{"id":7968,"date":"2014-09-08T12:18:03","date_gmt":"2014-09-08T10:18:03","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7968"},"modified":"2014-09-08T12:21:00","modified_gmt":"2014-09-08T10:21:00","slug":"lean-startup-epits-merj-tanulj","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/09-08\/lean-startup-epits-merj-tanulj\/","title":{"rendered":"Lean Startup: \u00c9p\u00edts. M\u00e9rj. Tanulj."},"content":{"rendered":"<p>A \u201eLean Startup\u201d metodol\u00f3gi\u00e1val Eric Ries rukkolt el\u0151 2008-ban, \u00e9s 2011-ben k\u00f6nyvet is \u00edrt bel\u0151le \u201eLean Startup: Hogyan tegy\u00fck \u00f6tleteinket sikeress\u00e9 \u00e9s fenntarthat\u00f3v\u00e1?\u201d A fogalom egy \u00fajfajta startup \u00e9p\u00edt\u00e9si lehet\u0151s\u00e9get takar, aminek az alapja:<\/p>\n<ul>\n<li>Folyamatos innov\u00e1l\u00e1s<\/li>\n<li>\u00c9rt\u00e9kteremt\u00e9s (ahol az \u00e9rt\u00e9k = a vev\u0151 sz\u00e1m\u00e1ra teremtett haszon)<\/li>\n<\/ul>\n<p>Ries az IMVU nev\u0171 \u2013 ma \u00e9vi 50 milli\u00f3 doll\u00e1r haszonnal rendelkez\u0151 \u2013 chatprogram \u00e9p\u00edt\u00e9se sor\u00e1n szerzett tapasztalatai alapj\u00e1n kezdte a Lean Startup m\u00f3dszert fel\u00e9p\u00edteni. A program \u00e9p\u00edt\u00e9se \u00e9s piacra dob\u00e1sa alatti id\u0151szakban rengeteg id\u0151t elpazaroltak olyan funkci\u00f3k ki\u00e9p\u00edt\u00e9s\u00e9vel, amiket mint k\u00e9s\u0151bb kider\u00fclt, a vev\u0151ik nem is ig\u00e9nyeltek.<br \/>\n<a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/eric-ries.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"aligncenter size-full wp-image-7969\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/eric-ries.jpg\" alt=\"eric ries\" width=\"600\" height=\"443\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/eric-ries.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/eric-ries-300x222.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/eric-ries-544x402.jpg 544w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/eric-ries-406x300.jpg 406w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>Ries a 2012-es London Lean Startup Konferenci\u00e1n. Forr\u00e1s: <a href=\"http:\/\/www.flickr.com\/photos\/betsyweber\/6719450919\/\">flickr.com<\/a><\/p>\n<p>Ries ez alapj\u00e1n \u00e1llt el\u0151 a startupok sz\u00e1m\u00e1ra alkalmazhat\u00f3 \u201eMinimum Viable Product\u201d (MVP, Minimum M\u0171k\u00f6d\u0151k\u00e9pes Term\u00e9k) \u00f6tlet\u00e9vel: e szerint a term\u00e9kek\/szolg\u00e1ltat\u00e1sok piacra dob\u00e1s\u00e1val nem \u00e9rdemes addig v\u00e1rni, m\u00edg az \u00f6sszes funkci\u00f3ja konyhak\u00e9sz. Mivel a startupok nem tudj\u00e1k objekt\u00edven meg\u00edt\u00e9lni, mit fog a v\u00e1s\u00e1rl\u00f3 \u00e9rt\u00e9kesnek tartani, \u00e9rdemes min\u00e9l el\u0151bb kipr\u00f3b\u00e1ltatni azt \u2013 m\u00e9g akkor is, ha ez sokszor manu\u00e1lis munkav\u00e9gz\u00e9st jelent automatiz\u00e1l\u00e1s helyett.<\/p>\n<p>J\u00f3 p\u00e9lda erre a Zappos nev\u0171 online amerikai e-commerce oldal, amit 2009-ben az Amazon 1.2 milli\u00e1rd doll\u00e1r\u00e9rt megvett. A Zappos kezdetekor az alap\u00edt\u00f3 nem volt biztos benne, hogy k\u00e9pes lesz interneten kereszt\u00fcl cip\u0151t eladni, ez\u00e9rt nem fektetett be nagyobb k\u00e9szletbe, hanem cip\u0151boltokban lefot\u00f3zta a cip\u0151ket, \u00e9s a k\u00e9peket feltette a weboldal\u00e1ra \u2013 amennyiben vev\u0151re akadt egy p\u00e1r, visszament az \u00fczletbe megvenni azt, \u00e9s feladta. Csak akkor fektetett k\u00e9szletbe \u00e9s kifinomultabb rendszerbe, mikor a visszajelz\u00e9sek alapj\u00e1n eleget tudott v\u00e1ltoztatni az oldal fel\u00e9p\u00edt\u00e9s\u00e9n, a sz\u00e1ll\u00edt\u00e1si id\u0151k\u00f6n, \u00e9s f\u0151k\u00e9nt el\u00e9g visszajelz\u00e9st kapott, hogy egy \u00e9letk\u00e9pes \u00fczletet k\u00e9pvisel az e-commerce \u00f6tlete.<\/p>\n<p>A Lean Startup <strong>f\u0151bb elvei<\/strong> a k\u00f6vetkez\u0151k:<\/p>\n<ol>\n<li>Minden, amit egy startup tesz, egy <strong>teszt<\/strong>.<br \/>\nMivel olyat k\u00e9sz\u00edtenek, amit m\u00e9g senki sem pr\u00f3b\u00e1lt, minden el\u0151rejelz\u00e9s csak hipot\u00e9zis.<\/li>\n<li>A legfontosabb, hogy min\u00e9l el\u0151bb <strong>visszajelz\u00e9s<\/strong>t kapjunk a felhaszn\u00e1l\u00f3kt\u00f3l, hogy j\u00f3-e a term\u00e9k\u00fcnk\/szolg\u00e1ltat\u00e1sunk, illetve, hogy mit szeretn\u00e9nek m\u00e9g l\u00e1tni, \u00e9s mi a felesleges.<br \/>\nEnnek a legjobb m\u00f3dja a Minimum M\u0171k\u00f6d\u0151k\u00e9pes Term\u00e9k, ami a szolg\u00e1ltat\u00e1s\/term\u00e9k lecsupasz\u00edtott verzi\u00f3ja, minimum funkci\u00f3kkal, amit minim\u00e1lis mennyis\u00e9g\u0171 ember pr\u00f3b\u00e1l ki (\u00e1gazatt\u00f3l f\u00fcgg\u0151en 10-100)<\/li>\n<li>A visszajelz\u00e9sek <strong>m\u00e9r\u00e9s<\/strong>e &#8211; Mik azok a tulajdons\u00e1gok, amik val\u00f3ban fontosak a v\u00e1s\u00e1rl\u00f3knak?<\/li>\n<li>L\u00e9pj <strong>kapcsolat<\/strong>ba a v\u00e1s\u00e1rl\u00f3kkal, hogy biztos lehess abban, \u00e9rted a probl\u00e9m\u00e1jukat.<\/li>\n<\/ol>\n<p>Azoknak a v\u00e1llalkoz\u00e1soknak, akik m\u00e1r kil\u00e9ptek a startup f\u00e1zisb\u00f3l, szint\u00e9n van lehet\u0151s\u00e9g\u00fck a folyamatos innov\u00e1l\u00e1s folytat\u00e1s\u00e1ra, amennyiben meg tudj\u00e1k adni azoknak az alkalmazottaknak, akik a legk\u00f6zelebbi kapcsolatban vannak a vev\u0151kh\u00f6z, a v\u00e1s\u00e1rl\u00f3k visszajelz\u00e9s\u00e9nek m\u00e9r\u00e9s\u00e9nek a lehet\u0151s\u00e9g\u00e9t.<\/p>\n<p>A \u201eLean Startup\u201d elveit t\u00f6bb c\u00e9g is alkalmazza. A Dropbox boldogan v\u00e1llalja, hogy ezeknek az elveknek a seg\u00edts\u00e9g\u00e9vel siker\u00fclt kit\u00f6rni\u00fck a t\u00f6bbi felh\u0151-applik\u00e1ci\u00f3 k\u00f6z\u00fcl, de az olyan v\u00e1llalatok, mint az Amazon vagy a Facebook is folyamatosan k\u00eds\u00e9rleteznek, \u00e9s vev\u0151i visszajelz\u00e9st k\u00e9rnek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A \u201eLean Startup\u201d metodol\u00f3gi\u00e1val Eric Ries rukkolt el\u0151 2008-ban, \u00e9s 2011-ben k\u00f6nyvet is \u00edrt bel\u0151le \u201eLean Startup: Hogyan tegy\u00fck \u00f6tleteinket sikeress\u00e9 \u00e9s fenntarthat\u00f3v\u00e1?\u201d A fogalom egy \u00fajfajta startup \u00e9p\u00edt\u00e9si lehet\u0151s\u00e9get takar, aminek az alapja: Folyamatos innov\u00e1l\u00e1s \u00c9rt\u00e9kteremt\u00e9s (ahol az \u00e9rt\u00e9k = a vev\u0151 sz\u00e1m\u00e1ra teremtett haszon) Ries az IMVU nev\u0171 \u2013 ma \u00e9vi 50 milli\u00f3 [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-7968","post","type-post","status-publish","format-gallery","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lean Startup: \u00c9p\u00edts. 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