{"id":3904,"date":"2012-10-16T09:45:39","date_gmt":"2012-10-16T07:45:39","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=3904"},"modified":"2014-09-03T22:41:36","modified_gmt":"2014-09-03T20:41:36","slug":"7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/","title":{"rendered":"7+7 tipp, hogyan k\u00fcldj\u00fcnk h\u00edrlevelet spam bejelent\u00e9s n\u00e9lk\u00fcl?"},"content":{"rendered":"

Ha h\u00edrlevelet k\u00fcld\u00fcnk, gyakran szembes\u00fclhet\u00fcnk azzal, hogy level\u00fcnk fennakad a spam sz\u0171r\u0151k\u00f6n \u00e9s a lev\u00e9lszem\u00e9t k\u00f6z\u00e9 ker\u00fcl be. Ha betartunk n\u00e9h\u00e1ny apr\u00f3, de fontos szab\u00e1lyt a h\u00edrlev\u00e9l k\u00e9sz\u00edt\u00e9sekor, elker\u00fclhetj\u00fck a spam bejelent\u00e9seket, ez\u00e1ltal az email kamp\u00e1nyunk hat\u00e9konys\u00e1ga is magasabb lesz.<\/p>\n

Az elm\u00falt p\u00e1r h\u00f3napban azt tapasztaltam, hogy postafi\u00f3komba egyre nagyobb sz\u00e1mban \u00e9rkeznek k\u00e9retlen levelek. Van, amelyik ugyan azonnal a lev\u00e9lszem\u00e9t k\u00f6z\u00f6tt landol – h\u00e1la a Gmail spam sz\u0171r\u0151j\u00e9nek, viszont n\u00e9h\u00e1ny lev\u00e9l m\u00e9gis \u00e1tjut valahogyan ezen \u00e9s bef\u00e9rk\u0151zik a fontos elemek k\u00f6z\u00e9.<\/p>\n

Sajnos az esetek t\u00f6bbs\u00e9g\u00e9ben vagy nem tudtak semmilyen sz\u00e1momra \u00e9rdekes inform\u00e1ci\u00f3val szolg\u00e1lni vagy m\u00e1r az email kin\u00e9zete, fel\u00e9p\u00edt\u00e9se elrettent att\u00f3l, hogy egy\u00e1ltal\u00e1n r\u00e1kattintsak valamelyikre. Nagy sz\u00e1mban tal\u00e1lkoztam m\u00e1r olyan lev\u00e9llel is, melyr\u0151l, ha akarn\u00e9k sem tudn\u00e9k leiratkozni, mert vagy nem m\u0171k\u00f6dik vagy egyszer\u0171en kihagyj\u00e1k a leiratkoz\u00f3 linket a h\u00edrlev\u00e9lb\u0151l. Ilyenkor nem marad m\u00e1s, mint a spam-nek jel\u00f6l\u00e9s gomb…<\/p>\n

Bizony\u00e1ra mindenki tal\u00e1lkozott m\u00e1r a fentiekhez hasonl\u00f3, bosszant\u00f3 k\u00e9retlen levelekkel a postafi\u00f3kj\u00e1ban. De n\u00e9zz\u00fck a m\u00e1sik oldalr\u00f3l.. Az emailek k\u00fcld\u0151jek\u00e9nt m\u00e9g kellemetlenebb\u00fcl is els\u00fclhet egy-egy rosszul fel\u00e9p\u00edtett email kamp\u00e1ny, hiszen spam bejelent\u00e9sek\u00e9rt ak\u00e1r p\u00e9nzb\u00fcntet\u00e9st is kaphatunk.<\/p>\n

N\u00e9zz\u00fcnk is n\u00e9h\u00e1ny tippet, hogyan ker\u00fclhetj\u00fck el a spam bejelent\u00e9seket<\/strong>:<\/p>\n

1.<\/strong> Fontos, hogy minden esetben jogszer\u0171en \u00e9p\u00edts\u00fck fel a c\u00edmlist\u00e1nkat<\/strong>. Ne haszn\u00e1ljunk v\u00e1s\u00e1rolt list\u00e1t<\/strong> \u00e9s enged\u00e9ly n\u00e9lk\u00fcl soha ne k\u00fcldj\u00fcnk semmit <\/strong>se.<\/p>\n

2.<\/strong> Haszn\u00e1ljunk feliratkoz\u00e1si sz\u00e1nd\u00e9kot meger\u0151s\u00edt\u0151 emaileket<\/strong>.<\/p>\n

3.<\/strong> Mindenk\u00e9ppen illessz\u00fcnk be a level\u00fcnkbe<\/strong> egy j\u00f3l l\u00e1that\u00f3 helyre leiratkoz\u00f3 linket.<\/strong><\/p>\n

4.<\/strong> Ne v\u00e1rjunk t\u00fal sokat az els\u0151 email kik\u00fcld\u00e9se el\u0151tt<\/strong>, mert a c\u00edmzettek elfeledkezhetnek arr\u00f3l, hogy val\u00f3ban feliratkoztak pl. a h\u00edrlevel\u00fcnkre.<\/p>\n

5.<\/strong> Kommunik\u00e1ljunk rendszeresen<\/strong>az \u00e9rdekl\u0151d\u0151kkel, hogy elker\u00fclj\u00fck az el\u0151z\u0151 pontban eml\u00edtett esetet.<\/p>\n

6.<\/strong> Ker\u00fclj\u00fck a \u201cnoreply@xy.hu\u201d email c\u00edmhez hasonl\u00f3 c\u00edmek haszn\u00e1lat\u00e1t. A k\u00e9tir\u00e1ny\u00fa kommunik\u00e1ci\u00f3val<\/strong>ugyanis a spam sz\u0171r\u0151k \u201cl\u00e1thatj\u00e1k\u201d, hogy az adott email c\u00edmre \u00e9rkeznek v\u00e1lasz\u00fczenetek, \u00edgy az onnan \u00e9rkez\u0151 levelek is megb\u00edzhat\u00f3bbak.<\/p>\n

7.<\/strong> Ha t\u00f6meges email kamp\u00e1nyt k\u00fcld\u00fcnk (pl. h\u00edrlev\u00e9lk\u00fcld\u0151vel, CRM-b\u0151l), haszn\u00e1ljunk v\u00e1ltoz\u00f3kat a c\u00edmzett nev\u00e9re<\/strong>. \u00cdgy k\u00f6nnyebben elker\u00fclhetj\u00fck, hogy level\u00fcnk a spam mapp\u00e1ban v\u00e9gezze.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Most, hogy m\u00e1r k\u00e9pbe ker\u00fclt\u00fcnk, miket kell felt\u00e9tlen\u00fcl ker\u00fcln\u00fcnk annak \u00e9rdek\u00e9ben, hogy leveleinkre ne kapjunk spam bejelent\u00e9seket, n\u00e9zz\u00fck meg, hogyan v\u00e9dekezhet\u00fcnk a spam sz\u0171r\u0151k ellen:<\/strong><\/p>\n

1.<\/strong> Ne haszn\u00e1ljunk sok felki\u00e1lt\u00f3jelet<\/strong> a sz\u00f6vegben!!!!!<\/p>\n

2.<\/strong> HA MINDENT CSUPA NAGYBET\u0170VEL<\/strong> \u00cdRUNK, AZ OLYAN, MINTHA ORDIB\u00c1LN\u00c1NK!<\/p>\n

3.<\/strong> Ker\u00fclj\u00fck a spamekre jellemz\u0151 kifejez\u00e9sek<\/strong> haszn\u00e1lat\u00e1t, k\u00fcl\u00f6n\u00f6sk\u00e9ppen figyelj\u00fcnk az email t\u00e1rgy\u00e1ra (pl. \u201cKattints ide!\u201d, \u201cIngyen!\u201d, \u201cEgyed\u00fcl\u00e1ll\u00f3 lehet\u0151s\u00e9g!\u201d)<\/p>\n

4.<\/strong> \u00c9l\u00e9nk piros<\/strong> vagy z\u00f6ld<\/strong>, felt\u0171n\u0151 sz\u00ednek haszn\u00e1lata szint\u00e9n nem aj\u00e1nlott a levelekben.<\/p>\n

5.<\/strong> A sil\u00e1ny HTML-k\u00f3dol\u00e1st<\/strong> k\u00f6nnyen kisz\u00farj\u00e1k a spam sz\u0171r\u0151k. (Pl. egy Microsoft Word dokumentum \u00e1talak\u00edt\u00e1sa HTML-be.)<\/p>\n

6.<\/strong> Ne \u00e1lljon az email egyetlen k\u00e9pb\u0151l<\/strong>, kev\u00e9s sz\u00f6veggel.<\/p>\n

7.<\/strong> Tartsuk karban a c\u00edmlist\u00e1nkat<\/strong>. Ha egyszerre sok olyan c\u00edmre k\u00fcld\u00fcnk ki levelet, melyek m\u00e1r nem l\u00e9teznek, leveleink k\u00f6nnyed\u00e9n a lev\u00e9lszem\u00e9t k\u00f6z\u00e9 ker\u00fclhetnek.<\/p>\n

A spamr\u0151l, annak t\u00f6rv\u00e9nyi szab\u00e1lyoz\u00e1s\u00e1r\u00f3l, valamint spam bejelent\u00e9sek megel\u0151z\u00e9s\u00e9r\u0151l b\u0151vebben is olvashat a H\u00edrlev\u00e9l k\u00fcld\u00e9s spam bejelent\u00e9s n\u00e9lk\u00fcl<\/strong><\/em><\/a>\u00a0c\u00edm\u0171 tanulm\u00e1nyunkban.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ha h\u00edrlevelet k\u00fcld\u00fcnk, gyakran szembes\u00fclhet\u00fcnk azzal, hogy level\u00fcnk fennakad a spam sz\u0171r\u0151k\u00f6n \u00e9s a lev\u00e9lszem\u00e9t k\u00f6z\u00e9 ker\u00fcl be. Ha betartunk n\u00e9h\u00e1ny apr\u00f3, de fontos szab\u00e1lyt a h\u00edrlev\u00e9l k\u00e9sz\u00edt\u00e9sekor, elker\u00fclhetj\u00fck a spam bejelent\u00e9seket, ez\u00e1ltal az email kamp\u00e1nyunk hat\u00e9konys\u00e1ga is magasabb lesz. Az elm\u00falt p\u00e1r h\u00f3napban azt tapasztaltam, hogy postafi\u00f3komba egyre nagyobb sz\u00e1mban \u00e9rkeznek k\u00e9retlen levelek. Van, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[210],"class_list":["post-3904","post","type-post","status-publish","format-gallery","hentry","category-marketing","tag-email-marketing","post_format-post-format-gallery"],"yoast_head":"\n7+7 tipp, hogyan k\u00fcldj\u00fcnk h\u00edrlevelet spam bejelent\u00e9s n\u00e9lk\u00fcl?<\/title>\n<meta name=\"description\" content=\"Az email kamp\u00e1nyok egyik velej\u00e1r\u00f3ja a spam. Ahhoz, hogy h\u00edrlevele c\u00e9lba \u00e9rjen \u00e9s ne ker\u00fclj\u00f6n a spam k\u00f6z\u00e9, fontos, hogy betartson n\u00e9h\u00e1ny l\u00e9nyeges szab\u00e1lyt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7+7 tipp, hogyan k\u00fcldj\u00fcnk h\u00edrlevelet spam bejelent\u00e9s n\u00e9lk\u00fcl?\" \/>\n<meta property=\"og:description\" content=\"Az email kamp\u00e1nyok egyik velej\u00e1r\u00f3ja a spam. Ahhoz, hogy h\u00edrlevele c\u00e9lba \u00e9rjen \u00e9s ne ker\u00fclj\u00f6n a spam k\u00f6z\u00e9, fontos, hogy betartson n\u00e9h\u00e1ny l\u00e9nyeges szab\u00e1lyt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-16T07:45:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-03T20:41:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.minicrm.hu\/wp-content\/uploads\/2012\/10\/eljen_nincs_spam.jpg\" \/>\n<meta name=\"author\" content=\"Kati\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/\"},\"author\":{\"name\":\"Kati\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/#\/schema\/person\/13356f81d4e89cbd83cb327fe96a70c2\"},\"headline\":\"7+7 tipp, hogyan k\u00fcldj\u00fcnk h\u00edrlevelet spam bejelent\u00e9s n\u00e9lk\u00fcl?\",\"datePublished\":\"2012-10-16T07:45:39+00:00\",\"dateModified\":\"2014-09-03T20:41:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/\"},\"wordCount\":743,\"publisher\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/#organization\"},\"keywords\":[\"Email marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/\",\"url\":\"https:\/\/www.minicrm.hu\/blog\/2012\/10-16\/7_7_tipp_hogyan_kuldjunk_hirlevelet_spam_bejelentes_nelkul\/\",\"name\":\"7+7 tipp, hogyan k\u00fcldj\u00fcnk h\u00edrlevelet spam bejelent\u00e9s n\u00e9lk\u00fcl?\",\"isPartOf\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/#website\"},\"datePublished\":\"2012-10-16T07:45:39+00:00\",\"dateModified\":\"2014-09-03T20:41:36+00:00\",\"description\":\"Az email kamp\u00e1nyok egyik velej\u00e1r\u00f3ja a spam. 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