{"id":21567,"date":"2026-08-26T08:29:04","date_gmt":"2026-08-26T06:29:04","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21567"},"modified":"2026-08-26T08:29:04","modified_gmt":"2026-08-26T06:29:04","slug":"cegepitok-dr-ujszaszi-bogar-laszlo","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/08-26\/cegepitok-dr-ujszaszi-bogar-laszlo\/","title":{"rendered":"Motiv\u00e1lni akarod a fiatalokat? Felejtsd el a tekint\u00e9lyelv\u0171 hozz\u00e1\u00e1ll\u00e1st &#8211; Dr. \u00dajsz\u00e1szi Bog\u00e1r L\u00e1szl\u00f3"},"content":{"rendered":"<p><strong>Lehet, hogy nem az \u00e9rveid rosszak \u2013 csak m\u00e1r azel\u0151tt elvesz\u00edtetted a m\u00e1sikat, hogy egy\u00e1ltal\u00e1n megsz\u00f3lalt\u00e1l.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Egy kem\u00e9ny sz\u00e9k, egy hom\u00e1lyos\u00edtott vide\u00f3h\u00e1tt\u00e9r, egy rosszul megv\u00e1lasztott sz\u00f3 vagy ak\u00e1r az is eld\u00f6ntheti a t\u00e1rgyal\u00e1s kimenetel\u00e9t, hogy ki jelenti be a v\u00e1ltoz\u00e1st. Mik\u00f6zben a legt\u00f6bb vezet\u0151 m\u00e9g mindig racion\u00e1lis \u00e9rvekkel pr\u00f3b\u00e1lja meggy\u0151zni az embereit, a <strong>d\u00f6nt\u00e9s jelent\u0151s r\u00e9sze m\u00e1r a tudatalattiban megsz\u00fcletik.<\/strong><\/span><\/p>\n<p><strong>A C\u00e9g\u00e9p\u00edt\u0151k vend\u00e9ge ez\u00fattal Dr. \u00dajsz\u00e1szi-Bog\u00e1r L\u00e1szl\u00f3 meggy\u0151z\u00e9stechnikai szak\u00e9rt\u0151, aki kutat\u00e1si eredm\u00e9nyeken \u00e9s konkr\u00e9t v\u00e1llalati p\u00e9ld\u00e1kon kereszt\u00fcl mutatja meg, mi\u00e9rt nem m\u0171k\u00f6dnek sokszor a vezet\u0151k, \u00e9rt\u00e9kes\u00edt\u0151k \u00e9s marketingesek j\u00f3l fel\u00e9p\u00edtettnek gondolt \u00e9rvei.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k2XMg2xB9c4?si=4iGB6lB8Iqvfdoja\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Ebben az epiz\u00f3dban t\u00f6bbek k\u00f6z\u00f6tt kider\u00fcl, mi\u00e9rt nem m\u0171k\u00f6dik m\u00e1r a \u201emert \u00e9n vagyok a f\u0151n\u00f6k\u201d t\u00edpus\u00fa vezet\u00e9s, hogyan kell m\u00e1sk\u00e9pp megsz\u00f3l\u00edtani a k\u00fcl\u00f6nb\u00f6z\u0151 gener\u00e1ci\u00f3kat, \u00e9s milyen tudatalatti ellen\u00e1ll\u00e1st v\u00e1lthat ki egy \u00faj CRM-rendszer, salesc\u00e9l vagy v\u00e1llalati v\u00e1ltoz\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fiatalabb munkat\u00e1rsak nemcsak az utas\u00edt\u00e1st akarj\u00e1k hallani, hanem \u00e9rteni akarj\u00e1k:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">mi\u00e9rt van sz\u00fcks\u00e9g a v\u00e1ltoz\u00e1sra<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mit nyernek vele<\/span><\/li>\n<li><span style=\"font-weight: 400;\">hogyan \u00e9rinti \u0151ket<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mi\u00e9rt b\u00edzhatnak abban, aki kommunik\u00e1lja<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ha valaki nem \u00e9rti a v\u00e1ltoz\u00e1s ok\u00e1t, hi\u00e1ba vezeted le Excelben, hogy t\u00f6bb p\u00e9nzt fog keresni \u2013 a tudatalatti ellen\u00e1ll\u00e1s er\u0151sebb lehet a racion\u00e1lis \u00e9rvekn\u00e9l. <\/span><span style=\"font-weight: 400;\">Az online t\u00e1rgyal\u00e1sokn\u00e1l m\u00e9g az apr\u00f3 r\u00e9szletek is sz\u00e1m\u00edtanak:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">a hom\u00e1lyos\u00edtott h\u00e1tt\u00e9r cs\u00f6kkentheti a bizalmat<\/span><\/li>\n<li><span style=\"font-weight: 400;\">a fontos mondatokn\u00e1l a kamer\u00e1ba kell n\u00e9zni<\/span><\/li>\n<li><span style=\"font-weight: 400;\">a metafor\u00e1k p\u00f3tolhatj\u00e1k a szem\u00e9lyes tal\u00e1lkoz\u00e1s \u201es\u00faly\u00e1t\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">a rendszer figyelme megfigyel\u00e9snek, az ember\u00e9 t\u00f6r\u0151d\u00e9snek t\u0171nhet<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Az AI \u00e9s a CRM \u00f6nmag\u00e1ban nem teszi jobb\u00e1 az \u00e9rt\u00e9kes\u00edt\u00e9st. T\u00f6bb sz\u00e1z besz\u00e9lget\u00e9st elemezhetnek, seg\u00edthetnek minden \u00fcgyfelet VIP-k\u00e9nt kezelni, \u00e9s levehetik az adminisztr\u00e1ci\u00f3t az \u00e9rt\u00e9kes\u00edt\u0151k v\u00e1ll\u00e1r\u00f3l \u2013 de csak akkor, ha j\u00f3l \u00e9p\u00edtj\u00fck be \u0151ket a m\u0171k\u00f6d\u00e9sbe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ha t\u00fal sok adatot k\u00e9r\u00fcnk be, az \u00e9rt\u00e9kes\u00edt\u0151 fejben \u00e1tv\u00e1lt \u00e9rt\u00e9kes\u00edt\u00e9sr\u0151l adminisztr\u00e1ci\u00f3ra. Ha pedig azt mondjuk az \u00fcgyf\u00e9lnek, hogy \u201ea rendszer aj\u00e1nlotta\u201d, a szem\u00e9lyre szabott figyelem helyett azt \u00e9rezheti, hogy csak egy g\u00e9p figyeli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A c\u00e9lkit\u0171z\u00e9sekn\u00e9l sem biztos, hogy az egyetlen, merev sz\u00e1m m\u0171k\u00f6dik a legjobban. Hat\u00e9konyabb lehet:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">bevonni a munkat\u00e1rsakat a tervez\u00e9sbe<\/span><\/li>\n<li><span style=\"font-weight: 400;\">s\u00e1vokban meghat\u00e1rozni az elv\u00e1r\u00e1sokat<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">el\u0151re kidolgozott opci\u00f3k k\u00f6z\u00fcl v\u00e1laszt\u00e1st adni<\/span><\/li>\n<li><span style=\"font-weight: 400;\">transzparensen megmutatni a c\u00e9lok m\u00f6g\u00f6tti \u00fczleti matekot<\/span><\/li>\n<li><span style=\"font-weight: 400;\">a teljes folyamatot az \u00fcgyf\u00e9l vagy a koll\u00e9ga szem\u00e9vel v\u00e9gign\u00e9zni<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mert nem az a k\u00e9rd\u00e9s, hogy elmondtad-e az \u00e9rveidet. Hanem az, hogy a m\u00e1sik agya egy\u00e1ltal\u00e1n hajland\u00f3 volt-e befogadni \u0151ket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te biztos vagy benne, hogy az embereid az \u00e9rveid miatt mondanak nemet?<\/span><\/p>\n<p><b>Id\u0151b\u00e9lyegek<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">00:00:00 &#8211; Bevezet\u00e9s \u2013 mi\u00e9rt a meggy\u0151z\u00e9s lehet a magyar KKV-k versenyk\u00e9pess\u00e9g\u00e9nek egyik kulcsa?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:03:27 A \u201emert \u00e9n vagyok a f\u0151n\u00f6k\u201d v\u00e9ge \u2013 hogyan kell m\u00e1sk\u00e9pp kommunik\u00e1lni a fiatalabb gener\u00e1ci\u00f3val?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:11:55 A t\u00e1rgyal\u00e1si k\u00f6rnyezet rejtett hat\u00e1sa \u2013 puha sz\u00e9kek, belmagass\u00e1g \u00e9s tudatalatti d\u00f6nt\u00e9sek<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:19:08 Mi\u00e9rt t\u00e9rnek vissza az \u00e9rt\u00e9kes\u00edt\u0151k a r\u00e9gi szok\u00e1saikhoz akkor is, ha az \u00faj m\u00f3dszerek m\u0171k\u00f6dnek?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:24:14 H\u00e1rom online meggy\u0151z\u00e9si technika \u2013 hom\u00e1lyos h\u00e1tt\u00e9r, kamer\u00e1ba n\u00e9z\u00e9s \u00e9s sziklaszil\u00e1rd metafor\u00e1k<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:35:26 Nemcsak az \u00fczenet sz\u00e1m\u00edt \u2013 mi\u00e9rt lehet fontosabb a kommunik\u00e1l\u00f3 szem\u00e9ly, mint maga az \u00e9rv?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:42:54 B\u00edzhatunk-e az AI-ban? \u2013 amikor a g\u00e9p figyelme megfigyel\u00e9snek, az ember\u00e9 t\u00f6r\u0151d\u00e9snek \u00e9rz\u0151dik<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:51:23 CRM \u00e9s meggy\u0151z\u00e9s \u2013 mi\u00e9rt rontja az \u00e9rt\u00e9kes\u00edt\u00e9st a t\u00fal sok adat \u00e9s a rossz min\u0151s\u00e9g\u0171 inform\u00e1ci\u00f3?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">00:58:33 \u00cdgy hat\u00e1rozz meg salesc\u00e9lokat \u2013 bevon\u00e1s, s\u00e1vos c\u00e9lkit\u0171z\u00e9s \u00e9s a csalimad\u00e1r-technika<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:08:43 F\u00e9lelem, sz\u00ednek \u00e9s fair aj\u00e1nlatok \u2013 hogyan befoly\u00e1solja a kontextus a d\u00f6nt\u00e9seinket?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:25:58 Egy kommunik\u00e1ci\u00f3s hiba, amelynek kijav\u00edt\u00e1sa fel\u00e9re cs\u00f6kkentette a fluktu\u00e1ci\u00f3t<\/span><\/li>\n<li><span style=\"font-weight: 400;\">01:30:55 Tudod, mit kellene csin\u00e1lnod, m\u00e9gsem teszed? \u2013 \u00edgy kapcsolj \u00faj m\u0171k\u00f6d\u00e9st egy megl\u00e9v\u0151 szok\u00e1shoz<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k2XMg2xB9c4?si=4iGB6lB8Iqvfdoja\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/3MP44rZvKLpHaDZYFeZKJw\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=k2XMg2xB9c4\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/motiv\u00e1lni-akarod-a-fiatalokat-felejtsd\/id1585202757?i=1000785947099&amp;l=hu\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/19691560\">kattints ide<\/a><\/li>\n<li>YouTube Music:<a href=\"https:\/\/music.youtube.com\/podcast\/k2XMg2xB9c4\"> kattints ide<\/a><\/li>\n<\/ul>\n<p><strong>\ud83d\ude80 TIPPEK \u00c9S TARTALMAK A VERSENYK\u00c9PESEBB C\u00c9G\u00c9RT!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A legt\u00f6bb c\u00e9g fejl\u0151d\u00e9se nem a piacon, hanem a saj\u00e1t m\u0171k\u00f6d\u00e9s\u00e9ben akad el: a d\u00f6nt\u00e9sekben, az ut\u00e1nk\u00f6vet\u00e9sben, a napi rutinban \u00e9s abban, hogy mennyire tud \u00e1tl\u00e1that\u00f3 rendszerk\u00e9nt m\u0171k\u00f6dni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A MiniCRM k\u00fcldet\u00e9se, hogy a magyar KKV-k ebben legyenek versenyk\u00e9pesebbek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ez\u00e9rt dolgozunk egy\u00fctt a t\u00e9ma legjobb hazai szak\u00e9rt\u0151ivel, hogy tud\u00e1st, tapasztalatot \u00e9s inspir\u00e1ci\u00f3t adjunk \u00e1t, amivel ak\u00e1r azonnal a k\u00f6vetkez\u0151 szintre l\u00e9phetsz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tippeket \u00e9s tartalmakat a\u00a0<\/span><a href=\"https:\/\/minicrm.hu\/verseny?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=blog-ujszaszi-bogar-260826\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">minicrm.hu\/verseny<\/span><\/a><span style=\"font-weight: 400;\"> oldalon tal\u00e1lod.<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-bogar-260826\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lehet, hogy nem az \u00e9rveid rosszak \u2013 csak m\u00e1r azel\u0151tt elvesz\u00edtetted a m\u00e1sikat, hogy egy\u00e1ltal\u00e1n megsz\u00f3lalt\u00e1l. Egy kem\u00e9ny sz\u00e9k, egy hom\u00e1lyos\u00edtott vide\u00f3h\u00e1tt\u00e9r, egy rosszul megv\u00e1lasztott sz\u00f3 vagy ak\u00e1r az is eld\u00f6ntheti a t\u00e1rgyal\u00e1s kimenetel\u00e9t, hogy ki jelenti be a v\u00e1ltoz\u00e1st. Mik\u00f6zben a legt\u00f6bb vezet\u0151 m\u00e9g mindig racion\u00e1lis \u00e9rvekkel pr\u00f3b\u00e1lja meggy\u0151zni az embereit, a d\u00f6nt\u00e9s jelent\u0151s [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,441,735],"class_list":["post-21567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-ertekesites","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tekint\u00e9lyelv\u0171 vezet\u00e9s? Felejtsd el! - Dr. \u00dajsz\u00e1szi Bog\u00e1r L\u00e1szl\u00f3<\/title>\n<meta name=\"description\" content=\"Ha a fiatalokat akarod motiv\u00e1lni, jobb ha megszabadulsz a r\u00e9gi beidegz\u0151d\u00e9sekt\u0151l. Azok ma m\u00e1r garant\u00e1ltan nem m\u0171k\u00f6dnek. Mi m\u0171k\u00f6dik? Hallgasd meg most!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2026\/08-26\/cegepitok-dr-ujszaszi-bogar-laszlo\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tekint\u00e9lyelv\u0171 vezet\u00e9s? Felejtsd el! - Dr. \u00dajsz\u00e1szi Bog\u00e1r L\u00e1szl\u00f3\" \/>\n<meta property=\"og:description\" content=\"Ha a fiatalokat akarod motiv\u00e1lni, jobb ha megszabadulsz a r\u00e9gi beidegz\u0151d\u00e9sekt\u0151l. 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