{"id":21425,"date":"2026-07-02T12:47:26","date_gmt":"2026-07-02T10:47:26","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21425"},"modified":"2026-07-07T08:57:28","modified_gmt":"2026-07-07T06:57:28","slug":"cegepites-egerszegi-krisztiannal","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/07-02\/cegepites-egerszegi-krisztiannal\/","title":{"rendered":"M\u00f3dszertanb\u00f3l szoftver: c\u00e9g\u00e9p\u00edt\u00e9si tanuls\u00e1gok Egerszegi Kriszti\u00e1nnal"},"content":{"rendered":"

A MiniCRM-r\u0151l \u2013 \u00e9s \u00e1ltal\u00e1ban a CRM-ekr\u0151l – sokan szoftverk\u00e9nt besz\u00e9lnek. Te viszont gyakran m\u0171k\u00f6d\u00e9sr\u0151l, c\u00e9g\u00e9p\u00edt\u00e9sr\u0151l, m\u00f3dszertanr\u00f3l. Mi\u00e9rt?<\/span><\/b>\u00a0<\/span><\/p>\n

Egerszegi Kriszti\u00e1n:<\/strong> Mert szerintem nem az eszk\u00f6z a l\u00e9nyeg. Egy c\u00e9g nem att\u00f3l lesz jobb, hogy \u201evan egy szoftvere\u201d, hanem att\u00f3l, hogy \u00e1tl\u00e1that\u00f3bban, k\u00f6vetkezetesebben \u00e9s eredm\u00e9nyesebben m\u0171k\u00f6dik. A MiniCRM-ben is az volt a c\u00e9lunk, hogy a KKV-k els\u0151 sz\u00e1m\u00fa partnerei legy\u00fcnk abban, hogy eredm\u00e9nyesebb\u00e9, automatiz\u00e1ltabb\u00e1 \u00e9s \u00e1tl\u00e1that\u00f3bb\u00e1 tegy\u00fck a biznisz\u00fcket.<\/em><\/p>\n

Ez azt jelenti, hogy a MiniCRM m\u00f6g\u00f6tt el\u0151bb volt egy c\u00e9g\u00e9p\u00edt\u00e9si gondolkod\u00e1s, \u00e9s csak ut\u00e1na a term\u00e9k?<\/span><\/b>\u00a0<\/span><\/p>\n

EK<\/strong>: Igen. A szoftver val\u00f3j\u00e1ban egy m\u0171k\u00f6d\u00e9si m\u00f3dszertan lek\u00e9pez\u00e9se. Egy n\u00f6vekv\u0151 c\u00e9gben el\u0151bb-ut\u00f3bb elj\u00f6n az a pont, amikor m\u00e1r nem el\u00e9g, hogy \u201emajd valaki eml\u00e9kszik r\u00e1\u201d. Tudni kell, ki mit \u00edg\u00e9rt az \u00fcgyf\u00e9lnek, hol tart az \u00e9rt\u00e9kes\u00edt\u00e9s, mi a k\u00f6vetkez\u0151 l\u00e9p\u00e9s, \u00e9s hol akad el a folyamat. Ezt lehet fejben, Excelben vagy k\u00fcl\u00f6n jegyzetekben pr\u00f3b\u00e1lni k\u00f6vetni, de egy id\u0151 ut\u00e1n ez korl\u00e1t lesz.<\/em><\/span>\u00a0<\/em><\/p>\n

Hol akadnak el leggyakrabban a c\u00e9gek?<\/span><\/b>\u00a0<\/span><\/p>\n

EK<\/strong>: Sokszor nem a piacon, hanem bel\u00fcl. Nem el\u00e9g hat\u00e9konyak, nem l\u00e1tj\u00e1k pontosan, mit kellene csin\u00e1lniuk, \u00e9s emiatt a n\u00f6veked\u00e9s\u00fck saj\u00e1t magukon akad fenn. A MiniCRM k\u00fcldet\u00e9se pont az, hogy a magyar KKV-k versenyk\u00e9pess\u00e9g\u00e9t t\u00e1mogassa, \u00e9s olyan eszk\u00f6zt adjon a kez\u00fckbe, amivel ki tudnak t\u00f6rni ezekb\u0151l a bels\u0151 akad\u00e1lyokb\u00f3l.<\/em><\/span>\u00a0<\/em><\/p>\n

Mi a legfontosabb c\u00e9g\u00e9p\u00edt\u00e9si tanuls\u00e1g? Ak\u00e1r a saj\u00e1t \u00e9letedb\u0151l, ak\u00e1r a C\u00e9g\u00e9p\u00edt\u0151k Podcast interj\u00fai alapj\u00e1n?<\/span><\/b>\u00a0<\/span><\/p>\n

EK<\/strong>: Hogy a c\u00e9get \u00fagy \u00e9p\u00edtsd fel, hogy n\u00e9lk\u00fcled is m\u0171k\u00f6dj\u00f6n. Amikor \u00e1tadtam az operat\u00edv vezet\u00e9st, nyugodtan h\u00e1tra tudtam d\u0151lni, mert a rendszer vitte tov\u00e1bb a felel\u0151ss\u00e9geket. Ez a legjobb visszaigazol\u00e1s: m\u00e1r nem rajtad m\u00falik minden.<\/em><\/span>\u00a0<\/em><\/p>\n

Mit \u00fczensz azoknak a c\u00e9gvezet\u0151knek, akik most \u00e9rzik, hogy kin\u0151tt\u00e9k a r\u00e9gi m\u0171k\u00f6d\u00e9s\u00fcket?<\/span><\/b><\/p>\n

EK<\/strong>: Azt, hogy ez j\u00f3 jel. A n\u00f6veked\u00e9s term\u00e9szetes velej\u00e1r\u00f3ja, hogy ami kor\u00e1bban m\u0171k\u00f6d\u00f6tt, k\u00e9s\u0151bb kev\u00e9s lesz. Ilyenkor nem t\u00f6bb kapkod\u00e1s kell, hanem jobb rendszer. <\/span>A CRM megval\u00f3s\u00edt\u00e1si k\u00e9pess\u00e9g, amivel ak\u00e1r m\u00e1r m\u00e1snap be tudsz vezetni egy v\u00e1ltoz\u00e1st a c\u00e9gedn\u00e9l. Nem csak negyed\u00e9vente egyet.<\/span><\/span><\/em><\/p>\n

Mert nem csak elmondod a koll\u00e9g\u00e1<\/span>knak reggel, hogy mi az \u00faj fol<\/span>yamat \u00e9s b\u00edzol, hogy majd h\u00f3napok alatt rutinn\u00e1 v\u00e1lik – persze ez sosem \u00edgy t\u00f6rt\u00e9nik <\/span>– ,<\/span> hanem m\u00e1r m\u00e1snap a rendszert\u0151l az \u00faj feladatsablonok, automatizmu<\/span>sok<\/span> alapj\u00e1n<\/span> kapj\u00e1k a teend\u0151ket<\/span> \u00e9s m\u00e1snap d\u00e9lut\u00e1n be tudsz <\/span>avatkozni<\/span> ha nem az \u00faj elv\u00e1r\u00e1sok szerint m\u0171k\u00f6dnek. \u00cdgy ak\u00e1r 100 v\u00e1ltoz\u00e1st is <\/span>bevihetsz a c\u00e9gbe, <\/span>amib\u0151l<\/span> ha csak 37 lesz ere<\/span>dm\u00e9nyes az is sokszor t\u00f6bb mint a negyed\u00e9vente egy.<\/span> Az AI <\/span>munkat\u00e1rs,<\/span> ami m\u00e1r mindenkinek el\u00e9rhet\u0151 <\/span>a <\/span>MiniCRM-ben, <\/span>k\u00e9pes<\/span> feladatokat is elv\u00e9gezni a <\/span>koll\u00e9g\u00e1k helyett<\/span>. Ez az igazi versenyel\u0151ny \u00e9s <\/span>a<\/span> egy j\u00f3 rendszer ezt a gyorsas\u00e1got adja a c\u00e9geknek.<\/span><\/span><\/em><\/p>\n

M\u00e9g t\u00f6bb hasznos tipp \u00e9s gondolat a magyar kkv-k versenyk\u00e9pess\u00e9g\u00e9r\u0151l Balogh Pety\u00e1t\u00f3l, Kende-Hofherr Krisztin\u00e1t\u00f3l, Wolf G\u00e1bort\u00f3l \u00e9s Dr. \u00dajsz\u00e1szi Bog\u00e1r L\u00e1szl\u00f3t\u00f3l ezen a linken!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A MiniCRM-r\u0151l \u2013 \u00e9s \u00e1ltal\u00e1ban a CRM-ekr\u0151l – sokan szoftverk\u00e9nt besz\u00e9lnek. Te viszont gyakran m\u0171k\u00f6d\u00e9sr\u0151l, c\u00e9g\u00e9p\u00edt\u00e9sr\u0151l, m\u00f3dszertanr\u00f3l. Mi\u00e9rt?\u00a0 Egerszegi Kriszti\u00e1n: Mert szerintem nem az eszk\u00f6z a l\u00e9nyeg. Egy c\u00e9g nem att\u00f3l lesz jobb, hogy \u201evan egy szoftvere\u201d, hanem att\u00f3l, hogy \u00e1tl\u00e1that\u00f3bban, k\u00f6vetkezetesebben \u00e9s eredm\u00e9nyesebben m\u0171k\u00f6dik. A MiniCRM-ben is az volt a c\u00e9lunk, hogy a KKV-k […]<\/p>\n","protected":false},"author":75,"featured_media":21428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[558,597,1811,1813],"class_list":["post-21425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cegvezetes","tag-cegvezetes","tag-crm-bevezetes","tag-verseny","tag-versenykepesseg"],"yoast_head":"\nC\u00e9g\u00e9p\u00edt\u00e9si tanuls\u00e1gok Egerszegi Kriszti\u00e1nnal<\/title>\n<meta name=\"description\" content=\"A l\u00e9nyeg a rendezett, \u00e1tl\u00e1that\u00f3 \u00e9s eredm\u00e9nyesebb c\u00e9g, nem pedig maga a szoftver. 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