{"id":4759,"date":"2013-03-13T10:30:57","date_gmt":"2013-03-13T09:30:57","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=4759"},"modified":"2014-09-03T23:26:58","modified_gmt":"2014-09-03T21:26:58","slug":"hogyan-ismerjuk-fel-az-idealis-vevoket","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2013\/03-13\/hogyan-ismerjuk-fel-az-idealis-vevoket\/","title":{"rendered":"Hogyan ismerj\u00fck fel az ide\u00e1lis vev\u0151ket?"},"content":{"rendered":"<p>Akkor lehet hat\u00e9kony az \u00e9rt\u00e9kes\u00edt\u00e9s\u00fcnk, ha olyan \u00e9rdekl\u0151d\u0151kre sz\u00e1nunk id\u0151t, akikb\u0151l k\u00e9s\u0151bbiekben val\u00f3ban lehet v\u00e1s\u00e1rl\u00f3. Ennek \u00e9rdek\u00e9ben v\u00e9gezz\u00fck el az \u00e9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9s\u00e9t, hogy kider\u00edthess\u00fck, a val\u00f3di vev\u0151k t\u00e1bor\u00e1t er\u0151s\u00edtik-e.<\/p>\n<h3>Az \u00e9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9se<\/h3>\n<p>Ahhoz, hogy kider\u00edts\u00fck, kikre \u00e9rdemes id\u0151t, energi\u00e1t \u00e9s p\u00e9nzt sz\u00e1nni, <b>min\u0151s\u00edten\u00fcnk kell az \u00e9rdekl\u0151d\u0151inket.<\/b> Minden c\u00e9gnek, ipar\u00e1gnak meg van a maga c\u00e9lcsoportja. Ez az adott c\u00e9g <b>tapasztalatai<\/b> alapj\u00e1n, az al\u00e1bbi h\u00e1rom szempont szerint k\u00f6nnyed\u00e9n meg\u00e1llap\u00edthat\u00f3:<\/p>\n<ul>\n<li><b>\u00e9rdekl\u0151d\u0151 min\u0151s\u00edt\u00e9se<\/b> (ide\u00e1lis \u00fcgyf\u00e9l, lehet \u00fcgyf\u00e9l, nem c\u00e9lcsoport)<\/li>\n<li><b>tervezett elad\u00e1s id\u0151pontja<\/b> (azonnal, k\u00e9s\u0151bb, sok\u00e1ra)<\/li>\n<li><b>hol tal\u00e1lt r\u00e1nk az \u00e9rdekl\u0151d\u0151?<\/b> (milyen csatorn\u00e1n kereszt\u00fcl tal\u00e1lt a c\u00e9g\u00fcnkre?)<\/li>\n<\/ul>\n<ol>\n<li>Az el\u0151min\u0151s\u00edt\u00e9shez <b>k\u00e9sz\u00edts\u00fcnk statisztik\u00e1t<\/b> kor\u00e1bbi vev\u0151inkr\u0151l k\u00fcl\u00f6nb\u00f6z\u0151 szempontok szerint CRM rendszer\u00fcnkben.<\/li>\n<li><b>\u00c9rt\u00e9kelj\u00fck ki a CRM rendszerb\u0151l nyert inform\u00e1ci\u00f3kat<\/b>: \u00e9rdekl\u0151d\u0151nk h\u00e1ny \u00e9ves, mivel foglalkozik, hol lakik, f\u00e9rfi-e vagy n\u0151, van-e aut\u00f3ja stb. A statisztik\u00e1kb\u00f3l l\u00e1tni fogjuk, melyek azok az adatok, melyek jelent\u0151s elt\u00e9r\u00e9st mutatnak a vev\u0151k \u00e9s a nem vev\u0151k eset\u00e9ben.<\/li>\n<li>Fontos, hogy egyhavi CRM rendszer-haszn\u00e1lat ut\u00e1n m\u00e9g nem kaphatunk relev\u00e1ns statisztik\u00e1kat; legal\u00e1bb <b>f\u00e9l vagy egy \u00e9vnek<\/b> kell ahhoz eltelnie, hogy az eredm\u00e9nyekb\u0151l <b>val\u00f3di k\u00f6vetkeztet\u00e9seket<\/b> tudjunk levonni ide\u00e1lis vev\u0151nkre n\u00e9zve.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"aligncenter size-full\" title=\"\u00c9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9se\" alt=\"\" src=\"\/wp-content\/uploads\/2013\/02\/elominosites.jpg\" width=\"800\" height=\"347\" \/><\/p>\n<h3>Milyen jellemz\u0151i lehetnek az ide\u00e1lis vev\u0151nek?<\/h3>\n<p>Az al\u00e1bbi <b>\u00e1ltal\u00e1nos adatok<\/b> k\u00f6z\u00fcl n\u00e9h\u00e1nyat \u00e9rdemes r\u00f6gz\u00edten\u00fcnk CRM rendszer\u00fcnkben az \u00fcgyf\u00e9l adatlapj\u00e1n, hogy k\u00e9s\u0151bb statisztika k\u00e9sz\u00fclhessen bel\u0151l\u00fck, melyet felhaszn\u00e1lhatunk ide\u00e1lis vev\u0151ink beazonos\u00edt\u00e1s\u00e1hoz.<\/p>\n<ul>\n<li><b>Demogr\u00e1fiai adatok:<\/b> Sz\u00fclet\u00e9si id\u0151, Nem, \u00c1llampolg\u00e1rs\u00e1g, Vall\u00e1s, Csal\u00e1di \u00e1llapot, Iskolai v\u00e9gzetts\u00e9g<\/li>\n<li><b>J\u00f6vedelmi adatok:<\/b> Munkahely, Foglalkoz\u00e1s, J\u00f6vedelem m\u00e9rt\u00e9ke, \u00c1tlagfogyaszt\u00e1s<\/li>\n<li><b>Lak\u00f3hellyel kapcsolatos adatok:<\/b> Telep\u00fcl\u00e9s nagys\u00e1ga, Telep\u00fcl\u00e9s jellege, Lak\u00f3hely jellege<\/li>\n<li><b>Viselked\u00e9si jellemz\u0151k:<\/b> Fogyaszt\u00e1si szok\u00e1sok, V\u00e1s\u00e1rl\u00e1si preferenci\u00e1k<\/li>\n<li><b>Term\u00e9kkel kapcsolatos jellemz\u0151k:<\/b> Haszn\u00e1lat gyakoris\u00e1ga, Term\u00e9k hasznoss\u00e1ga<\/li>\n<li><b>Vev\u0151 t\u00edpusa:<\/b> \u00c1llami, K\u00f6z\u00fcleti, Termel\u0151i, Lakoss\u00e1gi<\/li>\n<\/ul>\n<p>A fenti, \u00e1ltal\u00e1nos inform\u00e1ci\u00f3k mellett, melyeket b\u00e1rmely \u00fczlet\u00e1g k\u00e9pvisel\u0151jek\u00e9nt \u00e9rdemes tudni az \u00fcgyfelekr\u0151l, term\u00e9szetesen sz\u00e1mos <b>speci\u00e1lis adatra<\/b> is sz\u00fcks\u00e9g\u00fcnk lehet. N\u00e9h\u00e1ny p\u00e9lda, melyet ipar\u00e1gt\u00f3l f\u00fcgg\u0151en \u00e9rdemes begy\u0171jten\u00fcnk \u00e9rdekl\u0151d\u0151inkt\u0151l, hogy a statisztik\u00e1k seg\u00edts\u00e9g\u00e9vel kider\u00edthess\u00fck, ide\u00e1lis vev\u0151 v\u00e1lhat-e bel\u0151l\u00fck a k\u00e9s\u0151bbiekben:<\/p>\n<ul>\n<li>Gyermekek sz\u00e1ma<\/li>\n<li>Aut\u00f3k sz\u00e1ma<\/li>\n<li>Hobbi, szabadid\u0151<\/li>\n<li>Sporttev\u00e9kenys\u00e9g<\/li>\n<li>Nyelvtud\u00e1s<\/li>\n<li>Internetez\u00e9si szok\u00e1sok<\/li>\n<li>Mobiltelefon-haszn\u00e1lati szok\u00e1sok<\/li>\n<li>Van-e honlapja<\/li>\n<\/ul>\n<h3>Hirdet\u00e9seink sz\u00f3ljanak ide\u00e1lis vev\u0151nkh\u00f6z!<\/h3>\n<p>Az ide\u00e1lis hirdet\u00e9s az ide\u00e1lis vev\u0151h\u00f6z sz\u00f3l: ott \u00e9s akkor jelenik meg, ahol \u00e9s amikor \u0151 tal\u00e1lkozhat vele. A CRM rendszer \u00e1ltal k\u00e9sz\u00edtett statisztik\u00e1k eredm\u00e9nyeit visszaforgathatjuk a marketing\u00fcnkbe, hogy hirdet\u00e9seink kiz\u00e1r\u00f3lag ide\u00e1lis vev\u0151inkhez sz\u00f3ljanak.<\/p>\n<p><b>Hol?<\/b><\/p>\n<p>Ahhoz, hogy hirdet\u00e9seink seg\u00edts\u00e9g\u00e9vel t\u00f6bb bev\u00e9telre tehess\u00fcnk szert, mint amennyit r\u00e1juk sz\u00e1ntunk, rekl\u00e1mjainkkal olyan fel\u00fcleteken kell megjelenn\u00fcnk, melyet ide\u00e1lis vev\u0151nk olvas, hallgat vagy n\u00e9z. Ehhez szint\u00e9n a statisztik\u00e1k seg\u00edts\u00e9g\u00e9t vehetj\u00fck ig\u00e9nybe. Mindig k\u00e9rdezz\u00fck meg \u00e9rdekl\u0151d\u0151inkt\u0151l, hol tal\u00e1ltak r\u00e1 term\u00e9k\u00fcnkre, szolg\u00e1ltat\u00e1sunkra, \u00e9s az inform\u00e1ci\u00f3t r\u00f6gz\u00edts\u00fck CRM rendszer\u00fcnkben.<\/p>\n<p><b>Mikor?<\/b><\/p>\n<p>Nem csak az d\u00f6nt\u0151 fontoss\u00e1g\u00fa, hol hirdet\u00fcnk, hanem az is, hogy mikor. CRM rendszer\u00fcnk seg\u00edts\u00e9g\u00e9vel megtudhatjuk, mikor iratkoznak fel a vev\u0151k pl. a h\u00edrlevel\u00fcnkre.<\/p>\n<p><b>Hogyan?<\/b><\/p>\n<p>Fontos szempont, hogyan sz\u00f3lunk vev\u0151inkhez: \u00e9letkor\u00e1nak, nem\u00e9nek stb. megfelel\u0151 st\u00edlust \u00e9s nyelvezetet alkalmazunk-e. A CRM rendszer \u00e1ltal k\u00e9sz\u00edtett statisztik\u00e1kat kielemezve kider\u00edthetj\u00fck ide\u00e1lis vev\u0151ink jellemz\u0151it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akkor lehet hat\u00e9kony az \u00e9rt\u00e9kes\u00edt\u00e9s\u00fcnk, ha olyan \u00e9rdekl\u0151d\u0151kre sz\u00e1nunk id\u0151t, akikb\u0151l k\u00e9s\u0151bbiekben val\u00f3ban lehet v\u00e1s\u00e1rl\u00f3. Ennek \u00e9rdek\u00e9ben v\u00e9gezz\u00fck el az \u00e9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9s\u00e9t, hogy kider\u00edthess\u00fck, a val\u00f3di vev\u0151k t\u00e1bor\u00e1t er\u0151s\u00edtik-e. Az \u00e9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9se Ahhoz, hogy kider\u00edts\u00fck, kikre \u00e9rdemes id\u0151t, energi\u00e1t \u00e9s p\u00e9nzt sz\u00e1nni, min\u0151s\u00edten\u00fcnk kell az \u00e9rdekl\u0151d\u0151inket. Minden c\u00e9gnek, ipar\u00e1gnak meg van a maga c\u00e9lcsoportja. Ez [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[232],"class_list":["post-4759","post","type-post","status-publish","format-gallery","hentry","category-ertekesites","tag-termekbemutato","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan ismerj\u00fck fel az ide\u00e1lis vev\u0151ket?<\/title>\n<meta name=\"description\" content=\"V\u00e9gezz\u00fck el az \u00e9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9s\u00e9t, hogy kider\u00edthess\u00fck, \u00e9rdekl\u0151d\u0151ink a val\u00f3di vev\u0151k t\u00e1bor\u00e1t er\u0151s\u00edtik-e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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