{"id":21343,"date":"2026-02-11T08:08:27","date_gmt":"2026-02-11T07:08:27","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21343"},"modified":"2026-02-11T08:08:27","modified_gmt":"2026-02-11T07:08:27","slug":"cegepitok-pachert-balazs-balazs-kicks","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/02-11\/cegepitok-pachert-balazs-balazs-kicks\/","title":{"rendered":"Az \u00e9retts\u00e9gi el\u0151tt v\u00e1llalkoztam, 20 \u00e9vesen milli\u00e1rdos c\u00e9gem volt &#8211; Pachert Bal\u00e1zs, Balazs Kicks"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A C\u00e9g\u00e9p\u00edt\u0151k leg\u00fajabb epiz\u00f3dj\u00e1ban Egerszegi Kriszti\u00e1n vend\u00e9ge <strong>Pachert Bal\u00e1zs, a Bal\u00e1zsKicks alap\u00edt\u00f3ja, aki h\u00faszas \u00e9vei elej\u00e9n \u00e9p\u00edtett fel milli\u00e1rdos \u00e1rbev\u00e9tel\u0171 v\u00e1llalkoz\u00e1st<\/strong> egy olyan piacon, amely els\u0151 r\u00e1n\u00e9z\u00e9sre tel\u00edtettnek t\u0171nik. A besz\u00e9lget\u00e9s nemcsak \u00fczleti, hanem gener\u00e1ci\u00f3s lenyomat is: hogyan gondolkodik a Z gener\u00e1ci\u00f3 a munk\u00e1r\u00f3l, a p\u00e9nzr\u0151l, a figyelemr\u0151l \u00e9s a m\u00e1rka\u00e9p\u00edt\u00e9sr\u0151l<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1010bna469M?si=oWAlQiFY9O5-n0O4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Bal\u00e1zs t\u00f6rt\u00e9nete r\u00e1vil\u00e1g\u00edt arra, hogy a siker kulcsa nem felt\u00e9tlen\u00fcl a term\u00e9kben rejlik, hanem abban, ki \u00e9s hogyan tud figyelmet szerezni. A Bal\u00e1zsKicks nem klasszikus cip\u0151bolt: a sneaker itt k\u00f6z\u00f6ss\u00e9gi \u00e9s tartalmi eszk\u00f6z, amely online jelenl\u00e9ttel, szem\u00e9lyes m\u00e1rk\u00e1val \u00e9s tudatos marketinggel v\u00e1lik \u00fczlett\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Az epiz\u00f3dban sz\u00f3 esik a TikTok \u00e9s m\u00e1s platformok szerep\u00e9r\u0151l, a szem\u00e9lyes szerepl\u00e9s dilemm\u00e1ir\u00f3l, a gyors n\u00f6veked\u00e9s ment\u00e1lis terheir\u0151l, valamint arr\u00f3l is, mi\u00e9rt lett a fizikai bolt egyszerre \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s marketingeszk\u00f6z.<\/span><\/p>\n<p><strong>Ez az epiz\u00f3d azoknak sz\u00f3l, akik szeretn\u00e9k meg\u00e9rteni, hogyan v\u00e1ltozik a c\u00e9g\u00e9p\u00edt\u00e9s logik\u00e1ja egy olyan korban, ahol a figyelem a legsz\u0171k\u00f6sebb er\u0151forr\u00e1s.<\/strong><\/p>\n<p><b>T\u00e9m\u00e1k \u00e9s id\u0151b\u00e9lyegek<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">00:00 \u2013 Gener\u00e1ci\u00f3s k\u00fcl\u00f6nbs\u00e9gek \u00e9s az \u00fczleti gondolkod\u00e1s<\/span><\/li>\n<li><span style=\"font-weight: 400;\">09:40 \u2013 Az els\u0151 sneaker-elad\u00e1sok \u00e9s a piac meg\u00e9rt\u00e9se<\/span><\/li>\n<li><span style=\"font-weight: 400;\">22:30 \u2013 Figyelem, personal brand \u00e9s online jelenl\u00e9t<\/span><\/li>\n<li><span style=\"font-weight: 400;\">38:10 \u2013 TikTok, Instagram \u00e9s a fiatalok nyelve<\/span><\/li>\n<li><span style=\"font-weight: 400;\">55:00 \u2013 Bolt, mint marketingeszk\u00f6z<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1:09:40 \u2013 Gyors n\u00f6veked\u00e9s, szorong\u00e1s \u00e9s felel\u0151ss\u00e9g<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1:27:30 \u2013 Mit\u0151l maradhat vezet\u0151 egy m\u00e1rka hossz\u00fa t\u00e1von?<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1010bna469M?si=oWAlQiFY9O5-n0O4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Hallgasd meg az epiz\u00f3dot, \u00e9s gondold v\u00e9gig: vajon a te c\u00e9ged mit ad el val\u00f3j\u00e1ban \u2013 term\u00e9ket, vagy figyelmet?<\/strong><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/5miHlrrkjbdT0xKgrtZEC9\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/az-\u00e9retts\u00e9gi-el\u0151tt-v\u00e1llalkoztam-20-\u00e9vesen-milli\u00e1rdos\/id1585202757?i=1000749195399&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=1010bna469M\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/18654841\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/1010bna469M\">kattints ide<\/a><\/li>\n<\/ul>\n<p><strong>INGYENES DIAGN\u00d3ZIS A C\u00c9GEDNEK!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A C\u00e9g\u00e9p\u00edt\u0151kben, a MiniCRM \u00fczleti podcastj\u00e9ben a legt\u00f6bb vend\u00e9g ugyanazt mondja: hogy voltak a c\u00e9g\u00e9ben elakad\u00e1sok \u00e9s k\u00f6zel sem ment minden sim\u00e1n.<\/span><\/p>\n<p><strong>Hol akadhat el egy c\u00e9g?<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A d\u00f6nt\u00e9sek nem adatokb\u00f3l, hanem benyom\u00e1sokb\u00f3l sz\u00fcletnek<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Az inform\u00e1ci\u00f3k sz\u00e9t vannak sz\u00f3rva a c\u00e9gen bel\u00fcl<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nincs egy k\u00f6zponti hely, ahol \u00f6ssze\u00e1llna a k\u00e9p<\/span><\/li>\n<\/ul>\n<p><strong>Meg akarom \u00e9rteni, hol akad el a c\u00e9gem<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00edt\u00fcnk, hogy ott fejleszd a c\u00e9ged, ahol t\u00e9nyleg sz\u00fcks\u00e9g van r\u00e1. <a href=\"https:\/\/www.minicrm.hu\/diagnozis\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-pachert-260211\"><strong>K\u00e9rd az ingyenes MiniCRM c\u00e9gdiagn\u00f3zist<\/strong><\/a>, hogy ne t\u00f6bbet dolgozzatok, hanem hat\u00e9konyabban!<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-podcast-pachert-260211\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A C\u00e9g\u00e9p\u00edt\u0151k leg\u00fajabb epiz\u00f3dj\u00e1ban Egerszegi Kriszti\u00e1n vend\u00e9ge Pachert Bal\u00e1zs, a Bal\u00e1zsKicks alap\u00edt\u00f3ja, aki h\u00faszas \u00e9vei elej\u00e9n \u00e9p\u00edtett fel milli\u00e1rdos \u00e1rbev\u00e9tel\u0171 v\u00e1llalkoz\u00e1st egy olyan piacon, amely els\u0151 r\u00e1n\u00e9z\u00e9sre tel\u00edtettnek t\u0171nik. A besz\u00e9lget\u00e9s nemcsak \u00fczleti, hanem gener\u00e1ci\u00f3s lenyomat is: hogyan gondolkodik a Z gener\u00e1ci\u00f3 a munk\u00e1r\u00f3l, a p\u00e9nzr\u0151l, a figyelemr\u0151l \u00e9s a m\u00e1rka\u00e9p\u00edt\u00e9sr\u0151l Bal\u00e1zs t\u00f6rt\u00e9nete r\u00e1vil\u00e1g\u00edt arra, [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,387,735,738],"class_list":["post-21343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-interju","tag-podcast","tag-sikersztori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 \u00e9vesen milli\u00e1rdos c\u00e9gem volt - Pachert Bal\u00e1zs, Balazs Kicks<\/title>\n<meta name=\"description\" content=\"Hallgasd meg, hogyan \u00e9p\u00edtett Pachert Bal\u00e1zs milli\u00e1rdos c\u00e9get az \u00e9retts\u00e9gi ut\u00e1n p\u00e1r \u00e9vvel. 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