{"id":21394,"date":"2026-06-03T07:44:39","date_gmt":"2026-06-03T05:44:39","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21394"},"modified":"2026-06-03T07:44:39","modified_gmt":"2026-06-03T05:44:39","slug":"cegepitok-beres-marcell-beres-gyogyszergyar","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/06-03\/cegepitok-beres-marcell-beres-gyogyszergyar\/","title":{"rendered":"Mit\u0151l maradhat sikeres egy csal\u00e1di v\u00e1llalat gener\u00e1ci\u00f3kon \u00e1t? \u2013 B\u00e9res Marcell, B\u00e9res Gy\u00f3gyszergy\u00e1r"},"content":{"rendered":"<p><b>Mit csin\u00e1lsz, amikor egy eg\u00e9sz orsz\u00e1g ismeri a nevedet \u2013 m\u00e9g miel\u0151tt b\u00e1rmit bizony\u00edtott\u00e1l volna<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mekkora teher egy olyan \u00f6r\u00f6ks\u00e9get \u00e1tvenni amit h\u00e1rom gener\u00e1ci\u00f3 \u00e9p\u00edtett? \u00c9s hogyan lehet egy t\u00f6bb mint 50 \u00e9ves m\u00e1rk\u00e1t \u00fagy tov\u00e1bbvinni, hogy k\u00f6zben ne a m\u00falt foglya legy\u00e9l?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A B\u00e9res t\u00f6rt\u00e9nete nem csak egy gy\u00f3gyszergy\u00e1r t\u00f6rt\u00e9nete. Hanem egy csal\u00e1d\u00e9, akiket megpr\u00f3b\u00e1lt ellehetetlen\u00edteni a rendszer, akik majdnem elvesztett\u00e9k az eg\u00e9sz v\u00e1llalkoz\u00e1st, \u00e9s akik v\u00e9g\u00fcl egy kis magyar startupb\u00f3l t\u00f6bb t\u00edzmilli\u00e1rdos c\u00e9get \u00e9p\u00edtettek.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SNXYxI3pyAM?si=21z0xN0fQK4jvCp7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Ebben az epiz\u00f3dban <strong>B\u00e9res Marcell olyan \u0151szintes\u00e9ggel besz\u00e9l gener\u00e1ci\u00f3v\u00e1lt\u00e1sr\u00f3l, vezet\u0151i nyom\u00e1sr\u00f3l \u00e9s felel\u0151ss\u00e9gr\u0151l amit ritk\u00e1n hallani csal\u00e1di v\u00e1llalkoz\u00e1sokban.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAz nem j\u00f3, ha egy csal\u00e1di v\u00e1llalkoz\u00e1s vezet\u0151je a gyerek\u00e9nek tekinti a c\u00e9get\u201d \u2013 hangzik el az egyik leger\u0151sebb mondat.. \u00c9s tal\u00e1n ez az eg\u00e9sz ad\u00e1s egyik legfontosabb tanuls\u00e1ga.<\/span><\/p>\n<p><strong>Sz\u00f3 esik arr\u00f3l:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">hogyan pr\u00f3b\u00e1lt\u00e1k ellehetetlen\u00edteni a B\u00e9res Cseppet a 70-es \u00e9vekben<\/span><\/li>\n<li><span style=\"font-weight: 400;\">hogyan lett egy \u201esz\u00e1jhagyom\u00e1ny \u00fatj\u00e1n terjed\u0151 k\u00e9sz\u00edtm\u00e9nyb\u0151l\u201d orsz\u00e1gos m\u00e1rka<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mi\u00e9rt kellett profi menedzsmentet \u00e9p\u00edteni a csal\u00e1di c\u00e9g mell\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">hogyan m\u0171k\u00f6dik ma egy 500+ f\u0151s gy\u00f3gyszergy\u00e1r<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00e9s arr\u00f3l is, hogy mikor kell egy tulajdonosnak bel\u00e1tnia: nem minden befektet\u00e9s m\u0171k\u00f6dik<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201eA siker sz\u00e1momra a hossz\u00fa t\u00e1v\u00fa, kiegyens\u00falyozott \u00e9rt\u00e9kteremt\u00e9s.\u201d \u2013 mondja B\u00e9res Marcell.\u00a0<\/span><\/p>\n<p><strong>Ez az epiz\u00f3d nem csak v\u00e1llalkoz\u00f3knak \u00e9rdekes. Hanem mindenkinek, aki:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00f6r\u00f6ks\u00e9get akar \u00e9p\u00edteni<\/span><\/li>\n<li><span style=\"font-weight: 400;\">csal\u00e1di c\u00e9gben dolgozik<\/span><\/li>\n<li><span style=\"font-weight: 400;\">vezet\u0151k\u00e9nt keresi a saj\u00e1t \u00fatj\u00e1t<\/span><\/li>\n<li><span style=\"font-weight: 400;\">vagy egyszer\u0171en k\u00edv\u00e1ncsi arra, hogyan maradhat relev\u00e1ns egy magyar m\u00e1rka t\u00f6bb mint 50 \u00e9ven \u00e1t<\/span><\/li>\n<\/ul>\n<p><strong>Hallgasd meg az ad\u00e1st, mert ez nem csak a B\u00e9resr\u0151l sz\u00f3l. Hanem arr\u00f3l is, hogy mit hagyunk magunk ut\u00e1n.<\/strong><\/p>\n<p><b>ID\u0150B\u00c9LYEGEK:<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">00:00:00 Harmadik gener\u00e1ci\u00f3s vezet\u0151k\u00e9nt a B\u00e9res \u00e9l\u00e9n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:08:00 A B\u00e9res Csepp megsz\u00fclet\u00e9se \u00e9s a rendszer elleni harc<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:20:00 Hogyan lett egy \u201estartupb\u00f3l\u201d orsz\u00e1gos m\u00e1rka?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:27:00 Gener\u00e1ci\u00f3v\u00e1lt\u00e1s \u00e9s a csal\u00e1di v\u00e1llalkoz\u00e1s \u00e9p\u00edt\u00e9se<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:31:00 A szolnoki gy\u00e1r \u00e9s a modern gy\u00f3gyszergy\u00e1rt\u00e1s fel\u00e9p\u00edt\u00e9se<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:35:00 Export, n\u00f6veked\u00e9s \u00e9s a B\u00e9res nemzetk\u00f6zi terjeszked\u00e9se<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:41:00 Befektet\u00e9sek, kudarcok \u00e9s neh\u00e9z \u00fczleti d\u00f6nt\u00e9sek<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:05:00 Mit\u0151l maradhat relev\u00e1ns egy m\u00e1rka 50 \u00e9ven \u00e1t?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:35:00 Vezet\u0151i szeml\u00e9let, \u00f6r\u00f6ks\u00e9g \u00e9s felel\u0151ss\u00e9g<\/span><\/li>\n<li><span style=\"font-weight: 400;\">02:00:00 A B\u00e9res j\u00f6v\u0151je \u00e9s a k\u00f6vetkez\u0151 gener\u00e1ci\u00f3 kih\u00edv\u00e1sai<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SNXYxI3pyAM?si=21z0xN0fQK4jvCp7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/7lFawAGQlGT64xpgcR7y4E\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/mit\u0151l-maradhat-sikeres-egy-csal\u00e1di-v\u00e1llalat-gener\u00e1ci\u00f3kon\/id1585202757?i=1000770893409&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=SNXYxI3pyAM\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/19279654\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/SNXYxI3pyAM\">kattints ide<\/a><\/li>\n<\/ul>\n<p><strong>INGYENES DIAGN\u00d3ZIS A C\u00c9GEDNEK!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A C\u00e9g\u00e9p\u00edt\u0151kben, a MiniCRM \u00fczleti podcastj\u00e9ben a legt\u00f6bb vend\u00e9g ugyanazt mondja: hogy voltak a c\u00e9g\u00e9ben elakad\u00e1sok \u00e9s k\u00f6zel sem ment minden sim\u00e1n.<\/span><\/p>\n<p><strong>Hol akadhat el egy c\u00e9g?<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A d\u00f6nt\u00e9sek nem adatokb\u00f3l, hanem benyom\u00e1sokb\u00f3l sz\u00fcletnek<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Az inform\u00e1ci\u00f3k sz\u00e9t vannak sz\u00f3rva a c\u00e9gen bel\u00fcl<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nincs egy k\u00f6zponti hely, ahol \u00f6ssze\u00e1llna a k\u00e9p<\/span><\/li>\n<\/ul>\n<p><strong>Meg akarom \u00e9rteni, hol akad el a c\u00e9gem<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00edt\u00fcnk, hogy ott fejleszd a c\u00e9ged, ahol t\u00e9nyleg sz\u00fcks\u00e9g van r\u00e1. <a href=\"https:\/\/www.minicrm.hu\/diagnozis\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-beres-marcell-260603\"><strong>K\u00e9rd az ingyenes MiniCRM c\u00e9gdiagn\u00f3zist<\/strong><\/a>, hogy ne t\u00f6bbet dolgozzatok, hanem hat\u00e9konyabban!<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-podcast-beres-marcell-260603\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit csin\u00e1lsz, amikor egy eg\u00e9sz orsz\u00e1g ismeri a nevedet \u2013 m\u00e9g miel\u0151tt b\u00e1rmit bizony\u00edtott\u00e1l volna Mekkora teher egy olyan \u00f6r\u00f6ks\u00e9get \u00e1tvenni amit h\u00e1rom gener\u00e1ci\u00f3 \u00e9p\u00edtett? \u00c9s hogyan lehet egy t\u00f6bb mint 50 \u00e9ves m\u00e1rk\u00e1t \u00fagy tov\u00e1bbvinni, hogy k\u00f6zben ne a m\u00falt foglya legy\u00e9l? A B\u00e9res t\u00f6rt\u00e9nete nem csak egy gy\u00f3gyszergy\u00e1r t\u00f6rt\u00e9nete. Hanem egy csal\u00e1d\u00e9, akiket [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,387,735,738],"class_list":["post-21394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-interju","tag-podcast","tag-sikersztori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00cdgy maradt sikeres a B\u00e9res gener\u00e1ci\u00f3kon kereszt\u00fcl - B\u00e9res Marcell<\/title>\n<meta name=\"description\" content=\"Mi a titok? Hogyan tud egy csal\u00e1di c\u00e9g 50 \u00e9ven \u00e1t a cs\u00facson maradni - \u00e9s mi kell a sikeres gener\u00e1ci\u00f3v\u00e1lt\u00e1shoz? Hallgasd meg B\u00e9res Macellt!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2026\/06-03\/cegepitok-beres-marcell-beres-gyogyszergyar\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cdgy maradt sikeres a B\u00e9res gener\u00e1ci\u00f3kon kereszt\u00fcl - B\u00e9res Marcell\" \/>\n<meta property=\"og:description\" content=\"Mi a titok? Hogyan tud egy csal\u00e1di c\u00e9g 50 \u00e9ven \u00e1t a cs\u00facson maradni - \u00e9s mi kell a sikeres gener\u00e1ci\u00f3v\u00e1lt\u00e1shoz? 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