{"id":21310,"date":"2025-11-05T08:14:21","date_gmt":"2025-11-05T07:14:21","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21310"},"modified":"2025-11-05T08:14:21","modified_gmt":"2025-11-05T07:14:21","slug":"cegepitok-kis-ervin-egon-szamlazz-hu-binx-zrt","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2025\/11-05\/cegepitok-kis-ervin-egon-szamlazz-hu-binx-zrt\/","title":{"rendered":"Nem akart\u00e1k elhinni, hogy meg lehet \u00e9lni az internetb\u0151l &#8211; Kis Ervin Egon | Sz\u00e1ml\u00e1zz.hu, BinX Zrt."},"content":{"rendered":"<p><b>Mit jelent ma strat\u00e9gi\u00e1ban gondolkodni egy olyan piacon, ami napr\u00f3l napra v\u00e1ltozik?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ebben az epiz\u00f3dban <\/span><b>Egerszegi Kriszti\u00e1n<\/b><span style=\"font-weight: 400;\">, <\/span><b>Kis Ervin Egonnal<\/b><span style=\"font-weight: 400;\">, a <\/span><b>BinX Zrt. vez\u00e9rigazgat\u00f3j\u00e1val <\/b><span style=\"font-weight: 400;\">besz\u00e9lget, aki t\u00f6bb \u00e9vtizedes tapasztalattal elemzi, hogyan form\u00e1lja \u00e1t a digitaliz\u00e1ci\u00f3, a fogyaszt\u00f3i viselked\u00e9s \u00e9s a vezet\u0151i tudatoss\u00e1g a v\u00e1llalkoz\u00f3i d\u00f6nt\u00e9seket.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lac5XckQ4rU?si=GZGrEMFOWPRDBLia\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u201e<\/span><b>A piac nem racion\u00e1lis, de mindig tan\u00edt.<\/b><span style=\"font-weight: 400;\">\u201d \u2013 mondja Egon, aki szerint a legt\u00f6bb c\u00e9g ott hib\u00e1zik, hogy a k\u00f6rnyezetet pr\u00f3b\u00e1lja ir\u00e1ny\u00edtani ahelyett, hogy \u00e9rtelmezn\u00e9.<\/span><\/p>\n<p>&#8222;<b>A strat\u00e9gia nem arr\u00f3l sz\u00f3l, hogy tudod, mi fog t\u00f6rt\u00e9nni, hanem hogy tudod, mit csin\u00e1lsz, ha b\u00e1rmi t\u00f6rt\u00e9nik.<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Az ad\u00e1sban sz\u00f3 esik arr\u00f3l is, hogyan lehet egy c\u00e9g <\/span><b>adapt\u00edv \u00e9s m\u00e9gis f\u00f3kusz\u00e1lt<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">mi\u00e9rt fontos a <\/span><b>vezet\u0151i \u00f6nreflexi\u00f3<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">\u00e9s mi\u00e9rt vallja Egon, hogy \u201e<\/span><b>a b\u00e1tors\u00e1g nem az, amikor nincs f\u00e9lelem, hanem amikor a f\u00e9lelem ellen\u00e9re is d\u00f6ntesz.<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201e<\/span><b>A legt\u00f6bb v\u00e1llalkoz\u00e1s nem az\u00e9rt bukik el, mert rossz volt az \u00f6tlet, hanem mert nem volt f\u00f3kusz.<\/b><span style=\"font-weight: 400;\">\u201d \u2013 hangzik el az egyik legmeghat\u00e1roz\u00f3bb gondolat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A besz\u00e9lget\u00e9s sor\u00e1n v\u00e9gig ott h\u00faz\u00f3dik a felismer\u00e9s: a piac nem ellens\u00e9g, hanem t\u00fck\u00f6r \u2013 \u00e9s aki ezt meg\u00e9rti, az versenyel\u0151nyt szerez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ez az epiz\u00f3d azoknak sz\u00f3l, akik nemcsak c\u00e9get, hanem <\/span><b>strat\u00e9gi\u00e1t \u00e9s tudatoss\u00e1got<\/b><span style=\"font-weight: 400;\"> akarnak \u00e9p\u00edteni \u2013 \u00e9s hajland\u00f3k m\u00e9lyebben meg\u00e9rteni, mi mozgatja val\u00f3j\u00e1ban a piacot.<\/span><\/p>\n<p><b>T\u00e9m\u00e1k \u00e9s id\u0151b\u00e9lyegek<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">00:00 \u2013 Bevezet\u00e9s: mit\u0151l lesz \u00e9rt\u00e9kes egy strat\u00e9gia?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">11:30 \u2013 A piac logik\u00e1ja \u00e9s a val\u00f3s\u00e1g ellentmond\u00e1sai<\/span><\/li>\n<li><span style=\"font-weight: 400;\">26:10 \u2013 A f\u00f3kusz szerepe a v\u00e1llalkoz\u00f3i n\u00f6veked\u00e9sben<\/span><\/li>\n<li><span style=\"font-weight: 400;\">43:00 \u2013 A d\u00f6nt\u00e9shozatal b\u00e1tors\u00e1ga<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1:05:00 \u2013 C\u00e9gkult\u00fara \u00e9s vezet\u0151i \u00f6nreflexi\u00f3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1:32:00 \u2013 A digitaliz\u00e1ci\u00f3 hat\u00e1sa a strat\u00e9gi\u00e1ra<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1:56:00 \u2013 A piac, mint tan\u00edt\u00f3mester<\/span><\/li>\n<li><span style=\"font-weight: 400;\">2:08:00 \u2013 Z\u00e1r\u00f3gondolatok: \u201eA strat\u00e9gia nem j\u00f6v\u0151bel\u00e1t\u00e1s, hanem felk\u00e9sz\u00fclts\u00e9g.\u201d<\/span><\/li>\n<\/ul>\n<p><b>Hallgasd meg az epiz\u00f3dot, \u00e9s gondold \u00fajra, mit jelent ma c\u00e9get \u00e9p\u00edteni egy kisz\u00e1m\u00edthatatlan vil\u00e1gban \u2013 f\u00f3kusz, strat\u00e9gia \u00e9s tudatoss\u00e1g ment\u00e9n.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lac5XckQ4rU?si=GZGrEMFOWPRDBLia\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/103KQXPFPN7xGN7ABrTkX0\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/nem-akart\u00e1k-elhinni-hogy-meg-lehet-\u00e9lni-az-internetb\u0151l\/id1585202757?i=1000735345334&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=lac5XckQ4rU\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/18131148\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/lac5XckQ4rU\">kattints ide<\/a><\/li>\n<\/ul>\n<h3><b>Sokan k\u00e9rdezik Kriszti\u00e1nt\u00f3l: &#8222;Hogyan tehetn\u00e9m jobb\u00e1 a c\u00e9gemet? Mit kellene m\u00e1shogy csin\u00e1lnom, hogy gyorsabban fejl\u0151dj\u00fcnk \u00e9s n\u00f6vekedj\u00fcnk?&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A MiniCRM-n\u00e9l \u00e9vente t\u00f6bb mint 400 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk rendszert \u00e9p\u00edteni, \u00edgy rengeteg bev\u00e1lt m\u00f3dszert \u00e9s tapasztalatot gy\u0171jt\u00f6tt\u00fcnk. Most ezt szeretn\u00e9nk veled is megosztani!<\/span><\/p>\n<p><b>Elk\u00e9sz\u00edtett\u00fcnk egy ingyenes online c\u00e9gauditot<\/b><span style=\"font-weight: 400;\">, amely seg\u00edt felt\u00e1rni a fejlesztend\u0151 ter\u00fcleteket \u00e9s a legjobb n\u00f6veked\u00e9si lehet\u0151s\u00e9geket.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"> T\u00f6ltsd ki p\u00e1r perc alatt a <\/span><a href=\"https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-kis-ervin-egon-251105\"><b>minicrm.hu\/audit<\/b><\/a> <span style=\"font-weight: 400;\">oldalon, \u00e9s hamarosan k\u00fcldj\u00fck az eredm\u00e9nyt e-mailben!<\/span><\/h4>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-kis-ervin-egon-251105\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit jelent ma strat\u00e9gi\u00e1ban gondolkodni egy olyan piacon, ami napr\u00f3l napra v\u00e1ltozik? Ebben az epiz\u00f3dban Egerszegi Kriszti\u00e1n, Kis Ervin Egonnal, a BinX Zrt. vez\u00e9rigazgat\u00f3j\u00e1val besz\u00e9lget, aki t\u00f6bb \u00e9vtizedes tapasztalattal elemzi, hogyan form\u00e1lja \u00e1t a digitaliz\u00e1ci\u00f3, a fogyaszt\u00f3i viselked\u00e9s \u00e9s a vezet\u0151i tudatoss\u00e1g a v\u00e1llalkoz\u00f3i d\u00f6nt\u00e9seket. \u201eA piac nem racion\u00e1lis, de mindig tan\u00edt.\u201d \u2013 mondja Egon, [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,387,735,738],"class_list":["post-21310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-interju","tag-podcast","tag-sikersztori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nem hitt\u00e9k el, hogy meg lehet \u00e9lni az internetb\u0151l - Kis Ervin Egon<\/title>\n<meta name=\"description\" content=\"Ismerd meg az embert a Sz\u00e1ml\u00e1zz.hu \u00e9s a BinX Zrt. m\u00f6g\u00f6tt, \u00e9s hallgasd meg a legjobb v\u00e1llalkoz\u00f3i tippeket - kattints a linkre!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2025\/11-05\/cegepitok-kis-ervin-egon-szamlazz-hu-binx-zrt\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nem hitt\u00e9k el, hogy meg lehet \u00e9lni az internetb\u0151l - Kis Ervin Egon\" \/>\n<meta property=\"og:description\" content=\"Ismerd meg az embert a Sz\u00e1ml\u00e1zz.hu \u00e9s a BinX Zrt. m\u00f6g\u00f6tt, \u00e9s hallgasd meg a legjobb v\u00e1llalkoz\u00f3i tippeket - kattints a linkre!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2025\/11-05\/cegepitok-kis-ervin-egon-szamlazz-hu-binx-zrt\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T07:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2025\/11\/kee-BLOG-pic-1190x750-KIEMELT-CIKK.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u00c1kos Szelle\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"MiniCRM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.minicrm.hu\\\/blog\\\/2025\\\/11-05\\\/cegepitok-kis-ervin-egon-szamlazz-hu-binx-zrt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.minicrm.hu\\\/blog\\\/2025\\\/11-05\\\/cegepitok-kis-ervin-egon-szamlazz-hu-binx-zrt\\\/\"},\"author\":{\"name\":\"\u00c1kos Szelle\",\"@id\":\"https:\\\/\\\/www.minicrm.hu\\\/blog\\\/#\\\/schema\\\/person\\\/f42c3023cd3a47a98325aacebe2f9b0f\"},\"headline\":\"Nem akart\u00e1k elhinni, hogy meg lehet \u00e9lni az internetb\u0151l &#8211; 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