{"id":21088,"date":"2025-02-19T08:54:50","date_gmt":"2025-02-19T07:54:50","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21088"},"modified":"2025-02-19T21:10:17","modified_gmt":"2025-02-19T20:10:17","slug":"cegepitok-milliardos-cegek-klubja","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/02-19\/cegepitok-milliardos-cegek-klubja\/","title":{"rendered":"Milli\u00e1rdos c\u00e9g\u00e9p\u00edt\u0151k kulisszatitkai: Hogyan sk\u00e1l\u00e1z\u00f3dj v\u00e1ls\u00e1gban is?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>A Marketing Fesztiv\u00e1l milli\u00e1rdos c\u00e9g\u00e9p\u00edt\u0151 klubj\u00e1nak besz\u00e9lget\u00e9s\u00e9t<\/strong> hallhatod ebben az epiz\u00f3dban. A vend\u00e9gek: <strong>Krajny\u00e1k Tam\u00e1s<\/strong><strong>\u00a0(LaptopHardware.hu), Semsei Rudolf (Budapest Party Service, VakVarj\u00fa), \u00e9s Fazekas B\u00e1lint (Euronics).<\/strong> A besz\u00e9lget\u00e9s sor\u00e1n a n\u00f6veked\u00e9s, a v\u00e1llalkoz\u00e1sok sk\u00e1l\u00e1z\u00e1sa \u00e9s a hossz\u00fa t\u00e1v\u00fa strat\u00e9giai tervez\u00e9s ker\u00fcl k\u00f6z\u00e9ppontba.<\/span><!--more--><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3N2M9FdaU9voggxZpNuM7S?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Az ad\u00e1s elej\u00e9n a r\u00e9sztvev\u0151k a <strong>jelenlegi gazdas\u00e1gi helyzetr\u0151l \u00e9s annak hat\u00e1sair\u00f3l besz\u00e9ltek.<\/strong> Krajny\u00e1k Tam\u00e1s kiemelte, hogy <strong>c\u00e9g\u00fck sz\u00e1m\u00e1ra a gazdas\u00e1gi v\u00e1ls\u00e1g kedvez\u0151 helyzetet teremt<\/strong>, mivel az emberek egyre ink\u00e1bb a fel\u00faj\u00edtott laptopokat keresik az \u00faj helyett. Semsei Rudi a vend\u00e9gl\u00e1t\u00e1s piac\u00e1r\u00f3l besz\u00e9lt, ahol a fogyaszt\u00f3k \u00e1r\u00e9rz\u00e9kenys\u00e9ge megn\u0151tt, ez\u00e9rt <strong>\u00fczleteik az \u00e1rak minimaliz\u00e1l\u00e1sa mellett a c\u00e9lcsoport fizet\u0151k\u00e9pess\u00e9g\u00e9re f\u00f3kusz\u00e1lnak.<\/strong> Fazekas B\u00e1lint az elektronikai kereskedelem kih\u00edv\u00e1sait emelte ki, ahol a <strong>k\u00fclf\u00f6ldi konkurencia \u00e9s a kereskedelmi ad\u00f3k miatt folyamatos n\u00f6veked\u00e9si k\u00e9nyszerben vannak.<\/strong> \u00dagy fogalmazott: \u201c<strong>A m\u00e9lypontot el\u00e9rt\u00fck a piacunkon.\u201d<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A n\u00f6veked\u00e9sr\u0151l. A besz\u00e9lget\u00e9s sor\u00e1n <strong>sz\u00f3 esett a n\u00f6veked\u00e9si tervekr\u0151l is.<\/strong> Krajny\u00e1k Tam\u00e1s c\u00e9ge 1,5-1,7 milli\u00e1rd forintos \u00e1rbev\u00e9telt c\u00e9loz meg, m\u00edg Semsei Rudi els\u0151sorban a <strong>hat\u00e9konys\u00e1g n\u00f6vel\u00e9s\u00e9re \u00e9s csapat\u00e9p\u00edt\u00e9sre koncentr\u00e1l.<\/strong> Kulcsfontoss\u00e1g\u00fa a tervez\u00e9s sor\u00e1n a monitoroz\u00e1s is. Fazekas B\u00e1lint az \u00fczlet\u00e1gak diverzifik\u00e1l\u00e1s\u00e1val biztos\u00edtja a fenntarthat\u00f3 n\u00f6veked\u00e9st, mik\u00f6zben figyeli a piaci trendeket, a<strong> fogyaszt\u00f3k v\u00e1s\u00e1rl\u00e1si szok\u00e1sait \u00e9s a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A vend\u00e9gek egyet\u00e9rtettek abban, hogy a <strong>n\u00f6veked\u00e9s m\u00e9r\u00e9se nem csup\u00e1n az \u00e1rbev\u00e9telen m\u00falik.<\/strong> Fazekas B\u00e1lint az OKR (Objectives and Key Results) rendszert alkalmazza a v\u00e1llalat c\u00e9ljainak k\u00f6vet\u00e9s\u00e9re, m\u00edg Krajny\u00e1k Tam\u00e1s r\u00e9szletes <strong>\u00fczlet\u00e1gi bont\u00e1sban tervezi \u00e9s monitorozza az \u00e1rbev\u00e9telt<\/strong>, kiad\u00e1sokat \u00e9s profitot. <strong>Semsei Rudi a cashflow-t tartja a legfontosabb m\u00e9r\u0151sz\u00e1mnak<\/strong>, \u00e9s ink\u00e1bb re\u00e1lis v\u00e1rakoz\u00e1sokkal tervezi meg \u00fczletei j\u00f6v\u0151j\u00e9t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Hossz\u00fa t\u00e1v\u00fa m\u0171k\u00f6d\u00e9s biztos\u00edt\u00e1sa.<\/strong> Az egyik kiemelt t\u00e9ma egy\u00e9rtelm\u0171en ez volt, mindenki sz\u00e1m\u00e1ra rendk\u00edv\u00fcl fontos. Fazekas B\u00e1lint a gener\u00e1ci\u00f3v\u00e1lt\u00e1s sor\u00e1n olyan strukt\u00far\u00e1t \u00e9p\u00edtett ki, amely lehet\u0151v\u00e9 teszi, hogy <strong>a v\u00e1llalat n\u00e9lk\u00fcle is stabilan m\u0171k\u00f6dj\u00f6n<\/strong>, m\u00edg Semsei Rudi hangs\u00falyozta, hogy a <strong>c\u00e9geknek fel kell k\u00e9sz\u00fclni\u00fck a vezet\u0151i kies\u00e9sre.<\/strong> Mindketten egyet\u00e9rtettek abban, hogy a kapcsolati h\u00e1l\u00f3 \u00e9s a <strong>strat\u00e9giai gondolkod\u00e1s kulcsfontoss\u00e1g\u00fa<\/strong> a v\u00e1llalat hossz\u00fa t\u00e1v\u00fa siker\u00e9hez. Krajny\u00e1k Tam\u00e1s pedig megosztotta a n\u00e1luk jelenl\u00e9v\u0151 rendszer m\u0171k\u00f6d\u00e9s\u00e9t, ami nem csak neki, de <strong>csal\u00e1dj\u00e1nak \u00e9s munkav\u00e1llal\u00f3inak is ugyan\u00fagy el\u0151ny\u00f6s.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tippek. A besz\u00e9lget\u00e9s v\u00e9g\u00e9n a vend\u00e9gek kifejtett\u00e9k v\u00e9lem\u00e9ny\u00fcket, hogy az<strong> \u00fcgyf\u00e9l\u00e9lm\u00e9ny \u00e9s a munkav\u00e1llal\u00f3i el\u00e9gedetts\u00e9g ugyanolyan fontos, mint a p\u00e9nz\u00fcgyi mutat\u00f3k.<\/strong> Rudi szerint az <strong>idei \u00e9v kulcsszava a kedvess\u00e9g<\/strong>, amely nemcsak az \u00fcgyfelek, hanem a <strong>munkat\u00e1rsak fel\u00e9 is meghat\u00e1roz\u00f3 szeml\u00e9let kell legyen.<\/strong> B\u00e1lint pedig kiemelte, hogy egy c\u00e9g sikere nem csak az \u00e1rk\u00e9pz\u00e9sen m\u00falik, hanem azon is, hogy <strong>milyen \u00e9lm\u00e9nyt ny\u00fajt a v\u00e1s\u00e1rl\u00f3inak.<\/strong> Tam\u00e1s szerint fejben is ott kell lennie az embernek, hinnie kell, hogy <strong>\u0151 akarja \u00e9s tudja a legjobban csin\u00e1lni az eg\u00e9sz piacon<\/strong>, ehhez azonban musz\u00e1j tervezni is. Mindenkinek sikeres 2025-\u00f6t k\u00edv\u00e1ntak.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3N2M9FdaU9voggxZpNuM7S?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/3N2M9FdaU9voggxZpNuM7S\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/milli\u00e1rdos-c\u00e9g\u00e9p\u00edt\u0151k-kulisszatitkai-hogyan-sk\u00e1l\u00e1z\u00f3dj\/id1585202757?i=1000694101703&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=A7V2QImLq0M\">kattints ide<\/a><\/li>\n<li>SoundCloud: <a href=\"https:\/\/soundcloud.com\/cegepitok-podcast-minicrm\/milliardos-cegepitok-kulisszatitkai-hogyan-skalazodj-valsagban-is\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/A7V2QImLq0M\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-mf-beszelgetes-25-250219\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p><b>Ne csak \u00e9p\u00edtgesd a c\u00e9ged \u2013 \u00e9p\u00edtkezz tudatosan! <\/b><span style=\"font-weight: 400;\">Kezdd el most!<\/span><\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=mf-beszelgetes-25-250219\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Marketing Fesztiv\u00e1l milli\u00e1rdos c\u00e9g\u00e9p\u00edt\u0151 klubj\u00e1nak besz\u00e9lget\u00e9s\u00e9t hallhatod ebben az epiz\u00f3dban. A vend\u00e9gek: Krajny\u00e1k Tam\u00e1s\u00a0(LaptopHardware.hu), Semsei Rudolf (Budapest Party Service, VakVarj\u00fa), \u00e9s Fazekas B\u00e1lint (Euronics). A besz\u00e9lget\u00e9s sor\u00e1n a n\u00f6veked\u00e9s, a v\u00e1llalkoz\u00e1sok sk\u00e1l\u00e1z\u00e1sa \u00e9s a hossz\u00fa t\u00e1v\u00fa strat\u00e9giai tervez\u00e9s ker\u00fcl k\u00f6z\u00e9ppontba.<\/p>\n","protected":false},"author":75,"featured_media":21090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[401,732,387,735],"class_list":["post-21088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-a-jo-vezeto","tag-cegepitok","tag-interju","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milli\u00e1rdos c\u00e9g\u00e9p\u00edt\u0151k kulisszatitkai: Hogyan sk\u00e1l\u00e1z\u00f3dj v\u00e1ls\u00e1gban is?<\/title>\n<meta name=\"description\" content=\"Hallgasd meg, hogy kell milli\u00e1rdos c\u00e9get \u00e9p\u00edteni! 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