{"id":7537,"date":"2014-07-31T07:34:31","date_gmt":"2014-07-31T05:34:31","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7537"},"modified":"2014-09-03T21:53:03","modified_gmt":"2014-09-03T19:53:03","slug":"igy-irjunk-erdekes-tartalmat","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/07-31\/igy-irjunk-erdekes-tartalmat\/","title":{"rendered":"\u00cdgy \u00edrjunk \u00e9rdekes tartalmat"},"content":{"rendered":"

Bizony\u00e1ra sokunk tal\u00e1lkozott m\u00e1r olyan cikkel, vide\u00f3val, hanganyaggal, mely szakmailag vel\u0151s hat\u00e1st gyakorolt r\u00e1. A k\u00f6vetkez\u0151 cikkben h\u00e1rom fontos t\u00e9nyez\u0151t boncolgatunk az \u00e9rt\u00e9kes tartalom meg\u00edr\u00e1s\u00e1nak aspektus\u00e1b\u00f3l.<\/p>\n

Mi lenne a c\u00e9lunk? Olyan \u00e9rt\u00e9kes tartalmat el\u0151\u00e1ll\u00edtanunk, mely reakci\u00f3t, azaz gondolatot v\u00e1lt ki a befogad\u00f3 f\u00e9lb\u0151l. Gondolkozzon rajta, hasson r\u00e1 \u00e9s k\u00e9sztesse interakci\u00f3ra (mely kommunik\u00e1ci\u00f3s kapcsolat az egyik legfontosabb eredm\u00e9nye a tartalommarketing eszk\u00f6zeinek).<\/p>\n

Els\u0151 l\u00e9p\u00e9sk\u00e9nt fontos megjegyezn\u00fcnk, hogy kisebb k\u00f6z\u00f6ns\u00e9gb\u0151l nehezebb val\u00f3s reakci\u00f3t kiv\u00e1ltani, illetve az is \u00e9rdemleges, hogy a reakci\u00f3 egy \u00f6ngerjeszt\u0151 folyamat. Ez azt jelenti, hogy am\u00edg nem t\u00f6rt\u00e9nik meg az \u00e1tt\u00f6r\u00e9s (teh\u00e1t hogy val\u00f3s v\u00e9lem\u00e9nyform\u00e1l\u00e1s alakul ki a kommentel\u0151k k\u00f6z\u00f6tt), addig csak elv\u00e9tve siker\u00fcl ezt el\u00e9rn\u00fcnk. Azonban amikor kialakul egy olvas\u00f3k\u00f6z\u00f6ns\u00e9g, megt\u00f6rt\u00e9nik az els\u0151 n\u00e9h\u00e1ny \u00e1tt\u00f6r\u00e9s, akkor \u00f6nmag\u00e1t fogja ez gerjeszteni, \u00e9s nem csak az olvas\u00f3k k\u00f6z\u00f6tti reflekt\u00e1l\u00e1s \u00e9s interakci\u00f3 lesz s\u0171r\u0171bb, hanem maga az olvasotts\u00e1g is.<\/p>\n

L\u00e1tv\u00e1ny<\/strong><\/p>\n

Igen, eddig is t\u00f6bb cikkben foglalkoztunk azzal<\/a>, hogy mik\u00e9nt jav\u00edtsuk a weboldalunk hat\u00e9konys\u00e1g\u00e1t, hogyan tegy\u00fck jobban olvashat\u00f3v\u00e1. \u00c1m itt, a tartalommarketing aspektus\u00e1b\u00f3l a weboldalakra tekintve is fontos kiemelni, minden a l\u00e1tv\u00e1nnyal, azaz a diz\u00e1jnnal kezd\u0151dik.<\/p>\n

Egyszer\u0171en az\u00e9rt, mert megker\u00fclhetetlen az a folyamat, hogy egy \u00faj l\u00e1togat\u00f3<\/a> a honlapr\u00f3l alkotott els\u0151 benyom\u00e1sait ne a diz\u00e1jnr\u00f3l, hanem mondjuk a tartalomr\u00f3l alak\u00edtsa ki. Ez azon egyszer\u0171 okn\u00e1l fogva van \u00edgy, hogy a tartalmat \u00e1ttekinteni hosszabb \u00e9s m\u00e9lyebb folyamat, m\u00edg a k\u00fcllemi jelleget \u00e9s jeleket ezred m\u00e1sodpercek alatt felm\u00e9rj\u00fck \u00e9s a bels\u0151 met\u00f3dusok m\u00e1r ki is alak\u00edtj\u00e1k az els\u0151 benyom\u00e1st.<\/p>\n

\"Fontos<\/a>

Fontos a j\u00f3l megtervezett weboldal<\/p><\/div>\n

Hi\u00e1ba van 10 pontos anyagunk, ha nem figyel\u00fcnk olyan a tartalmat is t\u00e1mogat\u00f3 diz\u00e1jn \u00e9s struktur\u00e1lis elemekre, mint a sz\u00ednek, bet\u0171t\u00edpusok \u00e9s t\u00f6rdel\u00e9s, fel\u00e9p\u00edt\u00e9s \u00e9s tartalmi, illetve k\u00fcllemi tagolts\u00e1g. Egy j\u00f3 weboldal megb\u00edzhat\u00f3s\u00e1got kelt, azt mondja mag\u00e1r\u00f3l:<\/p>\n

\u00e9n veled vagyok, besz\u00e9lgess\u00fcnk egy j\u00f3t<\/em>!<\/p><\/blockquote>\n

Amennyiben siker\u00fclt egy j\u00f3l tagolt, sz\u00e9pen fel\u00e9p\u00edtett, olvashat\u00f3s\u00e1got t\u00e1mogat\u00f3 honapot \u00f6ssze\u00e1ll\u00edtanunk (\u00e9s persze a SEO-ra is figyelt\u00fcnk), akkor az olvas\u00f3 eljut a k\u00f6vetkez\u0151 l\u00e9p\u00e9shez, \u00e9s neki\u00e1ll a tartalmat felder\u00edteni, azaz olvasni.<\/p>\n

Tartalom<\/strong><\/p>\n

Siker, m\u00e1r olvasnak minket, ez egy j\u00f3 jel! \u00c1m el\u00e9rkezt\u00fcnk az egyik legnehezebb pillanathoz, amikor olyan tartalmat kell el\u0151\u00e1ll\u00edtanunk, melyet \u00e9rt\u00e9kesnek tal\u00e1l a c\u00e9lzott k\u00f6z\u00f6ns\u00e9g.<\/p>\n

Fontos, hogy \u00e9rzelmeket v\u00e1ltsunk ki k\u00f6vet\u0151inkb\u0151l, illetve olyan tartalmakat gy\u00e1rtsunk, melyek val\u00f3ban \u00e9rt\u00e9ket teremtenek, tud\u00e1st vagy \u00e9rdemi inform\u00e1ci\u00f3t adnak \u00e1t.<\/p>\n

Ne az\u00e9rt \u00fclj\u00fcnk le a g\u00e9p el\u00e9, hogy p\u00e9nzt keress\u00fcnk, vagy musz\u00e1jb\u00f3l, hanem az\u00e9rt, hogy adjunk is valamit. Ez az aspektus kicsit megfoghatatlannak t\u0171nik itt, a performancia marketing, SEO \u00e9s a CRM vil\u00e1g\u00e1ban, \u00e1m m\u00e9gis fontos ezt kiemelni. Legyen sz\u00f3 munk\u00e1r\u00f3l, v\u00e1llalkoz\u00e1sr\u00f3l, seg\u00edts\u00e9gny\u00fajt\u00e1sr\u00f3l, hobbir\u00f3l, sosem tud igaz\u00e1n eredm\u00e9nyes lenni a nem bel\u00fclr\u0151l fakad\u00f3 motiv\u00e1ci\u00f3.<\/p>\n

Ugyan ez igaz az \u00edr\u00e1sra is, ameddig nem \u00e9rezz\u00fck \u00fagy, hogy van olyan tud\u00e1s, anyag a birtokunkban, melyet megosztva \u00e9rt\u00e9ket k\u00f6zvet\u00edthet\u00fcnk, v\u00e1rjunk! \u00d3ri\u00e1si k\u00fcl\u00f6nbs\u00e9get fog tapasztalni, ha az \u00edr\u00e1shoz, tartalom el\u0151\u00e1ll\u00edt\u00e1shoz is \u00edgy \u00e1ll hozz\u00e1.<\/p>\n

Visszat\u00e9rve a \u201etananyaghoz\u201d: ha megvan a j\u00f3 tartalom<\/a>, akkor azt j\u00f3l is kell tagolni \u00e9s t\u00e1lalni.<\/p>\n

Ford\u00edtsunk id\u0151t az anyag tiszt\u00e1z\u00e1s\u00e1ra, r\u00f6vid\u00edts\u00fck, h\u00fazzunk bel\u0151le. Ezek ut\u00e1n fontos, hogy a c\u00edmsorokban megfelel\u0151 h\u00edv\u00f3szavakat haszn\u00e1ljunk (c\u00edm, lead, headline, subhead, haszn\u00e1ljunk ak\u00e1rmilyen prezent\u00e1ci\u00f3s form\u00e1t is). A c\u00edm \u00e9s a lead (vagy headline \u00e9s subhead) tal\u00e1lkozik el\u0151sz\u00f6r az olvas\u00f3val, ez\u00e9rt kiemelten sok id\u0151t t\u00f6lts\u00fcnk ezeknek a megalkot\u00e1s\u00e1ra.<\/p>\n

\"A<\/a>

A j\u00f3l kiv\u00e1lasztott k\u00e9pek sokat hozz\u00e1adnak a cikkhez<\/p><\/div>\n

Tov\u00e1bb\u00e1 fontos, hogy k\u00e9pekkel er\u0151s\u00edts\u00fck meg azt, hogy mire gondoltunk, sokszor egy k\u00e9p vagy egy vide\u00f3 t\u00f6bbsz\u00f6r\u00f6sen jobban k\u00f6zvet\u00edti a gondolatunkat, mint ezer le\u00edrt sz\u00f3. A tipogr\u00e1fiai elemek, kiemel\u00e9sek, t\u00f6rdel\u00e9s, tagol\u00e1s mind az \u00e9rthet\u0151s\u00e9get, em\u00e9szthet\u0151s\u00e9get n\u00f6velik.<\/p>\n

\u00c9rzelmek, sztori<\/strong><\/p>\n

Ha visszagondolunk, hogy mik azok a t\u00f6rt\u00e9netek, anyagok, h\u00edrek, amikre legink\u00e1bb emlk\u00e9kez\u00fcnk, akkor v\u00e9lhet\u0151en egy-egy a mi \u00e9let\u00fcnkre is levet\u00edthet\u0151, \u00e9ppen tanuls\u00e1ggal b\u00edr\u00f3 sztori jut esz\u00fcnkbe.<\/p>\n

\u00c9s itt a kulcs, neh\u00e9z \u00fcgy, de igyekezz\u00fcnk az olvas\u00f3 lelk\u00e9t is megsz\u00f3l\u00edtani azzal, hogy hatunk az \u00e9rzelmeire<\/a>. Sz\u00f3l\u00edtsuk meg \u0151ket!<\/p>\n

\"A<\/a>

A kulcs<\/p><\/div>\n

Term\u00e9szetesen nem lehet minden anyag ilyen, de amikor \u00e9rezz\u00fck az ihletet, l\u00e1tjuk, hogy a k\u00f6vetkez\u0151 anyag t\u00e9nyleg kiemelked\u0151en er\u0151s, akkor \u00e1ldozzunk r\u00e1 id\u0151t, hogy olyan elemekkel is dolgozzunk benne, melyekre \u00e9rzelmileg tud reflekt\u00e1lni az olvas\u00f3, azaz, sz\u00f3l\u00edtsuk meg.<\/p>\n

Amikor siker\u00fcl el\u00e9rni azt, hogy az olvas\u00f3 elgondolkodik az olvasottakon, azt mondja, hogy igen, ezt eddig rosszul gondoltam vagy csin\u00e1ltam, akkor j\u00f3l dolgoztunk.<\/p>\n

Hogy mi a titka a sikeres tartalomnak, tal\u00e1n senki nem tudja. Azonban ismer\u00fcnk sz\u00e1mtalan tan\u00e1csot, metodik\u00e1t \u00e9s funkcion\u00e1lis seg\u00edts\u00e9get, melyekkel el\u0151remozd\u00edthatjuk azt, hogy benn\u00fcnk is \u00f6ssze\u00e1lljon a v\u00e1lasz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bizony\u00e1ra sokunk tal\u00e1lkozott m\u00e1r olyan cikkel, vide\u00f3val, hanganyaggal, mely szakmailag vel\u0151s hat\u00e1st gyakorolt r\u00e1. A k\u00f6vetkez\u0151 cikkben h\u00e1rom fontos t\u00e9nyez\u0151t boncolgatunk az \u00e9rt\u00e9kes tartalom meg\u00edr\u00e1s\u00e1nak aspektus\u00e1b\u00f3l. Mi lenne a c\u00e9lunk? Olyan \u00e9rt\u00e9kes tartalmat el\u0151\u00e1ll\u00edtanunk, mely reakci\u00f3t, azaz gondolatot v\u00e1lt ki a befogad\u00f3 f\u00e9lb\u0151l. Gondolkozzon rajta, hasson r\u00e1 \u00e9s k\u00e9sztesse interakci\u00f3ra (mely kommunik\u00e1ci\u00f3s kapcsolat az egyik […]<\/p>\n","protected":false},"author":66,"featured_media":7538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[307],"class_list":["post-7537","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-tartalommarketing","post_format-post-format-gallery"],"yoast_head":"\n\u00cdgy \u00edrjunk \u00e9rdekes tartalmat<\/title>\n<meta name=\"description\" content=\"A k\u00f6vetkez\u0151 cikkben h\u00e1rom fontos t\u00e9nyez\u0151t boncolgatunk az \u00e9rt\u00e9kes tartalom meg\u00edr\u00e1s\u00e1nak aspektus\u00e1b\u00f3l.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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