{"id":21606,"date":"2026-10-21T07:28:02","date_gmt":"2026-10-21T05:28:02","guid":{"rendered":"https:\/\/www.minicrm.hu\/blog\/?p=21606"},"modified":"2026-10-21T07:28:02","modified_gmt":"2026-10-21T05:28:02","slug":"cegepitok-horvath-dorka-bookr-kids","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2026\/10-21\/cegepitok-horvath-dorka-bookr-kids\/","title":{"rendered":"K\u00e9tezer gyerektabletet gy\u00e1rtattunk. El\u0151sz\u00f6r h\u00e1rmat adtunk el &#8211; Horv\u00e1th Dorka, BOOKR Kids"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Az els\u0151 saj\u00e1t tabletj\u00fckb\u0151l mind\u00f6ssze h\u00e1rom darabot adtak el. Ma 30 orsz\u00e1gban vannak jelen<\/strong>, t\u00f6bb sz\u00e1zezer gyerek haszn\u00e1lja a term\u00e9keiket, \u00e9s az \u00e9ves \u00e1rbev\u00e9tel\u00fck az egymilli\u00e1rd forintos szintet k\u00f6zel\u00edti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A C\u00e9g\u00e9p\u00edt\u0151k vend\u00e9ge Dr. Horv\u00e1th Dorka, a Bookr Kids alap\u00edt\u00f3ja \u00e9s CEO-ja<\/strong>, akivel Kriszti\u00e1n v\u00e9gigmegy azon a t\u00f6bb mint t\u00edz\u00e9ves \u00faton, ami egy digit\u00e1lis mesek\u00f6nyv \u00f6tlet\u00e9t\u0151l egy nemzetk\u00f6zi oktat\u00e1stechnol\u00f3giai c\u00e9gig vezetett.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Uh1TSCZRVV4?si=4kbNyaE3pbzpCoty\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A t\u00f6rt\u00e9net k\u00f6zben b\u0151ven volt zs\u00e1kutca: sikertelen hardverprojekt, t\u00f6bb \u00fczleti modellv\u00e1lt\u00e1s, neh\u00e9z t\u0151kebevon\u00e1sok, rosszul m\u0171k\u00f6d\u0151 salesk\u00eds\u00e9rletek \u00e9s olyan id\u0151szak is, amikor a c\u00e9g csak n\u00e9h\u00e1ny h\u00e9tre l\u00e1tta el\u0151re biztosan a cash flow-j\u00e1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sz\u00f3ba ker\u00fcl, hogyan lett a magyar csal\u00e1doknak sz\u00e1nt mesek\u00f6nyvt\u00e1rb\u00f3l nemzetk\u00f6zi nyelvoktat\u00e1si platform, hogyan \u00e9p\u00edtett\u00e9k fel a k\u00fclf\u00f6ldi piacokat, \u00e9s mit jelentett a legut\u00f3bbi, 6,1 milli\u00f3 eur\u00f3s t\u0151kebevon\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dorka arr\u00f3l is besz\u00e9l, hogyan lehet k\u00e9t gyerek mellett c\u00e9get vezetni, mikor kell megtanulni deleg\u00e1lni, hogyan \u00e9p\u00fcl \u00f6n\u00e1ll\u00f3 vezet\u0151i csapat, \u00e9s mi kell ahhoz, hogy egy alap\u00edt\u00f3 \u00fajra \u00e9s \u00fajra fel\u00e1lljon egy sikertelen pr\u00f3b\u00e1lkoz\u00e1s ut\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A k\u00f6vetkez\u0151 c\u00e9l m\u00e1r egy\u00e9rtelm\u0171: tov\u00e1bbi nemzetk\u00f6zi n\u00f6veked\u00e9s, majd n\u00e9h\u00e1ny \u00e9ven bel\u00fcl egy exit.<\/span><\/p>\n<p><b>Te meddig menn\u00e9l el egy \u00f6tlet\u00e9rt, ha az els\u0151 nagy pr\u00f3b\u00e1lkoz\u00e1sb\u00f3l mind\u00f6ssze h\u00e1rom darabot siker\u00fclne eladnod?<\/b><\/p>\n<p><b>Id\u0151b\u00e9lyegek<\/b><\/p>\n<ul>\n<li><b>00:00:00<\/b><span style=\"font-weight: 400;\"> \u2013 Bevezet\u00e9s \u2013 hogyan lesz egy digit\u00e1lis mese\u00f6tletb\u0151l nemzetk\u00f6zi edtech v\u00e1llalat?<\/span><\/li>\n<li><b>00:04:10<\/b><span style=\"font-weight: 400;\"> \u2013 Hol tart ma a Booker Kids? 30 orsz\u00e1g, t\u00f6bb sz\u00e1zezer gyerek \u00e9s egymilli\u00e1rdos \u00e1rbev\u00e9teli c\u00e9l<\/span><\/li>\n<li><b>00:08:30<\/b><span style=\"font-weight: 400;\"> \u2013 Az els\u0151 100 ezer eur\u00f3 \u00e9s a kezdeti digit\u00e1lis mesek\u00f6nyvt\u00e1r<\/span><\/li>\n<li><b>00:09:52<\/b><span style=\"font-weight: 400;\"> \u2013 A mesetablet buk\u00e1sa \u2013 2000 legy\u00e1rtott eszk\u00f6z \u00e9s mind\u00f6ssze h\u00e1rom elad\u00e1s<\/span><\/li>\n<li><b>00:13:52<\/b><span style=\"font-weight: 400;\"> \u2013 Balogh Petya \u00e9rkez\u00e9se \u2013 hogyan lett a csal\u00e1di v\u00e1llalkoz\u00e1sb\u00f3l sk\u00e1l\u00e1zhat\u00f3 startup?<\/span><\/li>\n<li><b>00:19:53<\/b><span style=\"font-weight: 400;\"> \u2013 Egymilli\u00f3 eur\u00f3s Hiventures-k\u00f6r \u2013 t\u0151ke, tulajdonr\u00e9sz \u00e9s az els\u0151 komoly nemzetk\u00f6zi tervek<\/span><\/li>\n<li><b>00:35:23<\/b><span style=\"font-weight: 400;\"> \u2013 A tudom\u00e1nyos valid\u00e1ci\u00f3, amely az oktat\u00e1s fel\u00e9 ford\u00edtotta a c\u00e9get<\/span><\/li>\n<li><b>00:39:45<\/b><span style=\"font-weight: 400;\"> \u2013 Amikor a nagy magyar terv elbukott \u2013 \u00fajabb pivot a nemzetk\u00f6zi nyelvoktat\u00e1s fel\u00e9<\/span><\/li>\n<li><b>00:47:09<\/b><span style=\"font-weight: 400;\"> \u2013 C\u00e9g\u00e9p\u00edt\u00e9s gyerekek \u00e9s doktori mellett \u2013 mit tanult Dorka az els\u0151 \u00e9s a m\u00e1sodik gyermek k\u00f6z\u00f6tt?<\/span><\/li>\n<li><b>00:55:46<\/b><span style=\"font-weight: 400;\"> \u2013 Covid, \u00fajabb befektet\u00e9si k\u00f6r \u00e9s a Booker Class megsz\u00fclet\u00e9se<\/span><\/li>\n<li><b>01:04:48<\/b><span style=\"font-weight: 400;\"> \u2013 A dr\u00e1ga salesesek sem hozt\u00e1k el az \u00e1tt\u00f6r\u00e9st \u2013 \u00edgy \u00e9p\u00fclt fel a nemzetk\u00f6zi kapcsolatrendszer<\/span><\/li>\n<li><b>01:11:22<\/b><span style=\"font-weight: 400;\"> \u2013 Amerikai \u00e9s malajziai pilotok \u2013 hogyan sz\u00fcletnek az \u00faj nemzetk\u00f6zi \u00fczletek?<\/span><\/li>\n<li><b>01:18:48<\/b><span style=\"font-weight: 400;\"> \u2013 A 6,1 milli\u00f3 eur\u00f3s befektet\u00e9si k\u00f6r \u2013 kiv\u00e1s\u00e1rl\u00e1sok, hitelek \u00e9s rendezett tulajdonosi strukt\u00fara<\/span><\/li>\n<li><b>01:20:53<\/b><span style=\"font-weight: 400;\"> \u2013 N\u00e9gy-\u00f6t \u00e9ves exitc\u00e9l \u2013 milyen ir\u00e1nyba \u00e9p\u00edtik tov\u00e1bb a c\u00e9get?<\/span><\/li>\n<li><b>01:23:47<\/b><span style=\"font-weight: 400;\"> \u2013 M\u00e1sf\u00e9l \u00e9v t\u0151kebevon\u00e1s \u00e9s egy \u00e9v, amikor csak k\u00e9t h\u00e9tre l\u00e1tt\u00e1k el\u0151re a cash flow-t<\/span><\/li>\n<li><b>01:31:44<\/b><span style=\"font-weight: 400;\"> \u2013 Hogyan \u00e9p\u00edts olyan szervezetet, amely m\u00e1r n\u00e9lk\u00fcled is tud d\u00f6nt\u00e9seket hozni?<\/span><\/li>\n<li><b>01:38:31<\/b><span style=\"font-weight: 400;\"> \u2013 A k\u00f6vetkez\u0151 nagy ugr\u00e1s: korm\u00e1nyzati \u00fczletek \u00e9s a B2G piac<\/span><\/li>\n<li><b>01:43:45<\/b><span style=\"font-weight: 400;\"> \u2013 J\u00f3 \u00e9s rossz k\u00e9perny\u0151id\u0151 \u2013 mit kellene kontroll\u00e1lnia val\u00f3j\u00e1ban a sz\u00fcl\u0151knek?<\/span><\/li>\n<li><b>01:47:00<\/b><span style=\"font-weight: 400;\"> \u2013 Gyerekek \u00e9s mesters\u00e9ges intelligencia \u2013 mikor \u00e9s hogyan \u00e9rdemes haszn\u00e1lni az AI-t?<\/span><\/li>\n<li><b>01:55:40<\/b><span style=\"font-weight: 400;\"> \u2013 A Booker Kids j\u00f6v\u0151je \u2013 az els\u0151 angol szavakt\u00f3l eg\u00e9szen a nyelvvizsg\u00e1ig<\/span><\/li>\n<li><b>01:57:18<\/b><span style=\"font-weight: 400;\"> \u2013 Amikor m\u00e1r majdnem feladod \u2013 mi visz vissza \u00fajra a ringbe?<\/span><\/li>\n<li><b>02:00:31<\/b><span style=\"font-weight: 400;\"> \u2013 Mi\u00e9rt kell az alap\u00edt\u00f3nak is piaci fizet\u00e9st adnia saj\u00e1t mag\u00e1nak?<\/span><\/li>\n<li><b>02:01:53<\/b><span style=\"font-weight: 400;\"> \u2013 A legfontosabb c\u00e9g\u00e9p\u00edt\u00e9si tan\u00e1cs: soha ne hagyd abba a tanul\u00e1st<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Uh1TSCZRVV4?si=4kbNyaE3pbzpCoty\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Hallgasd a C\u00e9g\u00e9p\u00edt\u0151ket a kedvenc platformodon:<\/h2>\n<ul>\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/episode\/1swuCDRzHwAZKzJ6UXIi7Z\">kattints ide<\/a><\/li>\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=Uh1TSCZRVV4\">kattints ide<\/a><\/li>\n<li>Apple Podcast: <a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/k\u00e9tezer-gyerektabletet-gy\u00e1rtattunk-el\u0151sz\u00f6r-h\u00e1rmat-adtunk\/id1585202757?i=1000797383046&amp;l=hu\">kattints ide<\/a><\/li>\n<li>BuzzSprout: <a href=\"https:\/\/www.buzzsprout.com\/2452327\/episodes\/19989332\">kattints ide<\/a><\/li>\n<li>YouTube Music: <a href=\"https:\/\/music.youtube.com\/podcast\/Uh1TSCZRVV4\">kattints ide<\/a><\/li>\n<\/ul>\n<p><strong>INGYENES DIAGN\u00d3ZIS A C\u00c9GEDNEK!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A C\u00e9g\u00e9p\u00edt\u0151kben, a MiniCRM \u00fczleti podcastj\u00e9ben a legt\u00f6bb vend\u00e9g ugyanazt mondja: hogy voltak a c\u00e9g\u00e9ben elakad\u00e1sok \u00e9s k\u00f6zel sem ment minden sim\u00e1n.<\/span><\/p>\n<p><strong>Hol akadhat el egy c\u00e9g?<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A d\u00f6nt\u00e9sek nem adatokb\u00f3l, hanem benyom\u00e1sokb\u00f3l sz\u00fcletnek<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Az inform\u00e1ci\u00f3k sz\u00e9t vannak sz\u00f3rva a c\u00e9gen bel\u00fcl<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nincs egy k\u00f6zponti hely, ahol \u00f6ssze\u00e1llna a k\u00e9p<\/span><\/li>\n<\/ul>\n<p><strong>Meg akarom \u00e9rteni, hol akad el a c\u00e9gem<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00edt\u00fcnk, hogy ott fejleszd a c\u00e9ged, ahol t\u00e9nyleg sz\u00fcks\u00e9g van r\u00e1. <a href=\"https:\/\/www.minicrm.hu\/diagnozis\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-horvath-dorka-261021\"><strong>K\u00e9rd az ingyenes MiniCRM c\u00e9gdiagn\u00f3zist<\/strong><\/a>, hogy ne t\u00f6bbet dolgozzatok, hanem hat\u00e9konyabban!<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>A C\u00e9g\u00e9p\u00edt\u0151k podcast felv\u00e9tele a <a href=\"https:\/\/www.minicrm.hu\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=https:\/\/www.minicrm.hu\/audit\/?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=direct&amp;utm_content=podcast-podcast-horvath-dorka-261021\" target=\"_blank\" rel=\"noopener\">MiniCRM<\/a> megb\u00edz\u00e1s\u00e1b\u00f3l t\u00f6rt\u00e9nik, melyben a <a href=\"https:\/\/brocasterz.com\/podcast-studio-berles\/\" target=\"_blank\" rel=\"noopener\">Brocasterz Podcast St\u00fadi\u00f3<\/a> a partner\u00fcnk. Az ad\u00e1sok menedzsmentj\u00e9t a Brocasterz Podcast \u00dcgyn\u00f6ks\u00e9g csapata v\u00e9gzi.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az els\u0151 saj\u00e1t tabletj\u00fckb\u0151l mind\u00f6ssze h\u00e1rom darabot adtak el. Ma 30 orsz\u00e1gban vannak jelen, t\u00f6bb sz\u00e1zezer gyerek haszn\u00e1lja a term\u00e9keiket, \u00e9s az \u00e9ves \u00e1rbev\u00e9tel\u00fck az egymilli\u00e1rd forintos szintet k\u00f6zel\u00edti. A C\u00e9g\u00e9p\u00edt\u0151k vend\u00e9ge Dr. Horv\u00e1th Dorka, a Bookr Kids alap\u00edt\u00f3ja \u00e9s CEO-ja, akivel Kriszti\u00e1n v\u00e9gigmegy azon a t\u00f6bb mint t\u00edz\u00e9ves \u00faton, ami egy digit\u00e1lis mesek\u00f6nyv \u00f6tlet\u00e9t\u0151l [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":21609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778],"tags":[732,387,735],"class_list":["post-21606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-cegepitok","tag-interju","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K\u00e9tezer gyerektabletet gy\u00e1rtottunk. H\u00e1rmat adtunk el<\/title>\n<meta name=\"description\" content=\"Hallgasd meg Horv\u00e1th Dork\u00e1t, a Bookr Kids alap\u00edt\u00f3j\u00e1t a C\u00e9g\u00e9p\u00edt\u0151kben! Hogyan lett a tabletes buk\u00e1sb\u00f3l m\u00e1ra nemzetk\u00f6zi c\u00e9g?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2026\/10-21\/cegepitok-horvath-dorka-bookr-kids\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00e9tezer gyerektabletet gy\u00e1rtottunk. H\u00e1rmat adtunk el\" \/>\n<meta property=\"og:description\" content=\"Hallgasd meg Horv\u00e1th Dork\u00e1t, a Bookr Kids alap\u00edt\u00f3j\u00e1t a C\u00e9g\u00e9p\u00edt\u0151kben! 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