{"id":7208,"date":"2014-06-04T08:14:15","date_gmt":"2014-06-04T06:14:15","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7208"},"modified":"2014-06-04T08:15:21","modified_gmt":"2014-06-04T06:15:21","slug":"igy-idozitsunk-kozossegi-oldalakon","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/06-04\/igy-idozitsunk-kozossegi-oldalakon\/","title":{"rendered":"\u00cdgy id\u0151z\u00edts\u00fcnk a k\u00f6z\u00f6ss\u00e9gi oldalakon"},"content":{"rendered":"

T\u00f6bb cikkel foglalkoztunk m\u00e1r a c\u00e9ges blogok \u00e9s oldalak tartalmi aspektus\u00e1val, \u00e1m ha van m\u00e1r tartalmunk, akkor annak hat\u00e9kony megoszt\u00e1sa k\u00f6zel olyan fontos lehet, mint maga az anyag \u00f6ssze\u00e1ll\u00edt\u00e1sa.<\/p>\n

Bizony\u00e1ra \u00d6n\u00f6k k\u00f6z\u00fcl is sokan rendelkeznek tapasztalattal a k\u00f6z\u00f6ns\u00e9g\u00fck aktivit\u00e1s\u00e1t illet\u0151en, \u00e1m vannak trendek, melyeket megfogadva sok id\u0151t \u00e9s energi\u00e1t sp\u00f3rolhatunk meg magunknak.<\/p>\n

A k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformok v\u00e1ltoz\u00f3 id\u0151szakokban mutatnak nagyobb aktivit\u00e1st, \u00e1m az al\u00e1bbi statisztika \u00e1ltal\u00e1nos\u00edtott, \u00edgy az adott c\u00e9lcsoportunk viselked\u00e9se jelent\u0151sen befoly\u00e1solhatja a val\u00f3s eredm\u00e9nyeket.<\/p>\n

\"Mikor<\/a>

Mikor osszunk meg tartalmat a k\u00f6z\u00f6ss\u00e9gi oldalakon?<\/p><\/div>\n

Ilyen meg\u00e1llap\u00edt\u00e1s lehet az, hogy ha a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnk dolgozik reggel 9-t\u0151l d\u00e9lut\u00e1n 5-ig, akkor v\u00e9lhet\u0151en Facebookon \u00e9s egy\u00e9b platformokon nem t\u00fal akt\u00edvak, \u00edgy a megoszt\u00e1sainkat ehhez igaz\u00edtsuk. Ismerj\u00fck meg \u00fcgyfeleinket!<\/p>\n

Amennyiben web2-ben akt\u00edvabb, szocializ\u00e1ltabb a k\u00f6z\u00f6ns\u00e9g\u00fcnk, \u00e9rdemes a t\u00f6bbi k\u00f6z\u00f6ss\u00e9gi oldalt is figyelemmel k\u00f6vetni. A fiatalabb magyar k\u00f6z\u00f6ns\u00e9g Twitterezik, megsz\u00e1llottan Instagrammozik, \u00e9s B2B vonalon fel sem mer\u00fclhet a LinkedIn elhanyagol\u00e1sa (na \u00e9s a Google+?!).<\/p>\n

Blog<\/strong><\/p>\n

Mag\u00e1n a blogunkon, h\u00edroldalunkon (\u00e9s nem mell\u00e9kesen h\u00edrleveleinkben) igyekezz\u00fcnk rendszeres\u00edtett id\u0151pontokban megosztani, ehhez hozz\u00e1szoknak az olvas\u00f3k, \u00edgy m\u00e1r megszok\u00e1sb\u00f3l is keresni fogj\u00e1k az \u00e1ltalunk kapott friss tartalmat (m\u00e9g akkor is, ha am\u00fagy nem napi szinten l\u00e1togatj\u00e1k oldalunkat).<\/p>\n

Teh\u00e1t adott t\u00e9mak\u00f6rben mindig a h\u00e9t egy fix napj\u00e1n posztoljunk \u00faj tartalmat.<\/p>\n

Facebook<\/strong><\/p>\n

Haz\u00e1nkban jelenleg hozz\u00e1vet\u0151legesen 4.8 -4.9 milli\u00f3an haszn\u00e1lj\u00e1k a legn\u00e9pszer\u0171bb k\u00f6z\u00f6ss\u00e9gi oldalt, k\u00f6zel a fele a lakoss\u00e1gnak, ez a sz\u00e1m m\u00e1r \u00f6nmag\u00e1ban el\u00e9g indok arra, hogy a legnagyobb figyelmet eme platform fel\u00e9 ford\u00edtsuk.<\/p>\n

\"Mikor<\/a>

Facebook m\u00e9g mindig a legfontosabb<\/p><\/div>\n

C\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnket pontosan kell ismern\u00fcnk tartalomfogyaszt\u00e1s, valamint demogr\u00e1fiai szempontb\u00f3l is. A magyar FB haszn\u00e1l\u00f3k nagyobb r\u00e9sze, 52%-a n\u0151, legnagyobb ar\u00e1nyban a 25-35 \u00e9ves koroszt\u00e1ly k\u00e9pviselteti mag\u00e1t. Nem meglep\u0151, hogy a t\u00f6bbs\u00e9g m\u00e1r okostelefonj\u00e1n is el\u00e9ri az oldalt (65%-ban Android k\u00e9sz\u00fcl\u00e9ken).<\/p>\n

A felm\u00e9r\u00e9sek szerint a mobilon kereszt\u00fcl Facebookot haszn\u00e1lok 80%-a r\u00f6gt\u00f6n reggel is elind\u00edtja az applik\u00e1ci\u00f3t, \u00e1m munka k\u00f6zben jelent\u0151sen kevesebben kattannak r\u00e1 az oldalra, b\u00e1rmilyen platformr\u00f3l is van sz\u00f3. \u00c1ltal\u00e1noss\u00e1gban kijelenthet\u0151, hogy h\u00e9tk\u00f6znaponk\u00e9nt reggel 6 \u00e9s 8 \u00f3ra, illetve 13 \u00e9s 14 \u00f3ra, valamint 17 \u00e9s 19 \u00f3ra k\u00f6z\u00f6tt \u00e9rdemes tartalmat megosztani. A h\u00e9tv\u00e9g\u00e9ket viszont felejts\u00fck el, b\u00e1r egy tipp: \u00fctemezz\u00fcnk be m\u00e1r kor\u00e1bban megosztott tartalmakat ism\u00e9tl\u00e9s gyan\u00e1nt.<\/p>\n

Twitter<\/strong><\/p>\n

Fiatalabb gener\u00e1ci\u00f3, akt\u00edvabb web2 fogyaszt\u00f3k k\u00f6zege ez, \u00edgy olvas\u00f3ink k\u00f6z\u00fcl is kevesebben lehetnek jelen ezen az oldalon. \u00c9rdekess\u00e9g, de a statisztik\u00e1k szerint h\u00e9tv\u00e9g\u00e9n 30%-kal n\u0151 a Twitteresek aktivit\u00e1sa, \u00edgy m\u00e1r nem elhanyagolhat\u00f3 a h\u00e9tv\u00e9gi id\u0151pont sem.<\/p>\n

A legt\u00f6bb hangoztatott tipp azt mutatja, hogy a r\u00f6vid, 100 karaktern\u00e9l is r\u00f6videbb tweetek t\u00f6bb aktivit\u00e1st \u00e9rnek el, illetve k\u00e9t hashtag-et \u00e9rdemes optim\u00e1lisan haszn\u00e1lni egy bejegyz\u00e9shez. A legjobb id\u0151 a megoszt\u00e1sra h\u00e9tv\u00e9g\u00e9n 13 \u00e9s 15 \u00f3ra k\u00f6r\u00fclre tehet\u0151.<\/p>\n

Google<\/strong> +<\/p>\n

A Google + megker\u00fclhetetlen, ha m\u00e1s\u00e9rt nem SEO szempontb\u00f3l egyszer\u0171en musz\u00e1j haszn\u00e1lni, hiszen a keres\u0151\u00f3ri\u00e1s agressz\u00edvan igyekszik egyre nagyobb hangs\u00falyt fektetni a k\u00f6z\u00f6ss\u00e9gi oldal\u00e1ra (r\u00e1nk k\u00e9nyszer\u00edti).<\/p>\n

\"Mikor<\/a>

Ne csak egy oldalra koncentr\u00e1ljunk!<\/p><\/div>\n

A Google + gy\u00e9r l\u00e1togatotts\u00e1ga miatt az esti pontok gyakorlatilag haszn\u00e1lhatatlanok, a reggel 9 \u00e9s 11 k\u00f6z\u00f6tti id\u0151szak azonban relat\u00edve magas mozgol\u00f3d\u00e1st mutathat a felhaszn\u00e1l\u00f3k k\u00f6z\u00f6tt.<\/p>\n

LindkedIn<\/strong><\/p>\n

A legjobb B2B platformr\u00f3l besz\u00e9l\u00fcnk, \u00edgy speci\u00e1lis adatokat is kapunk vizsg\u00e1latakor, ezek szerint legink\u00e1bb a munka el\u0151tti \u00e9s ut\u00e1ni k\u00f6zvetlen \u00f3r\u00e1kban haszn\u00e1lj\u00e1k a legt\u00f6bben az oldalt, kedden \u00e9s cs\u00fct\u00f6rt\u00f6k\u00f6n kiemelked\u0151 forgalmat gener\u00e1lva. Mivel a magyar felhaszn\u00e1l\u00f3k m\u00e9g nem t\u00fal jelent\u0151sen haszn\u00e1lj\u00e1k ki a megoszt\u00e1si lehet\u0151s\u00e9get, \u00edgy a falakon nincs akkora aktivit\u00e1s, hogy mindenk\u00e9ppen a legforgalmasabb id\u0151szakban kelljen posztolnunk \u00e9s megosztanunk.<\/p>\n

L\u00e1thatjuk, hogy minden platformnak megvan a saj\u00e1t k\u00f6zege, aktivit\u00e1si id\u0151szaka, melyeket \u00e9rdemes figyelembe venni \u00e9s kihaszn\u00e1lni. Azonban \u00fajfent fontos megjegyezni, hogy a saj\u00e1t c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnk fogyaszt\u00e1si szok\u00e1sa, illetve demogr\u00e1fiai adatai mindig speci\u00e1lisak \u00e9s azokb\u00f3l jelent\u0151s, sokkal pontosabb k\u00f6vetkeztet\u00e9st lehet levonni. \u00c1ltal\u00e1noss\u00e1gban azonban kijelenthet\u0151, hogy egy reggeli, illetve egy kora esti megoszt\u00e1ssal nem igen l\u0151het\u00fcnk mell\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00f6bb cikkel foglalkoztunk m\u00e1r a c\u00e9ges blogok \u00e9s oldalak tartalmi aspektus\u00e1val, \u00e1m ha van m\u00e1r tartalmunk, akkor annak hat\u00e9kony megoszt\u00e1sa k\u00f6zel olyan fontos lehet, mint maga az anyag \u00f6ssze\u00e1ll\u00edt\u00e1sa. Bizony\u00e1ra \u00d6n\u00f6k k\u00f6z\u00fcl is sokan rendelkeznek tapasztalattal a k\u00f6z\u00f6ns\u00e9g\u00fck aktivit\u00e1s\u00e1t illet\u0151en, \u00e1m vannak trendek, melyeket megfogadva sok id\u0151t \u00e9s energi\u00e1t sp\u00f3rolhatunk meg magunknak. A k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6z\u00f6ss\u00e9gi […]<\/p>\n","protected":false},"author":66,"featured_media":7209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[349],"class_list":["post-7208","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-kozossegi-media","post_format-post-format-gallery"],"yoast_head":"\nMikor osszunk meg tartalmat a k\u00f6z\u00f6ss\u00e9gi oldalakon?<\/title>\n<meta name=\"description\" content=\"Mikor osszunk meg tartalmat a k\u00f6z\u00f6ss\u00e9gi oldalakon?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/06-04\/igy-idozitsunk-kozossegi-oldalakon\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta 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