{"id":6297,"date":"2013-11-05T10:00:12","date_gmt":"2013-11-05T09:00:12","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=6297"},"modified":"2014-09-03T22:54:39","modified_gmt":"2014-09-03T20:54:39","slug":"az-elegedett-ugyfel-a-legjobb-reklam","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2013\/11-05\/az-elegedett-ugyfel-a-legjobb-reklam\/","title":{"rendered":"Az el\u00e9gedett \u00fcgyf\u00e9l a legjobb rekl\u00e1m"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00dcgyfelekkel mindenki foglalkozik. \u00c1raj\u00e1nlatot adunk, telefon\u00e1lunk, az \u00fczletbe bet\u00e9r\u0151 \u00e9rdekl\u0151d\u0151t megsz\u00f3l\u00edtjuk, kiszolg\u00e1lunk, kisz\u00e1ll\u00edtunk, t\u00e1rgyal\u00e1sra j\u00e1runk. Csak nem mindegy, mindezt hogyan csin\u00e1ljuk.\u00a0Ugye \u00d6nnek sem mindegy, hogy kor\u00e1bbi vev\u0151i\u00a0<strong>tov\u00e1bb aj\u00e1nlj\u00e1k-e a c\u00e9g\u00e9t ismer\u0151seiknek vagy a rossz tapasztalataik miatt ink\u00e1bb lebesz\u00e9lik \u0151ket arr\u00f3l, hogy \u00d6nt\u0151l v\u00e1s\u00e1roljanak?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"size-full wp-image-6315 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2013\/11\/smiley.jpg\" alt=\"\" width=\"167\" height=\"187\" \/><\/p>\n<h3 style=\"text-align: justify;\">\u00dcgyf\u00e9lkapcsolat-kezel\u00e9sr\u0151l di\u00f3h\u00e9jban<\/h3>\n<p style=\"text-align: justify;\">Ha r\u00f6viden akarunk fogalmazni, az <strong>\u00fcgyf\u00e9lkapcsolat kezel\u00e9s (CRM &#8211; Customer Relationship Management)<\/strong> nem m\u00e1s, mint az \u00e9rdekl\u0151d\u0151k, \u00fcgyfelek fel\u00e9 ir\u00e1nyul\u00f3 <strong>\u00f6sszes tev\u00e9kenys\u00e9g\u00fcnk annak \u00e9rdek\u00e9ben, hogy azok el\u00e9gedettebbek legyenek<\/strong>. Ebbe beletartozik minden olyan folyamat, ami a potenci\u00e1lis \u00fcgyfelek megkeres\u00e9s\u00e9hez, megtart\u00e1s\u00e1hoz, a megl\u00e9v\u0151 \u00fcgyfelek kiszolg\u00e1l\u00e1s\u00e1hoz \u00e9s a nekik t\u00f6rt\u00e9n\u0151 \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9shez k\u00f6t\u0151dik.<\/p>\n<p style=\"text-align: justify;\">\u00dcgyf\u00e9lkapcsolat kezel\u00e9s sokkal t\u00f6bb, mint egy szoftver. A CRM els\u0151sorban egy strat\u00e9gia, ami az \u00fcgyf\u00e9lk\u00f6zpont\u00fa v\u00e1llalati m\u0171k\u00f6d\u00e9sre \u00e9p\u00fcl.<\/p>\n<p style=\"text-align: justify;\">Az er\u0151s\u00f6d\u0151 piaci versenyben m\u00e1r nem az nyer, aki term\u00e9ket \u00e1ll\u00edt el\u0151, hanem az, aki valamilyen <strong>t\u00f6bblet\u00e9rt\u00e9ket is teremt<\/strong>. Az \u00fcgyfelek jobb min\u0151s\u00e9g\u0171 term\u00e9kre, szolg\u00e1ltat\u00e1sra, nagyobb figyelemre \u00e9s t\u00f6r\u0151d\u00e9sre v\u00e1gynak. Ez az \u00fcgyf\u00e9llel szembeni b\u00e1n\u00e1sm\u00f3d hat\u00e1rozza meg az<strong> \u00fcgyf\u00e9lel\u00e9gedetts\u00e9get<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Mindannyian vev\u0151k vagyunk, <strong>meg kell tanulnunk a vev\u0151 fej\u00e9vel gondolkodni<\/strong>. Gondoljunk csak bele! Vev\u0151k\u00e9nt kivel lenn\u00e9nk el\u00e9gedettebbek: egy olyan c\u00e9ggel, aki m\u00e9g az \u00e1raj\u00e1nlatk\u00e9r\u00e9s\u00fcnkre sem reag\u00e1l, vagy aki azonnal megk\u00f6sz\u00f6ni az \u00e9rdekl\u0151d\u00e9s\u00e9t, t\u00e1j\u00e9koztat minket egy email-ben, hogy hamarosan fel fog keresi a koll\u00e9g\u00e1ja az aj\u00e1nlattal kapcsolatosan \u00e9s az \u00edg\u00e9rt id\u0151ben megk\u00fcldi az aj\u00e1nlatot? Esetleg azzal, aki a sz\u00e1ll\u00edt\u00e1s v\u00e1rhat\u00f3 idej\u00e9r\u0151l el\u0151re \u00e9rtes\u00edt\u00e9st k\u00fcld vagy, aki m\u00e9g arra sem veszi a f\u00e1rads\u00e1got, hogy a sz\u00e1ll\u00edt\u00e1s cs\u00fasz\u00e1s\u00e1r\u00f3l \u00e9rtes\u00edtsen.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00c9s hogy mi\u00e9rt fontos az \u00fcgyf\u00e9lel\u00e9gedetts\u00e9g?<\/strong> Mert ezen m\u00falik, hogy az \u00fcgyf\u00e9l <strong>fog-e t\u0151l\u00fcnk m\u00e9g valaha v\u00e1s\u00e1rolni<\/strong> vagy csal\u00f3dottan elp\u00e1rtol t\u0151l\u00fcnk.<\/p>\n<p>Az el\u00e9gedett \u00e9s h\u0171s\u00e9ges \u00fcgyf\u00e9lk\u00f6r kialak\u00edt\u00e1s\u00e1b\u00f3l c\u00e9g\u00fcnk mindenk\u00e9ppen profit\u00e1l:<\/p>\n<ul>\n<li>az el\u00e9gedett \u00fcgyfelek <strong>tov\u00e1bbaj\u00e1nlanak m\u00e1soknak<\/strong>, <strong>\u00faj \u00fcgyfeleket hoznak ingyen<\/strong> (megsp\u00f3roljuk az \u00faj vev\u0151k megszerz\u00e9s\u00e9nek k\u00f6lts\u00e9geit)<\/li>\n<li><strong>nagyobb eredm\u00e9nyeket<\/strong> \u00e9r\u00fcnk el, <strong>bev\u00e9tel\u00fcnk n\u00f6vekedik<\/strong><\/li>\n<li><strong>preszt\u00edzs\u00fcnk<\/strong> szint\u00e9n n\u00f6vekszik, <strong>h\u00edrnev\u00fcnk \u00e9s m\u00e1rk\u00e1nk er\u0151s\u00f6dik<\/strong>, az \u00fcgyfelek jobban k\u00f6t\u0151dnek c\u00e9g\u00fcnkh\u00f6z<\/li>\n<li><strong>kisz\u00e1m\u00edthat\u00f3 \u00e9s stabil forgalmunk<\/strong> lesz az \u00e1lland\u00f3 vev\u0151k\u00f6r miatt<\/li>\n<li><strong>kevesebb reklam\u00e1ci\u00f3val<\/strong> tal\u00e1lkozunk, <strong>t\u00f6bb<\/strong> lesz az<strong> id\u0151ben fizet\u0151 \u00fcgyf\u00e9l<\/strong>, <strong>kisebb<\/strong> lesz <strong>\u00fcgyf\u00e9lveszt\u00e9si ar\u00e1ny<\/strong><\/li>\n<li><strong>jobb munkahelyi l\u00e9gk\u00f6r<\/strong> alakul ki, ami miatt\u00a0<strong>nagyobb<\/strong> lesz <strong>munkat\u00e1rsi lojalit\u00e1s<\/strong><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Szeretn\u00e9 megtudni, hogyan \u00e9rheti el ezeket az eredm\u00e9nyeket? Konzult\u00e1ljon tan\u00e1csad\u00f3nkkal, \u00e9s tudja meg, hogyan jav\u00edthat \u00fcgyf\u00e9lkezel\u00e9s\u00e9n!<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-lg btn-primary\" href=\"https:\/\/www.minicrm.hu\/crm-rendszer\/\">Ingyenes konzult\u00e1ci\u00f3 ig\u00e9nyl\u00e9se<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Az \u00fcgyf\u00e9lkapcsolat-kezel\u00e9sr\u0151l \u00e9s annak fontoss\u00e1g\u00e1r\u00f3l b\u0151vebben az al\u00e1bbi cikkekben is olvashatunk:<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.piacesprofit.hu\/kkv_cegblog\/ha-nem-torodunk-az-ugyfellel-akkor-majd-a-konkurencia-fog\/\" target=\"_blank\">http:\/\/www.piacesprofit.hu\/kkv_cegblog\/ha-nem-torodunk-az-ugyfellel-akkor-majd-a-konkurencia-fog\/<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.piacesprofit.hu\/kkv_cegblog\/3-erv-hogy-erdemes-maskeppen-figyelni-az-ugyfelekre\/\" target=\"_blank\">http:\/\/www.piacesprofit.hu\/kkv_cegblog\/3-erv-hogy-erdemes-maskeppen-figyelni-az-ugyfelekre\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcgyfelekkel mindenki foglalkozik. \u00c1raj\u00e1nlatot adunk, telefon\u00e1lunk, az \u00fczletbe bet\u00e9r\u0151 \u00e9rdekl\u0151d\u0151t megsz\u00f3l\u00edtjuk, kiszolg\u00e1lunk, kisz\u00e1ll\u00edtunk, t\u00e1rgyal\u00e1sra j\u00e1runk. Csak nem mindegy, mindezt hogyan csin\u00e1ljuk.\u00a0Ugye \u00d6nnek sem mindegy, hogy kor\u00e1bbi vev\u0151i\u00a0tov\u00e1bb aj\u00e1nlj\u00e1k-e a c\u00e9g\u00e9t ismer\u0151seiknek vagy a rossz tapasztalataik miatt ink\u00e1bb lebesz\u00e9lik \u0151ket arr\u00f3l, hogy \u00d6nt\u0151l v\u00e1s\u00e1roljanak? \u00dcgyf\u00e9lkapcsolat-kezel\u00e9sr\u0151l di\u00f3h\u00e9jban Ha r\u00f6viden akarunk fogalmazni, az \u00fcgyf\u00e9lkapcsolat kezel\u00e9s (CRM &#8211; Customer [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6297","post","type-post","status-publish","format-gallery","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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