{"id":7940,"date":"2014-09-08T01:22:49","date_gmt":"2014-09-07T23:22:49","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7940"},"modified":"2023-05-19T10:16:52","modified_gmt":"2023-05-19T08:16:52","slug":"uzleti-terv-irasa-startupoknak","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/09-08\/uzleti-terv-irasa-startupoknak\/","title":{"rendered":"\u00dczleti terv \u00edr\u00e1sa startupoknak"},"content":{"rendered":"<p>Egy \u00fczleti terv meg\u00edr\u00e1s\u00e1b\u00f3l minden v\u00e1llalkoz\u00e1s profit\u00e1lhat: t\u00f6bbet tudsz meg az \u00fczletedr\u0151l, viszony\u00edthatod hozz\u00e1 a fejl\u0151d\u00e9st. Egy startup eset\u00e9ben viszont ak\u00e1r a kezdeti befektet\u00e9s is m\u00falhat egy j\u00f3l meg\u00edrt \u00fczleti terven. A legfontosabb, amit az \u00fczleti terv \u00f6ssze\u00e1ll\u00edt\u00f3inak \u00e9szben kell tartaniuk, hogy a k\u00f6z\u00f6ns\u00e9g\u00fck, a befektet\u0151k sz\u00e1m\u00e1ra \u00edrjanak. Az \u00fczleti terv elolvas\u00e1sa ut\u00e1n legyen vil\u00e1gos,<br \/>\n&#8211; mi a k\u00edn\u00e1lt term\u00e9k\/szolg\u00e1ltat\u00e1s,<br \/>\n&#8211; kik fogj\u00e1k megvenni,<br \/>\n&#8211; hogyan fog p\u00e9nzt hozni.<br \/>\nEzeket az adatokat t\u00e1masszuk al\u00e1 min\u00e9l t\u00f6bb kutat\u00e1ssal \u00e9s sz\u00e1mmal &#8211; a befektet\u0151k r\u00e1 fognak k\u00e9rdezni, hogy jutottunk el egy-egy eredm\u00e9nyig.<br \/>\nAz \u00fczleti terv akkor j\u00f3, ha t\u00f6m\u00f6r, de mindenre kiterjed. 20-30 oldal, plusz 10 oldalnyi kieg\u00e9sz\u00edt\u00e9s (p\u00e9nz\u00fcgyi adatok h\u00f3napokra lebontva, \u00e9letrajzok, piackutat\u00e1si adatok) \u00e1ltal\u00e1ban elegend\u0151.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/uzletiterv.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8032\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/uzletiterv.jpg\" alt=\"uzletiterv\" width=\"600\" height=\"360\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/uzletiterv.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/uzletiterv-300x180.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/uzletiterv-500x300.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>Mint ahogy nincs k\u00e9t egyforma start-up, k\u00e9t egyform\u00e1n fel\u00e9p\u00edtett \u00fczleti terv sincs. Azonban a k\u00f6vetkez\u0151ket \u00e9rdemes tartalmaznia minden tervnek:<\/p>\n<ol>\n<li>\u00d6sszefoglal\u00f3<br \/>\n\u00c9rdemes legutolj\u00e1ra meg\u00edrni, 1-2 oldalon \u00f6sszefoglalni a k\u00f6vetkez\u0151ket:<\/p>\n<ul>\n<li>A c\u00e9g c\u00e9ljait<\/li>\n<li>A term\u00e9k\/szolg\u00e1ltat\u00e1s le\u00edr\u00e1s\u00e1t<\/li>\n<li>A probl\u00e9m\u00e1t, amit a term\u00e9k\/szolg\u00e1ltat\u00e1s megoldana<\/li>\n<li>A piaci helyzetet<\/li>\n<li>A p\u00e9nz\u00fcgyi el\u0151rejelz\u00e9seket<\/li>\n<\/ul>\n<\/li>\n<li>A v\u00e1llalkoz\u00e1s ismertet\u00e9se\n<ul>\n<li>A term\u00e9k\/szolg\u00e1ltat\u00e1s r\u00e9szletes le\u00edr\u00e1sa<\/li>\n<li>Mi a probl\u00e9ma, amire a term\u00e9k\/szolg\u00e1ltat\u00e1s megold\u00e1st ny\u00fajtana? Hogyan oldja meg a probl\u00e9m\u00e1t?<\/li>\n<li>Gy\u00e1rt\u00e1si\/fejleszt\u00e9si folyamat<\/li>\n<li>Mi teszi a term\u00e9ket\/szolg\u00e1ltat\u00e1st versenyk\u00e9pess\u00e9?<\/li>\n<li>\u00dczleti modell \u2013 honnan fog a bev\u00e9tel sz\u00e1rmazni?<\/li>\n<\/ul>\n<\/li>\n<li>\u00c1gazati \u00e9s piaci elemz\u00e9s\n<ul>\n<li>Mi\u00e9rt most ind\u00edtan\u00e1l v\u00e1llalkoz\u00e1st ebben az \u00e1gazatban?\n<ul>\n<li>\u00c1gazati szab\u00e1lyoz\u00e1sok v\u00e1ltoz\u00e1sa<\/li>\n<li>Technol\u00f3giai \u00faj\u00edt\u00e1s<\/li>\n<li>Piaci r\u00e9s<\/li>\n<li>Fogyaszt\u00f3i szok\u00e1sok v\u00e1ltoz\u00e1sa<\/li>\n<\/ul>\n<\/li>\n<li>A piac m\u00e9rete\n<ul>\n<li>A teljes piac\u00e9, ebb\u0151l h\u00e1ny sz\u00e1zal\u00e9kot tudsz a term\u00e9kkel el\u00e9rni<\/li>\n<li>A jelenlegi piaci trendek azonos\u00edt\u00e1sa<\/li>\n<\/ul>\n<\/li>\n<li>V\u00e1s\u00e1rl\u00f3i anal\u00edzis\n<ul>\n<li>Kik lesznek a v\u00e1s\u00e1rl\u00f3id? Milyen k\u00f6rnyezetb\u0151l \u00e9rkeznek?<\/li>\n<li>Ha m\u00e1r \u00e9rt\u00e9kes\u00edtett\u00e9l a term\u00e9kb\u0151l, illetve vannak v\u00e1rakoz\u00f3 megrendel\u0151k, az \u0151 demogr\u00e1fiai statisztik\u00e1ikat is \u00e9rdemes megeml\u00edteni (kor, nem, gazdas\u00e1gi helyzet)<\/li>\n<\/ul>\n<\/li>\n<li>A versenyt\u00e1rsak\n<ul>\n<li>A versenyt\u00e1rsak azonos\u00edt\u00e1sa<\/li>\n<li>Mik az \u0151 term\u00e9keik\/szolg\u00e1ltat\u00e1saik el\u0151nyei\/h\u00e1tr\u00e1nyai<\/li>\n<li>Mi\u00e9rt v\u00e1s\u00e1roln\u00e1k a te term\u00e9kedet a versenyt\u00e1rsaid\u00e9 helyett?<\/li>\n<li>Mi lesz a versenyt\u00e1rsak reakci\u00f3ja a Te start-upod sz\u00ednrel\u00e9p\u00e9sekor, \u00e9s mit fogsz Te tenni?<\/li>\n<\/ul>\n<\/li>\n<li>SWOT (GYELV) anal\u00edzis\n<ul>\n<li>S = Strengths &#8211; Er\u0151ss\u00e9gek. Mik a term\u00e9k el\u0151nyei, amivel az \u00e1gazatban sikereket \u00e9rhetsz el? (Bels\u0151 t\u00e9nyez\u0151k)<\/li>\n<li>W = Weaknesses- Gyenges\u00e9gek. Mik a term\u00e9k\/szolg\u00e1ltat\u00e1s gyeng\u00e9i, amit a versenyt\u00e1rsaid kihaszn\u00e1lhatnak? (Bels\u0151 t\u00e9nyez\u0151k)<\/li>\n<li>O = Opportunities &#8211; Lehet\u0151s\u00e9gek. Mik az \u00e1gazat k\u00edn\u00e1lta lehet\u0151s\u00e9gek? (K\u00fcls\u0151 t\u00e9nyez\u0151k)<\/li>\n<li>T = Threats- Vesz\u00e9lyek. Mik azok a kock\u00e1zatok, amik cs\u00f6kkentik a siker es\u00e9ly\u00e9t? (K\u00fcls\u0151 t\u00e9nyez\u0151k)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Marketing strat\u00e9gia\n<ul>\n<li>Hogyan k\u00fcl\u00f6nb\u00f6zteted meg magad a versenyt\u00e1rsakt\u00f3l?\n<ul>\n<li><a href=\"https:\/\/www.minicrm.hu\/blog\/2023\/05-19\/ceg-usp\/\" target=\"_blank\" rel=\"noopener\">Unique Selling Point \u2013 Egyedi Elad\u00e1si Pont.<\/a> Mi az, ami csak a te term\u00e9kedet\/szolg\u00e1ltat\u00e1sodat jellemzi, \u00e9s m\u00e1shol nem kapj\u00e1k meg a vev\u0151k?<\/li>\n<\/ul>\n<\/li>\n<li>Poz\u00edcion\u00e1l\u00e1s\n<ul>\n<li>\u00c1r<\/li>\n<li>Min\u0151s\u00e9g<\/li>\n<li>\u00c9rt\u00e9kes\u00edt\u00e9s ut\u00e1ni szolg\u00e1ltat\u00e1sok<\/li>\n<\/ul>\n<\/li>\n<li>Hogyan fogod \u00e9rt\u00e9kes\u00edteni a term\u00e9kedet?\n<ul>\n<li>A v\u00e1s\u00e1rl\u00f3i anal\u00edzis alapj\u00e1n, milyen csatorn\u00e1kon tudod a legjobban el\u00e9rni a v\u00e1s\u00e1rl\u00f3idat?<\/li>\n<li>Mennyi id\u0151be fog telni, am\u00edg el tudsz kezdeni \u00e9rt\u00e9kes\u00edteni?<\/li>\n<li>Mennyi \u00e9rdekl\u0151d\u0151t tudsz toborozni? (H\u00edrlev\u00e9l feliratkoz\u00e1s, ingyenes tesztet kipr\u00f3b\u00e1l\u00f3k, stb. sz\u00e1ma) Az \u00e9rdekl\u0151d\u0151k v\u00e1rhat\u00f3an h\u00e1ny sz\u00e1zal\u00e9ka fog konvert\u00e1lni?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Menedzsment \u00e9s m\u0171k\u00f6d\u00e9s\n<ul>\n<li>A menedzsment szerepe, ki lesz a felel\u0151s a term\u00e9k\/szolg\u00e1ltat\u00e1s\n<ul>\n<li>El\u0151\u00e1ll\u00edt\u00e1s\u00e1\u00e9rt,<\/li>\n<li>\u00c9rt\u00e9kes\u00edt\u00e9s\u00e9\u00e9rt<\/li>\n<li>Marketing\u00e9rt<\/li>\n<li>P\u00e9nz\u00fcgyek\u00e9rt<\/li>\n<li>Adminisztr\u00e1ci\u00f3\u00e9t<\/li>\n<\/ul>\n<\/li>\n<li>A menedzsment h\u00e1ttere \u00e9s tapasztalata<\/li>\n<li>Ha lesznek, kik lesznek a c\u00e9g mentorai\/seg\u00edt\u0151i?<\/li>\n<li>Ismertesd r\u00f6viden a haszn\u00e1lni k\u00edv\u00e1nt vezet\u0151i inform\u00e1ci\u00f3s rendszereket \u00e9s elj\u00e1r\u00e1sokat<\/li>\n<li>M\u0171k\u00f6d\u00e9s\n<ul>\n<li>Helysz\u00edn<\/li>\n<li>Az indul\u00e1shoz sz\u00fcks\u00e9ges felszerel\u00e9sek<\/li>\n<li>A besz\u00e1ll\u00edt\u00f3k kiv\u00e1laszt\u00e1s\u00e1nak alapjai<\/li>\n<li>Lista a bet\u00f6ltend\u0151 poz\u00edci\u00f3kr\u00f3l<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>P\u00e9nz\u00fcgyek<br \/>\nAz \u00fczleti terv legfontosabb r\u00e9sze. A terv meg\u00edr\u00e1s\u00e1ra ford\u00edtott id\u0151 80%-a erre a r\u00e9szre koncentr\u00e1l\u00f3djon.<\/p>\n<ul>\n<li>A tervezett p\u00e9nz\u00fcgyi kimutat\u00e1sok h\u00e1rom \u00e9vre el\u0151re<\/li>\n<li>Profit \u00e9s vesztes\u00e9g el\u0151rejelz\u00e9sek<\/li>\n<li>Vagyonm\u00e9rleg \u2013 az \u00e9v elej\u00e9n \u00e9s az \u00e9v v\u00e9g\u00e9n<\/li>\n<li>P\u00e9nzforgalom \u2013 Mennyi p\u00e9nz \u00e9rkezik \u00e9s t\u00e1vozik a c\u00e9g sz\u00e1ml\u00e1j\u00e1r\u00f3l, \u00e9s mikor.<\/li>\n<li>Bev\u00e9tel anal\u00edzis \u2013 a bev\u00e9tel h\u00e1ny sz\u00e1zal\u00e9ka fog \u00e9rkezni\n<ul>\n<li>Melyik term\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9b\u0151l<\/li>\n<li>Melyik c\u00e9lzott v\u00e1s\u00e1rl\u00f3i szegmensb\u0151l<\/li>\n<li>Melyik \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1kb\u00f3l?<br \/>\n\u00c9rdemes mindegyik r\u00e9szlethez v\u00e1rhat\u00f3 elad\u00e1st \u00e9s brutt\u00f3 haszonkulcsot is megjel\u00f6lni.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Az ig\u00e9nyelt befektet\u00e9s\n<ul>\n<li>Mennyi befektet\u00e9sre van sz\u00fcks\u00e9g<\/li>\n<li>Milyen form\u00e1ban<\/li>\n<li>Mire fogja a v\u00e1llalkoz\u00e1s ezt felhaszn\u00e1lni.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Nagy seg\u00edts\u00e9g lehet a start-upok sz\u00e1m\u00e1ra a <a href=\"https:\/\/www.score.org\/resources\/business-plan-template-startup-business\">score.org-on<\/a> tal\u00e1lhat\u00f3 \u00fczleti terv minta is (angol nyelven), ami 150 k\u00e9rd\u00e9sben vezet v\u00e9gig az \u00fczleti terv \u00edr\u00e1s\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egy \u00fczleti terv meg\u00edr\u00e1s\u00e1b\u00f3l minden v\u00e1llalkoz\u00e1s profit\u00e1lhat: t\u00f6bbet tudsz meg az \u00fczletedr\u0151l, viszony\u00edthatod hozz\u00e1 a fejl\u0151d\u00e9st. Egy startup eset\u00e9ben viszont ak\u00e1r a kezdeti befektet\u00e9s is m\u00falhat egy j\u00f3l meg\u00edrt \u00fczleti terven. A legfontosabb, amit az \u00fczleti terv \u00f6ssze\u00e1ll\u00edt\u00f3inak \u00e9szben kell tartaniuk, hogy a k\u00f6z\u00f6ns\u00e9g\u00fck, a befektet\u0151k sz\u00e1m\u00e1ra \u00edrjanak. Az \u00fczleti terv elolvas\u00e1sa ut\u00e1n legyen vil\u00e1gos, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-7940","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00dczleti terv \u00edr\u00e1sa startupoknak<\/title>\n<meta name=\"description\" content=\"Hogyan \u00edrjunk olyan \u00fczleti tervet, amire a befektet\u0151k felfigyelnek? 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