{"id":21109,"date":"2025-03-13T08:01:04","date_gmt":"2025-03-13T07:01:04","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21109"},"modified":"2025-03-25T08:16:09","modified_gmt":"2025-03-25T07:16:09","slug":"cegepitok-szatmari-kati-whiskeynet","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/03-13\/cegepitok-szatmari-kati-whiskeynet\/","title":{"rendered":"LEHETETLEN &#8211; mondt\u00e1k. Ma 7 milli\u00e1rdos whisky birodalmat vezet 3 gyerekes anyak\u00e9nt. | Szatm\u00e1ri Kati"},"content":{"rendered":"<p>A besz\u00e9lget\u00e9s vend\u00e9ge <strong>Szatm\u00e1ri Kati, a WhiskeyNet t\u00e1rsalap\u00edt\u00f3ja<\/strong>, aki megosztja, hogyan <strong>\u00e9p\u00edtett sikeres v\u00e1llalkoz\u00e1st<\/strong> egy olyan ipar\u00e1gban, amelyet hagyom\u00e1nyosan <strong>nem n\u0151i ter\u00fcletk\u00e9nt tartanak sz\u00e1mon.<\/strong> A podcast sor\u00e1n arra keresik a v\u00e1laszt, milyen l\u00e9p\u00e9sekkel lehet <strong>hossz\u00fa t\u00e1von n\u00f6vekedni \u00e9s piacot form\u00e1lni a pr\u00e9mium italok vil\u00e1g\u00e1ban.<\/strong> Kati szem\u00e9lyes szenved\u00e9lye \u00e9s szakmai m\u00faltja a whisky ir\u00e1nt kulcsszerepet j\u00e1tszott abban, hogy <strong>f\u00e9rj\u00e9vel k\u00f6z\u00f6sen elind\u00edts\u00e1k a v\u00e1llalkoz\u00e1st.<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6dfaF3hTSbtHeJTmyOL9I2?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Szatm\u00e1ri Kati nemcsak <strong>szem\u00e9lyes vonzalma miatt v\u00e1lasztotta a whisky vil\u00e1g\u00e1t<\/strong>, hanem kor\u00e1bbi szakmai tapasztalata is ebbe az ir\u00e1nyba terelte. A v\u00e1llalkoz\u00e1s elind\u00edt\u00e1sa el\u0151tt alapos el\u0151k\u00e9sz\u00edt\u0151 munk\u00e1t v\u00e9geztek, amely sor\u00e1n besz\u00e1ll\u00edt\u00f3kat kerestek \u00e9s meg\u00e9rtett\u00e9k a piac m\u0171k\u00f6d\u00e9s\u00e9t. <strong>2007-ben elind\u00edtott\u00e1k a Viszkinet webshopot<\/strong>, amely az <strong>els\u0151 specializ\u00e1lt online whiskykeresked\u00e9s volt Magyarorsz\u00e1gon<\/strong>, \u00e9s azonnal kit\u0171nt pr\u00e9mium poz\u00edcion\u00e1l\u00e1s\u00e1val.<\/p>\n<p>A v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra \u00f3ri\u00e1si m\u00e9rf\u00f6ldk\u0151 volt az <strong>els\u0151 rendel\u00e9s, amelyet egy ismeretlen v\u00e1s\u00e1rl\u00f3 adott le<\/strong>, jelezve, hogy a koncepci\u00f3 m\u0171k\u00f6d\u0151k\u00e9pes. Az igazi \u00e1tt\u00f6r\u00e9st azonban a <strong>HVG Golden Bolt d\u00edj elnyer\u00e9se hozta meg,<\/strong> amely komoly ismerts\u00e9get \u00e9s hiteless\u00e9get adott a m\u00e1rk\u00e1nak. A webshop sikere ut\u00e1n hamarosan megnyitott\u00e1k <strong>els\u0151 fizikai \u00fczlet\u00fcket is,<\/strong> hogy a v\u00e1s\u00e1rl\u00f3k szem\u00e9lyesen is megismerhess\u00e9k a term\u00e9keket.<\/p>\n<p>A WhiskeyNet nemcsak keresked\u0151k\u00e9nt, hanem a <strong>whisky kult\u00fara egyik els\u0151 hazai k\u00e9pvisel\u0151jek\u00e9nt is m\u0171k\u00f6d\u00f6tt<\/strong>, c\u00e9ljuk a fogyaszt\u00f3k eduk\u00e1l\u00e1sa volt. Kezdetben teljesen egyed\u00fcl\u00e1ll\u00f3 poz\u00edci\u00f3ban voltak, mivel Magyarorsz\u00e1gon nem volt hasonl\u00f3 tematik\u00e1j\u00fa italkeresked\u00e9s. <strong>Pr\u00e9mium strat\u00e9gi\u00e1t v\u00e1lasztottak<\/strong>, \u00e9s olyan m\u00e1rk\u00e1kat vezettek be, amelyek kor\u00e1bban ismeretlenek voltak a hazai piacon.<\/p>\n<p>A n\u00f6veked\u00e9s egyik kulcsl\u00e9p\u00e9se a <strong>Whisky Show megalap\u00edt\u00e1sa<\/strong> volt, amely \u00e9vente <strong>t\u00f6bb ezer l\u00e1togat\u00f3t vonz<\/strong> \u00e9s hozz\u00e1j\u00e1rul a m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9s\u00e9hez. <strong>2017-ben megnyitott\u00e1k a GoodSpirit B\u00e1r<\/strong>t, amely egy \u00faj m\u00e9rf\u00f6ldk\u0151k\u00e9nt lehet\u0151s\u00e9get adott arra, hogy az i<strong>talok k\u00f3stol\u00e1s\u00e1ra \u00e9s \u00e9lm\u00e9nyalap\u00fa fogyaszt\u00e1sra is hangs\u00falyt helyeztek.<\/strong> A c\u00e9g id\u0151vel t\u00faln\u0151tt a WhiskeyNet n\u00e9ven, \u00e9s a <strong>GoodSpirit erny\u0151m\u00e1rka alatt egy sz\u00e9lesebb pr\u00e9mium szeszesital-k\u00edn\u00e1latot kezdtek k\u00e9pviselni.<\/strong><\/p>\n<p>A c\u00e9g dinamikusan n\u00f6vekedett: az els\u0151 \u00e9vben <strong>50 milli\u00f3 forintos forgalmat \u00e9rtek el, k\u00e9s\u0151bb \u00e9vente milli\u00e1rdos ugr\u00e1sokat produk\u00e1ltak.<\/strong> Az ilyen m\u00e9ret\u0171 n\u00f6veked\u00e9shez komoly <strong>logisztikai \u00e9s oper\u00e1ci\u00f3s fejleszt\u00e9sekre volt sz\u00fcks\u00e9g<\/strong>, k\u00fcl\u00f6n\u00f6s figyelmet ford\u00edtva a rakt\u00e1rkapacit\u00e1sra \u00e9s a beszerz\u00e9sre. A whisky mellett fokozatosan b\u0151v\u00edtett\u00e9k portf\u00f3li\u00f3jukat <strong>pr\u00e9mium rumokkal, ginekkel \u00e9s egy\u00e9b szeszes italokkal.<\/strong><\/p>\n<p><strong>A pand\u00e9mia hatalmas kih\u00edv\u00e1st jelentett a c\u00e9g sz\u00e1m\u00e1ra<\/strong>, mivel egyik pillanatr\u00f3l a m\u00e1sikra<strong> be kellett z\u00e1rniuk fizikai \u00fczleteiket \u00e9s b\u00e1rjukat.<\/strong> Az online \u00fczlet\u00e1g viszont felp\u00f6rg\u00f6tt, \u00e9s a c\u00e9g gyors alkalmazkod\u00e1ssal \u00e1tcsoportos\u00edtotta munkaerej\u00e9t: a bartenderek \u00e9s bolti dolgoz\u00f3k a rakt\u00e1rban seg\u00edtettek. A t\u00f6bb l\u00e1bon \u00e1ll\u00e1s bizony\u00edtotta el\u0151ny\u00e9t, \u00e9s seg\u00edtett abban, hogy a<strong> v\u00e1llalat ne csak \u00e1tv\u00e9szelje ezt az id\u0151szakot, hanem n\u00f6vekedni is tudjon<\/strong><\/p>\n<p>A n\u00f6veked\u00e9shez elengedhetetlen volt a <strong>menedzsment fokozatos ki\u00e9p\u00edt\u00e9se<\/strong>, amelyben m\u00e1r kor\u00e1n elkezdtek gondolkodni. L\u00e9trehozt\u00e1k a kulcspoz\u00edci\u00f3kat, mint a beszerz\u00e9si, p\u00e9nz\u00fcgyi, sales \u00e9s marketing vezet\u0151i szerepk\u00f6r\u00f6k, hogy elker\u00fclj\u00e9k a mikromenedzsment csapd\u00e1j\u00e1t. A vezet\u0151k felhatalmaz\u00e1sa \u00e9s az \u00f6n\u00e1ll\u00f3s\u00e1g biztos\u00edt\u00e1sa hozz\u00e1j\u00e1rult ahhoz, hogy a <strong>c\u00e9g stabilan n\u00f6vekedhessen, mik\u00f6zben a tulajdonosoknak t\u00f6bb strat\u00e9giai mozg\u00e1st\u00e9r maradt.<\/strong><\/p>\n<p>A kezdeti \u00e9vek ut\u00e1n Kati \u00e9s f\u00e9rje egyre ink\u00e1bb a <strong>tulajdonosi szeml\u00e9letm\u00f3d fel\u00e9 mozdultak el<\/strong>, \u00e9s c\u00e9ljuk az volt, hogy ne csak keresked\u0151k, hanem <strong>m\u00e1rk\u00e1k piacra vezet\u0151i legyenek.<\/strong> A v\u00e1llalat ma m\u00e1r nem csup\u00e1n pr\u00e9mium italokat \u00e9rt\u00e9kes\u00edt, hanem <strong>disztrib\u00fatork\u00e9nt \u00e9s m\u00e1rka\u00e9p\u00edt\u0151k\u00e9nt is m\u0171k\u00f6dik<\/strong>, egyedi t\u00f6rt\u00e9neteket \u00e9s min\u0151s\u00e9gi term\u00e9keket hozva a hazai piacra. Ez a strat\u00e9gia hossz\u00fa t\u00e1von <strong>biztos\u00edt fenntarthat\u00f3 n\u00f6veked\u00e9st<\/strong>, mivel a saj\u00e1t m\u00e1rk\u00e1s disztrib\u00faci\u00f3 nagyobb kontrollt \u00e9s jobb \u00e1rr\u00e9st k\u00edn\u00e1l, mint a klasszikus kereskedelem.<\/p>\n<p>Szatm\u00e1ri Kati szerint a <strong>siker egyik legfontosabb eleme, hogy az ember szenved\u00e9llyel csin\u00e1lja azt, amiben hisz<\/strong>, mert a v\u00e1llalkoz\u00e1s rengeteg energi\u00e1t \u00e9s kitart\u00e1st ig\u00e9nyel. Emellett kulcsfontoss\u00e1g\u00fa a <strong>folyamatos alkalmazkod\u00e1s<\/strong>, hiszen egy n\u00f6vekv\u0151 c\u00e9gben a v\u00e1ltoz\u00e1s elker\u00fclhetetlen, \u00e9s csak azok maradnak versenyben, akik <strong>rugalmasan tudnak reag\u00e1lni.<\/strong> A szem\u00e9lyes fejl\u0151d\u00e9s is elengedhetetlen: Kati p\u00e9ld\u00e1ul a <strong>medit\u00e1ci\u00f3t haszn\u00e1lja stresszkezel\u00e9sre, hogy megtal\u00e1lja az egyens\u00falyt a v\u00e1llalkoz\u00e1s \u00e9s a mag\u00e1n\u00e9let k\u00f6z\u00f6tt.<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6dfaF3hTSbtHeJTmyOL9I2?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/6dfaF3hTSbtHeJTmyOL9I2\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/lehetetlen-mondt\u00e1k-ma-7-milli\u00e1rdos-whisky-birodalmat\/id1585202757?i=1000698897892&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/youtu.be\/VZddTRLZr5Q?si=cpXqE8OecCIgKwGr\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/16779298\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/watch?v=VZddTRLZr5Q&amp;si=Gs0MLL-bfsGKcSVr\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-szatmari-katalin-250312\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=szatmari-kati-\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A besz\u00e9lget\u00e9s vend\u00e9ge Szatm\u00e1ri Kati, a WhiskeyNet t\u00e1rsalap\u00edt\u00f3ja, aki megosztja, hogyan \u00e9p\u00edtett sikeres v\u00e1llalkoz\u00e1st egy olyan ipar\u00e1gban, amelyet hagyom\u00e1nyosan nem n\u0151i ter\u00fcletk\u00e9nt tartanak sz\u00e1mon. A podcast sor\u00e1n arra keresik a v\u00e1laszt, milyen l\u00e9p\u00e9sekkel lehet hossz\u00fa t\u00e1von n\u00f6vekedni \u00e9s piacot form\u00e1lni a pr\u00e9mium italok vil\u00e1g\u00e1ban. Kati szem\u00e9lyes szenved\u00e9lye \u00e9s szakmai m\u00faltja a whisky ir\u00e1nt kulcsszerepet j\u00e1tszott [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,441,387,735],"class_list":["post-21109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-ertekesites","tag-interju","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEHETETLEN - mondt\u00e1k. Ma 7 milli\u00e1rdos whisky birodalmat vezet 3 gyerekes anyak\u00e9nt. | Szatm\u00e1ri Kati<\/title>\n<meta name=\"description\" content=\"Hogyan lett egy szenved\u00e9lyb\u0151l 7 milli\u00e1rdos biznisz? \u2013 Szatm\u00e1ri Kati \u00e9s a WhiskeyNet t\u00f6rt\u00e9nete a C\u00e9g\u00e9p\u00edt\u0151k Podcastben!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2025\/03-13\/cegepitok-szatmari-kati-whiskeynet\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEHETETLEN - mondt\u00e1k. 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