{"id":7603,"date":"2014-08-15T07:16:50","date_gmt":"2014-08-15T05:16:50","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7603"},"modified":"2014-09-03T21:52:32","modified_gmt":"2014-09-03T19:52:32","slug":"4-tipp-melyek-nelkul-ne-videomarketingezzen","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/08-15\/4-tipp-melyek-nelkul-ne-videomarketingezzen\/","title":{"rendered":"4 tipp melyek n\u00e9lk\u00fcl ne vide\u00f3marketingezzen!"},"content":{"rendered":"

Vide\u00f3 \u00e9s YouTube marketing, sokat hallunk ezekr\u0151l a kifejez\u00e9sekr\u0151l, illetve arr\u00f3l az egyre t\u00f6bb v\u00e1llalkoz\u00f3 sz\u00e1m\u00e1ra bebizonyosodott t\u00e9telr\u0151l, hogy igenis \u00e9rdemes az internet audiovizu\u00e1lis tartalmai fel\u00e9 kacsintgatni.<\/p>\n

Nem meglep\u0151, hogy a legnagyobb v\u00e1llalatok m\u00e1r nagyon komoly m\u00faltra tekintenek vissza a t\u00f6rt\u00e9neteket elmes\u00e9l\u0151, nem direkt rekl\u00e1mot tartalmaz\u00f3, \u00f6nmag\u00e1t m\u00e9mk\u00e9nt kezel\u0151, szakmai vagy referenciavide\u00f3k vil\u00e1g\u00e1ban.<\/p>\n

Manaps\u00e1g a KKV szektor szerepl\u0151i k\u00f6z\u00fcl is egyre t\u00f6bbet ismerik fel a lehet\u0151s\u00e9get ebben a tartalmon alapul\u00f3 marketingcsatorn\u00e1ban. Sokakat a k\u00f6lts\u00e9gvonzat riaszt el, \u00e1m ez sokszor annak nem t\u00e9nyleges ismeret\u00e9b\u0151l fakad, hiszen manaps\u00e1g a komoly vide\u00f3teljes\u00edtm\u00e9nnyel b\u00edr\u00f3 telefonok \u00e9s az ingyenes v\u00e1g\u00f3programok vil\u00e1g\u00e1ban, igaz\u00e1b\u00f3l csak az \u00f6tletet \u00e9s az id\u0151t kell beleinveszt\u00e1lnunk a projektbe.<\/p>\n

A vide\u00f3k nagy el\u0151nye, hogy audiovizu\u00e1lisak, jobban meg\u00e9rintik az embert, rengeteg kutat\u00e1s mutatta m\u00e1r ki, hogy az ilyen jelleg\u0171 anyagokat, t\u00f6rt\u00e9neteket sokkal jobban megjegyzi \u00e9s memoriz\u00e1lja a befogad\u00f3 f\u00e9l, mint a klasszikus csak hang, vagy \u00edrott form\u00e1t.<\/p>\n

N\u00e9zz\u00fcnk meg n\u00e9gy fontos t\u00e9telt, melyek k\u00f6zelebb visznek minket a megfelel\u0151 vide\u00f3s tartalom el\u0151\u00e1ll\u00edt\u00e1s\u00e1hoz.<\/p>\n

1. Mit akarunk el\u00e9rni?<\/strong><\/p>\n

Miel\u0151tt nekil\u00e1tn\u00e1nk a vide\u00f3 tartalm\u00e1t, forgat\u00f3k\u00f6nyv\u00e9t \u00f6ssze\u00e1ll\u00edtani, ne felejts\u00fck el a legfontosabb l\u00e9p\u00e9st: a konverzi\u00f3, lead, azaz a c\u00e9l meghat\u00e1roz\u00e1s\u00e1t.<\/p>\n

Nem csak n\u00e9zetts\u00e9get akarunk, nem csak m\u00e1rk\u00e1t akarunk \u00e9p\u00edteni, hanem min\u0151s\u00e9gi \u00fcgyfeleket vagy v\u00e1s\u00e1rl\u00f3kat akarunk szerezni.<\/p>\n

\"A<\/a>

A tervez\u00e9ssel kezdj\u00fck<\/p><\/div>\n

Ehhez \u00fagy kell \u00f6ssze\u00e1ll\u00edtanunk a vide\u00f3sorozatot, hogy az folyamatosan erre reflekt\u00e1ljon, mindig \u00fcgyelj\u00fcnk r\u00e1, hogy a \u201ecsattan\u00f3\u201d, vagy egy-egy kev\u00e9sb\u00e9 hangs\u00falyos r\u00e9sz mindenk\u00e9ppen a megnevezett konverzi\u00f3s c\u00e9lra utaljon.<\/p>\n

Ilyen konverzi\u00f3s c\u00e9l lehet egy feliratkoz\u00e1s, oktat\u00f3 anyag let\u00f6lt\u00e9se (majd feliratkoz\u00e1s), v\u00e1s\u00e1rl\u00e1s, ingyenes regisztr\u00e1ci\u00f3 a bemutat\u00f3 term\u00e9kre.<\/p>\n

Ez az egyik legfontosabb l\u00e9p\u00e9s, ne hagyjuk ki, a leveg\u0151be \u201evide\u00f3zni\u201d nem szabad, pontosabban sok \u00e9rtelme nem lesz, csak az id\u0151nk megy majd vele, ami pedig p\u00e9nz.<\/p>\n

2. Megfelel\u0151 c\u00e9lk\u00f6z\u00f6ns\u00e9g kiv\u00e1laszt\u00e1sa<\/strong><\/p>\n

Tudjuk, hogy mindenki a milli\u00f3s n\u00e9zetts\u00e9gre t\u00f6rekszik, azt v\u00e1rjuk a vide\u00f3kt\u00f3l, hogy t\u00f6bb sz\u00e1zezren n\u00e9zz\u00e9k meg, se hirdetn\u00fcnk, se foglalkoznunk ne kelljen vele a kiad\u00e1s ut\u00e1n. \u00c1m van egy rossz h\u00edr\u00fcnk, ez sajnos nem \u00edgy megy.<\/p>\n

\"Tal\u00e1lj\u00fck<\/a>

Tal\u00e1lj\u00fck ki, hogy kinek sz\u00f3l a vide\u00f3!<\/p><\/div>\n

A nagy n\u00e9zetts\u00e9ggel b\u00edr\u00f3 vide\u00f3k (vagy m\u00e1rk\u00e1k vide\u00f3i) az\u00e9rt \u00e9rnek el (t\u00f6bbnyire) nagy k\u00f6z\u00f6ns\u00e9get, mert ilyen nagy c\u00e9lk\u00f6z\u00f6ns\u00e9gre lettek tervezve. Amennyiben mi B2B ir\u00e1nyvonalon mozgunk, \u00fczlet\u00fcnk v\u00e1s\u00e1rl\u00f3k\u00f6z\u00f6ns\u00e9ge sz\u0171k, szolg\u00e1ltat\u00e1sunk csak p\u00e1r ezer embernek sz\u00f3l, akkor a vide\u00f3nkat is ennek m\u00e9rten kell elk\u00e9sz\u00edten\u00fcnk. \u00c9s ne is sz\u00e1moljunk sz\u00e1zezres vagy t\u00f6bb t\u00edzezres n\u00e9zetts\u00e9ggel.<\/p>\n

\u00dagy v\u00e1lasszuk meg a t\u00e9m\u00e1t, strat\u00e9gi\u00e1t, hogy az korrel\u00e1ljon a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnkkel, annak szok\u00e1saival \u00e9s m\u00e9ret\u00e9vel. Vizsg\u00e1ljuk meg a nemzetk\u00f6zi konkurenci\u00e1t, nyugodtan less\u00fcnk t\u0151l\u00fck, majd adjuk hozz\u00e1 azt az \u00e9rt\u00e9ket, amit c\u00e9g\u00fcnk vagy brand\u00fcnk k\u00e9pvisel a szektorban.<\/p>\n

Nem Hollywood a c\u00e9lunk, hanem hogy az \u00fcgyfeleinkre jellemz\u0151 csoportnak olyan alternat\u00edv tartalmat ny\u00fajtsunk, amit a konkurencia nem haszn\u00e1l.<\/p>\n

3 K\u00e9sz\u00edts\u00fcnk saj\u00e1t \u00e9rkez\u0151 oldalt a vide\u00f3nak<\/strong><\/p>\n

Ha m\u00e1r van vide\u00f3nk, vide\u00f3sorozatunk, akkor annak \u00fczenet\u00e9t legink\u00e1bb egy saj\u00e1t aloldallal, dedik\u00e1lt landing oldallal lehet \u00e1tadni. Maga a vide\u00f3 YouTube-on nehezebben k\u00f6zli a t\u00e9nyleges koncepci\u00f3t \u00e9s \u00fczenetet, mint ha egy rendes oldalt kapna a (pl.) oktat\u00f3sorozatunk.<\/p>\n

Ami a legink\u00e1bb l\u00e9nyegesebb: hogyan akarunk leadet, \u00fcgyfelet, v\u00e1s\u00e1rl\u00f3t, \u00e9rdekl\u0151d\u0151t gener\u00e1lni, c\u00e9lzottan \u00e9s a vide\u00f3 \u00fczenet\u00e9t haszn\u00e1lva, ha a vide\u00f3megoszt\u00f3 fel\u00fclet\u00e9n (pl. YouTube) val\u00f3di es\u00e9ly\u00fcnk nincs erre?<\/p>\n

Ez\u00e9rt kell saj\u00e1t landing oldal a vide\u00f3nak, melyen b\u00e1rmilyen \u00fczenetet, CTA-t, konverzi\u00f3t el tudunk helyezni a vide\u00f3 mellett. Ezt az oldalt kell megosztanunk mindig, illetve a vide\u00f3ban is ezt kell prom\u00f3t\u00e1lnunk.<\/p>\n

Ezen az oldalon adjunk keretet az eg\u00e9sz vide\u00f3nak, vide\u00f3sorozatnak, majd ir\u00e1ny\u00edtsuk a figyelmet az \u00e1ltalunk v\u00e1gyott konverzi\u00f3ra.<\/p>\n

Az is fontos aspektus, hogy a vide\u00f3s tartalom SEO szempontb\u00f3l is er\u0151s\u00edti c\u00e9g\u00fcnk weboldal\u00e1t. De ne feledj\u00fck, azzal nincs elint\u00e9zve a dolog, ha valamelyik sarokba kirakjuk a vide\u00f3t a f\u0151oldalra. Fektess\u00fcnk bele energi\u00e1t, egy-egy ingyenes WordPress sablonnal n\u00e9h\u00e1ny \u00f3ra alatt, alapvet\u0151 technikai tud\u00e1ssal l\u00e9tre tudunk hozni egy olyan weboldalt, mely a c\u00e9lnak megfelel.<\/p>\n

4. M\u00e9rj\u00fck a sikeress\u00e9get!<\/strong><\/p>\n

Ahhoz, hogy a vide\u00f3 sikeress\u00e9g\u00e9t m\u00e9rni tudjuk, els\u0151 l\u00e9p\u00e9sk\u00e9nt meg kell hat\u00e1roznunk azokat a m\u00e9r\u0151sz\u00e1mokat, melyek ezt dogmatikusan megmutatj\u00e1k, valamint azokat a teljes\u00edtm\u00e9nymutat\u00f3kat is ki kell emeln\u00fcnk ezekb\u0151l, melyek egybev\u00e1gnak azzal a c\u00e9llal, melyek miatt belev\u00e1gtunk a vide\u00f3marketingbe.<\/p>\n

A k\u00f6vetkez\u0151 list\u00e1ban ilyen KPI (Key Performance Indicators) teljes\u00edtm\u00e9nymutat\u00f3kkal seg\u00edt\u00fcnk \u00d6n\u00f6knek:<\/strong><\/p>\n

    \n
  • Az \u00e1tlagos elt\u00f6lt\u00f6tt id\u0151 a vide\u00f3 landing oldal\u00e1n<\/li>\n
  • H\u00e1nyan kattintottak a vide\u00f3 lej\u00e1tsz\u00e1s\u00e1ra a landing oldalon?<\/li>\n
  • Mennyi ideig n\u00e9zt\u00e9k a vide\u00f3t a felhaszn\u00e1l\u00f3k? Mikor \u00e1ll\u00edtott\u00e1k le a lej\u00e1tsz\u00e1st?<\/li>\n
  • H\u00e1nyan teljes\u00edtettek konverzi\u00f3t a vide\u00f3 landing oldal\u00e1n (pl. feliratkoz\u00e1s) a teljes l\u00e1togatotts\u00e1ghoz k\u00e9pest?<\/li>\n
  • Mennyire v\u00e1ltozik a vide\u00f3 hat\u00e9konys\u00e1ga (teh\u00e1t 2 h\u00e9t ut\u00e1n ugyan olyan hat\u00e9konyan gener\u00e1l pl. feliratkoz\u00f3kat?)<\/li>\n
  • Milyen t\u00edpus\u00fa vide\u00f3tartalom gener\u00e1l legink\u00e1bb \u00e1ltalunk v\u00e1rt konverzi\u00f3t?<\/li>\n<\/ul>\n

    Ezen v\u00e1ltoz\u00f3kkal pontosan k\u00f6vetni tudjuk, hogy mely vide\u00f3nk m\u0171k\u00f6dnek hat\u00e9konyan, melyikkel hol van hiba, melyiket mikor kell lecser\u00e9lni \u00e9s alapvet\u0151en m\u0171k\u00f6dnek-e egy\u00e1ltal\u00e1n?<\/p>\n

    L\u00e1thatjuk, hogy nincsenek bonyolult alapszab\u00e1lyok a vide\u00f3marketing elkezd\u00e9s\u00e9hez, de nagyon fontos, hogy l\u00e9p\u00e9sr\u0151l-l\u00e9p\u00e9sre, megfontoltam \u00e9s f\u00f6ldh\u00f6z ragadtan v\u00e1gjunk bele.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Vide\u00f3 \u00e9s YouTube marketing, sokat hallunk ezekr\u0151l a kifejez\u00e9sekr\u0151l, illetve arr\u00f3l az egyre t\u00f6bb v\u00e1llalkoz\u00f3 sz\u00e1m\u00e1ra bebizonyosodott t\u00e9telr\u0151l, hogy igenis \u00e9rdemes az internet audiovizu\u00e1lis tartalmai fel\u00e9 kacsintgatni. Nem meglep\u0151, hogy a legnagyobb v\u00e1llalatok m\u00e1r nagyon komoly m\u00faltra tekintenek vissza a t\u00f6rt\u00e9neteket elmes\u00e9l\u0151, nem direkt rekl\u00e1mot tartalmaz\u00f3, \u00f6nmag\u00e1t m\u00e9mk\u00e9nt kezel\u0151, szakmai vagy referenciavide\u00f3k vil\u00e1g\u00e1ban. Manaps\u00e1g a […]<\/p>\n","protected":false},"author":66,"featured_media":7604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[219],"class_list":["post-7603","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-online-marketing","post_format-post-format-gallery"],"yoast_head":"\n4 tipp melyek n\u00e9lk\u00fcl ne vide\u00f3marketingezzen!<\/title>\n<meta name=\"description\" content=\"\u00cdme 4 tipp, melyek n\u00e9lk\u00fcl ne v\u00e1gjon bele a vide\u00f3marketingbe!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/08-15\/4-tipp-melyek-nelkul-ne-videomarketingezzen\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" 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