{"id":21433,"date":"2026-07-15T08:21:27","date_gmt":"2026-07-15T06:21:27","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21433"},"modified":"2026-07-15T08:21:27","modified_gmt":"2026-07-15T06:21:27","slug":"cegepitok-balogh-petya-strt-holding","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/07-15\/cegepitok-balogh-petya-strt-holding\/","title":{"rendered":"T\u00edz \u00e9ve torz a verseny, lemaradtak a kkv-k, de ennek most v\u00e9ge &#8211; Balogh Petya, STRT Holding"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aki eddig abb\u00f3l \u00e9lt, hogy <\/span><b>\u201ej\u00f3 lesz ez \u00edgy\u201d<\/b><span style=\"font-weight: 400;\">, annak most nagyon gyorsan <\/span><b>elfogyhat a k\u00e9nyelmes el\u0151nye. <\/b><span style=\"font-weight: 400;\">Balogh Petya szerint a magyar KKV-k el\u0151tt <\/span><b>\u00fajra kiny\u00edlik a p\u00e1lya<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ez nem csak lehet\u0151s\u00e9g. <\/span><span style=\"font-weight: 400;\">Ez versenyhelyzet. <\/span><span style=\"font-weight: 400;\">Az elm\u00falt \u00e9vekben sok v\u00e1llalkoz\u00f3 hozz\u00e1szokott ahhoz, hogy el\u00e9g m\u0171k\u00f6dni, t\u00fal\u00e9lni, \u00f3vatosnak maradni. Nem t\u00fal nagyra n\u0151ni. Nem t\u00fal sokat kock\u00e1ztatni. Nem t\u00fal l\u00e1tv\u00e1nyosan fejleszteni. <\/span><span style=\"font-weight: 400;\">Most viszont m\u00e1s id\u0151szak j\u00f6n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A k\u00e9rd\u00e9s az, hogy a magyar c\u00e9gek k\u00e9szen \u00e1llnak-e erre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00e9szen \u00e1llnak-e arra, hogy ne csak a szomsz\u00e9d v\u00e1llalkoz\u00e1ssal versenyezzenek, hanem rom\u00e1n, cseh, lengyel vagy nyugati c\u00e9gekkel is? K\u00e9szen \u00e1llnak-e arra, hogy a j\u00f3 term\u00e9k m\u00e1r nem felt\u00e9tlen\u00fcl el\u00e9g? \u00c9s k\u00e9szen \u00e1llnak-e arra, hogy az AI, a sales, a marketing \u00e9s a digitaliz\u00e1ci\u00f3 ne \u201eextra\u201d legyen, hanem a t\u00fal\u00e9l\u00e9s felt\u00e9tele?<br \/>\n<\/span><br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dl6PZ8Y1gRU?si=i55A43hrufu-m2yG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Ebben az epiz\u00f3dban Balogh Petya arr\u00f3l besz\u00e9l, mi\u00e9rt lehet a k\u00f6vetkez\u0151 n\u00e9h\u00e1ny \u00e9v d\u00f6nt\u0151 id\u0151szak a magyar KKV-k sz\u00e1m\u00e1ra.<\/strong><\/p>\n<p><strong>Sz\u00f3 lesz arr\u00f3l:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">mi\u00e9rt indul \u00fajra a verseny,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mi\u00e9rt ker\u00fclhet bajba az, aki nem fejleszt,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mi\u00e9rt nem adja el mag\u00e1t a j\u00f3 term\u00e9k,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">hogyan v\u00e1ltoztatja meg az AI az \u00e9rt\u00e9kes\u00edt\u00e9st,<\/span><span style=\"font-weight: 400;\">\u00e9s mi\u00e9rt kell a c\u00e9gvezet\u0151nek nemcsak dolgoznia a c\u00e9gben, hanem rendszert \u00e9p\u00edtenie a c\u00e9g k\u00f6r\u00e9.<\/span><\/li>\n<\/ul>\n<p>Ez nem egy klasszikus AI-besz\u00e9lget\u00e9s. <span style=\"font-weight: 400;\">Ink\u00e1bb egy \u00e9breszt\u0151 azoknak a c\u00e9gvezet\u0151knek, akik \u00e9rzik, hogy a r\u00e9gi m\u0171k\u00f6d\u00e9s m\u00e1r nem biztos, hogy el\u00e9g lesz a k\u00f6vetkez\u0151 versenyben. <\/span><span style=\"font-weight: 400;\">Mert a k\u00f6vetkez\u0151 \u00e9vekben nem az lesz a k\u00e9rd\u00e9s, hogy van-e j\u00f3 term\u00e9ked. <\/span><span style=\"font-weight: 400;\">Hanem az, hogy van-e m\u00f6g\u00f6tte olyan rendszer, ami versenyben is \u00e9letben tartja.<\/span><\/p>\n<p><strong>Petya \u00fczenete egyszer\u0171:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">ne v\u00e1rd, hogy visszalassul a vil\u00e1g<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ne hidd, hogy a j\u00f3 term\u00e9k el\u00e9g<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ne m\u0171k\u00f6dj adatok n\u00e9lk\u00fcl<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00e9s ne csak t\u00fal\u00e9lni akarj, hanem versenyezni<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Te felk\u00e9sz\u00fclt\u00e9l arra, hogy \u00fajra val\u00f3di piaci versenyben kell c\u00e9get \u00e9p\u00edteni?<\/span><\/p>\n<p><strong>Id\u0151b\u00e9lyegek<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">00:00:00 &#8211; Bevezet\u00e9s<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:01:21 &#8211; Elindult a verseny \u2013 mi\u00e9rt lehet hideg zuhany a magyar KKV-knak az \u00faj piaci helyzet?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:07:48 &#8211; K\u00fclf\u00f6ldi versenyt\u00e1rsak \u00e9s AI \u2013 mi\u00e9rt t\u0171nnek el a nyelvi korl\u00e1tok?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:13:20 &#8211; Nagyobb amb\u00edci\u00f3k \u2013 mi\u00e9rt fejben kezd\u0151dik a nemzetk\u00f6zi verseny?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:14:36 &#8211; Sales \u00e9s marketing \u2013 hol van a magyar c\u00e9gek egyik legnagyobb lemarad\u00e1sa?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:18:27 &#8211; AI az \u00e9rt\u00e9kes\u00edt\u00e9sben \u2013 hogyan lesz m\u00e9rhet\u0151 a sales munka?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:29:33 &#8211; Dr\u00e1gul\u00f3 \u00fcgyf\u00e9lszerz\u00e9s \u2013 mi\u00e9rt nem el\u00e9g egyszer eladni?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:41:05 &#8211; Folyamatok \u00e9s automatiz\u00e1ci\u00f3 \u2013 mi\u00e9rt nem lehet rendszert \u00e9p\u00edteni k\u00e1oszra?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:49:18 &#8211; A c\u00e9g mint g\u00e9pezet \u2013 mi a vezet\u0151 val\u00f3di feladata?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:10:20 &#8211; \u201eGy\u00fajtsuk fel az eg\u00e9szet\u201d \u2013 mikor kell null\u00e1r\u00f3l \u00fajragondolni a m\u0171k\u00f6d\u00e9st?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:25:18 &#8211; H\u00fas n\u00e9lk\u00fcli cseresznye \u2013 mi\u00e9rt nem el\u00e9g a j\u00f3 term\u00e9k \u00f6nmag\u00e1ban?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:31:32 &#8211; Mit ne csin\u00e1ljanak a c\u00e9gek? \u2013 mi\u00e9rt vesz\u00e9lyes kiv\u00e1rni?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dl6PZ8Y1gRU?si=i55A43hrufu-m2yG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/1Yq3zuZkJW1QuoHEGfFHeN\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/t\u00edz-\u00e9ve-torz-a-verseny-lemaradtak-a-kkv-k-de\/id1585202757?i=1000776862209&amp;l=hu\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=dl6PZ8Y1gRU\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/19493883\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/dl6PZ8Y1gRU\">kattints ide<\/a><\/li>\n<\/ul>\n<p><strong>\ud83d\ude80 TIPPEK \u00c9S TARTALMAK A VERSENYK\u00c9PESEBB C\u00c9G\u00c9RT!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A legt\u00f6bb c\u00e9g fejl\u0151d\u00e9se nem a piacon, hanem a saj\u00e1t m\u0171k\u00f6d\u00e9s\u00e9ben akad el: a d\u00f6nt\u00e9sekben, az ut\u00e1nk\u00f6vet\u00e9sben, a napi rutinban \u00e9s abban, hogy mennyire tud \u00e1tl\u00e1that\u00f3 rendszerk\u00e9nt m\u0171k\u00f6dni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A MiniCRM k\u00fcldet\u00e9se, hogy a magyar KKV-k ebben legyenek versenyk\u00e9pesebbek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ez\u00e9rt dolgozunk egy\u00fctt a t\u00e9ma legjobb hazai szak\u00e9rt\u0151ivel, hogy tud\u00e1st, tapasztalatot \u00e9s inspir\u00e1ci\u00f3t adjunk \u00e1t, amivel ak\u00e1r azonnal a k\u00f6vetkez\u0151 szintre l\u00e9phetsz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tippeket \u00e9s tartalmakat a\u00a0<\/span><a href=\"https:\/\/minicrm.hu\/verseny?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-balogh-petya-260715\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">minicrm.hu\/verseny<\/span><\/a><span style=\"font-weight: 400;\"> oldalon tal\u00e1lod.<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-balogh-petya-260715\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aki eddig abb\u00f3l \u00e9lt, hogy \u201ej\u00f3 lesz ez \u00edgy\u201d, annak most nagyon gyorsan elfogyhat a k\u00e9nyelmes el\u0151nye. Balogh Petya szerint a magyar KKV-k el\u0151tt \u00fajra kiny\u00edlik a p\u00e1lya. De ez nem csak lehet\u0151s\u00e9g. Ez versenyhelyzet. Az elm\u00falt \u00e9vekben sok v\u00e1llalkoz\u00f3 hozz\u00e1szokott ahhoz, hogy el\u00e9g m\u0171k\u00f6dni, t\u00fal\u00e9lni, \u00f3vatosnak maradni. Nem t\u00fal nagyra n\u0151ni. Nem t\u00fal sokat [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,387,735,1811,1813],"class_list":["post-21433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-interju","tag-podcast","tag-verseny","tag-versenykepesseg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 \u00e9ve torz a verseny, de ennek v\u00e9ge - Balogh Petya<\/title>\n<meta name=\"description\" content=\"AI, \u00e9les verseny, k\u00fclf\u00f6ldi konkurencia - a c\u00e9ged akkor maradhat talpon ezekben az id\u0151kben, ha felk\u00e9sz\u00fclt. 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