{"id":21155,"date":"2025-04-23T12:52:11","date_gmt":"2025-04-23T10:52:11","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21155"},"modified":"2025-04-23T13:38:38","modified_gmt":"2025-04-23T11:38:38","slug":"cegepitok-csereklei-zoltan-pelenka-hu","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/04-23\/cegepitok-csereklei-zoltan-pelenka-hu\/","title":{"rendered":"Luxusaut\u00f3 \u00e1r\u00e1t fizette a domain\u00e9rt &#8211; meg\u00e9rte? A 7 milli\u00e1rdos pelenka.hu alap\u00edt\u00f3ja: Csereklei Zolt\u00e1n"},"content":{"rendered":"<p>Csereklei Zolt\u00e1n v\u00e1llalkoz\u00f3i \u00e9let\u00fatja kiv\u00e1l\u00f3 p\u00e9ld\u00e1ja annak, mik\u00e9nt lehet a korai kudarcokb\u00f3l tanulva, tudatos strat\u00e9giai gondolkod\u00e1ssal \u00e9s b\u00e1tor, n\u00e9ha szokatlannak t\u0171n\u0151 d\u00f6nt\u00e9sekkel sikeres c\u00e9get \u00e9p\u00edteni.<\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4lGRyqxDhz5zcGzfgQe1r7?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">&#8222;A domain-\u00e9rt luxusaut\u00f3 \u00e1rat fizettem!&#8221;<\/span><\/h2>\n<p>A C\u00e9g\u00e9p\u00edt\u0151k podcast \u00faj r\u00e9sz\u00e9ben Zolt\u00e1n megosztja t\u00f6rt\u00e9net\u00e9t arr\u00f3l, hogyan v\u00e1lt egy egyszer\u0171, de j\u00f3l megv\u00e1lasztott domain n\u00e9v \u2013 a pelenka.hu \u2013egy 7 milli\u00e1rd forintos forgalm\u00fa v\u00e1llalkoz\u00e1s alapj\u00e1v\u00e1, \u00e9s milyen tanuls\u00e1gok \u00e9rtek \u00fatk\u00f6zben arr\u00f3l, hogyan lehet (\u00e9s kell) egy c\u00e9get val\u00f3di \u00e9rt\u00e9kk\u00e9 tenni.<\/p>\n<p>Zolt\u00e1n els\u0151 v\u00e1llalkoz\u00e1sa egy fontos, \u00e1m keser\u0171 tanuls\u00e1ggal szolg\u00e1lt: a c\u00e9g csak addig m\u0171k\u00f6d\u00f6tt, am\u00edg \u0151 napi szinten vitte a h\u00e1t\u00e1n. Amikor abb\u00f3l kil\u00e9pett, a v\u00e1llalkoz\u00e1s \u00f6sszeomlott, ami vil\u00e1goss\u00e1 tette sz\u00e1m\u00e1ra, hogy egy c\u00e9g igazi \u00e9rt\u00e9k\u00e9t az adja, ha n\u00e9lk\u00fcle is m\u0171k\u00f6dik. Ezt k\u00f6vet\u0151en a Femcafe.hu m\u00e9diaport\u00e1lt t\u00f6bb \u00e9v alatt sikeresen fel\u00e9p\u00edtette majd \u00e9rt\u00e9kes\u00edtette \u2013 ez a tapasztalat \u00e9s p\u00e9nz\u00fcgyi h\u00e1tt\u00e9r tette lehet\u0151v\u00e9, hogy a k\u00f6vetkez\u0151 projektj\u00e9t, a Pelenka.hu-t m\u00e1r tudatosabban, el\u0151re kitervelt rendszerben \u00e9p\u00edtse fel.<\/p>\n<p>A Pelenka.hu indul\u00e1sakor Zolt\u00e1n nemcsak a m\u0171k\u00f6d\u00e9sen gondolkodott, hanem m\u00e1r az elej\u00e9n az exit \u2013 vagyis az esetleges k\u00e9s\u0151bbi kisz\u00e1ll\u00e1s \u2013 lehet\u0151s\u00e9g\u00e9t is szem el\u0151tt tartotta. Ennek szellem\u00e9ben \u00fagy struktur\u00e1lta a c\u00e9get, hogy az id\u0151vel sk\u00e1l\u00e1zhat\u00f3 \u00e9s \u00f6nj\u00e1r\u00f3 legyen, vagyis tulajdonosi jelenl\u00e9t n\u00e9lk\u00fcl is k\u00e9pes legyen megfelel\u0151en m\u0171k\u00f6dni \u00e9s fejl\u0151dni. Ezen az \u00faton a legfontosabb l\u00e9p\u00e9sek k\u00f6z\u00e9 tartozott a menedzsment kialak\u00edt\u00e1sa, a kulcspoz\u00edci\u00f3k felt\u00f6lt\u00e9se, valamint a v\u00e1llalkoz\u00e1s ir\u00e1ny\u00edt\u00e1s\u00e1hoz sz\u00fcks\u00e9ges rendszerek \u2013 mint p\u00e9ld\u00e1ul a CRM \u2013 bevezet\u00e9se. Ezek n\u00e9lk\u00fcl nemcsak az operat\u00edv f\u00fcggetlens\u00e9g, hanem a hossz\u00fa t\u00e1v\u00fa \u00e9rt\u00e9kteremt\u00e9s sem lett volna lehets\u00e9ges.<\/p>\n<p>A c\u00e9gidentit\u00e1s egyik meghat\u00e1roz\u00f3 eleme a domain n\u00e9v volt. A \u201epelenka.hu\u201d \u2013 , amely\u00e9rt Zolt\u00e1n \u00e1ll\u00edt\u00e1sa szerint egy luxusaut\u00f3 \u00e1r\u00e1t fizette \u2013 nemcsak k\u00f6nnyen megjegyezhet\u0151 \u00e9s egy\u00e9rtelm\u0171en azonos\u00edthat\u00f3, hanem nagyban hozz\u00e1j\u00e1rult a m\u00e1rka gyors t\u00e9rnyer\u00e9s\u00e9hez is. Ez j\u00f3l p\u00e9ld\u00e1zza, hogy az els\u0151 pillant\u00e1sra irracion\u00e1lisnak t\u0171n\u0151 d\u00f6nt\u00e9sek \u2013 ha strat\u00e9gi\u00e1ba illeszkednek \u2013 jelent\u0151s versenyel\u0151nyt biztos\u00edthatnak. A j\u00f3 domain m\u00e1r az elej\u00e9n megalapozza a bizalmat, megk\u00f6nny\u00edti a marketingkommunik\u00e1ci\u00f3t, \u00e9s seg\u00edt abban, hogy a c\u00e9lcsoport \u2013 jelen esetben tudatosan v\u00e1lasztottan a kisgyermekes anyuk\u00e1k \u2013 k\u00f6nnyen megtal\u00e1lja a m\u00e1rk\u00e1t.<\/p>\n<h2><span style=\"font-weight: 400;\">&#8222;Pr\u00f3b\u00e1lom \u00f6nj\u00e1r\u00f3v\u00e1 tenni a c\u00e9gemet&#8221;<\/span><\/h2>\n<p>Azonban nem minden a tervez\u00e9sr\u0151l \u00e9s a strukt\u00far\u00e1r\u00f3l sz\u00f3l \u2013 az emberi t\u00e9nyez\u0151k legal\u00e1bb annyira meghat\u00e1roz\u00f3ak. Zolt\u00e1n \u0151szint\u00e9n besz\u00e9l arr\u00f3l, milyen neh\u00e9zs\u00e9geket tapasztalt a t\u00e1rstulajdonosokkal val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s sor\u00e1n. Tapasztalata szerint a t\u00e1rsak sok esetben nem lend\u00fcletet adnak, hanem ink\u00e1bb f\u00e9kezik az el\u0151rehalad\u00e1st, k\u00fcl\u00f6n\u00f6sen, ha elt\u00e9rnek a c\u00e9lok vagy a hozz\u00e1\u00e1ll\u00e1s. Ennek felismer\u00e9se oda vezetett, hogy \u2013 b\u00e1r nem sz\u00edvesen, de \u2013 v\u00e9g\u00fcl kiv\u00e1s\u00e1rolta a t\u00e1rsait. Ezzel l\u00e9trej\u00f6tt egy olyan stabil tulajdonosi strukt\u00fara, amelyben az ir\u00e1ny\u00edt\u00e1s \u00e9s a strat\u00e9giaalkot\u00e1s egy k\u00e9zben \u00f6sszpontosul, biztos\u00edtva a gyors \u00e9s koherens d\u00f6nt\u00e9sek lehet\u0151s\u00e9g\u00e9t.<\/p>\n<p>Noha a c\u00e9l az \u00f6nj\u00e1r\u00f3 m\u0171k\u00f6d\u00e9s volt, Zolt\u00e1n nem t\u00e9vesztette szem el\u0151l, hogy egy v\u00e1llalkoz\u00e1s dinamik\u00e1j\u00e1t k\u00f6vetni kell. Id\u0151nk\u00e9nt visszal\u00e9pett az akt\u00edv szerepb\u0151l, m\u00e1skor viszont \u2013 amikor a helyzet megk\u00edv\u00e1nta \u2013 \u00fajra el\u0151rel\u00e9pett \u00e9s besz\u00e1llt a napi operat\u00edv ir\u00e1ny\u00edt\u00e1sba. Ez a rugalmas hozz\u00e1\u00e1ll\u00e1s szint\u00e9n kulcsfontoss\u00e1g\u00fa a hossz\u00fa t\u00e1v\u00fa sikerhez: nem arr\u00f3l van sz\u00f3, hogy a tulajdonos v\u00e9gleg kivonul, hanem arr\u00f3l, hogy k\u00e9pes strat\u00e9giai szinten bel\u00e9pni, amikor val\u00f3ban sz\u00fcks\u00e9g van r\u00e1.<\/p>\n<p>K\u00fcl\u00f6n figyelmet szentel a szervezeti kult\u00far\u00e1nak \u00e9s a munkat\u00e1rsak motiv\u00e1l\u00e1s\u00e1nak is. A b\u00f3nuszrendszer nem puszt\u00e1n extra juttat\u00e1s; Zolt\u00e1n egyfajta \u201e13. havi fizet\u00e9sk\u00e9nt\u201d \u00e9p\u00edtette be, amely vil\u00e1gos c\u00e9lokhoz k\u00f6t\u00f6tt, egy\u00e9rtelm\u0171en kommunik\u00e1lt, \u00e9s a k\u00f6z\u00f6s sikerb\u0151l val\u00f3 r\u00e9szesed\u00e9st is t\u00fckr\u00f6zi. Ez nemcsak \u00f6szt\u00f6nzi az alkalmazottakat, de el\u0151seg\u00edti azt az \u00e9rz\u00e9st is, hogy mindenki ugyanannak a c\u00e9lnak az el\u00e9r\u00e9s\u00e9n dolgozik.<\/p>\n<h2><span style=\"font-weight: 400;\">&#8222;A koll\u00e9g\u00e1k nem fizetett ellens\u00e9gek&#8221;<\/span><\/h2>\n<p>V\u00e9g\u00fcl, de nem utols\u00f3sorban Zolt\u00e1n hangs\u00falyozza a vezet\u0151i felel\u0151ss\u00e9g fontoss\u00e1g\u00e1t is. Szerinte, ha egy \u00e9v vesztes\u00e9ggel z\u00e1rul, az els\u0151sorban a vezet\u0151 hib\u00e1ja, f\u00fcggetlen\u00fcl a k\u00fcls\u0151 k\u00f6r\u00fclm\u00e9nyekt\u0151l vagy a piaci helyzett\u0151l. Ez a szeml\u00e9let nemcsak al\u00e1zatot \u00e9s \u00f6nreflexi\u00f3t k\u00edv\u00e1n meg, hanem val\u00f3di vezet\u0151i elk\u00f6telezetts\u00e9get is, amely n\u00e9lk\u00fcl egyetlen c\u00e9g sem lehet hossz\u00fa t\u00e1von sikeres.<\/p>\n<p>A Pelenka.hu t\u00f6rt\u00e9nete \u00edgy egyszerre sz\u00f3l az elhivatotts\u00e1gr\u00f3l, a tanul\u00e1sr\u00f3l, a b\u00e1tor d\u00f6nt\u00e9sekr\u0151l, \u00e9s a professzion\u00e1lis c\u00e9ges m\u0171k\u00f6d\u00e9s fel\u00e9 tett tudatos l\u00e9p\u00e9sekr\u0151l. Csereklei Zolt\u00e1n p\u00e9ld\u00e1ja inspir\u00e1ci\u00f3 lehet minden v\u00e1llalkoz\u00f3nak, aki nemcsak t\u00fal\u00e9lni, de val\u00f3di \u00e9rt\u00e9ket teremteni szeretne a piacon \u2013 \u00fagy, hogy a c\u00e9ge egy nap n\u00e9lk\u00fcle is k\u00e9pes legyen prosper\u00e1lni.<\/p>\n<p><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4lGRyqxDhz5zcGzfgQe1r7?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/4lGRyqxDhz5zcGzfgQe1r7\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/luxusaut\u00f3-\u00e1r\u00e1t-fizette-a-domain\u00e9rt-meg\u00e9rte-a\/id1585202757?i=1000704586488&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=8LLF4mCoDzk\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/17026603-luxusauto-arat-fizette-a-domainert-megerte-a-7-milliardos-pelenka-hu-alapitoja-csereklei-zoltan\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/8LLF4mCoDzk\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-csereklei-zoltan-250423\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=csereklei-zoltan-250423\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Csereklei Zolt\u00e1n v\u00e1llalkoz\u00f3i \u00e9let\u00fatja kiv\u00e1l\u00f3 p\u00e9ld\u00e1ja annak, mik\u00e9nt lehet a korai kudarcokb\u00f3l tanulva, tudatos strat\u00e9giai gondolkod\u00e1ssal \u00e9s b\u00e1tor, n\u00e9ha szokatlannak t\u0171n\u0151 d\u00f6nt\u00e9sekkel sikeres c\u00e9get \u00e9p\u00edteni. &#8222;A domain-\u00e9rt luxusaut\u00f3 \u00e1rat fizettem!&#8221; A C\u00e9g\u00e9p\u00edt\u0151k podcast \u00faj r\u00e9sz\u00e9ben Zolt\u00e1n megosztja t\u00f6rt\u00e9net\u00e9t arr\u00f3l, hogyan v\u00e1lt egy egyszer\u0171, de j\u00f3l megv\u00e1lasztott domain n\u00e9v \u2013 a pelenka.hu \u2013egy 7 milli\u00e1rd forintos [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[401,732,387,735,738],"class_list":["post-21155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-a-jo-vezeto","tag-cegepitok","tag-interju","tag-podcast","tag-sikersztori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxusaut\u00f3 \u00e1r\u00e1t fizette a domain\u00e9rt - meg\u00e9rte? 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