdonosnak, hogy ne essen bele n\u00e9h\u00e1ny kapit\u00e1lis hib\u00e1ba? \u00datraval\u00f3.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/63oKE2RPyxKP5jCaFKZcVX?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/63oKE2RPyxKP5jCaFKZcVX\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/az-\u00e9letedet-\u00e9p\u00edted-vagy-a-c\u00e9gedet-hogyan-csin\u00e1ld\/id1585202757?i=1000691313461&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=-OxqPeNWkkY\">kattints ide<\/a><\/li>\n<li>SoundCloud: <a href=\"https:\/\/soundcloud.com\/cegepitok-podcast-minicrm\/az-eletedet-epited-vagy-a-cegedet-hogyan-csinald-jol-egerszegi-krisztian-cegepito\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/-OxqPeNWkkY\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"http:\/\/minicrm.hu\/audit?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-egerszegi-mf-25-250212\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p><b>Ne csak \u00e9p\u00edtgesd a c\u00e9ged \u2013 \u00e9p\u00edtkezz tudatosan! <\/b><span style=\"font-weight: 400;\">Kezdd el most!<\/span><\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=egerszegi-mf-25-250212\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Marketing Fesztiv\u00e1l sz\u00ednpad\u00e1n Egerszegi Kriszti\u00e1n mes\u00e9li el, hogyan fejlesztette a MiniCRM-et egy 54 milli\u00f3s \u00e1rbev\u00e9tel\u0171 startupb\u00f3l egy t\u00f6bb mint 2 milli\u00e1rd forintos forgalm\u00fa v\u00e1llalkoz\u00e1ss\u00e1, amely ma m\u00e1r 100 f\u0151s csapattal \u00e9s rom\u00e1niai le\u00e1nyv\u00e1llalattal rendelkezik. A besz\u00e9lget\u00e9s sor\u00e1n sz\u00f3 esik a MiniCRM sikert\u00f6rt\u00e9net\u00e9r\u0151l, a c\u00e9g\u00e9p\u00edt\u00e9s kulcsfontoss\u00e1g\u00fa l\u00e9p\u00e9seir\u0151l, a hat\u00e9kony menedzsment kialak\u00edt\u00e1s\u00e1r\u00f3l, valamint azokr\u00f3l a tanuls\u00e1gokr\u00f3l, [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[],"class_list":["post-21082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eAz \u00e9letedet \u00e9p\u00edted vagy a c\u00e9gedet?\u201d \u2013 Hogyan csin\u00e1ld j\u00f3l - Egerszegi Kriszti\u00e1n, C\u00e9g\u00e9p\u00edt\u0151<\/title>\n<meta name=\"description\" content=\"Hallgasd meg Egerszegi Kriszti\u00e1n Marketing Fesztiv\u00e1los el\u0151ad\u00e1s\u00e1t, \u00e9s ismerd meg a legjobb, bizony\u00edtottan m\u0171k\u00f6d\u0151 c\u00e9g\u00e9p\u00edt\u00e9si tippeket!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2025\/02-12\/cegepitok-egerszegi-krisztian-marketing-fesztival-eloadas\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eAz \u00e9letedet \u00e9p\u00edted vagy a c\u00e9gedet?\u201d \u2013 Hogyan csin\u00e1ld j\u00f3l - Egerszegi Kriszti\u00e1n, C\u00e9g\u00e9p\u00edt\u0151\" \/>\n<meta property=\"og:description\" content=\"Hallgasd meg Egerszegi Kriszti\u00e1n Marketing Fesztiv\u00e1los el\u0151ad\u00e1s\u00e1t, \u00e9s ismerd meg a legjobb, bizony\u00edtottan m\u0171k\u00f6d\u0151 c\u00e9g\u00e9p\u00edt\u00e9si tippeket!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2025\/02-12\/cegepitok-egerszegi-krisztian-marketing-fesztival-eloadas\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T08:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2025\/02\/hu-cegepitok-blog-egerszegi-krisztian-1190x750-kiemeltcikk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1kos Szelle\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"MiniCRM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.minicrm.hu\\\/blog\\\/2025\\\/02-12\\\/cegepitok-egerszegi-krisztian-marketing-fesztival-eloadas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.minicrm.hu\\\/blog\\\/2025\\\/02-12\\\/cegepitok-egerszegi-krisztian-marketing-fesztival-eloadas\\\/\"},\"author\":{\"name\":\"\u00c1kos Szelle\",\"@id\":\"https:\\\/\\\/www.minicrm.hu\\\/blog\\\/#\\\/schema\\\/person\\\/f42c3023cd3a47a98325aacebe2f9b0f\"},\"headline\":\"\u201eAz \u00e9letedet \u00e9p\u00edted vagy a c\u00e9gedet?\u201d \u2013 Hogyan csin\u00e1ld j\u00f3l &#8211; 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