{"id":21529,"date":"2026-07-29T07:15:26","date_gmt":"2026-07-29T05:15:26","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21529"},"modified":"2026-07-29T07:22:24","modified_gmt":"2026-07-29T05:22:24","slug":"cegepitok-kende-hofherr-krisztina","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/07-29\/cegepitok-kende-hofherr-krisztina\/","title":{"rendered":"Mi t\u00f6rt\u00e9nik, ha Juliska elmegy, \u00e9s vele megy az \u00f6sszes \u00fcgyf\u00e9ltud\u00e1s? &#8211; Kende-Hofherr Krisztina"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Minden c\u00e9g \u00faj \u00fcgyfeleket akar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f6bb megkeres\u00e9st. T\u00f6bb aj\u00e1nlatk\u00e9r\u00e9st. T\u00f6bb v\u00e1s\u00e1rl\u00f3t.<\/span><\/p>\n<p><strong>De mi van akkor, ha k\u00f6zben pont azokb\u00f3l nem \u00e9p\u00edtkezik, akik egyszer m\u00e1r bizalmat szavaztak neki?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Kende-Hofherr Krisztina szerint rengeteg magyar KKV nem az\u00e9rt vesz\u00edt p\u00e9nzt, mert nincs el\u00e9g j\u00f3 term\u00e9ke vagy szolg\u00e1ltat\u00e1sa. Hanem az\u00e9rt, mert nem eml\u00e9kszik az \u00fcgyfeleire<\/strong>, nem k\u00f6veti \u0151ket tudatosan, \u00e9s \u00fajra meg \u00fajra kifizeti ugyanazt az \u00fcgyf\u00e9lszerz\u00e9si \u00e1rat.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dWvIom5t0gQ?si=o6rlT7dkzALUP4BV\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mi t\u00f6rt\u00e9nik egy c\u00e9gben, ahol az \u00fcgyf\u00e9ladatok fejekben, \u00fczenetekben \u00e9s sz\u00e9tsz\u00f3rt t\u00e1bl\u00e1zatokban \u00e9lnek? Hogyan lesz a visszat\u00e9r\u0151 vev\u0151b\u0151l val\u00f3di versenyel\u0151ny? \u00c9s mi\u00e9rt nem adminisztr\u00e1ci\u00f3 a CRM, hanem a c\u00e9g mem\u00f3ri\u00e1ja?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ebben az epiz\u00f3dban sz\u00f3 lesz \u00fcgyf\u00e9lmegtart\u00e1sr\u00f3l, vezet\u0151i f\u00f3kuszr\u00f3l, AI-r\u00f3l \u00e9s arr\u00f3l, mi\u00e9rt nem el\u00e9g megszerezni az \u00fcgyfelet, ha ut\u00e1na a c\u00e9g egyszer\u0171en elfelejti.<\/span><\/p>\n<p><strong>Te tudod, h\u00e1ny \u00fcgyfelet vesz\u00edtesz el csak az\u00e9rt, mert a c\u00e9ged nem eml\u00e9kszik r\u00e1juk?<\/strong><\/p>\n<p><b>Id\u0151b\u00e9lyegek<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">00:00:00 &#8211; Bevezet\u00e9s<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:01:21 &#8211; KKV-versenyhelyzet \u2013 mi\u00e9rt kell ma m\u00e1sk\u00e9pp gondolkodni a n\u00f6veked\u00e9sr\u0151l?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:04:40 &#8211; Id\u0151hi\u00e1ny, k\u00e1osz, t\u00falterhelt vezet\u0151k \u2013 hol akad el a legt\u00f6bb KKV m\u0171k\u00f6d\u00e9se?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:07:00 &#8211; Az id\u0151 mint er\u0151forr\u00e1s \u2013 mi\u00e9rt b\u00e1nunk vele rosszabbul, mint a p\u00e9nzzel?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:12:37 &#8211; Meetingkult\u00fara \u2013 mi\u00e9rt nem kell minden egyeztet\u00e9snek 60 percesnek lennie?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:28:25 &#8211; CRM mint \u00fczleti mem\u00f3ria \u2013 hogyan lesz az \u00fcgyf\u00e9lkapcsolatb\u00f3l versenyel\u0151ny?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:31:00 &#8211; \u00dcgyf\u00e9lfigyelem \u2013 hogyan lehet minden vev\u0151b\u0151l VIP-klubtag?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:39:50 &#8211; AI a KKV-kban \u2013 mire j\u00f3, mire nem, \u00e9s hogyan \u00e9rdemes elkezdeni?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:06:01 &#8211; Mit kezdjen el azonnal egy KKV? \u2013 id\u0151felm\u00e9r\u00e9s, deleg\u00e1l\u00e1s, rendszerek<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:24:27 &#8211; T\u00fal\u00e9l\u00e9s helyett teremt\u00e9s \u2013 mi\u00e9rt kell nagyobbat gondolni a magyar KKV-knak?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dWvIom5t0gQ?si=o6rlT7dkzALUP4BV\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/5dOWNxWa0GiApvcYWRIOL4\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=dWvIom5t0gQ\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/c\u00e9g\u00e9p\u00edt\u0151k\/id1585202757?l=hu\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/19555087\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/dWvIom5t0gQ\">kattints ide<\/a><\/li>\n<\/ul>\n<p><strong>\ud83d\ude80 TIPPEK \u00c9S TARTALMAK A VERSENYK\u00c9PESEBB C\u00c9G\u00c9RT!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A legt\u00f6bb c\u00e9g fejl\u0151d\u00e9se nem a piacon, hanem a saj\u00e1t m\u0171k\u00f6d\u00e9s\u00e9ben akad el: a d\u00f6nt\u00e9sekben, az ut\u00e1nk\u00f6vet\u00e9sben, a napi rutinban \u00e9s abban, hogy mennyire tud \u00e1tl\u00e1that\u00f3 rendszerk\u00e9nt m\u0171k\u00f6dni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A MiniCRM k\u00fcldet\u00e9se, hogy a magyar KKV-k ebben legyenek versenyk\u00e9pesebbek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ez\u00e9rt dolgozunk egy\u00fctt a t\u00e9ma legjobb hazai szak\u00e9rt\u0151ivel, hogy tud\u00e1st, tapasztalatot \u00e9s inspir\u00e1ci\u00f3t adjunk \u00e1t, amivel ak\u00e1r azonnal a k\u00f6vetkez\u0151 szintre l\u00e9phetsz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tippeket \u00e9s tartalmakat a\u00a0<\/span><a href=\"https:\/\/minicrm.hu\/verseny?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-kende-hofherr-260729\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">minicrm.hu\/verseny<\/span><\/a><span style=\"font-weight: 400;\"> oldalon tal\u00e1lod.<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-ende-hofherr-260729\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minden c\u00e9g \u00faj \u00fcgyfeleket akar. T\u00f6bb megkeres\u00e9st. T\u00f6bb aj\u00e1nlatk\u00e9r\u00e9st. T\u00f6bb v\u00e1s\u00e1rl\u00f3t. De mi van akkor, ha k\u00f6zben pont azokb\u00f3l nem \u00e9p\u00edtkezik, akik egyszer m\u00e1r bizalmat szavaztak neki? Kende-Hofherr Krisztina szerint rengeteg magyar KKV nem az\u00e9rt vesz\u00edt p\u00e9nzt, mert nincs el\u00e9g j\u00f3 term\u00e9ke vagy szolg\u00e1ltat\u00e1sa. Hanem az\u00e9rt, mert nem eml\u00e9kszik az \u00fcgyfeleire, nem k\u00f6veti \u0151ket tudatosan, [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,387,735,1797,1811,1813],"class_list":["post-21529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-interju","tag-podcast","tag-ugyfelkezeles","tag-verseny","tag-versenykepesseg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nem lehet Juliska fej\u00e9ben a c\u00e9ged - Kende-Hofherr Krisztina<\/title>\n<meta name=\"description\" content=\"Mi t\u00f6rt\u00e9nik, ha Juliska elmegy? Viszi mag\u00e1val az \u00e9rt\u00e9kes adatokat \u00e9s tud\u00e1st? 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