{"id":7168,"date":"2014-05-29T09:32:12","date_gmt":"2014-05-29T07:32:12","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7168"},"modified":"2014-05-29T09:36:03","modified_gmt":"2014-05-29T07:36:03","slug":"10-tartalomtipus-tipp-ceges-blogokra-2-resz","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/05-29\/10-tartalomtipus-tipp-ceges-blogokra-2-resz\/","title":{"rendered":"10 tartalomt\u00edpus tipp c\u00e9ges blogokra \u2013 2. r\u00e9sz"},"content":{"rendered":"<p>Cikksorozatunk m\u00e1sodik r\u00e9sz\u00e9ben \u00fajabb 5 tartalomt\u00edpust mutatunk be, melyek mank\u00f3k\u00e9nt szolg\u00e1lhatnak c\u00e9ges blogjuk sz\u00ednes\u00edt\u00e9s\u00e9hez \u00e9s min\u0151s\u00e9gi vezet\u00e9s\u00e9hez.<\/p>\n<p><strong>Felm\u00e9r\u00e9s, kutat\u00e1s publik\u00e1l\u00e1sa<\/strong><\/p>\n<p>J\u00f3l ismerj\u00fck m\u00e1r a f\u00e1m\u00e1t, v\u00e1ljunk a k\u00f6z\u00f6ns\u00e9g\u00fcnk szak\u00e9rt\u0151j\u00e9v\u00e9! Ezt a leggyorsabb \u00faton magas min\u0151s\u00e9g\u0171 tartalmak, kapcsol\u00f3d\u00f3 \u00edr\u00e1sok \u00e9s \u00e9rtekez\u00e9sek publik\u00e1l\u00e1sa ut\u00e1n \u00e9rhetj\u00fck el.<\/p>\n<p>Adatb\u00e1zisunkb\u00f3l k\u00f6vetkeztet\u00e9sekre juthatunk az ipar\u00e1ggal kapcsolatban? Olyan tapasztalatunk van egyes t\u00e9m\u00e1kkal kapcsolatban, melyek csak nek\u00fcnk vannak birtokunkban? Akkor osszuk meg ezeket az eredm\u00e9nyeket c\u00e9g\u00fcnk k\u00f6z\u00f6ns\u00e9g\u00e9vel, publik\u00e1ljunk kutat\u00e1sokat, felm\u00e9r\u00e9seket, tanulm\u00e1nyokat!<\/p>\n<p>Persze, ez egy \u00f6sszetettebb munkafolyamatot ig\u00e9nyl\u0151 tartalmi forma, hiszen kiz\u00e1r\u00f3lag \u00e1tgondolt, pontos, ellen\u0151rz\u00f6tt eredm\u00e9nyeket \u00e9s k\u00f6vetkeztet\u00e9seket szabad k\u00f6zz\u00e9tenni. K\u00f6nnyen vissz\u00e1j\u00e1ra fordulhat a dolog, \u00e9s egy komolytalan vagy pontatlan kutat\u00e1s k\u00f6zz\u00e9t\u00e9tel\u00e9vel magunk, pontosabban c\u00e9g\u00fcnk alatt v\u00e1ghatjuk a f\u00e1t.<\/p>\n<p><strong>Interj\u00fa<\/strong><\/p>\n<p>Klasszikus \u00fajs\u00e1g\u00edr\u00f3i m\u0171faj, mely ma is az egyik legolvasottabb. V\u00e1lasszunk olyan alanyokat, akik a mi ipar\u00e1gunkban tev\u00e9kenykednek, lehet\u0151leg f\u00fcggetlenek \u00e9s tudnak is \u00e9rdekeset mondani. Ne mindig csak a saj\u00e1t v\u00e9lem\u00e9ny\u00fcnkkel korrel\u00e1l\u00f3 felet kapjunk \u201cmikrofonv\u00e9gre\u201d. Egy ellenv\u00e9lem\u00e9nnyel tal\u00e1lkozva lehet\u0151s\u00e9g\u00fcnk van ellenpontot k\u00e9pezni, melyet ha j\u00f3l kezel\u00fcnk, akkor val\u00f3di, interakci\u00f3val b\u00edr\u00f3 szak\u00e9rt\u0151v\u00e9 v\u00e1lunk.<\/p>\n<div id=\"attachment_7175\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_174334958.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7175\" class=\"size-full wp-image-7175\" alt=\"\u00dajabb 5 tartalomt\u00edpus c\u00e9ges blogokra\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_174334958.jpg\" width=\"500\" height=\"334\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_174334958.jpg 500w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_174334958-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_174334958-449x300.jpg 449w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-7175\" class=\"wp-caption-text\">Az interj\u00fak m\u00e1ig n\u00e9pszer\u0171ek<\/p><\/div>\n<p>Az interj\u00fara fel kell k\u00e9sz\u00fclni, de ami a legfontosabb, az maga a sz\u00f3 jelent\u00e9se: besz\u00e9lget\u00e9s. \u00cdrjunk \u00f6ssze legal\u00e1bb 10-15 k\u00e9rd\u00e9st, \u00e1m ezeket csak mank\u00f3k\u00e9nt haszn\u00e1ljuk, egy kapott v\u00e1laszra reag\u00e1lni kell, hi\u00e1ba van m\u00e1s k\u00e9rd\u00e9s a list\u00e1nkon, improviz\u00e1ljunk!<\/p>\n<p>Az interj\u00fa cikkform\u00e1ban, vide\u00f3k\u00e9nt, valamint hanganyagk\u00e9nt is publik\u00e1lhat\u00f3. Mindh\u00e1rom esetben egy r\u00f6vid bevezet\u0151vel kezdj\u00fck, ahol megeml\u00edtj\u00fck, hogy ki az alany, r\u00f6viden bemutatjuk \u00e9s felv\u00e1zoljuk az interj\u00fa aktualit\u00e1s\u00e1t.<\/p>\n<p><strong>List\u00e1k<\/strong><\/p>\n<p>Az infografik\u00e1k mellett jelenleg az egyik legn\u00e9pszer\u0171bb, \u00e9s a legink\u00e1bb olvasott m\u0171faj. Klasszikus blogtartalom.<\/p>\n<p>A legjobb 10\u2026 Ismer\u0151s c\u00edm, ugye? Rengetegen haszn\u00e1lj\u00e1k, legyen sz\u00f3 priv\u00e1t blogr\u00f3l, vagy c\u00e9gesr\u0151l, az ilyen m\u00f3don \u00f6ssze\u00e1ll\u00edtott tartalom legt\u00f6bbsz\u00f6r a legolvasottabb anyagok egyike lesz.<\/p>\n<p>\u00d6ssze\u00e1ll\u00edt\u00e1sukkor els\u0151 feladatunk a t\u00e9ma megv\u00e1laszt\u00e1sa. Amikor m\u00e1r l\u00e1tjuk, hogy milyen m\u00e9lys\u00e9gbe tudunk (\u00e9s akarunk) belemenni, akkor v\u00e1lasszunk egy sz\u00e1mot, mely alapj\u00e1n rangsoroljuk az adott t\u00e9m\u00e1hoz kapcsol\u00f3d\u00f3 list\u00e1t.<\/p>\n<p>Az ilyen jelleg\u0171 cikkek sor\u00e1n is egy, a t\u00e9m\u00e1t bemutat\u00f3 bekezd\u00e9ssel kezdj\u00fck, mely ut\u00e1n r\u00e1 is t\u00e9rhet\u00fcnk a list\u00e1ra.<\/p>\n<p><strong>Ipar\u00e1gi tesztek<\/strong><\/p>\n<p>Neh\u00e9z m\u0171faj, komoly szak\u00e9rtelmet \u00e9s k\u00f6vetkezetess\u00e9get k\u00f6vetel. Fogjuk meg a c\u00e9g\u00fcnkh\u00f6z kapcsol\u00f3d\u00f3 ipar\u00e1g, ter\u00fclet egy konkurens term\u00e9k\u00e9t \u00e9s objekt\u00edv m\u00f3don tesztelj\u00fck le. Az eredm\u00e9ny nem m\u00e1s, mint a tot\u00e1lis hiteless\u00e9g fel\u00e1ll\u00edt\u00e1sa. De ne lefedj\u00fck, hogy a legfontosabb az objektivit\u00e1s megtart\u00e1sa.<\/p>\n<div id=\"attachment_7174\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_77883016.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7174\" class=\"size-full wp-image-7174\" alt=\"\u00dajabb 5 tartalomt\u00edpus c\u00e9ges blogokra\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_77883016.jpg\" width=\"500\" height=\"332\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_77883016.jpg 500w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_77883016-300x199.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_77883016-452x300.jpg 452w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-7174\" class=\"wp-caption-text\">Tesztelj\u00fcnk!<\/p><\/div>\n<p>Amennyiben egy a mienkn\u00e9l jobb term\u00e9ket vesz\u00fcnk g\u00f3rcs\u0151 al\u00e1, akkor \u00fagy tudjuk elker\u00fclni a kellemetlen felismer\u00e9st, hogy nem hasonl\u00edtjuk hozz\u00e1 a mienkhez, csup\u00e1n t\u00e9nymeg\u00e1llap\u00edtunk. Persze lehet j\u00f3l man\u0151verezni mind a vizsg\u00e1lt term\u00e9k vagy szolg\u00e1ltat\u00e1s kiv\u00e1laszt\u00e1s\u00e1val, illetve a vizsg\u00e1lt r\u00e9szek kiemel\u00e9s\u00e9vel.<\/p>\n<p>Egy kis \u00fatmutat\u00f3 egy teszt meg\u00edr\u00e1s\u00e1hoz:<\/p>\n<ul>\n<li>mutassuk be a term\u00e9ket<\/li>\n<li>mutassuk be a k\u00e9sz\u00edt\u0151t, gy\u00e1rt\u00f3t, szolg\u00e1ltat\u00f3t<\/li>\n<li>\u00edrjuk le a term\u00e9k alapjait (mire j\u00f3, hogyan m\u0171k\u00f6dik, stb.)<\/li>\n<li>mondjuk el nek\u00fcnk mi tetszett<\/li>\n<li>\u00e9s mi nem tetszett\u2026<\/li>\n<li>\u00d6sszegezz\u00fcnk<\/li>\n<\/ul>\n<p><strong>E-book<\/strong><\/p>\n<p>Szint\u00e9n klasszikus tartalommarketing anyagr\u00f3l besz\u00e9lhet\u00fcnk. Bizony\u00e1ra \u00d6n\u00f6k is gyakran tal\u00e1lkoznak olyan oldalakkal, c\u00e9gekkel, akik pl. feliratkoz\u00e1s\u00e9rt cser\u00e9be egy remek anyagot aj\u00e1nlanak.<\/p>\n<p>Az e-bookok meg\u00edr\u00e1sa nagy feladat. A leggyakrabban PDF form\u00e1tumban k\u00f6zz\u00e9tett anyagok t\u00e9mav\u00e1laszt\u00e1sa az egyik legnehezebb pont, hiszen lehet ak\u00e1rmennyire alapos is a munk\u00e1nk, ha maga az alapfelvet\u00e9s \u00e9s a t\u00e9ma nem el\u00e9g er\u0151s \u00e9s hat\u00e1sos.<\/p>\n<p>Egy e-book publik\u00e1l\u00e1sa tov\u00e1bb n\u00f6veli er\u0151ss\u00e9g\u00fcnket \u00e9s hitel\u00fcnket az ipar\u00e1gban, ha egy \u00f6sszetettebb anyagot k\u00e9sz\u00edt\u00fcnk, akkor k\u00f6nnyed\u00e9n tanulm\u00e1nyk\u00e9nt is kezelhetj\u00fck azt. Gondolom, m\u00e1r tudj\u00e1k, hogy ennek milyen el\u0151nyei vannak az olvas\u00f3k \u00e9s a fogyaszt\u00f3k szem\u00e9ben, kiv\u00e1ltk\u00e9ppen a B2B szegmensben.<\/p>\n<div id=\"attachment_7173\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_147471086.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7173\" class=\"size-full wp-image-7173\" alt=\"\u00dajabb 5 tartalomt\u00edpus c\u00e9ges blogokra\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_147471086.jpg\" width=\"500\" height=\"334\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_147471086.jpg 500w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_147471086-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/05\/shutterstock_147471086-449x300.jpg 449w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-7173\" class=\"wp-caption-text\">Az e-book m\u0171faj \u00f6sszetett munk\u00e1t ig\u00e9nyel<\/p><\/div>\n<p>A t\u00e9ma kiv\u00e1laszt\u00e1s\u00e1n\u00e1l \u00fcgyelj\u00fcnk arra, hogy ahhoz megfelel\u0151 belel\u00e1t\u00e1sunk legyen, illetve megfelel\u0151 hossz\u00fas\u00e1gban \u00e9s min\u0151s\u00e9gben tudjunk \u00edrni r\u00f3la. Fontos, hogy a hossz\u00fas\u00e1got relat\u00edvan kell kezelni, csak akkor \u00edrjunk \u00fajabb \u00e9s \u00fajabb fejezeteket, ha azok hozz\u00e1adnak a k\u00f6nyv val\u00f3di \u00e9rt\u00e9k\u00e9hez.<\/p>\n<p>A 2 r\u00e9szes cikksorozatunk v\u00e9g\u00e9hez \u00e9rt\u00fcnk, a cikkekben bemutatott 5-5 p\u00e9lda elegend\u0151 mank\u00f3 lehet arra, hogy c\u00e9ges blogunk tartalom szempontb\u00f3l megfelel\u0151en soksz\u00edn\u0171 \u00e9s professzion\u00e1lis legyen.<\/p>\n<p>Sok sikert!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cikksorozatunk m\u00e1sodik r\u00e9sz\u00e9ben \u00fajabb 5 tartalomt\u00edpust mutatunk be, melyek mank\u00f3k\u00e9nt szolg\u00e1lhatnak c\u00e9ges blogjuk sz\u00ednes\u00edt\u00e9s\u00e9hez \u00e9s min\u0151s\u00e9gi vezet\u00e9s\u00e9hez. Felm\u00e9r\u00e9s, kutat\u00e1s publik\u00e1l\u00e1sa J\u00f3l ismerj\u00fck m\u00e1r a f\u00e1m\u00e1t, v\u00e1ljunk a k\u00f6z\u00f6ns\u00e9g\u00fcnk szak\u00e9rt\u0151j\u00e9v\u00e9! Ezt a leggyorsabb \u00faton magas min\u0151s\u00e9g\u0171 tartalmak, kapcsol\u00f3d\u00f3 \u00edr\u00e1sok \u00e9s \u00e9rtekez\u00e9sek publik\u00e1l\u00e1sa ut\u00e1n \u00e9rhetj\u00fck el. Adatb\u00e1zisunkb\u00f3l k\u00f6vetkeztet\u00e9sekre juthatunk az ipar\u00e1ggal kapcsolatban? Olyan tapasztalatunk van egyes t\u00e9m\u00e1kkal [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":7172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[307],"class_list":["post-7168","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","tag-tartalommarketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tartalomt\u00edpus tipp c\u00e9ges blogokra \u2013 2. r\u00e9sz<\/title>\n<meta name=\"description\" content=\"\u00dajabb 5 tartalomt\u00edpus c\u00e9ges blogokra\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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