{"id":4848,"date":"2013-04-23T09:45:39","date_gmt":"2013-04-23T07:45:39","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=4848"},"modified":"2024-03-11T11:00:08","modified_gmt":"2024-03-11T10:00:08","slug":"tippek-email-kampany-kesziteshez","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2013\/04-23\/tippek-email-kampany-kesziteshez\/","title":{"rendered":"Tippek email kamp\u00e1ny k\u00e9sz\u00edt\u00e9shez"},"content":{"rendered":"

Az Email kamp\u00e1ny az egyik leggazdas\u00e1gosabb KKV marketingeszk\u00f6z. Seg\u00edts\u00e9g\u00e9vel anyagi forr\u00e1sainkat megk\u00edm\u00e9lve \u00e9rhet\u00fcnk el val\u00f3di, m\u00e9rhet\u0151 eredm\u00e9nyeket. A tartalom a h\u00edrlev\u00e9l legfontosabb r\u00e9sze<\/b>, \u00edgy alaposan \u00e1t kell gondolni, hogyan \u00e1ll\u00edtjuk \u00f6ssze \u0151ket. N\u00e9zz\u00fcnk n\u00e9h\u00e1ny tippet a h\u00edrlev\u00e9l tartalmi kialak\u00edt\u00e1s\u00e1hoz.<\/p>\n

Kezelj\u00fck kiemelten \u00fcgyfeleinket<\/h4>\n

B\u00e1njunk \u00e9rdekl\u0151d\u0151inkkel, \u00fcgyfeleinkkel \u00e9s olvas\u00f3inkkal megfelel\u0151en, hadd \u00e9rezz\u00e9k igaz\u00e1n fontosnak magukat. Inform\u00e1ljuk \u0151ket az \u00fajdons\u00e1gokr\u00f3l (akci\u00f3kr\u00f3l, \u00faj term\u00e9kekr\u0151l, szakmai h\u00edrekr\u0151l) az e-mail marketing\u00fcnk keret\u00e9ben.<\/a><\/p>\n

Szolg\u00e1ljunk hasznos inform\u00e1ci\u00f3kkal<\/h4>\n

Gondoljunk arra, mi alapj\u00e1n d\u00f6ntj\u00fck el, hogy elolvasunk-e egy levelet, vagy egyb\u0151l a lomt\u00e1rba dobjuk. A h\u00edrlev\u00e9l megfogalmaz\u00e1sakor gy\u0151z\u0151dj\u00fcnk meg r\u00f3la, val\u00f3ban hasznos olvasnival\u00f3val l\u00e1tjuk el \u00fcgyfeleinket.<\/p>\n

Kommunik\u00e1ljunk szem\u00e9lyre szabottan<\/h4>\n

Gy\u0151z\u0151dj\u00fcnk meg arr\u00f3l, hogy a t\u00e9m\u00e1k, melyekr\u0151l \u00edrunk, val\u00f3ban felkeltik olvas\u00f3ink \u00e9rdekl\u0151d\u00e9s\u00e9t, \u00e9s sz\u00e1mukra fontos inform\u00e1ci\u00f3kat tartalmaznak.<\/p>\n

H\u00edrleveleink sikere att\u00f3l is f\u00fcgg, k\u00e9pesek vagyunk-e a megfelel\u0151 id\u0151ben, a megfelel\u0151 c\u00edmzettekhez k\u00f6zvet\u00edteni \u00fczenet\u00fcnket. Ford\u00edtsunk figyelmet arra, hol tartanak \u00e9pp a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s folyamat\u00e1ban, \u00e9s k\u00fcldj\u00fcnk sz\u00e1mukra mindig a st\u00e1tuszuknak megfelel\u0151 aj\u00e1nlatokat.<\/p>\n

\"\"<\/p>\n

Fogjuk r\u00f6vidre<\/h4>\n

A legt\u00f6bb embert napi szinten rengeteg email \u00e1rasztja el. Level\u00fcnk legyen r\u00f6vid \u00e9s k\u00f6nnyen em\u00e9szthet\u0151, hogy megragadhassa olvas\u00f3ink figyelm\u00e9t. Ha egy hossz\u00fa interj\u00fat, t\u00f6rt\u00e9netet vagy cikket szeretn\u00e9nk megosztani, emelj\u00fck ki a c\u00edmet, \u00edrjunk egy r\u00f6vid \u00f6sszefoglal\u00f3t, \u00e9s illessz\u00fcnk be egy linket, ahol az \u00e9rdekl\u0151d\u0151k el\u00e9rhetik a teljes anyagot.<\/p>\n

Legy\u00fcnk k\u00f6zvetlenek<\/h4>\n

Egy hossz\u00fa \u00e9s unalmas h\u00edrlev\u00e9l senkit sem \u00e9rdekel. Tegy\u00fck szem\u00e9lyes\u00e9 egy kicsit. \u00dagy fogalmazzuk meg a sz\u00f6veget, mintha \u00e9rdekl\u0151d\u0151nkkel besz\u00e9lgetn\u00e9nk az adott t\u00e9m\u00e1r\u00f3l. Tal\u00e1ljuk meg a megfelel\u0151 hangot.<\/p>\n

T\u00fcntess\u00fck fel el\u00e9rhet\u0151s\u00e9g\u00fcnket<\/h4>\n

B\u00e1r a h\u00edrlevelek c\u00e9lja k\u00f6zvetlen\u00fcl nem az elad\u00e1s, hanem a kapcsolat\u00e9p\u00edt\u00e9s \u00e9s fenntart\u00e1s, biztosan nem b\u00e1njuk, ha n\u00e9h\u00e1ny \u00e9rdekl\u0151d\u0151 csup\u00e1n az \u00fczenetek hat\u00e1s\u00e1ra \u00fagy d\u00f6nt, hogy v\u00e1s\u00e1rolni szeretne. Bizonyosodjunk meg r\u00f3la, hogy level\u00fcnkben szerepel el\u00e9rhet\u0151s\u00e9g\u00fcnk, \u00edgy \u00e9rdekl\u0151d\u0151ink fel tudj\u00e1k venni vel\u00fcnk a kapcsolatot.<\/p>\n

Legy\u00fcnk egyediek<\/h4>\n

Ha azt szeretn\u00e9nk, hogy c\u00edmzettjeink val\u00f3ban elolvass\u00e1k, amit k\u00fcld\u00fcnk nekik, \u00e9s level\u00fcnk ne v\u00e9gezze olvasatlanul a kuk\u00e1ban, csemp\u00e9ssz\u00fcnk egyedis\u00e9get \u00fczeneteinkbe.<\/p>\n

Sz\u00e1njunk elegend\u0151 id\u0151t a lev\u00e9l k\u00fclalakj\u00e1nak megtervez\u00e9s\u00e9re<\/h4>\n

H\u00edrlevel\u00fcnk k\u00fclalakja legal\u00e1bb annyira felel\u0151s a siker\u00e9rt, mint a tartalma. A megfelel\u0151 diz\u00e1jn k\u00e9pes megragadni a c\u00edmzett figyelm\u00e9t, m\u00e9g miel\u0151tt ak\u00e1r egy sort is elolvasna. Ne vigy\u00fck t\u00falz\u00e1sba a d\u00edsz\u00edt\u00e9st, k\u00e9sz\u00edts\u00fcnk egyszer\u0171, k\u00f6nnyen \u00e1tl\u00e1that\u00f3 k\u00fcls\u0151t.<\/p>\n

K\u00e9rj\u00fcnk visszajelz\u00e9st c\u00edmzettjeinkt\u0151l<\/h4>\n

K\u00e9rj\u00fck meg \u00e9rdekl\u0151d\u0151inket, hogy mondj\u00e1k el v\u00e9lem\u00e9ny\u00fcket term\u00e9k\u00fcnkr\u0151l vagy szolg\u00e1ltat\u00e1sunkr\u00f3l. Az \u00fcgyf\u00e9lvisszajelz\u00e9sek alapj\u00e1n tov\u00e1bbfejleszthetj\u00fck azokat, hogy m\u00e9g jobban elnyerje \u00e9rdekl\u0151d\u0151ink tetsz\u00e9s\u00e9t.<\/p>\n

Az email kamp\u00e1nyok tartalmi kialak\u00edt\u00e1sa mellett a kamp\u00e1nytervez\u00e9s tov\u00e1bbi l\u00e9p\u00e9seir\u0151l a konkr\u00e9t p\u00e9ld\u00e1val ell\u00e1tott tanulm\u00e1nyunkban olvashat:<\/i><\/b><\/p>\n

https:\/\/www.minicrm.hu\/kb\/email-kampany-tippek\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Az Email kamp\u00e1ny az egyik leggazdas\u00e1gosabb KKV marketingeszk\u00f6z. Seg\u00edts\u00e9g\u00e9vel anyagi forr\u00e1sainkat megk\u00edm\u00e9lve \u00e9rhet\u00fcnk el val\u00f3di, m\u00e9rhet\u0151 eredm\u00e9nyeket. A tartalom a h\u00edrlev\u00e9l legfontosabb r\u00e9sze, \u00edgy alaposan \u00e1t kell gondolni, hogyan \u00e1ll\u00edtjuk \u00f6ssze \u0151ket. N\u00e9zz\u00fcnk n\u00e9h\u00e1ny tippet a h\u00edrlev\u00e9l tartalmi kialak\u00edt\u00e1s\u00e1hoz. Kezelj\u00fck kiemelten \u00fcgyfeleinket B\u00e1njunk \u00e9rdekl\u0151d\u0151inkkel, \u00fcgyfeleinkkel \u00e9s olvas\u00f3inkkal megfelel\u0151en, hadd \u00e9rezz\u00e9k igaz\u00e1n fontosnak magukat. Inform\u00e1ljuk \u0151ket […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[210],"class_list":["post-4848","post","type-post","status-publish","format-gallery","hentry","category-ertekesites","tag-email-marketing","post_format-post-format-gallery"],"yoast_head":"\nTippek email kamp\u00e1ny k\u00e9sz\u00edt\u00e9shez<\/title>\n<meta name=\"description\" content=\"Az email kamp\u00e1ny az egyik leggazdas\u00e1gosabb KKV marketingeszk\u00f6z. 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