{"id":6885,"date":"2014-03-24T14:20:16","date_gmt":"2014-03-24T13:20:16","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=6885"},"modified":"2014-09-04T19:29:46","modified_gmt":"2014-09-04T17:29:46","slug":"5-ok-amiert-egy-vallalkozas-blogot-vezessen","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/03-24\/5-ok-amiert-egy-vallalkozas-blogot-vezessen\/","title":{"rendered":"5 ok, ami\u00e9rt egy v\u00e1llalkoz\u00e1snak \u00e9rdemes blogot vezetnie"},"content":{"rendered":"

A legt\u00f6bb (online is jelenl\u00e9v\u0151) KKV-nak \u00e9rdemes megfontolnia, hogy szakmai blogot vezessen. 5 okot is mondunk.
\n<\/strong><\/p>\n

2014-ben minden olyan v\u00e1llalkoz\u00e1snak, mely akt\u00edv kapcsolatot k\u00edv\u00e1n teremteni \u00fcgyfeleivel az interneten, sz\u00fcks\u00e9ges blogot vezetnie. A tartalommarketing nem csak egy, az elm\u00falt \u00e9vekben megjelent ir\u00e1nyvonal, hanem egy j\u00f3l menedzselhet\u0151, \u00e9s remek eredm\u00e9nyeket produk\u00e1l\u00f3 eleme lehet \u00fcgyf\u00e9lszerz\u0151 strat\u00e9gi\u00e1nknak.<\/p>\n

1. Nincs sz\u00fcks\u00e9g anyagi befektet\u00e9sre<\/strong><\/p>\n

A legt\u00f6bb marketing, PR \u00e9s rekl\u00e1mtev\u00e9kenys\u00e9g p\u00e9nzbe ker\u00fcl, a tartalom marketing egyik legink\u00e1bb el\u0151t\u00e9rben l\u00e9v\u0151 eszk\u00f6ze a blogol\u00e1s viszont nem.<\/p>\n

Rengeteg ingyenes blogmotor \u00e1ll rendelkez\u00e9s\u00fcnkre (blog.hu, blogspot.com, wordpress.com), ahol k\u00f6lts\u00e9gek n\u00e9lk\u00fcl \u00e9s azonnal elind\u00edthatjuk, s\u0151t ig\u00e9nyesen kialak\u00edthatjuk szakmai blogunkat.<\/p>\n

Csup\u00e1n id\u0151t kell r\u00e1ford\u00edtanunk, hogy megfelel\u0151 tartalmat \u00e1ll\u00edtsunk el\u0151. Fontos megeml\u00edteni, hogy miel\u0151tt belekezd az ember, mindenk\u00e9ppen dolgozzon el\u0151re, \u00e1ll\u00edtson fel tartalmi tervet, illetve tegye lehet\u0151v\u00e9 a k\u00f6z\u00f6ns\u00e9g \u00f6sszegy\u0171jt\u00e9s\u00e9t is (feliratkoz\u00e1si lehet\u0151s\u00e9g, k\u00f6z\u00f6ss\u00e9gi oldal stb).<\/p>\n

\"kvv

Csak el kell kezdeni.<\/p><\/div>\n

2. Ingyen rekl\u00e1m, link\u00e9p\u00edt\u00e9s<\/strong><\/p>\n

Ha az ember term\u00e9k\u00e9hez \u00e9s szolg\u00e1ltat\u00e1s\u00e1hoz relev\u00e1ns szakmai blogot ind\u00edt, majd tart fent, akkor a kapcsol\u00f3d\u00f3 k\u00f6z\u00f6ns\u00e9g meg fogja \u0151t tal\u00e1lni. Persze ezt a folyamatot t\u00f6bb m\u00f3don is fel lehet gyors\u00edtani (f\u00f3rummarketing, link\u00e9p\u00edt\u00e9s, stb.), de a keres\u0151motoroknak h\u00e1la az \u00e9rdekl\u0151d\u0151k oda fognak jutni a blogunkra.<\/p>\n

A l\u00e9nyegi momentum, amikor m\u00e1r val\u00f3di eredm\u00e9nyt mutat fel a blog, \u00e9s a keres\u0151motorokon fel\u00fcl az akt\u00edv k\u00f6z\u00f6ns\u00e9g\u00fcnk is hirdet minket: megosztja a tartalmakat a k\u00f6z\u00f6ss\u00e9gi oldalakon, hozz\u00e1sz\u00f3l m\u00e1s f\u00f3rumokon \u00e9s r\u00e1nk hivatkozik.<\/p>\n

Egy szakmai blog legfels\u0151bb c\u00e9lja az lehet, hogy az adott ipar\u00e1gban, t\u00e9m\u00e1ban szak\u00e9rt\u0151v\u00e9 v\u00e1ljon, r\u00e1 hivatkozzanak. Ezzel nem csak szakmai relevanci\u00e1t \u00e9s bizalmat \u00e9p\u00edthet\u00fcnk az \u00e9rdekl\u0151d\u0151kben, hanem automatikus \u00e9s ingyenes \u201ehirdet\u00e9st\u201d is kapunk.<\/p>\n

3. N\u00f6veli a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia helyek aktivit\u00e1s\u00e1t<\/strong><\/p>\n

Rengeteg m\u00f3dszer van arra, hogy a k\u00f6z\u00f6ss\u00e9gi oldalainkon n\u00f6velj\u00fck az aktivit\u00e1st, de egy c\u00e9ges oldal legink\u00e1bb akkor \u00e9p\u00edthet val\u00f3di k\u00f6z\u00f6ss\u00e9get, ha saj\u00e1t tartalmat gy\u00e1rt. J\u00e1t\u00e9kkal, hirdet\u00e9ssel gy\u0171jteni lehet, „\u00e9l\u0151” \u00e9s saj\u00e1t tartalommal pedig magas aktivit\u00e1st lehet el\u00e9rni. Ez ut\u00f3bbi \u00e9r aranyat.<\/p>\n

\"Az

A saj\u00e1t tartalom l\u00e9nyegesen t\u00f6bb megoszt\u00e1st eredm\u00e9nyezhet<\/p><\/div>\n

K\u00f6z\u00f6ss\u00e9gi oldalainak k\u00f6vet\u0151i hamar felismerik c\u00e9g\u00e9nek saj\u00e1t tartalm\u00e1t, a statisztik\u00e1k szerint az ilyen relev\u00e1ns tartalom nagyobb aktivit\u00e1st gener\u00e1l (hozz\u00e1sz\u00f3l\u00e1sok, megoszt\u00e1sok, teh\u00e1t val\u00f3di interakci\u00f3).<\/p>\n

4. Meggy\u0151z\u0151er\u0151<\/strong><\/p>\n

A blogon t\u00f6bb t\u00e9m\u00e1ban \u00edrhatunk cikkeket, gy\u00e1rthatunk tartalmat:<\/p>\n

\u2022 ipar\u00e1ggal kapcsolatos h\u00edrek, \u00e9rdekess\u00e9gek, megold\u00e1sok
\n\u2022 esettanulm\u00e1nyok
\n\u2022 a c\u00e9g term\u00e9k\u00e9vel vagy szolg\u00e1ltat\u00e1s\u00e1val kapcsolatos \u00e9rdekess\u00e9gek, h\u00edrek<\/p>\n

Az els\u0151 kett\u0151nek k\u00f6sz\u00f6nhet\u0151en az olvas\u00f3 (\u00e9rdekl\u0151d\u0151) \u00f6sszek\u00f6ti a blog vezet\u0151j\u00e9t \u00e9s a kapcsol\u00f3d\u00f3 ipar\u00e1gat a fej\u00e9ben. Olyan probl\u00e9m\u00e1kr\u00f3l tudunk \u00edrni, melyek megold\u00e1st k\u00edn\u00e1lnak az olvas\u00f3nak, \u00edgy probl\u00e9ma vagy ig\u00e9ny eset\u00e9n hozz\u00e1nk fog fordulni.<\/p>\n

5. Egyszer\u0171en j\u00f3 PR<\/strong><\/p>\n

Egy v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra a j\u00f3 kommunik\u00e1ci\u00f3 kiemelten fontos lehet, megfelel\u0151 PR-ral a komplett piac fel\u00e9 tudunk interakci\u00f3t l\u00e9tes\u00edteni, ebben seg\u00edthet a blog.<\/p>\n

Amikor szakmai blogot vezet\u00fcnk, akkor egy id\u0151 eltelt\u00e9vel mi magunk lesz\u00fcnk a kommunik\u00e1ci\u00f3s csatorn\u00e1k, nem csak fizetett PR hirdet\u00e9sekkel tudunk megjelenni valahol, hanem saj\u00e1t szak\u00e9rt\u0151inket k\u00e9rhetik fel nyilatkozatra.<\/p>\n

A c\u00e9l, hogy az adott piaci szegmens szak\u00e9rt\u0151iv\u00e9 v\u00e1ljunk, mind az \u00fcgyf\u00e9l, mind a sajt\u00f3munkat\u00e1rs hozz\u00e1nk forduljon el\u0151sz\u00f6r k\u00e9rd\u00e9s eset\u00e9n. Term\u00e9szetesen ehhez megfelel\u0151en tervezett, kell\u0151en akt\u00edv \u00e9s megb\u00edzhat\u00f3 platformnak kell lenn\u00fcnk, nem csak term\u00e9k\u00fcnk \u00e9s szolg\u00e1ltat\u00e1sunk alapj\u00e1n, hanem kommunik\u00e1ci\u00f3nkban is.<\/p>\n","protected":false},"excerpt":{"rendered":"

A legt\u00f6bb (online is jelenl\u00e9v\u0151) KKV-nak \u00e9rdemes megfontolnia, hogy szakmai blogot vezessen. 5 okot is mondunk. 2014-ben minden olyan v\u00e1llalkoz\u00e1snak, mely akt\u00edv kapcsolatot k\u00edv\u00e1n teremteni \u00fcgyfeleivel az interneten, sz\u00fcks\u00e9ges blogot vezetnie. A tartalommarketing nem csak egy, az elm\u00falt \u00e9vekben megjelent ir\u00e1nyvonal, hanem egy j\u00f3l menedzselhet\u0151, \u00e9s remek eredm\u00e9nyeket produk\u00e1l\u00f3 eleme lehet \u00fcgyf\u00e9lszerz\u0151 strat\u00e9gi\u00e1nknak. 1. Nincs […]<\/p>\n","protected":false},"author":66,"featured_media":6891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[349,219,307],"class_list":["post-6885","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-kozossegi-media","tag-online-marketing","tag-tartalommarketing","post_format-post-format-gallery"],"yoast_head":"\n5 ok, ami\u00e9rt egy v\u00e1llalkoz\u00e1snak \u00e9rdemes blogot vezetnie<\/title>\n<meta name=\"description\" content=\"5 okot szedt\u00fcnk \u00f6ssze, ami\u00e9rt egy KKV-nak \u00e9rdemes szakmai blogot vezetnie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/03-24\/5-ok-amiert-egy-vallalkozas-blogot-vezessen\/\" \/>\n<meta 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