{"id":5709,"date":"2013-08-06T10:55:18","date_gmt":"2013-08-06T08:55:18","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=5709"},"modified":"2014-09-03T22:51:32","modified_gmt":"2014-09-03T20:51:32","slug":"az-ertekesitesi-folyamat-es-az-ertekesitesi-tolcser","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2013\/08-06\/az-ertekesitesi-folyamat-es-az-ertekesitesi-tolcser\/","title":{"rendered":"Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r"},"content":{"rendered":"<p>Val\u00f3sz\u00edn\u0171, hogy az <strong>\u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r<\/strong> fogalm\u00e1val mindenki tal\u00e1lkozott m\u00e1r, aki \u00e9rt\u00e9kes\u00edt\u00e9ssel foglalkozik. Ez val\u00f3ban egy t\u00f6lcs\u00e9rk\u00e9nt funkcion\u00e1l: a l\u00e9nyege, hogy l\u00e1thatjuk, az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat kezdetekor, a t\u00f6lcs\u00e9r tetej\u00e9n beker\u00fcl\u0151 potenci\u00e1lis \u00fcgyfelek a t\u00f6lcs\u00e9ren (folyamaton) v\u00e9gighaladva hogyan v\u00e1lnak \u00fcgyf\u00e9ll\u00e9. Az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r <strong>tetej\u00e9r\u0151l lefel\u00e9 haladva egyre sz\u0171k\u00fcl \u00e9s megmutatja hol vesztj\u00fck el \u00e9rdekl\u0151d\u0151inket<\/strong>.<\/p>\n<h3>Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat<\/h3>\n<p>Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat egy hossz\u00fa csatorna, ami az <strong>\u00c9rdekl\u0151d\u0151k<\/strong> st\u00e1tusz csoport elej\u00e9t\u0151l a <strong>Vev\u0151k<\/strong> st\u00e1tusz csoport v\u00e9g\u00e9ig tart.<\/p>\n<p>Konkr\u00e9t p\u00e9ld\u00e1n szeml\u00e9ltetve ez \u00edgy n\u00e9z ki:<\/p>\n<ul>\n<li>Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat kiindul\u00f3 \u00e1llom\u00e1sa egy hidegh\u00edv\u00e1sra alkalmas c\u00edmlista vagy a h\u00edrlev\u00e9lre feliratkoz\u00f3k halmaza. Ez az \u00e9rt\u00e9kes\u00edt\u00e9s el\u0151tti 0. l\u00e9p\u00e9s, az itt l\u00e9v\u0151k m\u00e9g egy\u00e1ltal\u00e1n nem biztos, hogy szeretn\u00e9nek v\u00e1s\u00e1rolni t\u0151l\u00fcnk, csak feliratkoztak, inform\u00e1l\u00f3dnak.<\/li>\n<li>Ha egy r\u00e9sz\u00fck m\u00e1r \u00e9rdekl\u0151dik a term\u00e9k\u00fcnk, szolg\u00e1ltat\u00e1sunk ir\u00e1nt, beker\u00fclnek az \u00e9rdekl\u0151d\u0151k k\u00f6z\u00e9. Felm\u00e9rj\u00fck az ig\u00e9nyeiket, id\u0151pontot egyeztet\u00fcnk vel\u00fck.<\/li>\n<li>Tov\u00e1bb sz\u0171k\u00fcl a k\u00f6r, mikor az el\u0151z\u0151 st\u00e1tuszban l\u00e9v\u0151 \u00e9rdekl\u0151d\u0151k egy r\u00e9sz\u00e9vel nem siker\u00fclt id\u0151pontot egyeztetni vagy meggondolt\u00e1k magukat, stb.<\/li>\n<li>Akikkel siker\u00fcl id\u0151pontot egyeztetn\u00fcnk, sor ker\u00fcl a szem\u00e9lyes tal\u00e1lkoz\u00f3ra. Itt vannak, akiket meggy\u0151zt\u00fcnk a mondand\u00f3nkkal \u00e9s vannak, akik ebb\u0151l a st\u00e1tuszb\u00f3l is kiesnek.<\/li>\n<li>A marad\u00e9k komoly \u00e9rdekl\u0151d\u0151knek elk\u00e9sz\u00edtj\u00fck az \u00e1raj\u00e1nlatot, amit vagy elfogadnak vagy nem. Teh\u00e1t itt is tov\u00e1bb sz\u0171k\u00fcl a k\u00f6r.<\/li>\n<li>Az elfogadott aj\u00e1nlatokb\u00f3l lesznek a megrendel\u0151ink, elk\u00e9sz\u00edthetj\u00fck a szerz\u0151d\u00e9seket.<\/li>\n<li>Akik a szerz\u0151d\u00e9sk\u00f6t\u00e9s ut\u00e1n ki is fizett\u00e9k a sz\u00e1ml\u00e1jukat, azok lesznek a vev\u0151ink.<\/li>\n<li>\u00dcgyfeleink k\u00f6z\u00fcl lesznek olyanok akik nagyon el\u00e9gedettek a kapott szolg\u00e1ltat\u00e1ssal, term\u00e9kkel. \u0150k a pozit\u00edv visszajelz\u00e9sek ut\u00e1n tov\u00e1bbaj\u00e1nlanak minket \u00e9s lehetnek olyanok, akik csal\u00f3dnak, \u0151k elp\u00e1rtolhatnak t\u0151l\u00fcnk, elvesztett vev\u0151kk\u00e9 v\u00e1lhatnak.<\/li>\n<li>Akik pedig egy kor\u00e1bbi v\u00e1s\u00e1rl\u00e1s ut\u00e1n \u00fajra rendelnek t\u0151l\u00fcnk, azok lesznek a visszat\u00e9r\u0151 vev\u0151ink.<\/li>\n<\/ul>\n<p>Az \u00e9rt\u00e9kes\u00edt\u00e9s\u00fcnk kialak\u00edt\u00e1sakor \u00e1t kell gondolnunk \u00e9s fel kell \u00e9p\u00edten\u00fcnk egy fentihez hasonl\u00f3 folyamatot, amin v\u00e9gig lehet vezetni az \u00e9rdekl\u0151d\u0151t az els\u0151 l\u00e9p\u00e9s\u00e9t\u0151l a vev\u0151v\u00e9 v\u00e1l\u00e1s\u00e1ig.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" title=\"\u00c9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r\" alt=\"\u00c9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r\" src=\"\/wp-content\/uploads\/2013\/07\/ertekesitesi_tolcser.jpg\" width=\"500\" \/><\/p>\n<h3>Mire j\u00f3 az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r? Hogyan \u00e9rtelmezz\u00fck az adatokat?<\/h3>\n<p>Az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r alapj\u00e1n elemezni, \u00e9rt\u00e9kelni \u00e9s tervezni tudjuk az \u00e9rt\u00e9kes\u00edt\u00e9si folyamatunkat. Ez a riport seg\u00edt abban, hogy kital\u00e1ljuk, hol \u00e9s mi\u00e9rt akad el a folyamat. Mindig a legsz\u0171kebb keresztmetszetet kell megkeresn\u00fcnk \u00e9s megjav\u00edtanunk a t\u00f6lcs\u00e9ren, \u00e9s ezen bel\u00fcl is mindig az \u00e9lvezze a priorit\u00e1st, ami el\u0151r\u00e9bb van a folyamatban.<\/p>\n<p>Min\u00e9l hamarabb van a t\u00f6lcs\u00e9rben a horpad\u00e1s, ann\u00e1l rosszabb a helyzet\u00fcnk, hiszen ekkor az \u00e9rdekl\u0151d\u0151k t\u00f6bbs\u00e9ge m\u00e1r a folyamat elej\u00e9n elveszik.<\/p>\n<p>Mindig lesz sz\u0171k keresztmetszet a folyamatban, \u00edgy \u00e9rdemes <strong>rendszeresen elemezni az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9rt \u00e9s folyamatosan jav\u00edtani az \u00e1tereszt\u0151-k\u00e9pess\u00e9get<\/strong>.<\/p>\n<p>A MiniCRM-ben az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9rt a <strong>Riportok &gt;&gt; Folyamatok hat\u00e9konys\u00e1ga<\/strong> alatt \u00e9rhetj\u00fck el.<\/p>\n<p>Itt l\u00e1thatjuk, hogy c\u00e9g\u00fcnkh\u00f6z <strong>mennyi \u00faj \u00e9rdekl\u0151d\u0151 \u00e1ramlott be egy adott id\u0151szak alatt, \u00e9s hogyan folytat\u00f3dott a be\u00e1ramlott \u00fcgyfelek \u00fatja<\/strong>, vagyis hogy Vev\u0151 vagy Nem vev\u0151 lett-e bel\u0151l\u00fck.<\/p>\n<p>Ebb\u0151l a statisztik\u00e1b\u00f3l a c\u00e9g \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek \u00e9s az egyes \u00e9rt\u00e9kes\u00edt\u0151k eredm\u00e9nyeinek alakul\u00e1s\u00e1t vizsg\u00e1lhatjuk meg az egyes st\u00e1tuszokba beker\u00fcl\u0151 adatlapok sz\u00e1ma alapj\u00e1n.<\/p>\n<p><em>A MiniCRM Folyamatok hat\u00e9konys\u00e1ga riportr\u00f3l b\u0151vebben az al\u00e1bbi s\u00fag\u00f3 oldalunkon olvashatunk:<\/em><\/p>\n<p><a href=\"https:\/\/www.minicrm.hu\/help\/uzleti-folyamatok-elemzese\/\" target=\"_blank\">https:\/\/www.minicrm.hu\/help\/uzleti-folyamatok-elemzese\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Val\u00f3sz\u00edn\u0171, hogy az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r fogalm\u00e1val mindenki tal\u00e1lkozott m\u00e1r, aki \u00e9rt\u00e9kes\u00edt\u00e9ssel foglalkozik. Ez val\u00f3ban egy t\u00f6lcs\u00e9rk\u00e9nt funkcion\u00e1l: a l\u00e9nyege, hogy l\u00e1thatjuk, az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat kezdetekor, a t\u00f6lcs\u00e9r tetej\u00e9n beker\u00fcl\u0151 potenci\u00e1lis \u00fcgyfelek a t\u00f6lcs\u00e9ren (folyamaton) v\u00e9gighaladva hogyan v\u00e1lnak \u00fcgyf\u00e9ll\u00e9. Az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r tetej\u00e9r\u0151l lefel\u00e9 haladva egyre sz\u0171k\u00fcl \u00e9s megmutatja hol vesztj\u00fck el \u00e9rdekl\u0151d\u0151inket. Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5709","post","type-post","status-publish","format-gallery","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r<\/title>\n<meta name=\"description\" content=\"Az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r lefel\u00e9 haladva egyre sz\u0171k\u00fcl. Megmutatja, az \u00e9rdekl\u0151d\u0151k a t\u00f6lcs\u00e9ren v\u00e9gighaladva hogyan v\u00e1lnak vev\u0151v\u00e9, hol vesztj\u00fck el \u00e9rdekl\u0151d\u0151inket\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2013\/08-06\/az-ertekesitesi-folyamat-es-az-ertekesitesi-tolcser\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r\" \/>\n<meta property=\"og:description\" content=\"Az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r lefel\u00e9 haladva egyre sz\u0171k\u00fcl. 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