{"id":6031,"date":"2013-10-10T10:00:17","date_gmt":"2013-10-10T08:00:17","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=6031"},"modified":"2014-09-09T21:48:52","modified_gmt":"2014-09-09T19:48:52","slug":"a-marketing-automatizalas-elonyei","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2013\/10-10\/a-marketing-automatizalas-elonyei\/","title":{"rendered":"A marketing automatiz\u00e1l\u00e1s el\u0151nyei"},"content":{"rendered":"

Az Email-marketing<\/strong> az egyik leggazdas\u00e1gosabb KKV marketingeszk\u00f6z. Olcs\u00f3bb \u00e9s k\u00f6nnyebb m\u00e9rni a hat\u00e9konys\u00e1g\u00e1t<\/strong>, mint a hagyom\u00e1nyos (offline) marketing megold\u00e1sok\u00e9t. \u00c9s ha mindezt m\u00e9g egy megfelel\u0151 platformon – CRM rendszerben – automatiz\u00e1ljuk<\/strong> is, akkor egy \u00f6sszetettebb v\u00e1s\u00e1rl\u00e1si folyamatn\u00e1l megfelel\u0151 id\u0151ben megfelel\u0151 kommunik\u00e1ci\u00f3 juthat el az \u00e9rdekl\u0151d\u0151h\u00f6z<\/strong>, ez\u00e1ltal egyre k\u00f6zelebb hozhatjuk \u0151t a t\u00e9nyleges v\u00e1s\u00e1rl\u00e1sig.<\/p>\n

A nagy \u00e9rt\u00e9k\u0171 beruh\u00e1z\u00e1sok mindig egy hosszabb-r\u00f6videbb d\u00f6nt\u00e9si folyamat eredm\u00e9nyei. Ha ilyen term\u00e9ket vagy szolg\u00e1ltat\u00e1st \u00e9rt\u00e9kes\u00edt\u00fcnk, ezzel sz\u00e1molnunk kell. P\u00e9ld\u00e1ul, \u00e9rthet\u0151 okok miatt sokkal t\u00f6bb id\u0151be ker\u00fcl elhat\u00e1rozni magunkat egy aut\u00f3 megv\u00e1s\u00e1rl\u00e1sa mellett, mint p\u00e9ld\u00e1ul venni egy hamburgert a b\u00fcf\u00e9ben.<\/p>\n

Az ilyen komplexebb \u00e9rt\u00e9kes\u00edt\u00e9si folyamatot \u00fagy kell kialak\u00edtanunk, hogy l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre haladva k\u00eds\u00e9rj\u00fck v\u00e9gig \u00e9rdekl\u0151d\u0151nket a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9si folyamat egyes l\u00e9pcs\u0151fokain<\/strong>. A CRM rendszerben automatiz\u00e1lt marketing pedig seg\u00edt abban, hogy l\u00e1thassuk, \u00e9rdekl\u0151d\u0151nk ennek a folyamatnak melyik f\u00e1zis\u00e1ban j\u00e1r \u00e9ppen, illetve, hogy megfelel\u0151 kommunik\u00e1ci\u00f3val tov\u00e1bb billents\u00fck \u0151t a k\u00f6vetkez\u0151 l\u00e9p\u00e9sbe.<\/p>\n

\"fogaskerek\"<\/p>\n

\u00c9rdekl\u0151d\u0151k el\u0151min\u0151s\u00edt\u00e9se \u00e9s \u201cnevel\u00e9se\u201d<\/h3>\n

Az el\u0151min\u0151s\u00edt\u00e9snek k\u00f6sz\u00f6nhet\u0151en\u00a0rengeteg id\u0151t takar\u00edthatunk meg az \u00e9rt\u00e9kes\u00edt\u0151knek<\/strong>,\u00a0mert az nem kapnak olyan \u00e9rdekl\u0151d\u0151ket, akik nagy val\u00f3sz\u00edn\u0171s\u00e9ggel soha nem fognak t\u0151l\u00fcnk v\u00e1s\u00e1rolni. \u00cdgy csak olyan \u00e9rdekl\u0151d\u0151kre sz\u00e1nnak id\u0151t, akikb\u0151l k\u00e9s\u0151bbiekben val\u00f3ban lehet v\u00e1s\u00e1rl\u00f3<\/strong>.<\/p>\n

Az el\u0151min\u0151s\u00edt\u00e9ssel kisz\u0171rhet\u0151k azok az \u00e9rdekl\u0151d\u0151k is, akik most m\u00e9g nem \u00e1llnak k\u00e9szen a v\u00e1s\u00e1rl\u00e1sra<\/strong>, de tal\u00e1n egyszer majd a v\u00e1s\u00e1rl\u00e1s mellett d\u00f6ntenek. R\u00f3luk sem szabad megfeledkezni, nekik m\u00e1sfajta inform\u00e1ci\u00f3kat kell szolg\u00e1ltatni.<\/p>\n

Az automatiz\u00e1lt marketing seg\u00edt fokozatosan k\u00f6zelebb ker\u00fclni ezekhez az \u00e9rdekl\u0151d\u0151kh\u00f6z<\/strong>. Kezelj\u00fck \u0151ket kis t\u00e1vols\u00e1ggal, k\u00fcldj\u00fcnk nekik bizonyos id\u0151k\u00f6z\u00f6nk\u00e9nt az \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fcknek megfelel\u0151 h\u00edrleveleket, \u00e9rdekess\u00e9geket, tippeket, let\u00f6lthet\u0151 tanulm\u00e1nyokat, invit\u00e1ljuk \u0151ket term\u00e9kbemutat\u00f3ra.<\/p>\n

\u00c9rt\u00e9kes\u00edt\u00e9s ut\u00e1n is fontos fenntartani a kapcsolatot az \u00fcgyfelekkel<\/strong>. Inform\u00e1ljuk \u0151ket az \u00fajdons\u00e1gokr\u00f3l, friss inform\u00e1ci\u00f3kr\u00f3l, \u00faj term\u00e9kekr\u0151l. Ha k\u00fcl\u00f6nb\u00f6z\u0151 szempontok szerint szegment\u00e1ljuk a vev\u0151inket, mindenki m\u00e1s-m\u00e1s, szem\u00e9lyre szabott \u00fczenetet kaphat.<\/p>\n

A marketing automatiz\u00e1l\u00e1s seg\u00edt kialak\u00edtani egy olyan folyamatot, mellyel l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9re haladva \u00e9s a megfelel\u0151 id\u0151ben reag\u00e1lva az aktu\u00e1lis probl\u00e9m\u00e1j\u00e1ra a h\u00edrlev\u00e9l-feliratkoz\u00f3t komoly \u00e9rdekl\u0151d\u0151v\u00e9, komoly \u00e9rdekl\u0151d\u0151t v\u00e1s\u00e1rl\u00f3v\u00e1, majd pedig visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00f3v\u00e1 konvert\u00e1lhatjuk.<\/p>\n

Az automatiz\u00e1l\u00e1s m\u00e1s ter\u00fcleteken is hasznos lehet. Automata teend\u0151 kioszt\u00e1ssal<\/strong>, az ut\u00e1nk\u00f6vet\u0151 levelek automata kik\u00fcld\u00e9s\u00e9vel<\/strong> levehetj\u00fck az ezzel j\u00e1r\u00f3 terhet koll\u00e9g\u00e1ink v\u00e1ll\u00e1r\u00f3l, \u00edgy nekik m\u00e1r csak a konkr\u00e9t feladat elv\u00e9gz\u00e9s\u00e9re kell koncentr\u00e1lniuk.<\/p>\n

Marketing riportok<\/h3>\n

A CRM rendszerben t\u00f6rt\u00e9n\u0151 marketing automatiz\u00e1l\u00e1s a vezet\u0151k sz\u00e1m\u00e1ra is leegyszer\u0171s\u00edti a munk\u00e1t<\/strong>. A riportok<\/strong> seg\u00edts\u00e9g\u00e9vel egyszer\u0171en \u00e9s gyorsan ki tudj\u00e1k elemezni p\u00e9ld\u00e1ul a marketingcsatorn\u00e1k hat\u00e9konys\u00e1g\u00e1t<\/strong>, az egyes email kamp\u00e1nyok eredm\u00e9nyess\u00e9g\u00e9t<\/strong> (megnyit\u00e1si \u00e9s kattint\u00e1si r\u00e1t\u00e1k). A statisztik\u00e1kb\u00f3l megtudhatj\u00e1k, hogy melyik marketing tev\u00e9kenys\u00e9g milyen ar\u00e1nyban\/mennyis\u00e9gben konvert\u00e1l vev\u0151ket<\/strong>, \u00edgy tulajdonk\u00e9ppen az eg\u00e9sz v\u00e1s\u00e1rl\u00e1si folyamat nyomon k\u00f6vethet\u0151v\u00e9 \u00e9s elemezhet\u0151v\u00e9 v\u00e1lik, seg\u00edtve ezzel a marketingtev\u00e9kenys\u00e9g folyamatos jav\u00edt\u00e1s\u00e1t.<\/p>\n

A t\u00e9m\u00e1val az al\u00e1bbi cikk foglalkozik r\u00e9szletesebben:<\/em><\/p>\n

http:\/\/computerworld.hu\/computerworld\/az-email-kampanyokon-is-tul.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Az Email-marketing az egyik leggazdas\u00e1gosabb KKV marketingeszk\u00f6z. Olcs\u00f3bb \u00e9s k\u00f6nnyebb m\u00e9rni a hat\u00e9konys\u00e1g\u00e1t, mint a hagyom\u00e1nyos (offline) marketing megold\u00e1sok\u00e9t. \u00c9s ha mindezt m\u00e9g egy megfelel\u0151 platformon – CRM rendszerben – automatiz\u00e1ljuk is, akkor egy \u00f6sszetettebb v\u00e1s\u00e1rl\u00e1si folyamatn\u00e1l megfelel\u0151 id\u0151ben megfelel\u0151 kommunik\u00e1ci\u00f3 juthat el az \u00e9rdekl\u0151d\u0151h\u00f6z, ez\u00e1ltal egyre k\u00f6zelebb hozhatjuk \u0151t a t\u00e9nyleges v\u00e1s\u00e1rl\u00e1sig. A nagy […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[249,210],"class_list":["post-6031","post","type-post","status-publish","format-gallery","hentry","category-marketing","tag-automatizmus","tag-email-marketing","post_format-post-format-gallery"],"yoast_head":"\nA marketing automatiz\u00e1l\u00e1s el\u0151nyei<\/title>\n<meta name=\"description\" content=\"Marketing automatiz\u00e1l\u00e1ssal a megfelel\u0151 id\u0151ben megfelel\u0151 kommunik\u00e1ci\u00f3 jut el az \u00e9rdekl\u0151d\u0151h\u00f6z, ez\u00e1ltal egyre k\u00f6zelebb hozhatjuk \u0151t a t\u00e9nyleges v\u00e1s\u00e1rl\u00e1sig.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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