{"id":21140,"date":"2025-04-09T08:08:06","date_gmt":"2025-04-09T06:08:06","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21140"},"modified":"2025-04-09T08:08:06","modified_gmt":"2025-04-09T06:08:06","slug":"cegepitok-zsolt-orsolya-multi-alarm","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/04-09\/cegepitok-zsolt-orsolya-multi-alarm\/","title":{"rendered":"32 \u00e9ves n\u0151k\u00e9nt 10 milli\u00e1rdos c\u00e9g \u00e9l\u00e9n: a gener\u00e1ci\u00f3v\u00e1lt\u00e1s igazi \u00e1ra | Zsolt Orsolya, Multi Alarm"},"content":{"rendered":"<p>Zsolt Orsolya, a Multi Alarm Zrt. vez\u00e9rigazgat\u00f3ja rendk\u00edv\u00fcli nyitotts\u00e1ggal osztja meg saj\u00e1t t\u00f6rt\u00e9net\u00e9t arr\u00f3l, hogyan v\u00e1lt n\u0151k\u00e9nt, fiatalk\u00e9nt \u00e9s csal\u00e1dtagk\u00e9nt egy orsz\u00e1gosan ismert vagyonv\u00e9delmi v\u00e1llalkoz\u00e1s \u00e9l\u00e9re. Az \u0151 vezet\u0151i szeml\u00e9lete \u00faj megvil\u00e1g\u00edt\u00e1sba helyezi nemcsak a gener\u00e1ci\u00f3v\u00e1lt\u00e1s k\u00e9rd\u00e9s\u00e9t, hanem azt is, mit jelent ma felel\u0151s, emberk\u00f6zpont\u00fa \u00e9s innovat\u00edv m\u00f3don c\u00e9get vezetni egy folyamatosan v\u00e1ltoz\u00f3 vil\u00e1gban.<\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4y3oEsN89sHxtDdW2uwgVt?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u201eA gener\u00e1ci\u00f3v\u00e1lt\u00e1s nem lehet r\u00f3zsasz\u00edn sikert\u00f6rt\u00e9net\u201d<\/h2>\n<p>A Multi Alarm Zrt. egy klasszikus csal\u00e1di v\u00e1llalkoz\u00e1sk\u00e9nt indult, amely az id\u0151k sor\u00e1n piacvezet\u0151 szerepet v\u00edvott ki mag\u00e1nak a vagyon- \u00e9s \u00e9letv\u00e9delem ter\u00fclet\u00e9n. Zsolt Orsolya gyermekkora \u00f3ta k\u00f6zelr\u0151l k\u00f6vette a c\u00e9g m\u0171k\u00f6d\u00e9s\u00e9t, de semmik\u00e9ppen sem &#8222;k\u00f6nny\u00edtett p\u00e1ly\u00e1n&#8221; jutott poz\u00edci\u00f3ba. R\u00e9szmunkaid\u0151ben kezdett el dolgozni a c\u00e9gn\u00e9l, el\u0151sz\u00f6r \u00f6n\u00e1ll\u00f3 projekteken, \u00e9s lassan, tudatosan haladt el\u0151re. Be kellett bizony\u00edtania, hogy nemcsak csal\u00e1di kapcsolataib\u00f3l \u00e9l, hanem val\u00f3di \u00e9rt\u00e9ket tud hozz\u00e1adni a m\u0171k\u00f6d\u00e9shez \u2013 kezdetben operat\u00edv, majd vezet\u0151i szinten is.<\/p>\n<p>A gener\u00e1ci\u00f3v\u00e1lt\u00e1s kulcsa nem csup\u00e1n a poz\u00edci\u00f3 \u00e1tad\u00e1sa volt, hanem egy teljes szeml\u00e9letv\u00e1lt\u00e1s is, amelynek f\u0151 elemei az emberk\u00f6zpont\u00fas\u00e1g, a fejleszt\u0151 visszajelz\u00e9s kult\u00far\u00e1ja \u00e9s a szervezeti nyitotts\u00e1g. Orsolya szerint az autoriter, parancsuralmi vezet\u00e9si st\u00edlus sok\u00e1ig jellemz\u0151 volt a v\u00e1llalat m\u0171k\u00f6d\u00e9s\u00e9re. A menedzsment-megbesz\u00e9l\u00e9seken kezdetben sok volt a csend, a f\u00e9lelem, a bizalmatlans\u00e1g. Vezet\u0151k\u00e9nt c\u00e9lul t\u0171zte ki, hogy ezt a kult\u00far\u00e1t \u00e1tform\u00e1lja: olyan munkak\u00f6rnyezetet szeretett volna teremteni, ahol a visszajelz\u00e9s term\u00e9szetes, \u00e9rt\u00e9ke van, \u00e9s nem fenyeget\u00e9sk\u00e9nt, hanem fejl\u0151d\u00e9si lehet\u0151s\u00e9gk\u00e9nt jelenik meg.<\/p>\n<h2>\u201eSzeretem a szab\u00e1lyokat, de nem azok\u00e9rt vagyok itt\u201d<\/h2>\n<p>N\u00e1la a szab\u00e1lyok nem a kontroll eszk\u00f6zei, hanem a k\u00f6z\u00f6s m\u0171k\u00f6d\u00e9s keretei. A vezet\u0151i szerep pedig nem parancsok osztogat\u00e1sa, hanem szolg\u00e1lat \u00e9s felel\u0151ss\u00e9gv\u00e1llal\u00e1s, k\u00fcl\u00f6n\u00f6sen v\u00e1ls\u00e1ghelyzetekben. A COVID-j\u00e1rv\u00e1ny idej\u00e9n Orsolya v\u00e9gk\u00e9pp \u00e1t\u00e9lte, mit is jelent a felel\u0151s vezet\u00e9s. Szerinte egy olyan c\u00e9g, amely biztons\u00e1got \u00e1rul, nem hivatkozhat a k\u00f6r\u00fclm\u00e9nyekre: \u201eEz nem lehet k\u00e9rd\u00e9s, nem mondhatjuk, hogy pl. COVID van.\u201d A bizalom, amit az \u00fcgyf\u00e9l fel\u00e9 k\u00f6zvet\u00edtenek, minden k\u00f6r\u00fclm\u00e9nyek k\u00f6z\u00f6tt s\u00e9rthetetlen kell maradjon.<\/p>\n<p>Az elm\u00falt \u00e9vek egyik legmeghat\u00e1roz\u00f3bb v\u00e1ltoz\u00e1sa a v\u00e1llalat \u00e9let\u00e9ben a digitaliz\u00e1ci\u00f3 volt. Orsolya nem menek\u00fcl\u00e9si \u00fatk\u00e9nt, hanem eszk\u00f6zk\u00e9nt tekint a technol\u00f3gi\u00e1ra. A digitaliz\u00e1ci\u00f3 nem v\u00e1ltja ki az emberi kapcsolatokat, hanem lehet\u0151v\u00e9 teszi, hogy az emberek emberibb munk\u00e1t v\u00e9gezzenek. Az \u00faj applik\u00e1ci\u00f3k, chatbotok, automatiz\u00e1lt \u00fcgyf\u00e9lkezel\u00e9si rendszerek \u00e9s adatvez\u00e9relt d\u00f6nt\u00e9shozatal mind a hat\u00e9konyabb \u00e9s kisz\u00e1m\u00edthat\u00f3bb m\u0171k\u00f6d\u00e9st szolg\u00e1lj\u00e1k. A Google Maps alap\u00fa j\u00e1r\u0151r\u00fatvonalak p\u00e9ld\u00e1ul nemcsak logisztikai hat\u00e9konys\u00e1got hoztak, hanem jav\u00edtott\u00e1k az \u00fcgyf\u00e9l\u00e9lm\u00e9nyt is.<\/p>\n<h2>&#8222;Bizalmat adunk el&#8221;<\/h2>\n<p>Az \u00fcgyf\u00e9l\u00e9lm\u00e9ny ugyanis kulcsfontoss\u00e1g\u00fa a Multi Alarm m\u0171k\u00f6d\u00e9s\u00e9ben: sokkal t\u00f6bbr\u0151l van itt sz\u00f3, mint technikai fel\u00fcgyeletr\u0151l vagy riaszt\u00f3rendszerekr\u0151l. A szolg\u00e1ltat\u00e1s nyugalmat jelent, emberi kapcsolatot, jelenl\u00e9tet \u2013 olyan \u00e9rt\u00e9keket, amelyeket nem lehet g\u00e9pes\u00edteni. Ahogy Orsolya fogalmaz: \u201eA szolg\u00e1ltat\u00e1sunk t\u00e1rgya a bizalom.&#8221;<\/p>\n<p>Az, hogy ott vagyunk, amikor senki m\u00e1s.\u201d Ez a megk\u00f6zel\u00edt\u00e9s k\u00fcl\u00f6n\u00f6sen er\u0151s \u00e9rvk\u00e9nt szolg\u00e1lt az elm\u00falt id\u0151szakban, amikor a c\u00e9g nemcsak organikusan b\u0151v\u00fclt, hanem egy konkurens v\u00e1llalat felv\u00e1s\u00e1rl\u00e1s\u00e1val is \u00faj szintre l\u00e9pett. Az akviz\u00edci\u00f3 viszont nem puszt\u00e1n piaci el\u0151ny, hanem kultur\u00e1lis kih\u00edv\u00e1s is: \u00faj emberek, \u00faj szok\u00e1sok, elt\u00e9r\u0151 m\u0171k\u00f6d\u00e9si elvek tal\u00e1lkoztak. Ehhez empatikus, figyelmes \u00e9s strat\u00e9giai gondolkod\u00e1s\u00fa vezet\u00e9s kellett \u2013 amit Orsolya szem\u00e9ly\u00e9ben meg is kapott a szervezet.<\/p>\n<h2>Stabil m\u0171k\u00f6d\u00e9s, f\u00f3kuszban az ember<\/h2>\n<p>A Multi Alarm jelenleg m\u00e1r nem csak egy vagyonv\u00e9delmi c\u00e9g: olyan platformm\u00e1 v\u00e1lt, amely a technol\u00f3gia, a bizalom \u00e9s az embers\u00e9g h\u00e1rmas tengely\u00e9n m\u0171k\u00f6dik. A d\u00f6nt\u00e9sek m\u00f6g\u00f6tt egy\u00e9rtelm\u0171 adatalap\u00fa szeml\u00e9let \u00e1ll: \u00faj KPI-okat vezettek be, amelyek nemcsak nyeres\u00e9gess\u00e9gi mutat\u00f3kat, hanem \u00fcgyf\u00e9l\u00e9lm\u00e9nyt \u00e9s munkav\u00e1llal\u00f3i el\u00e9gedetts\u00e9get is m\u00e9rnek. Ez a komplex, rendszerszint\u0171 gondolkod\u00e1s az, ami ma a stabil m\u0171k\u00f6d\u00e9s \u00e9s n\u00f6veked\u00e9s alapj\u00e1t jelenti a v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra.<\/p>\n<p>Zsolt Orsolya t\u00f6rt\u00e9nete nemcsak egy gener\u00e1ci\u00f3v\u00e1lt\u00e1s krokija: szeml\u00e9letform\u00e1l\u00f3 \u00fczenet minden vezet\u0151nek. A j\u00f6v\u0151 c\u00e9gei nem azok lesznek, amelyek a leghat\u00e9konyabban m\u0171k\u00f6dtetnek rendszereket, hanem azok, akik a technol\u00f3gia m\u00f6g\u00f6tt is k\u00e9pesek maradni emberek \u2013 nyitottak, tanulni v\u00e1gy\u00f3k \u00e9s felel\u0151ss\u00e9get v\u00e1llal\u00f3k.<\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4y3oEsN89sHxtDdW2uwgVt?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/4y3oEsN89sHxtDdW2uwgVt\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/32-\u00e9ves-n\u0151k\u00e9nt-10-milli\u00e1rdos-c\u00e9g-\u00e9l\u00e9n-a\/id1585202757?i=1000702816356&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=iyTa_WdKu0M\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/16938917-32-eves-nokent-10-milliardos-ceg-elen-a-generaciovaltas-igazi-ara-zsolt-orsolya-multi-alarm\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/iyTa_WdKu0M\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-zsolt-orsolya-250409\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=zsolt-orsolya-250409\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zsolt Orsolya, a Multi Alarm Zrt. vez\u00e9rigazgat\u00f3ja rendk\u00edv\u00fcli nyitotts\u00e1ggal osztja meg saj\u00e1t t\u00f6rt\u00e9net\u00e9t arr\u00f3l, hogyan v\u00e1lt n\u0151k\u00e9nt, fiatalk\u00e9nt \u00e9s csal\u00e1dtagk\u00e9nt egy orsz\u00e1gosan ismert vagyonv\u00e9delmi v\u00e1llalkoz\u00e1s \u00e9l\u00e9re. Az \u0151 vezet\u0151i szeml\u00e9lete \u00faj megvil\u00e1g\u00edt\u00e1sba helyezi nemcsak a gener\u00e1ci\u00f3v\u00e1lt\u00e1s k\u00e9rd\u00e9s\u00e9t, hanem azt is, mit jelent ma felel\u0151s, emberk\u00f6zpont\u00fa \u00e9s innovat\u00edv m\u00f3don c\u00e9get vezetni egy folyamatosan v\u00e1ltoz\u00f3 vil\u00e1gban. \u201eA [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,441,387,735,738],"class_list":["post-21140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-ertekesites","tag-interju","tag-podcast","tag-sikersztori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>32 \u00e9ves n\u0151k\u00e9nt 10 milli\u00e1rdos c\u00e9g \u00e9l\u00e9n: a gener\u00e1ci\u00f3v\u00e1lt\u00e1s igazi \u00e1ra | Zsolt Orsolya, Multi Alarm<\/title>\n<meta name=\"description\" content=\"32 \u00e9vesen egy 10 milli\u00e1rdos c\u00e9g vezet\u0151i sz\u00e9k\u00e9ben. 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