{"id":6420,"date":"2013-11-26T09:57:14","date_gmt":"2013-11-26T08:57:14","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=6420"},"modified":"2014-09-03T22:32:08","modified_gmt":"2014-09-03T20:32:08","slug":"landing-page-az-egyik-legfontosabb-eleme-az-online-marketingnek","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2013\/11-26\/landing-page-az-egyik-legfontosabb-eleme-az-online-marketingnek\/","title":{"rendered":"Landing Page: ismeretlen l\u00e1togat\u00f3b\u00f3l komoly \u00e9rdekl\u0151d\u0151"},"content":{"rendered":"<p><b>Landing Page <\/b>(tov\u00e1bbiakban \u00e9rkez\u0151 oldal) az a fel\u00fclet, ahova hirdet\u00e9sb\u0151l \u00e1tkattintanak, rendszerint egy olyan aloldal, ami k\u00f6zvetlen az oldalon barangolva nem \u00e9rhet\u0151 el. Kimondottan a hirdet\u00e9s\u00fcnkh\u00f6z (ami lehet Adwords, Etarget, stb..) k\u00e9sz\u00fcl <b>r\u00f6vid, pontos, l\u00e9nyegre t\u00f6r\u0151 inform\u00e1ci\u00f3kkal<\/b>.<!--more--><\/p>\n<p>Mivel hirdet\u00e9seket term\u00e9k vagy szolg\u00e1ltat\u00e1sunk \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9hez, vagy feliratkoz\u00f3k gy\u0171jt\u00e9s\u00e9re haszn\u00e1lunk, \u00edgy <b>semmik\u00e9pp sem tan\u00e1csos weboldalunk f\u0151oldal\u00e1t megadni<\/b> \u00e9rkez\u00e9si webc\u00edmnek. Ennek oka eg\u00e9sz egyszer\u0171en az, mert az\u00e9rt kattintott a hirdet\u00e9s\u00fcnkre, hogy t\u00f6bbet tudjon meg a term\u00e9kr\u0151l vagy szolg\u00e1ltat\u00e1sr\u00f3l \u00e9s nem a c\u00e9g \u00e1ltal\u00e1nos inform\u00e1ci\u00f3it kereste. \u00d6nnek is bosszant\u00f3 lenne, ha \u00e9rdekli valami, r\u00e1kattint \u00e9s teljesen m\u00e1s fogadja \u00e9s m\u00e9g keresg\u00e9lnie is kellene az oldalon. Id\u0151-id\u0151-id\u0151 \u00e9s nem is biztos, hogy megtal\u00e1lja.<\/p>\n<p>Az al\u00e1bbi n\u00e9h\u00e1ny pontot \u00e9rdemes figyelembe venni az \u00e9rkez\u00e9si oldalunk elk\u00e9sz\u00edt\u00e9sekor:<\/p>\n<ul>\n<li>Az \u00e9rkez\u0151 oldal f\u0151c\u00edme \u00f6sszef\u00fcgg\u00e9sben \u00e1lljon a hirdet\u00e9ssel<\/li>\n<li>R\u00f6vid t\u00f6m\u00f6r c\u00edmek \u00e9s helyesen \u00edrt, \u00e9rthet\u0151 sz\u00f6veg<\/li>\n<li>Legyenek <b>cselekv\u00e9sre \u00f6szt\u00f6nz\u0151<\/b> kiemelt l\u00e9p\u00e9sek, gombok<\/li>\n<li>A sz\u00f6veg ne legyen t\u00fal sz\u00ednes \u00e9s legyen j\u00f3l olvashat\u00f3<\/li>\n<li><b>Tartsuk a figyelmet a l\u00e9nyegen!<\/b> F\u00fcgg\u0151en att\u00f3l, hogy ki milyen eszk\u00f6z\u00f6n n\u00e9zi \u00e9pp az oldalunkat, mindig l\u00e1that\u00f3 legyen a c\u00e9l (iratkozzon fel!, rendelje meg most!, stb)<\/li>\n<li>Ne tegy\u00fck teli olyan linkkel, amellyel elkeveredhet az oldalr\u00f3l! Ez egy \u00e9rt\u00e9kes\u00edt\u00e9si, \u201ed\u00f6nts most\u201d oldal<\/li>\n<li>A <b>vizualiz\u00e1ci\u00f3<\/b> sokszor fontos, \u00edgy k\u00e9peket, vide\u00f3kat is \u00e9rdemes haszn\u00e1lni, hogy a v\u00e1s\u00e1rl\u00f3 tudja mire sz\u00e1m\u00edtson, legyen t\u00f6mege r\u00f3la<\/li>\n<li><b>Keltsen bizalmat. <\/b>Legyenek kint pozit\u00edv v\u00e9lem\u00e9nyek a c\u00e9gr\u0151l, term\u00e9kr\u0151l, szolg\u00e1ltat\u00e1sr\u00f3l<\/li>\n<li>Amennyiben csak feliratkoz\u00e1s a c\u00e9l, \u00fagy a feliratkoz\u00e1si \u0171rlap \u00e9s egy r\u00f6vid, j\u00f3l megfogalmazott le\u00edr\u00e1s, hogy mit fog kapni cser\u00e9be<\/li>\n<\/ul>\n<p>Amikor jav\u00edtunk az \u00e9rkez\u00e9si oldalunkon (de egy\u00e9bk\u00e9nt b\u00e1rmely m\u00e1s oldalra is igaz), lehet\u0151leg egyszerre csak egy dolgot form\u00e1ljunk \u00e9s m\u00e9rj\u00fck annak hat\u00e9konys\u00e1g\u00e1t. Teh\u00e1t mondjuk, m\u00f3dos\u00edtjuk az oldal elrendez\u00e9s\u00e9t, hagyjunk n\u00e9h\u00e1ny hetet, hogy l\u00e1that\u00f3 legyen, \u00edgy mi a konverzi\u00f3. Ezt k\u00f6vet\u0151en m\u00f3dos\u00edtsuk a sz\u00f6veget \u00e9s hagyjuk az elrendez\u00e9st. N\u00e9zz\u00fck meg az \u00faj sz\u00f6veggel mi lett az eredm\u00e9ny, stb\u2026 <b>Ha egyn\u00e9l t\u00f6bb dolgot m\u00f3dos\u00edtunk egyszerre, nem fogjuk megtudni, hogy vajon melyik hozta az igazi eredm\u00e9nyt.<\/b> Ennek f\u00fcggv\u00e9ny\u00e9ben pedig \u00f6ssze\u00e1ll\u00edthatjuk a legjobb oldalt, mely \u00edgy t\u00f6bbsz\u00f6r\u00f6sen megn\u00f6velheti forgalmunkat.<\/p>\n<p>Hogy hogyan tudhat\u00f3 meg, hogy mi a legjobb sz\u00f3 vagy sz\u00f3\u00f6sszet\u00e9tel, amelyre hirdet\u00e9s\u00e9t \u00e9rdemes megfogalmazni, azt k\u00f6vetkez\u0151 cikk\u00fcnkb\u0151l megtudhatja!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing Page (tov\u00e1bbiakban \u00e9rkez\u0151 oldal) az a fel\u00fclet, ahova hirdet\u00e9sb\u0151l \u00e1tkattintanak, rendszerint egy olyan aloldal, ami k\u00f6zvetlen az oldalon barangolva nem \u00e9rhet\u0151 el. Kimondottan a hirdet\u00e9s\u00fcnkh\u00f6z (ami lehet Adwords, Etarget, stb..) k\u00e9sz\u00fcl r\u00f6vid, pontos, l\u00e9nyegre t\u00f6r\u0151 inform\u00e1ci\u00f3kkal.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[219],"class_list":["post-6420","post","type-post","status-publish","format-gallery","hentry","category-marketing","tag-online-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing Page: ismeretlen l\u00e1togat\u00f3b\u00f3l komoly \u00e9rdekl\u0151d\u0151<\/title>\n<meta name=\"description\" content=\"Landing Page (tov\u00e1bbiakban \u00e9rkez\u0151 oldal) az a fel\u00fclet, ahova hirdet\u00e9sb\u0151l \u00e1tkattintanak, rendszerint egy olyan 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