{"id":21122,"date":"2025-03-26T12:22:50","date_gmt":"2025-03-26T11:22:50","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21122"},"modified":"2025-03-27T10:49:33","modified_gmt":"2025-03-27T09:49:33","slug":"cegepitok-kapitany-istvan-shell","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/03-26\/cegepitok-kapitany-istvan-shell\/","title":{"rendered":"500.000 ember volt f\u0151n\u00f6ke: a magyar mentalit\u00e1s \u00f3ri\u00e1si el\u0151ny a nyugatiakkal szemben &#8211; Kapit\u00e1ny Istv\u00e1n"},"content":{"rendered":"<p>Kapit\u00e1ny Istv\u00e1n neve vil\u00e1gszerte ismert a v\u00e1llalatvezet\u00e9s \u00e9s kiskereskedelem ter\u00fclet\u00e9n. A magyar \u00fczletember a Shell glob\u00e1lis aleln\u00f6kek\u00e9nt 47 ezer t\u00f6lt\u0151\u00e1llom\u00e1s\u00e9rt \u00e9s 500 ezer koll\u00e9g\u00e1\u00e9rt felelt, mik\u00f6zben olyan szeml\u00e9letet k\u00f6vetett, amely a gyakorlatban, nem pedig elm\u00e9leti s\u00edkon alapult. Karrierje nem egy el\u0151re kital\u00e1lt, prec\u00edzen megtervezett p\u00e1lya\u00edv ment\u00e9n alakult, hanem lehet\u0151s\u00e9gek \u00e9s d\u00f6nt\u00e9sek sorozat\u00e1b\u00f3l \u00e1llt \u00f6ssze \u2013 mindig v\u00e1llalva a felel\u0151ss\u00e9get \u00e9s b\u00edzva abban, hogy aki mer, az nyer.<\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/15HPwM3LyXnu2KpF4DeVvz?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>A kezdetek<\/h2>\n<p>Istv\u00e1n t\u00f6rt\u00e9nete egy \u00e1rtatlan k\u00e9rd\u00e9ssel kezd\u0151d\u00f6tt egy budapesti bev\u00e1s\u00e1rl\u00f3k\u00f6zpontban, amikor egy k\u00fclf\u00f6ldi Shell-vezet\u0151nek seg\u00edtett eligazodni. Ez az apr\u00f3 gesztus lett a bel\u00e9p\u0151je a vil\u00e1g egyik legnagyobb energiaipari v\u00e1llalat\u00e1hoz. Ezt k\u00f6vet\u0151en tehets\u00e9ge \u00e9s elhivatotts\u00e1ga r\u00e9v\u00e9n gyorsan l\u00e9pdelt el\u0151re a rangl\u00e9tr\u00e1n, m\u00edgnem 200 milli\u00e1rd doll\u00e1ros \u00fczlet\u00e1g\u00e9rt v\u00e1llalt felel\u0151ss\u00e9get.<\/p>\n<h2>Gyermekkor \u00e9s \u00e9rt\u00e9krend<\/h2>\n<p>Istv\u00e1n mindig b\u00fcszk\u00e9n hivatkozik gyermekkor\u00e1ra \u00e9s csal\u00e1di gy\u00f6kereire. Egy f\u0171szeres unok\u00e1jak\u00e9nt belesz\u00fcletett a kereskedelem vil\u00e1g\u00e1ba, ahol kor\u00e1n megtapasztalta az \u00fczlet m\u0171k\u00f6d\u00e9s\u00e9t. Eredetileg pil\u00f3ta szeretett volna lenni, de v\u00e9g\u00fcl a v\u00e1llalkoz\u00e1s \u00e9s a m\u00e1rka\u00e9p\u00edt\u00e9s fel\u00e9 fordult. A magyarorsz\u00e1gi \u00e9vek alatt megszerzett \u00e9rt\u00e9krendje \u00e9s munkaetik\u00e1ja k\u00e9s\u0151bb is meghat\u00e1rozta d\u00f6nt\u00e9seit \u00e9s vezet\u0151i st\u00edlus\u00e1t.<\/p>\n<h2>Vezet\u0151i hozz\u00e1\u00e1ll\u00e1s: 80% m\u0171k\u00f6dtet\u00e9s, 20% strat\u00e9gia<\/h2>\n<p>Sokan \u00fagy gondolj\u00e1k, hogy egy nagyv\u00e1llalati vezet\u0151 f\u0151 feladata a strat\u00e9giaalkot\u00e1s. Istv\u00e1n szerint azonban a val\u00f3di siker nem a nagy szavakon, hanem a m\u0171k\u00f6dtet\u00e9sen m\u00falik. A v\u00e1llalatvezet\u00e9s l\u00e9nyege a r\u00e9szletek szeretete (\u201eRetail is detail\u201d), hiszen a legkisebb \u00fczleti d\u00f6nt\u00e9sek is jelent\u0151s hat\u00e1ssal lehetnek. Ezt a hozz\u00e1\u00e1ll\u00e1st k\u00f6vetve a Shell glob\u00e1lis aleln\u00f6kek\u00e9nt is mindig a mindennapi m\u0171k\u00f6d\u00e9s \u00e9s hat\u00e9konys\u00e1g jav\u00edt\u00e1s\u00e1ra f\u00f3kusz\u00e1lt.<\/p>\n<h2>Motiv\u00e1ci\u00f3 \u00e9s elismer\u00e9s<\/h2>\n<p>Egy c\u00e9g nem rendelkezhet kiv\u00e1l\u00f3 \u00fcgyf\u00e9lkiszolg\u00e1l\u00e1ssal, ha a dolgoz\u00f3i nem el\u00e9gedettek. Istv\u00e1n mindig hitt a motiv\u00e1ci\u00f3 \u00e9s az elismer\u00e9s erej\u00e9ben, ez\u00e9rt p\u00e9ld\u00e1ul t\u00f6bb ezer Shell-kutast vitt el vil\u00e1gk\u00f6r\u00fcli utakra. C\u00e9lja az volt, hogy a dolgoz\u00f3k ne csup\u00e1n alkalmazottak legyenek, hanem val\u00f3di elhivatotts\u00e1ggal v\u00e9gezz\u00e9k munk\u00e1jukat. A vezet\u0151k felel\u0151ss\u00e9ge az, hogy megfelel\u0151 k\u00f6rnyezetet teremtsenek \u2013 nemcsak a hat\u00e9konys\u00e1g miatt, hanem az\u00e9rt is, mert \u00edgy \u00e9p\u00edthet\u0151 fel egy hossz\u00fa t\u00e1von is sikeres szervezet.<\/p>\n<h2>A m\u00e1rka\u00e9p\u00edt\u00e9s alapja: amit csin\u00e1lsz, nem amit mondasz<\/h2>\n<p>A Shell alatt Istv\u00e1n vil\u00e1gszinten is sikeres magyar innov\u00e1ci\u00f3kat vitt v\u00e9gig, mint p\u00e9ld\u00e1ul a Club Smart h\u0171s\u00e9gprogram vagy a Select \u00fczletek. \u00dagy gondolta, hogy egy er\u0151s m\u00e1rka nem csup\u00e1n a kommunik\u00e1ci\u00f3n m\u00falik, hanem azon is, hogy mit tesz egy c\u00e9g nap mint nap. A hiteles m\u00e1rka\u00e9p\u00edt\u00e9s alapja az \u00e9rt\u00e9kteremt\u00e9s, nem pedig a hangzatos marketing\u00fczenetek.<\/p>\n<h2>A j\u00f3 vezet\u0151 okos emberekkel veszi k\u00f6rbe mag\u00e1t<\/h2>\n<p>Sokan f\u00e9lnek er\u0151sebb koll\u00e9g\u00e1kat maguk mell\u00e9 venni, mert att\u00f3l tartanak, hogy elvesz\u00edtik hatalmukat. Istv\u00e1n azonban mindig arra \u00f6szt\u00f6n\u00f6zte vezet\u0151t\u00e1rsait, hogy ne f\u00e9ljenek tehets\u00e9gesebb embereket alkalmazni. Az igazi vezet\u0151 nem domin\u00e1l, hanem t\u00e1mogat \u00e9s felhatalmaz \u2013 pontosan ezt jelentette sz\u00e1m\u00e1ra a \u201eempower the frontline\u201d elv, amely azt hangs\u00falyozza, hogy a d\u00f6nt\u00e9seket ott kell meghozni, ahol sz\u00fcks\u00e9g van r\u00e1juk, nem a k\u00f6zpontban.<\/p>\n<h2>A r\u00e9szletek szeretete \u00e9s az \u00fczleti logika<\/h2>\n<p>Istv\u00e1n sikeress\u00e9g\u00e9nek egyik kulcsa az apr\u00f3 r\u00e9szletek ir\u00e1nti figyelem volt. M\u00e9g egy egyszer\u0171 term\u00e9k, p\u00e9ld\u00e1ul a grillcsirke eset\u00e9ben is pontosan kisz\u00e1molta a profit- \u00e9s vesztes\u00e9gar\u00e1nyt. A kiskereskedelem vil\u00e1g\u00e1ban minden sz\u00e1m\u00edt, \u00e9s az igazi k\u00fcl\u00f6nbs\u00e9get az adja, hogy hogyan m\u0171k\u00f6dtet\u00fcnk egy rendszert.<\/p>\n<h2>Storytelling \u00e9s prezent\u00e1ci\u00f3s er\u0151<\/h2>\n<p>Egy vezet\u0151 nemcsak d\u00f6nt\u00e9seivel, hanem kommunik\u00e1ci\u00f3j\u00e1val is hat\u00e1ssal van k\u00f6rnyezet\u00e9re. Istv\u00e1n t\u00f6rt\u00e9netmes\u00e9l\u00e9si k\u00e9pess\u00e9ge \u00e9s humora seg\u00edtett neki vezet\u0151i szerep\u00e9ben, legyen sz\u00f3 \u00f3ri\u00e1si konferenci\u00e1kr\u00f3l vagy kisebb \u00fczleti tal\u00e1lkoz\u00f3kr\u00f3l. Szerinte a j\u00f3 t\u00f6rt\u00e9net\u00e9p\u00edt\u00e9s \u00e9s az \u00f6nazonoss\u00e1g elengedhetetlen a hat\u00e9kony vezet\u00e9sben.<\/p>\n<h2>Hogyan adsz \u00e1t egy birodalmat?<\/h2>\n<p>Egy vezet\u0151 \u00e9let\u00e9ben elj\u00f6n a pillanat, amikor tov\u00e1bb kell l\u00e9pnie, \u00e9s helyet kell adnia az \u00faj gener\u00e1ci\u00f3knak. Istv\u00e1n sz\u00e1m\u00e1ra az ut\u00f3dl\u00e1s k\u00f6zel sem egy f\u00e1jdalmas folyamat volt, hanem egy tudatos d\u00f6nt\u00e9s arr\u00f3l, hogy mikor j\u00f6n el az id\u0151 a h\u00e1tt\u00e9rbe vonul\u00e1sra. Egy j\u00f3 vezet\u0151 felismeri, hogy nem kell \u00f6r\u00f6kk\u00e9 a cs\u00facson maradnia \u2013 a siker egyik defin\u00edci\u00f3ja pedig \u00e9ppen az, hogy milyen nyomot hagyunk magunk ut\u00e1n.<\/p>\n<h2>Csal\u00e1d, bar\u00e1tok \u00e9s a val\u00f3di t\u00e1mogat\u00e1s<\/h2>\n<p>A siker \u00f6nmag\u00e1ban nem \u00e9r semmit, ha nincs m\u00f6g\u00f6tte stabil mag\u00e1n\u00e9let. Istv\u00e1n mindig hangs\u00falyozta, hogy a bar\u00e1tok, a csal\u00e1d \u00e9s a t\u00e1mogat\u00f3 k\u00f6zeg n\u00e9lk\u00fcl egyetlen nagy eredm\u00e9ny sem \u00e9r sokat. A val\u00f3di \u00e9letmin\u0151s\u00e9g nem kiz\u00e1r\u00f3lag szakmai sikerekben m\u00e9rhet\u0151, hanem azokban az emberekben is, akiket magunk mell\u00e9 \u00e1ll\u00edtunk az utunk sor\u00e1n.<\/p>\n<h2>A siker igazi defin\u00edci\u00f3ja<\/h2>\n<p>Kapit\u00e1ny Istv\u00e1n szerint a siker nem csup\u00e1n vagyon, poz\u00edci\u00f3 vagy hatalom k\u00e9rd\u00e9se. Az igazi siker az, ha az ember k\u00e9pes m\u00e1sokat inspir\u00e1lni, ha \u00e9rt\u00e9ket teremt, \u00e9s ha az \u00fatja v\u00e9g\u00e9n el\u00e9gedetten n\u00e9zhet vissza arra, amit fel\u00e9p\u00edtett. A Shelln\u00e9l elt\u00f6lt\u00f6tt \u00e9vtizedek ut\u00e1n most m\u00e1r nem csup\u00e1n a m\u00faltbeli eredm\u00e9nyek jelentik sz\u00e1m\u00e1ra a legfontosabb m\u00e9rc\u00e9t, hanem az, hogy milyen hat\u00e1ssal volt az \u0151t k\u00f6r\u00fclvev\u0151 emberek \u00e9let\u00e9re.<\/p>\n<p><strong>Ez a t\u00f6rt\u00e9net egy vid\u00e9ki magyar fi\u00fa \u00fatja a v\u00e1llalatvezet\u0151k legsz\u0171kebb elitj\u00e9ig \u2013 egy p\u00e9lda arra, hogy felel\u0151ss\u00e9gv\u00e1llal\u00e1ssal, r\u00e9szletekre val\u00f3 odafigyel\u00e9ssel \u00e9s hiteles emberi kapcsolatokkal b\u00e1rmilyen magass\u00e1g megh\u00f3d\u00edthat\u00f3!<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/15HPwM3LyXnu2KpF4DeVvz?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/15HPwM3LyXnu2KpF4DeVvz\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/500-000-ember-volt-f\u0151n\u00f6ke-a-magyar-mentalit\u00e1s\/id1585202757?i=1000700904573&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=xzselzCFR4U\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/16862417-500-000-ember-volt-fonoke-a-magyar-mentalitas-oriasi-elony-a-nyugatiakkal-szemben-kapitany-istvan\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/xzselzCFR4U\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-kapitany-istvan-250326\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=kapitany-istvan-250326\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kapit\u00e1ny Istv\u00e1n neve vil\u00e1gszerte ismert a v\u00e1llalatvezet\u00e9s \u00e9s kiskereskedelem ter\u00fclet\u00e9n. A magyar \u00fczletember a Shell glob\u00e1lis aleln\u00f6kek\u00e9nt 47 ezer t\u00f6lt\u0151\u00e1llom\u00e1s\u00e9rt \u00e9s 500 ezer koll\u00e9g\u00e1\u00e9rt felelt, mik\u00f6zben olyan szeml\u00e9letet k\u00f6vetett, amely a gyakorlatban, nem pedig elm\u00e9leti s\u00edkon alapult. Karrierje nem egy el\u0151re kital\u00e1lt, prec\u00edzen megtervezett p\u00e1lya\u00edv ment\u00e9n alakult, hanem lehet\u0151s\u00e9gek \u00e9s d\u00f6nt\u00e9sek sorozat\u00e1b\u00f3l \u00e1llt \u00f6ssze \u2013 [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[401,732,441,387,735],"class_list":["post-21122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-a-jo-vezeto","tag-cegepitok","tag-ertekesites","tag-interju","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>500.000 ember volt f\u0151n\u00f6ke: a magyar mentalit\u00e1s \u00f3ri\u00e1si el\u0151ny a nyugatiakkal szemben - Kapit\u00e1ny Istv\u00e1n<\/title>\n<meta name=\"description\" content=\"\u201e\u00cdgy \u00e9p\u00edtettem fel egy glob\u00e1lis karriert a semmib\u0151l!\u201d - Hallgasd meg a Kapit\u00e1ny Istv\u00e1nnal, a Shell ex-aleln\u00f6k\u00e9vel k\u00e9sz\u00fclt besz\u00e9lget\u00e9st!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2025\/03-26\/cegepitok-kapitany-istvan-shell\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"500.000 ember volt f\u0151n\u00f6ke: a magyar mentalit\u00e1s \u00f3ri\u00e1si el\u0151ny a nyugatiakkal szemben - Kapit\u00e1ny Istv\u00e1n\" \/>\n<meta property=\"og:description\" content=\"\u201e\u00cdgy \u00e9p\u00edtettem fel egy glob\u00e1lis karriert a semmib\u0151l!\u201d - Hallgasd meg a Kapit\u00e1ny Istv\u00e1nnal, a Shell ex-aleln\u00f6k\u00e9vel k\u00e9sz\u00fclt besz\u00e9lget\u00e9st!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2025\/03-26\/cegepitok-kapitany-istvan-shell\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T11:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T09:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2025\/03\/kapitany-BLOG-pic-1190x750-KIEMELT-CIKK.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u00c1kos Szelle\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"MiniCRM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2025\/03-26\/cegepitok-kapitany-istvan-shell\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2025\/03-26\/cegepitok-kapitany-istvan-shell\/\"},\"author\":{\"name\":\"\u00c1kos Szelle\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/#\/schema\/person\/f42c3023cd3a47a98325aacebe2f9b0f\"},\"headline\":\"500.000 ember volt f\u0151n\u00f6ke: a magyar mentalit\u00e1s \u00f3ri\u00e1si el\u0151ny a nyugatiakkal szemben &#8211; 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